Economic Development Committee - Regular Meeting

Wednesday, August 12, 2026

The Economic Development Committee discussed city-led planning for the 2,000-acre Special Use District-A to foster job-producing development, explored accelerating a regional sports complex through public-private partnerships, and reviewed a new downtown public parking map.

About this meeting

Government Body
Economic Development Committee
Meeting Type
Economic Development Committee
Location
Lincoln, CA
Meeting Date
August 12, 2026

Transcript

208 sections

0:04 – 0:28Speaker 1

Member Orchard is currently absent. Member Freya? I think you said it right. Yes, I did. Member Hilton? Present. Vice Chair Mahmood is currently absent. Member Price currently absent. Chairperson Riccatello?

0:28 – 1:07Speaker 10

Here present. Let's stand and pledge allegiance to the flag of the United States of America and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all. Okay, so item four is citizens addressing the committee. I wonder if there's anyone in the audience that would like to... the Justice Committee on Subject Matters. And we have jurisdiction over, which is very few. Anyone on Zoom?

1:08Speaker 11

No one on Zoom with their hands raised.

1:10 – 1:27Speaker 10

That takes care of item four. Approval of minutes, we'll hold off on that. We'll move on to staff updates, starting with Ronald on the special use district A. Good morning.

1:27 – 7:56Speaker 8

I'm Mel Pavlinis, training manager. I have a brief PowerPoint presentation. This overview of this day was first used to share a, I'm sure, Nita or Sean and shared this before. This is a brand new plan that the city is looking into initiating. Different from the ongoing development that you've been seeing in Village 1, Village 5, Village 7, which I'll cover as well. But this will be the way we're planning it right now is to be a city-led, city-initiated effort. And that has a lot of benefits to it because we have control of of the plan, overall plan as opposed to a developer being under control of that plan. So I'll do an overview as it relates to the general plan, go into the study details, kind of the initial steps of what we have to do to create a specific plan for study, and the next steps associated with that. So the genesis of these bridges that we're seeing right now is from the 2008 adopted general plan. But that was almost 18 years ago. So in which is a comprehensive launch plan. So the general plan is basically the city constitution, you could say, in terms of land uses for the physical development of the city. The document itself is shown here, contains many elements, about 200 pages long, contains goals, objectives, and policies that the city are required to frame their decisions on as far as development. Sections of the general plan includes economic development, land use, transportation, and open space, among others. Along with the specific document is the mapping. So this is the map that's online that was adopted for this general plan. I'm focused on site A because this is the topic of this discussion. It's this pink salmon color area right there. And then the general plan, of course, has many land uses designated by different colors. the zone around it. So circulation also is shown here. But most prominently, what this map is for is to show the villages that were adopted as far as OHR plan. And this is currently the sphere influence, as well as the city boundary. Sphere influence of the city extends out to here, basically, as far as these lines go. And during the 2008 general plan, the concentrated amount of build-out is about 125,000 people. And within those, the predominant of the growth is contained within 10 villages. So seven villages, but then also three sub-areas. And it goes from village one through seven, and then sub-A, sub-B, and sub-C. So here are the villages that are currently adopted, and as well as the ones that are not yet adopted. Village one, of course, is right along, being part-time, 193. There's development happening there. We have Turkey Creek, Esplanade, and to the south, we have Century Halls, Hidden Hills. You have CED-B is one of the special use districts that you have less development along Nossum Lane and Highway 65. And there's development happening there with Pulte Homes, building their homes along 65 there within CED-B. And recently there was an approved 245,000 square foot commercial at the corner of 65 and Nossum Lane. We have Village 7. That's owned by, planned by Lewis Communities. We have the Meritage Homes. We have the new clubhouse there. So that's ongoing right now. Village 7, I forgot to mention. 4.9 acres of commercial area. Village 1 is about 5,000 dwelling units and about almost over 150 square foot of commercial. Village 5, which was recently adopted and a part of it was dynamics, is about 8,200 dwelling units and about almost five minutes square feet of commercial. And Sud B over here is about 429 dwelling units and about almost a million square feet of commercial. So we have a lot of development projected as part of the general plan. And a lot of those are already happening now, as you can tell. But there are other villages in the area, in the city, within the city for developments that are not yet adopted. Sud C, South Affidavit, Village 6 over here, Just west of Sun C, Mudge 4, even further out. Sun A, we'll discuss it in a few minutes, has not yet adopted. Mudge 3 is over here. It's covered by this thing. It's covered by my call out. Mudge 3 is right here, also not adopted. not planned out. Village two as well are not planned out as well. So we have at least six more villages that are not yet been planned for anything. And Village one, Village five, and Village seven and seven are the only ones that have an adopted specific plan. So we have many homes to come within the current adopted plans, but many more down the road.

7:58Speaker 10

Which line shows the city limits? It's a dark hash.

8:04Speaker 8

It's a dark hash.

8:05Speaker 10

It's not in the city. Not yet.

8:10 – 12:40Speaker 8

So going into Sunday, just for context, 65 runs from north to south. This is where the bend is right here. And then it goes straight up to Wheatland and beyond. Airport is right here. The actual land, it hovers on both sides of 65, and it wraps around to Sheridan, Lincoln Boulevard to the east. And this is all in the county lands at the moment. But there's about 2,000 acres in size, 40 different property owners. And as I said, it's within the flash county jurisdiction, but within our city of Lincoln's sphere of influence. In the journal plan, we have these entries that references what Side A is contemplating. It's supposed to protect Lincoln Regional Airport and provide for identified economic development opportunities by limiting land uses in the area that's covered by the airport. It's also envisioned to provide some economically stable community in that area. It's also an addition to have commercial area for activities to require large air for facilities operations. And we have this airport right there and there's some limitations by the airport given safety zones and noise zones. So inherently there will be some limitations on what can be done there, but At least in Asadé, it's identified for automobile, truck sales, but not limited to, of course, anything that supports primarily the airport as well, but also provides some economic development into the city. Another entry is in a general plan. As I said, these are some of the points of what should be considered in planning out set A, including making sure that we don't conflict with the third program's plan. As well as taking advantage of the interchanges along 65, Weiss Road is right here, Nicholas Road is right there. So there's opportunities for which the city can plan this day so that we're able to take advantage of opportunities commercially as well as providing support to the airports. It'll be a similar to the other adopted plans. It would require a specific plan. So to implement the goals and policies of the general plan. It's also within the city council's strategic plan. And in focus, you know, the economic development part of this is that we have to really take advantage of its opportunities that we can get out of this planning necessary alongside, obviously, We have to hire a consultant. We have somebody in mind there right now. I've already been in touch with at least three of them. One of them, I think, stands out. They will be doing land planning, environmental review, CEQA, fiscal analysis, infrastructure planning. We have to coordinate with many property owners within the area, as well as affected agencies, Placer County, the airport, CalTrans. So the handful of agencies will be involved in planning out this area. Funding would be, of course, would be coming from the city, since this will be a city effort. If there's any grants out there, we'll take advantage of whatever grants that are available. But it will be a long-term effort. We want this to be a successful project. We will take ownership of the planning. And the plan is just from soup to nuts. We'll be the lead in doing this, as opposed to the other developers that we deal with. Of course, any opportunities who would be available as well, we'd be more than happy to partner with them. But at the moment, the plan is for us to take the lead on this project That's all that I have for now, unless Nita or Sean wants to add more on to this.

12:40 – 17:37Speaker 7

Well, it was just to kind of pry a little context. Mel, could you go back to the all villages slide? So... If you look at anything that starts with V, all of those little plan areas are really built to be residential in nature under the general plan. Some areas, like Village 5, have big commercial sections, but they're all pretty much places to live. And so we were thinking about economic development a little bit more broadly. I know like one thing I've learned being part of this group is that everybody sort of defines that term a little bit differently depending on your frame of reference. But like more classically, what it means is sort of job producing work. And it occurred to us that we had spent all this time on these 84 acres of City S, you know, which is not panned out as much as we thought it will eventually will be. And I got to thinking one day that this is silly. 84 acres really isn't very much land. And what we don't have is the infrastructure kind of built around it. And it's a much larger view of where we want to grow from a job producer. So we started to talk to them about it. We started kind of looking at SUD-A as you see kind of wraps around the airport. And we thought, you know, We get tons of annexation interest from residential developers. Like, that's not a problem here. That store is always open and busy. But we don't have places for people to look at and see a master plan, you know, like industrial or kind of job-producing area where we can really plan for future growth. And having that plan straddle Highway 65 on both sides And so there's opportunities for exits and entrances. It also gets Wise Road into the city limits, which is kind of a strategic advantage for us to reroute traffic at some point. in a better way. And then as Mel said, what we really liked about the idea is that we're gonna have to figure out how we can fund it. But if we, the city slash EDC being pretty involved in this, we think the plan and design what we think would sell in terms of new business coming to Lincoln, we can define exactly how that plan area looks, how it works. We've already had a couple of little preliminary meetings with property owners that are interested. To give you an example of how it's so different, in Village 5, that's pretty much completely run by essentially one really large company that paid all of the money to get it into city limits. um and so there is some deference that they receive as a result of that they are able to kind of take a lead on how things look in the plan area on some level um which is fine um the difference here is that this is something that the community and this group could decide and said i have like what makes sense here what we want to see um do this housing a component at all in this plan area um How can we start to collect fees so we can kind of put everything in place for new business to relocate here? What advantages do we have? It could be a real sales document. And we go from having a measly 84 acres plus maybe another 50 on top of that, all of which have no infrastructure to, you know, I don't know. Do you remember what the acreage for Sunday is? 2,000? 2,000? To, you know, tripling our, you know, real estate portfolio. If you look at Lakeland's plan compared to like most other cities that have been successful in producing jobs, they don't just build residential. They say, okay, well, residential goes here and then we're going to follow our businesses and job growth here. And we just never really got to that place. So we're super excited. This to me is, And one other thing, just on the financial part, this is an expensive process. And so we want to fund it internally, but the way we're going to get that back is that we'll do all the work to get people so that they can annex in and do their projects. So anyway, that's the concept, that's the pitch. It did just barely squeak its way onto the Council's strategic plan, so it's in the workflow now.

17:39Speaker 3

Do you think there might be 40 property owners?

17:43 – 18:42Speaker 7

There might be some. Like, so what, you know, typically you see is if you look at, like, the parcel view of Sunday, you'll notice that about 70% of it are large landowners. Like, if you drive in Nicholas and you see those huge, like, walnut orchards, those are the big landowners. We've met with a few of them. They're super interested. The ones that I think... the ones that sit along, the smaller ones. And those are the folks that have little red jets. And we probably approach it the same way we did portions of Village Five, where, you know, nothing has to change for you. This is a long-term thing anyway, right? It's not going to change overnight. But over time, usually when a property really looks at the value of their property after something like this, you know, they have options then. They could sell it for far more than it was probably worth just as a ranchette if they want or not.

18:42Speaker 3

So it could continue to be developed for them. Yeah. Well, that helps.

18:48 – 20:34Speaker 7

I mean, you know, some folks aren't going to like that either, to be clear. Like, they're not going to like the idea of a change. But if you talk to the major landowners that are around there, some of them live on those parcels. Their perspective is, look, you know, we spoke to a gentleman that owns the really large parcel on the southern, southwestern portion there. And he said, look, you know, you can't make money really farming in Placer County with landowners. And so he's like, he's basically looking from my perspective, I'm going to continue to do what I can to make something out of this land. But at some point I'd like to, you know, cash out. So, and the same kind of applies to everyone. Cause what probably ends up happening, if there's a really big company that wants to come in, they'll go buy up every little piece, you know, give sweetheart deals to people. But part of the planning process will be also to kind of try to respect the folks that probably aren't going to do anything for a while and we've tried to do that in village five too um where you know you see those little island sections in the middle of our general plan there those were intentional cutouts because some of those folks didn't want in and so we said okay don't come in then and now we're seeing some of them come in so so you're really talking about something huge i mean we want 84 acres to over 2 000 right along the 65 corridor This is a huge opportunity. It almost seriously annoys me when we really thought through this. It was one of those, why have we been spending all this time on small things when we have this big thing out here?

20:35Speaker 3

So are we withdrawing the marketing of the 84 acres?

20:38 – 22:29Speaker 7

No, no, no. We've continued forward on that. Just a little side update on that. What we kind of learned is that the... geometry of that parcel is odd and as such it makes uh it difficult for somebody to take it all down at once like because there's some weapons in there that make it tons and so it's just not great in terms of like someone get it all and go do something big and so we kind of retreated from that and the city years and years and years ago did this little mock parcel map where they split it basically took the northern half and said just set that aside for now one and a half acre parcels that people can build smaller scale business locations and that actually seems to have some legs because you know you figure you know we've been doing some research depends on where but raw land somewhere between a hundred two hundred thousand dollars an acre that's pretty low entry point for someone that might want to come in you can build something for five million dollars on that versus 84 acres probably or something like that. So I think we keep plugging away at that and it's actually starting to really make a lot more sense that the airport related stuff. that started to increase quite a bit. But it doesn't give us the, like when Aaron gets pings from GSAC or other site selectors, they're asked like these broad questions like, do you have a hundred acres with blah, blah, blah, blah? And we have to say, well, no, but we do have 84 without any of those other things. So we just don't have the portfolio to offer, but we would this.

22:31 – 22:48Speaker 2

When you say airport-related, I mean, this is a lot of acreage, right? Right along the 65, we're still bleeding tax money to local cities. What would we put in besides job-producing airport-related things that would bring some additional tax revenue to our city?

22:48 – 24:06Speaker 7

Well, actually... What are we thinking? I'm going to answer that two ways. After this item, I'm going to... I think it is, right? Yeah. After this item, I'm going to tell you about a reason. It's a good question because I don't know the answer to it. Should it be all light industrial kind of stuff or should you cluster some commercial stuff along the side of the corridor so that people can kind of get out and maybe there's a couple shopping centers up there and all the offices and job producing stuff behind it? I don't know. We're going to have to come to the committee quite a bit here and sort of we're going to have to figure it out. We're going to pull a bunch of other of industrial specific plans from other areas and look at what they did to see if you know maybe we could copy some ideas um it's it's an odd and it's shape and i from a marketing perspective we got to come up with something better than sunday all of the terms in our general plan are the most ridiculous sanitized government speed like When people say, what is set A or set B, I have to say, oh, it's special use district A. They'll say, well, what does that mean? I don't know.

24:08Speaker 2

It means Lincoln's hidden, missing, golden opportunity for commercial and light industrial.

24:16Speaker 4

That's our first special use.

24:18 – 24:49Speaker 7

Excuse me, Amazon, would you like to come to Sud A? So I don't know. We're going to have to come up with some kind of slick materials that really attract people. Maybe we come up with a catchy tagline name for what the plan area is. Hopefully not something boring like the Lincoln Industrial Park. My perspective is that you either start doing this now or you languish forever.

24:52 – 25:03Speaker 10

Is the plan to do all the infrastructure planning, streets? Yep. You have to go... What level of data do we have to go in order to be able to annex this?

25:03 – 26:04Speaker 7

We've got to go at least to the level of having a programmatic EIR. So not project specific, but at least something that covers everything. That's the big lift. We'll do an infrastructure financing plan. We'll do layouts. We'll do a lot of community in Lincoln and out there kind of meetings where we get some feedback from folks about what it is they want. We'll need to do... We're going to have to get an idea about what kind of mitigations exist out there. I'm going to guess that these areas that are along the ravine on the northern side are going to be very undevelopable for the most part. So we're probably in the planned area. You probably lose... the ravine was just not going to be very touchable. And then there's other design things that the planners would care about, like how do we make it look nice so it doesn't feel like... Dave, what's that city in LA that's just completely industrial?

26:05Speaker 10

Oh, industry industry. Yeah. Separate city about 2 people.

26:10 – 27:03Speaker 7

Yeah, there's like 2 people. They're all both on the city council every year. So, and then there's, there's other advantages too, which Mel kind of touched on is if we could get wise. other thing that, you know, I know Joanne and I have talked about a lot is if you could, if most of your industry is here, aside from SPI, these folks never get off in Lincoln. They just get off up here and they get right back on the highway. So, um, There's just a lot of interesting. And then, you know, the other part that's kind of cool is it connects directly to the boundaries of the airport. And at some point, we'd like to see the airport develop on this side with kind of like commercial jet center kind of thing.

27:04Speaker 10

Are you going to go as far as recording maps with streets and lots?

27:08Speaker 7

We'll prescribe what they should look like, and then people can pull their own tentative maps when they're ready to go.

27:13Speaker 10

I guess my only suggestion is you might want to keep it as flexible as you can because...

27:18 – 27:36Speaker 4

We do have to get to a certain point in order to build an annex because we need to show LAFCO that we have an idea. So when you annex into LAFCO, typically the developer comes with everything, like here's what we're doing, these are the houses.

27:36Speaker 10

That's what I was asking.

27:37 – 28:03Speaker 4

But we also have a development going forward to LAFCO for a residential parcel, actually one of the islands. where he doesn't have it all planned out. I mean, he, you know, we have like the general zoning because, you know, zoning needs to be done before you annex. But besides that, he doesn't have like streets and all that planned out. So we do have to get to a certain point.

28:04 – 28:26Speaker 10

I'm just saying that any developer that's going to come in is going to want to, they may be drawn to it based on your vision, but they're going to have their own way of developing it. If you have recorded maps and recorded, even if it's already recorded against the property, you need to go through and adjust all that stuff. So if you can go up to that point, but not actually do it, it would probably be better for you in terms of attracting investors.

28:26 – 28:37Speaker 7

Well, you'll probably see in the plan area, infrastructure will be conceptually laid out. Because they probably will.

28:37Speaker 4

You know, we do amendments to plans.

28:39Speaker 10

How can you legally annex property that's just agriculturally zoned, for example?

28:45 – 29:05Speaker 4

Okay, you can. Here's the thing you need to consider, though. When you annex in at a zoning type, you cannot rezone for two years. So if we want to, if some of this needs to be zoned commercial or rezoned in another manner, do that before you annex. Because once you annex... No changes in zoning for two years.

29:06 – 29:23Speaker 10

Yeah, well, two years goes by pretty fast. But you can zone the whole thing industrial, for example, and then bring it in industrial, and then deal with how you parcel it out later once you have somebody that's specifically interested in it. We're talking millions of dollars just through the planning.

29:24 – 29:50Speaker 7

Yeah, and also, you know, my experience with it through other kinds of similar ones is to... keep the planners set so flexible and broad so that you don't ice anything out and then give people the opportunity to do you know general development plans which is our kind of term for plant development so they can do something different special just onto them if they need to if we got a really special user of some kind um

29:52 – 30:05Speaker 10

With the airport, there's no additional east-west major roads that you're planning to go through, right? So it would just be Lies and Nicholas and then the 65. So all the other streets would be internal streets?

30:05 – 30:52Speaker 7

Yeah. I don't think we end up getting probably a lot of approved Caltrans exits off of 65 in the middle there. But you can get one or two, I think, beyond what we have. And another big question is, what do we do about Nicholas and 65? there um is california planning to make the standard freeway with interchanges it's always going to be our grade yeah well the the the closest interchange they've kind of conceptually approved is nelson and 65 north of that nothing wise maybe uh but i don't see them actually going above like above grade 65 so

30:56 – 33:30Speaker 5

I have a question. I shared with Sean, I can't remember if it was with anybody else, but I was doing a deep dive over a month ago about just thinking about the airport as an innovation tech hub and holistically what the regional assets are and what sparked my dive that day was the battery solar Battery farm that just came, the sodium ion company that just came to Sacramento, they just announced. Anyway, it's like another really big mover and shaker in energy. And I just started thinking about all the assets that we have around us, plus class or one with education and just mentally and then emotionally. And then digitally put everything together that we have for as clusters and it's sort of sort of just started to like manifest in my mind is like for the tech part of having districts, where we could. We could have into all those different assets, but then have something really. innovative and capture all of that here. So it's complimentary, but it's not doing something that we already have as all those, all those regional regional assets are an attraction economically. And then the fact that we have our airport as like a core gem to be our, um, our asset, I sort of saw it as like different districts around in our tech park. And I didn't know if it would be from our conversation. Is it, is it too specific to even, this is probably something for the planners to decide when they start working in and coming up with their plan, but is it too specific to have an idea of districts and, Does that box them in too much or does that help them organize and market this so that it ends up being thoughtful and it doesn't end up being, I worry it's going to end up somehow being this like patchwork. things that don't flow. And we talk about like walkability and, you know, whether we want like residential, we want it to look pretty, but also have jobs.

33:31Speaker 2

And, and so that's something I worry about is that,

33:36 – 34:01Speaker 5

And it might just not be a possibility to have this be really organized where we've got all of our different districts, like flight districts, energy district, autonomous district, public safety innovation, natural resources, airport village. If that can happen or if we just end up getting this like patchwork thing and we just try to make it look good.

34:03 – 34:56Speaker 7

Well, I mean, so... In an area that is already super sought after, you have some powers as a local government to sort of prescribe what it shall be. In this instance, I think what you want to do is you want the group here needs to have a discussion about what reasonably makes sense in terms of the total acreage, which portion of that is for the big time real widths of economic development. And then you need off And then beyond that, you want a little bit of serviceable retail in the area. Does any residential in this area make any sense at all? I don't know. Probably not. Just the concept of this kind of residential interspersed with job producing stuff, which has been kind of cool in the planning world, makes sense in Lincoln?

34:56Speaker 9

I don't know.

34:57Speaker 7

I don't know the answer to that.

35:00 – 35:24Speaker 3

probably more pessimistic about that than most but it sounds like you're trying to attract some might be biomedical or it might be agricultural implement something and basically if you name it they'll come yeah instead of i don't know if that helps or hurts most places do that they'll like look at but that's probably part of what part of the study will be is like what

35:27 – 36:10Speaker 7

We can survey all of the new businesses that are sited in our area and north of us in the last 20 years, let's say. At one time, if we had done this 35 years ago, the answer would have been pseudo-ag uses. Haulers, the places that get all of the Now, I mean, you're going to want probably some logistic companies that want to be in this corridor. But I think you're right in that you should put on there what you hope to get. And then maybe there's even ways to sort of provide a bonus.

36:23 – 36:53Speaker 10

final comment would be think a little bit outside the lines there. When you're planning the sub a also think about what Jason see adjacent areas might look like. I didn't do that theory north of the airport is that city property. The square north of the rentals is this right here. Yeah, that's where it's safe. That's the city property, but we don't own it. Are you asking if we own it? Well, that's what city property means to me.

36:53Speaker 12

I didn't know if you were asking if it was in the limits or... No, we do not own that. We own 25 acres north of the airport, and then it's private property owners alone.

37:04Speaker 10

Is there a reason why that's not included? It's already in the city. It's already in the house. But in your planning, is there a reason why that wouldn't be included in your...

37:12Speaker 7

It's in a plan area already.

37:14Speaker 10

In the other triangle to the right there? Right there.

37:18Speaker 9

And then a lot of that.

37:20Speaker 10

Not in the city limits are in the city limits.

37:23 – 37:57Speaker 7

And what is that county? I didn't hear. I'm sorry. What is that? Three. Okay. Yeah. Yeah, so Buzzo's owns most of that. It's north of the airport, and they've kind of told us, look, we really like building stuff in Lincoln, but there's no roads. There's nothing out there. It's pretty expensive for us to do anything, so we're probably still holding. This probably moves along a little bit. You know, you run water lines along road-wise.

37:57Speaker 9

Do they own that stuff on the north?

37:59 – 38:13Speaker 6

A lot of it, not all of it. Not north of where they are, where Village 3 is, but north? Because our road ends at the public works yard, really.

38:14Speaker 6

Moving on to item 6.

38:15Speaker 10

Moving on to the next item, 6B, the arts. Oh, yeah. Do me a favor and just pull up that citywide map. I'm not as organized as you are. So...

38:35 – 39:10Speaker 7

We're going to bring some more detail to chew on for you and to get some feedback, but this is definitely an economic development thing as much as it is a... It's probably more of an economic development thing than it is a REC thing, but in Village 5... When it was first put together, there was this idea about how Lincoln doesn't have a regional sports complex, so we can't really attract, we do a lot with the field of Scott, but really it's primarily Foskett for like tournaments and it's, or fields is not enough, mostly enough, right?

39:10Speaker 3

It'd be a mix, huh?

39:11Speaker 7

Yeah, we got that. So it's turning out pretty cool. So in village five,

39:20Speaker 6

Oh, sweet. Okay.

39:21 – 39:51Speaker 7

So in Village 5, when they designed the plan, I thought, okay, well, this is our chance. We've got a really huge annexation coming, and couldn't it be super cool if we use this to build a regional sports complex along 65 and really get the kind of sports tourism we wanted? And then Village 5 takes a really long time to happen. Lawsuits, environmental, more lawsuits, LAFCO fails, LAFCO succeeds a second time. Now, a lot of it is in a little bit.

39:52Speaker 3

20 years was not fast enough.

39:54 – 41:04Speaker 7

Yeah, 20 and countless millions of dollars. And during that time, what happens is initially they have this kind of MOU with a soccer club to kind of be the keystone of the regional sports club. It just isn't going to happen because it takes too long and they end up finding other accommodations. And what had happened initially was the developers, once they finally got this annexed in, you have to understand that their motivation is, look, we just spent a ton of money to get this into city limits. We need to at least get one subdivision out of ground so we can actually make something to do the rest of the project. And so regional sports complex was not necessarily like a priority to them at the moment. And our concern was that what happens over a long period of time in planned areas is you get sold one thing and another thing happens because as people leave, developers are like, gosh, this is a big project. It'd just be better if we split it up into small parks throughout the rest of the planned area and don't really do that thing. And that was sort of starting to happen. So he's not here today, unfortunately, but you all know Roger Yielson. He is online.

41:04Speaker 4

He's having a little audio where he can hear us, but we're not sure he can comment.

41:10 – 47:19Speaker 7

Oh, okay. Well, we'll check with him. So he's sort of our main community member that has really kind of advocated for more recreation and sports tourism and has done a ton of his own research and We were talking one day just about that. Hey, this, what's going on with that? And the answer was nothing really right now. And I don't know where it ends. And so then we got to thinking kind of like side A, we said, you know, left in the hands of anyone else that we know who knows what happens with this place. Maybe what we should do is think about pushing the needle to accelerate it a little bit. So a small group of folks have met a couple of times now with us about Let me give you the details first. This is roughly 70 acres. Right along 65, here is Nelson, so it's just up from Nelson. Right along the highway, super good visibility, and 50-ish acres of it were conceived to be sort of a privately developed sports complex, and then 20 acres of city park that kind of meld in there. And so the idea was how do we get this accelerated? We certainly don't have the money to develop it ourselves. The developer is busy trying to sort out how they're going to make the core of their project get off the ground. They're investing somewhere, the first phase of infrastructure is what, somewhere in the 40 to $50 million range for them to just get the first subdivision built, because they have to put in Major water trunk lines that run all the way down, sewer lines that run all the way down to our wastewater plant, roads. I mean, it's all really, really expensive, right? But that's sort of their focus. So then we got to thinking, well, you know, sports tourism and just use sports in general has become this huge thing. And there now are a bunch of private equity companies that literally do this. They develop it. And there's so much demand for tournament space and all the little extracurriculars that go along with that, that it's now become a real business. And there's, you know, a bunch of billionaires that have decided to sort of pivot into this business. So our idea of what we're just now working at, and we have worked with PVT quite a And one of our subsequent meetings will have either Kim Summers or Donna come and talk about their perspective because there's nobody in this county that's kind of a bigger expert about what the market is of And they're pretty flexible. Generally, their feeling at the moment is that a large baseball softball complex is the absolute number one need in terms of demand. There just isn't those. Let's have a couple of examples here. And then they also said long fields as they relate to important too. So the idea is that we're kind of trying to pull together a request for proposals that we could bring and talk to this committee about what kinds of things would be It's done for this use. The city's super supportive of it. Who might be interested in coming in with a partner and accelerating this project? Because if we do and we get somebody that's interested, what ends up happening Because not only do we get this cool thing that brings thousands of people here a year, but here's your commercial in Village 5, these little sections that are adjacent to Nelson. Then all of a sudden you have something that your commercial developers go, oh, wow. So you have thousands of people visiting there every weekend and they all got to go eat. And a long time ago, I worked in a city that was... right next door to a huge city. And the huge city built a large soccer complex. They made a huge mistake. They built it nowhere near any commercial. So the closest place for them to go was our shopping center, which was a near half a mile drive. And so, you know, our Red Robins and all of our different restaurants were just slammed every day, right? So there's a lot of things to think about, a lot of questions that we're asking right now. So how would it work in a scenario where it's kind of like a public-private? So the city may not own large portions of this, but we've been thinking about, you know, if the community... is going to see a huge, beautiful park with all of this cool stuff. And I'm going to be like, well, why can't I just go play with that whenever I want? And so there's some models out there where, you know, during weekdays after certain periods of time, it's just open to everybody, but the weekends are their money-making time. And so those or refi reservation only, or maybe there's deals they can offer local groups to get in for cheaper. Maybe the 20 acres that is the cities is a little bit more, anybody uses it, except for during tournament time. There's infrastructure questions about, like, how can we stand this up before we really have water and sewer here, so we're working through whether there's temporary solutions. But this is very similar in nature to set A, which is that it's just one of those situations where I kind of feel like if we don't push the needle here a little bit and like get it out, then it probably doesn't happen naturally. Um, it's not, it's a big investment to get to the money you make. And so you kind of want to go see if there's some of those larger companies. There's a bunch in Texas we've found that have developed this huge sports complex and they run them and, you know, people fly in from all over to go to their tournaments. Um, And the other cool thing.

47:20Speaker 3

How did Roseville do it for the soccer complex they just did in West Roseville? I mean, that's huge.

47:25 – 48:02Speaker 7

Yeah, so the city funded a lot of that. PVT actually jumped in for naming rights. I think they put in $7 million for that project. So, that was a, that was 1 of those kind of visions that took a really long time to. The collection to get to, we are kind of trying to shortcut the process a little bit by, you know, we can collect fees and just have the city council say, hey, no, 1 touches that property until we have enough money to develop it. But. We won't be here. I'll put it that way. While some of you are younger, you'll be here.

48:02Speaker 10

The city owns the park, right?

48:07Speaker 7

We have rights to only 20 of the 70.

48:11Speaker 10

But you could grab at least 20 for a buck if somebody comes in with the dollars to build it out.

48:19 – 49:02Speaker 7

The Richland, the major developer in Village 5, for the lead, owns the other 50. And we have talked to them and sort of said, hey, we're really excited to see this happen. We don't want you splitting this park up into little tiny chunks throughout the rest of the plan area. And I thought they were going to be upset, but they were pretty cool. They're like, OK, good. Let's see if we can't find a partner to make this happen. So that's the generalized concept. It's very early stages. We're still working through document kind of review. And Roger has kind of been nice enough to come a couple of times and meet with our little subcommittee to do some research. And PBT, we hope, is going to be major burgers at helping us kind of choose.

49:02Speaker 3

It looks like we put a hotel in.

49:03 – 49:14Speaker 7

Well, that's the other thing. I didn't even think about that. But that's the other main thing. You can imagine it would be dumb for someone not to just Build a hotel right here. You're going to be busy all the time.

49:14Speaker 3

That'll seal it with PVT. Yeah, exactly.

49:17 – 51:05Speaker 7

And they know that's the other thing. When they come, they can show you and share with you. They have some really interesting data about who's coming from where and how long they're staying. Yeah, they get that sometimes, yes. And they even go out and do these little surveys of other sports complexes that are questions about like why here and if you stay here like where do you where do you stay and where do you where do you go um so they know they know what the need is um and my thought is is that if we could get this going now we limit the possibility that some other place that we just don't know of at the moment comes up with the exact same idea so the classic example of this of missed opportunity that I share a lot is forever ago down in the Central Valley, I was working for a place, Story goes that this company that, similar to the one I'm explaining, that does private equity kind of sports complex comes and say, hey, we want to build this thing called Field of Dreams. And it's going to be this baseball complex that is like a copy. It's like six diamonds. And each one is like a ripoff of a famous park like that way. Yeah. And the place, this was not Nantica in the initial stage. And they came to the city and they wanted the land for free. Long story, so my memory is a little bit faded on this. Land for free and a bunch of concessions. And the city at that time, or maybe it was passed on it. That's crazy. So they walk up the street to Nantica. And now, if you go there, completely different scenario. And it's very similar to this. It's on the corner of two highways. Now there's all kinds of retail that's around it. It's busy all the time.

51:05Speaker 3

Wolf thing is there.

51:06Speaker 7

Green Wolf Lodge came. That's right. And it probably seemed like a completely silly and absurd idea, but...

51:16Speaker 3

I spent many hours there.

51:17Speaker 7

Yeah, and they've got a bar right in the middle of that thing where you can have dinner. Watched all the kids play and all the stuff.

51:23Speaker 3

They've got new owners. They finally replaced the AstroTurf.

51:28 – 51:39Speaker 10

Which RRP would be for the full 70 acres? RRP would be for the full 70 acres. So the developer is on board with it. Is the city taking a lead on that? Yep. Cool. You need some shade trees.

51:41 – 51:55Speaker 7

Well, yeah, I mean, the investment's going to be significant. But we learned some other stuff. Like, this is why PBT is so useful. Like, we were asking them, like, what things are we not thinking about design? They're like, well, parking. Got to have a lot of it. What else?

51:55Speaker 2

More than one exit from the lot. Yes.

52:02Speaker 4

It was a part of it.

52:04Speaker 7

Because they said, what else did they say? They said there were some other little design features that they said are critically important.

52:11Speaker 2

Food stock hookups?

52:12Speaker 7

Yeah, that. Think of like where your little bodegas or places where people are going to get their food are going to be because it's never really thought of. Shane was a big thing.

52:22Speaker 3

I just had a place at Fosca, the Western Nationals. And it was, you know, we had to park way farther.

52:29Speaker 7

Yeah, yeah, yeah.

52:31Speaker 3

And you're really looking for that shade.

52:33 – 53:42Speaker 7

There was a lot of kind of fencing and security stuff. They said you've got to kind of think through forgetting that. But there was a bunch of just like little minor design things you wouldn't think of that are like, hey, we see these in other parks, and when they don't have them, it just makes the experience stink. So I don't know if Roger is on and wants to talk, but he has – So I think the idea is that we're going to try to formulate up the idea plan, and we're going to get a bunch of draft RFPs for this group to review. And kind of like we've done at an airport with a series of RFPs, one of which was just approved last night, have the committee kind of chosen. So yeah, that's the generalized idea. And have to answer any questions.

53:43 – 54:27Speaker 6

The one suggestion I we've made it up to you off time. There's a lot of open space and knowledge that they can't put housing in but they can put sports in and I would almost say to double down, because I think you've got two types of facilities that are not not compatible for interchange. So seven acres is what you need for eight ball diamonds and or 10 fields, but you need either one. You can't combine it or you're going to lose your tournament potential. And if they have all this open space, Not together necessarily, but two. One that can be long fields and one that can be baseball bats.

54:27Speaker 2

There's room in Village 5. Yes.

54:29 – 54:41Speaker 6

They have a ton of open space. Open space can be either park or undeveloped. And some of that open space is designated because you can't put housing in it, but you can put fields in it because fields can flood.

54:41Speaker 3

Great idea. And there's sections too.

54:42Speaker 6

And baseball bats. Both.

54:46 – 55:19Speaker 7

With the open space, because of the way the airport land use plan works, there's sections of those flights that just aren't great for development. They have to be very rural. And so it might be that there's some area. We're already dealing with folks that have had, but the airport flight kind of goes like this, sort of. And so a lot of this land here is pretty constrained in terms of what they can do. So there's certain opportunities. Because, yeah, I mean, He's right. There's a lot of open space, and we just so happen to say parks are open space here at Lincoln, and so it's a benefit.

55:19 – 55:32Speaker 6

I mean, I think you could do both. And you're in a little bit of a race condition with Rocklash because they have master-planned one of their parks to do any diamond.

55:33 – 55:46Speaker 7

Is that the one? Yeah, yeah, yeah. And I don't know their model. Their model may be the collection. Their model is passive sales tax. Oh, okay.

55:46 – 56:11Speaker 6

Well, yeah, that's not on our list, but that's not their model, but the sales tax is partially going to reoccurring and they're going to have several years where they'll be turning it into eight.

56:11 – 56:41Speaker 7

It's kind of why I like the, I mean, we'll see if it works out, but it's kind of why I like the private equity model a little bit because, you know, the council may super disagree with me, in which case I'll change exactly how I feel. That's a full-time business. We're not built to do that. Doug does a really good job of trying to make everybody happy all the time. That would take a whole team of people probably.

56:42 – 57:12Speaker 12

I would say that's what's different with what we're proposing versus Rockland because Rockland is a city-owned park that's currently used and has soccer and is right in the center of We have opportunity here with Village 5 and the commercial to make this corridor like other cities have done and have this owned outside. And I think that's the difference because Capulet is already programmed for recreational use through the city and through their like Rockland Thunder and things like that. So we have an opportunity that they don't have.

57:12 – 57:29Speaker 6

No, and they haven't. They haven't. there's no way they're parking an eight-diamond . There's no way they're making . They're not going to get enough . There's no way. They're going to have to lease this part . Anyway, it's a mess, but it's the only place they have to put eight diamonds, so they're

57:30 – 57:44Speaker 7

You know, also from a design perspective, it looks cool. Like, you know, you drive along. One of the coolest things to me about Lincoln is that when I just break through the southern edge of it and you see the high school sports field, it's kind of cool at nighttime.

57:44 – 59:50Speaker 6

They're lit up and they're playing. The other thing, and it's tangential to this, but I think it should be run in parallel, is... We saw, you know, I've been meant to village five and seven that Lewis is doing and they've modeled some parks. And at some point you get our head around what do our local teams need in terms of long fields and baseball linements. So for example, if you build an eight field baseball diamond, does that mean that phosphate can be released to rec, in which case we don't need to be able to build other baseball diamonds for our rec programs, city programs, right? So in the case of Roseville's PBSC, one, public cannot use it at all. Like they are not allowed on any of those turf fields at all. Only people who are anchor tenants and are rented. And then the parks on either side are available to the public. So if these sports complexes are primarily for either anchor tenants who pay to rent from them for their trainings and tournaments, the sort of free rec ones that need inexpensive fields at the city services, we just want to make sure we have the right mix of those. And as we free up, if we free up some of that capacity into the sports complex, we need to plan what the parks are building. Because the developers who are building those parks are just kind of guesstimating, oh, I'll put a long field here, I'll put two baseball there. None of that works. together to kind of master plan them. We did some count of that because I feel like we're winging it and we need to have a better picture about that so that as we grow and those new sports get more people in them, we have facilities for them and they're not feeling like they're shut out because they can't use the sports complexes that are going to have the larger ones because the commercial ones are going to charge for field use and so only the largest, most well-funded these sports clubs are going to be able to use them for training. Right. And so the ones that are kind of wrecked that we want to make super accessible, we do city parks, which we want to make sure they're next.

59:51Speaker 7

Yeah, so if Roger was unmuted, he would tell you that he's been very clear that we need to do a parks master plan in Lincoln for a long time. I'm channeling him.

1:00:01Speaker 3

Doug's been saying that too.

1:00:02 – 1:01:09Speaker 7

And Doug has asked for reverse budgets, and I'm the bad guy here. I've cut that request every single time, and it's very expensive. But it is important because there's another thing that people don't realize. Parks have a natural life. they die at a certain point or they become what they're gonna be and never anything more than that. And so John's point is correct because Doug has this really horrible balance that he has to do all the time, which is on the one hand, he gets these well-funded groups that wanna rent Foskett and they're gonna pay full boat. you know, come take the fields for a couple weekends in a row. And what inevitably, so he tries to balance those things with all of our local, we have many, many local leads that always want field space. And then we have Jessup, and we've got Potter. I mean, it's just never-ending kind of people wanting. So even just getting the high-end folks to a place where they can go pay premium for premiums, Locally, it would be pretty cool. We'd open up quite a bit of room for us.

1:01:10Speaker 3

One more word for you. Pickleball. Oh, yeah.

1:01:15Speaker 7

That came up, I think.

1:01:17Speaker 3

If you want to do a tournament, it's lots of money.

1:01:21Speaker 7

You know what's a bummer? We'll see how it ends up working out. We're finishing the last bits of the little barn structure over at Pickleball Courts, which you should drive by.

1:01:29Speaker 3

It's not a little barn.

1:01:31 – 1:02:19Speaker 7

It's big. It's really big. And you can play at night because we put lights in. That we're fixing. So it's like a barn that kind of meets like this, right? The panels are on either side. What we didn't realize through design was that there's this little, probably one foot gap that runs the whole place. And obviously it's going to rain, and so that would be great. So we've tried to copy the And I think Scott's working on trying to get some sort of a piece of metal that we're going to fix across the whole thing. And in case anyone asks you about that, we did call the National Pickleball Association or whatever the hell they're called. And we asked, what is the top size that we need to be compliant with the rules or whatever?

1:02:22Speaker 3

It's plenty high.

1:02:24Speaker 7

The only bummer about it for tournaments is somebody told me today the problem we have is that the courts, because we only have so much space to work with, are really close to one another. And so it's not good for the real tournament.

1:02:34Speaker 3

And there aren't enough.

1:02:35Speaker 7

Yeah, I mean, do you know? Do you have to have, what, 15?

1:02:39Speaker 3

Well, we have 14 in Lincoln Hills.

1:02:42Speaker 3

There's no parking. There's no parking. 19 more courts.

1:02:50Speaker 7

Oh, in Sun City, they're adding two more? Two more courts. Oh, got it.

1:02:54Speaker 10

Okay. A multi-use court that's going from two pickleball courts to four.

1:02:59 – 1:03:35Speaker 7

Yeah, well, I mean, and then that's the other part, too, right, is, to John's point, if you look at the Roseville projects, what they kind of did is they put little recreational components. It's a very, very cool park. They call it the electric park or something. Yeah. They have sponsorships up and down the whole thing. Super cool. So there is stuff for people to do that's just free for the community, like, but not inside gates, right? Yeah. So anyway, we're pretty excited about it. It's going to be a little bit of an odyssey. When we have some stuff for you to review, we'll send that to you in your packets in advance of the meeting so we can all edit.

1:03:36Speaker 9

Gain access will be off of Nelson?

1:03:39Speaker 6

Yeah, probably the easiest access will be State of Nelson. Because this event is really interesting.

1:03:49 – 1:04:02Speaker 7

And you get off. right here. You won't be able to get off directly on the highway, but it'll be.

1:04:02 – 1:04:56Speaker 9

And then looking at the Sun A thing, right? Especially with it being right on Wise Road, I think we should definitely play that corner into a wine trail kind of idea because Roosevelt might have thought of the northern Lincoln you know driving through and you kind of pull up because Napa and then maybe Lodi has a little bit of that but you see that really becoming a nice beautiful attraction and you know Kids get to play at the at the park and activity and then, you know, the parents can go on the wine trail and it could kind of be like a solid weekend trip. I wouldn't mind coming to Lincoln for that. Right?

1:04:56 – 1:05:56Speaker 7

Well, this kind of also seems to think that we hear a lot and I think it's a little unfair, but it is still whatever social reality is. We're hearing from some of our development partners that when sales struggle a little bit, they go and figure out why in terms of sales. And some of the things that we're hearing is, look, Love Lincoln, love to live there. They're saying two things. One is, gosh, it seems like it's really far. It's like far out there. And these are people that are thinking about buying homes in the furthest of West Roseville. Right. And it's actually further to get there than it would be just to drive up 65. So that's one thing. And the other thing is like, is there anything to do like in Lincoln? And they, because they think it's so far, they don't realize that, you know, you drive two minutes and you're top golf or whatever you just want to do. But nonetheless, the perspective is that there's not enough, um, but amenities for families in Lincoln. And so we thought, well, this is a start for this. Yeah. Okay.

1:05:58Speaker 10

Thank you. Let's go back to item five on the minutes. Are there any comments or changes to the minutes?

1:06:08Speaker 3

Yeah. The next regularly scheduled meeting is listed as June 10th. It should have been July 8th.

1:06:18 – 1:06:36Speaker 10

So with that change, can I get a motion for approval? Second? Second. All in favor? Aye. Opposed? Motion to approve. Moving on to item 60, opportunity zone public comment.

1:06:36Speaker 1

Good morning. Yes.

1:06:48 – 1:10:35Speaker 4

So the city has applied with the federal government to have this particular census tract designated as an opportunity zone. A couple of pieces of information. The city had an opportunity zone, this particular census tract, identified years ago. But then the designation is only good for a period of time, and it went lapsed. However, with the... creation of the big bill, the opportunity zones were really created back in the early 2000s. They're bringing back what they're calling opportunity zone 2.0. Opportunity zone gives the opportunity for economic development, certain businesses, certain business types, certain projects can apply for tax incentives if we have a designated opportunity zone. So we did submit an application. It was actually the county that notified us because we weren't on anybody's list. The county notified us of this opportunity. I'm sorry, I'll stop saying that. And we were able to get an application in. We had to spool it up very quickly. A big shout out to Daniela, who is at classes or a conference this week and not here. but she was able to get us an application in and then we brought a resolution to council asking for their support of the application. Part of the Opportunity Zone process is that there's a public commentary where members of the community or perhaps neighboring agencies that might be in support of us could make a comment indicating whether they like this or not. And it's like your name, your organization, whether you support or oppose, and if you have a letter of support that you wanted to provide. So we took the resolution that council adopted and we got our public comment because we just weren't able to get the resolution done in time. But it's kind of a so far. been kind of an easy process to submit. We're just waiting for the feds to determine that they agree that this is the right census tract and that they will make the designation for us. And then we can help push that out. But it does encourage things like reinvestment of capital gains into this economically distressed area. It requires that you have to identify an area that has a certain reaches like it Income levels, this is the only census tract that the city has that would be considered. Types of investment include, you know, real estate construction, rehab of vacant or underutilized properties, equity investments in operating business, investments in your existing business, could get you a tax credit. Yeah. Infrastructure or energy-related projects, among others. So there are it doesn't provide like a direct benefit to the city. It is another tool in our tool chest of helping Aaron promote the city to bring business, to bring investment, to bring reinvestment by having this designation of an opportunity. Can you tell us what the balance is? Okay. So this is Nicholas. Yeah. Okay. And Lincoln Boulevard. HAB-Masyn Moyer- goes up and around to join her parkway right, so it really is a big swap of what do we consider kind of like here's the city hall right the plastic for city halls every army, but the classic like.

1:10:35Speaker 6

City of Lincoln.

1:10:37Speaker 10

So the big benefit is you get deferred. You get to defer your capital gains.

1:10:43 – 1:11:05Speaker 4

Get to defer your capital gains is the main benefit. Right. This can also help. So like certain agencies, perhaps, you know, nonprofits more than commercial agencies. But if they're applying for grants and they are applying for a grant for an area within the opportunity zone, that they can list that as a factor. They could gain from a point, right?

1:11:05 – 1:11:16Speaker 4

And in some grant applications, a point is a big deal. Is that for affordable housing? I don't know if it's going to help them or not. But the zone won't be designated in time.

1:11:16Speaker 3

Well, for that one, but.

1:11:18Speaker 7

No, no. The one you're thinking, I'm sorry, it doesn't get that far.

1:11:21Speaker 3

Yes. But there hopefully will be some more anyway.

1:11:26Speaker 7

Yeah. I have an update. I'll tell you about it. Okay.

1:11:31Speaker 10

So did we get any Opportunity Zone projects approved the last time it was?

1:11:37Speaker 4

We had an Opportunity Zone previously. I don't know if projects were approved as a result of it or not.

1:11:46Speaker 3

I can remember Sean talking about it, not the other Sean.

1:11:49Speaker 10

I didn't even know we had an Opportunity Zone. So if this does get approved, can we make sure it gets put on our website? Yeah.

1:11:55 – 1:12:23Speaker 4

So what will happen if it's approved, not only will it be part of Erin and Daniela's economic development information page, but also there is a tool that the feds have that you go and identify where the opportunity zones are really throughout the country. You can put in any city name, and I did that. I put in Lincoln, and then I identified this as a potential or an eligible tract.

1:12:24 – 1:12:35Speaker 10

And so once it's- I didn't know it included tax credits. I thought it was- zone and it defers the time frame for when they have to.

1:12:35Speaker 4

That was the old version.

1:12:36Speaker 12

There's a 2.0.

1:12:37Speaker 4

Yeah, they just created an opportunity zone 2.0. 2.0 and they've changed the rules just slightly.

1:12:45Speaker 9

Okay. All right. So for the investors, yes, it's great and it does that, but what do we want to see in this opportunity zone? What do we want to attract?

1:12:55 – 1:13:10Speaker 4

Again, it really does it. It's really not a how does this help us, right? It is really a tool for us to say, how does this help you? Business owner, investor, nonprofit.

1:13:13 – 1:13:30Speaker 10

So some cities did promote, like they had real estate that they owned in an opportunity zone, they would promote those as an investment opportunity in an opportunity zone. So I don't know if we own any real estate in there, but that is- Not that we own, no. It doesn't have to be us. It could be the school district. It could be any public agency that might own something.

1:13:31Speaker 4

Yeah, so when it's designated. Gathering in.

1:13:35Speaker 4

The gathering in.

1:13:35Speaker 3

Oh, that's okay.

1:13:37Speaker 10

Well done. Thank you. Too soon, Joanne.

1:13:39Speaker 2

On that note, we'll move on. Thank you so much. Here we go.

1:13:53 – 1:14:05Speaker 12

And Blair, can you bring up the slide? That way people can, if you would like to. Dante is here, who actually helped build this map from our amazing team internally here.

1:14:05Speaker 7

Dante is a GIS intern with us, and his brother works here, and his mom works here.

1:14:11Speaker 6

Very part of school. I'm going to find Sac State.

1:14:16 – 1:15:19Speaker 12

We are so appreciative of the amazing talent that we have in-house to be able to do things like But this is just an initiative to help and with the items that have been on our parking list and then also feedback from our business retention walks that occurred and feedback from downtown businesses as well. So this is a live map that somebody can go to our website on. If you want to scan that, you can. Very interactive, so you can zoom in. You can see where the parking spots are. It lists what type of spots are available. It outlines it on the map. It also shows all of the, which is very unpopular but exists, street parking that is available throughout downtown, even though it's not in front of businesses. And you can print this out as well. And Danielle is taking it to all of the meetings she attends each month to make sure it's distributed and it's available at chamber, DLA, all of those items as well. So just another tool to help with parking and identifying where that is.

1:15:20Speaker 10

So if you Google parking in downtown Lincoln, does the link show up in the Google search?

1:15:25Speaker 3

No. I doubt it, but I'll check to see.

1:15:33Speaker 10

There's no way to do that.

1:15:35Speaker 11

It kind of takes time.

1:15:37Speaker 10

It takes time to populate through the network, right?

1:15:41 – 1:15:54Speaker 11

Yeah, through Google. But we can do some things like submit it to them and kind of try and promote it through that way. But overall, just like parking in Lincoln will take time.

1:15:55Speaker 12

It's been live for about two weeks now.

1:16:03Speaker 10

And I'll eventually show up in your search.

1:16:07 – 1:16:18Speaker 4

When you're driving, please, you know, well, not like when you're in motion, but when you're in the Lincoln area, if you would just like pull over somewhere and click the QR code to see where your nearest parking is, just get all your friends to do it. Yeah.

1:16:19Speaker 10

That's very good. Thank you.

1:16:20 – 1:16:50Speaker 12

Yeah, but we already see it done. Dante and all this work bringing this to life and being able to do this internally and not spend money on it. So we appreciate that and all your work. So thank you so much. We're looking forward to getting it out. So if there's a meeting you attend or somewhere you would like to see it or you've been, please let us know and we'll make sure we get it. Do you have flyers with the QR code? No, we have the map itself, the printable map. But yeah, we can create something with the QR code as well.

1:16:52 – 1:17:18Speaker 7

Maybe also we, if you haven't, it's kind of an unrelated plug, but if you haven't been to the new farmer's market, Thursday nights. 6 p.m. Every week. Really good. I mean, I'm very picky in farmer's markets. I don't like showing up to a farmer's market where there's one guy that has some three-week-old tomatoes.

1:17:18Speaker 3

This one is a legit farmer's market.

1:17:21 – 1:18:10Speaker 7

The guy that runs it runs the Auburn one that's been going for 60 years. He runs the one really good vendors the week I went. So one of the things we might consider too is going around and handing some of these out to vendors so that they, you know, people are showing up. I mean, it's been pretty well attended. And then the one other thing I'll just add to Aaron is working on, based on some feedback, some budgeting dollars for additional and placed in weird locations that don't make sense. Good.

1:18:10Speaker 3

Free parking.

1:18:12 – 1:18:44Speaker 7

Yes. And then the other thing that's even better than that is we're very early on it, but Nita and I are working on an electronic signage package to... We have a potential partner company that would install a large-scale, not like Highway Jason, but large-scale electronic marquee somewhere along Lincoln Boulevard that sort of directs people. We'll be able to use it for all kinds of stuff, but one of the things would be to direct people towards parking at Lincoln's downtown and run all day long.

1:18:44Speaker 2

Like the... Leafs or something?

1:18:47 – 1:19:30Speaker 4

No, it would be like a smaller electronic billboard type sign. So there would be advertising on it. But the companies, we've talked to several because we're in the process of sorting all that out, would provide an amount of time for city or nonprofit events. So, you know, some of that could be, you know, like the depending on what event is going on. It could also be, you know, did you know there's parking downtown or did you know that we're doing a greenways drop off or, you know, those learning baseball. Is it a permanent? It would be a permanent billboard.

1:19:30Speaker 10

Over the street or off to the side?

1:19:32Speaker 4

We're still sorting this out.

1:19:34 – 1:20:06Speaker 7

Probably off to the side, but we have told them and they're super into this that we want it to be built as if Lincoln had built it itself, right? Like, so we want it to be in nature and could be in our gateway yeah exactly and they'll do some kind of static thing over the top welcome to whatever you know pretty cool and I think it's actually multi-directional so you'll see it's south and they share revenues yeah if we get a portion of the advertising revenue that's cool

1:20:08Speaker 4

And it doesn't cost us anything.

1:20:09Speaker 7

And no, there will be no adult entertainment or advertisements.

1:20:12Speaker 4

Wow, I can't even believe you're talking about that now, sir.

1:20:14Speaker 7

You know, cigarettes, none of that kind of stuff.

1:20:18 – 1:20:35Speaker 4

Well, the council will have to determine what taboo advertising of anything, because if you say no alcohol advertising, which is great, I'm all about that, there will be no Winefest advertising, there will be no Taste of Lincoln advertising. You have to consider all sides of the conversation.

1:20:38Speaker 10

We'll let you figure that out. Okay, thank you very much. Our next time is 60.

1:20:48 – 1:21:14Speaker 12

I guess you're going to report out just to close the loop. We took the action plan to the city council at our last meeting in July, and that was approved. So now Daniel and I will be working to bring some of those items back on future agendas. So we can start working on subcommittees, project timelines on items that were identified. So just wanted to close the loop on that. So thank you all for your feedback and help in that process. Now we can start moving forward.

1:21:14 – 1:21:48Speaker 10

So I mentioned to Daniel on the phone the other day is that maybe December would be TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, TAB, Mark McIntyre, comments or items that you want to put forward?

1:21:50 – 1:22:01Speaker 3

How are we going to do the tasks that you're saying you're going to come away and come up with some things? Are we going to work together on what we want to have priorities or

1:22:02 – 1:22:25Speaker 12

Oh, yeah, some of that was listed as priorities and the way the action plan was built. So we will start bringing items based on our resources and internal timelines to this committee and then ask who wants to be a part of this. And then we'll identify a new timeline based on the new action plan. So we'll start bringing those items back. And then we meet with Dave and Faraz as well to identify items to bring back here off set. So, yeah.

1:22:27 – 1:22:47Speaker 10

Okay. Thank you. All right. John Pimentel, September 9 same place, same time. John Pimentel, I have a motion to adjourn. I have a motion to adjourn. All in favor? I move. I don't need to do motions, but it's hardwired. Thank you. Thank you.

This transcript was automatically generated from the official public meeting video and is presented unedited. It reflects remarks made on the public record by elected officials, staff, and public commenters. Transcript accuracy may vary; view the original recording for reference.