Lafayette Downtown Development Authority - Regular Meeting

what we're all about.

So through that came through five priorities of strengthen downtown small business community, activate and invest across the downtown district, build Lafayette's downtown identity, create a more welcoming and connected downtown and position the DDA as a strategic partner and champion. So for the small business priority, you know, a desired outcome would be healthy and diverse and resilient downtown business community where businesses can open grow and thrive. And some things that I'll likely put on that work plan is, you know, continue to refine our downtown improvement grant, business retention and expansion. And something that Faith brought up was, you know, we might not have the funding for our pathways to ownership, but can we create a guide or really help people for them to be prepared when the time comes? Um, for, you know, activate invest throughout the downtown district, more active, occupied and invested in properties across the DDA district, particularly in areas where significant vacancies or opportunities for reinvestment. Um, this has a lot to do with making sure that we have outreach to property owners, making sure that we can kind of play that matchmaker, or if they need some assistance in filling a vacancy, we're there to help them through that. And so this is really just making sure that those who have long-term stake in the district We have a relationship with and can help them whatever stage of redevelopment. They might be in Bill Lafayette's destination identity. I think that this is really relevant especially since we have a new marketing consultant there's some opportunities both Sundance so more people near and far recognize Lafayette's unique character knowing what's happening downtown and choose to visit explore and make a community connections, so we can do stronger storytelling of the businesses, but also the DDA and how we interact with them, leverage our existing marketing resources, and then always refining creativity and culture microgrants. Create a more welcoming and connected downtown, so a downtown that is easy to navigate, enjoyable to experience, and increasingly connected across character areas. So wayfinding is something that we're very interested in. We'll talk a little bit more about that in the presentation. But engaging our community with it. While we don't have the big dollar right now to do large multimodal, there are small things that make big impacts. So thinking about those and then also public realm. And then position the DDA as a strategic partner and champion, a visible, responsive, and effective DDA that leverages partnerships, resources, and advanced downtown priorities across the district. So really continuing to enter into this leadership role. We're not the chamber. We're not the city. We're something else. And so making sure that people know who we are. doing this through networking or just partnerships and other events. And then also reporting out and being transparent. And so having program dashboards about what we've done to date so people can understand our story and evolution over time. So I'll just pause there. This is a report out. We don't need to wordsmith anything. But if that sounds good, I'll move over to the next section. looks great cool yeah so this is all you know if this is what we want to focus on what is the budget that can achieve these outcomes and so now I'm going to transition into the the budget section and happy to have this kind of be like ask questions along commentary we can make this um, interactive. Um, so we're very familiar that as a downtown development authority, we're funded through tax increment financing. Um, we are allowed to have sales tax and property tax, a basis set. And over time, as, um, uh, investment happens, any increment above that gets reinvested into the district. Um, we are very lucky that our urban renewal authority came before us. And so they were able to give us. startup funding of two million dollars and the way that we were able to determine this number is looking back five years to see what were some of those core services that Laura provided and being able to budget for five years as a startup with the goal that by year five or six the DDA would be able to have some increment there to kind of balance out expenses and revenue. And so we have an administrative fee that gets ramped up from periods one through five. And the administrative fee goes for my time, IT, being here, our attorneys, insurance, facilities, everything. Um, we have a parking lot program that we took over, um, from Laura and that includes maintenance and snow removal, small business support and district support. Um, this was providing a bucket of approximately like 300,000 per year to be able to do things like capital grants, marketing, farmers market, holiday lights. And so Laura assumed let's keep kind of that core services going. And so that's what that 2 million goes towards. So our revenue, right now we are projecting $259,000 for projected revenue, and that is through sales tax, interest, and miscellaneous revenue. You will notice here that property tax is zero. So I'm going to just take a moment here to share the latest with this. When we were looking at what we think property tax could be for the DDA, We were lucky that we had a 25-year data set of urban renewal and how it has grown over time. And we also worked with our consultant during the Old Town Tomorrow action plan project to really determine what revenues could be. And so when we developed our initial budget, we assumed that we would have a very modest amount of property tax increment grow over time. And it actually ended up correlating the same amount of property tax increment was almost identical each year to the sales tax increment. And so we could see that this growth was happening. In the 2024 session of the state legislator, they changed how they passed legislation about property tax. So there was a property tax change. So the commercial assessment rate decreased from 27% to 26 for 2026 property taxes and is scheduled to decrease again from 25% in 2027. So this new state legislative change with property tax affects us because we're funded through assessment of property values. So this legislation was passed. It was intended to provide property tax relief in response to rapidly increasing property values and rising property tax burdens. I think we can all know that in 2023 we saw a big increase in property tax, which really rattled a lot of people. And so the state legislator passed this to have this decrease in assessment rate. But a consequence for us and entities like us is that that lower assessment rate reduces the amount of assessed values available to generate property tax revenue. So while we assumed that we were going to have maybe 20,000 this year, we're going to see nothing. Around this time of year, the county assessor's office gives anyone that is a taxing entity, so the city gets it, we get it, any sort of special district gets it, it's preliminary assessments of what we think the area is going to generate, and our certificate said no increment. So it was a little bit of a surprise, and this is not unique to the DBA. I met with our chief financial officer and our city manager. They also got their certificates, and you budget based on your best case, and then once you get your certificate, certificate, you have to adjust it. So the city thought that they were going to be up 4% in property tax, and once they got their certificate, they realized they were flat or almost down a little bit. So this is something that we're all kind of adjusting to is with this new state legislation, how does that affect different entities? And so the good news is we have other revenue. I think the cautious thing I want to say is we thought that we were going to be getting property tax, and so I'm pretty fiscally conservative in budgeting anyway. And so with this new information, I'll be meeting with our chief financial officer to try to do some better projections, but also meet with the county assessor's office to understand what this might mean for 27, 28, and just try to make sure that we're being fiscally responsible. Because the goal is that we have money right now in the bank, but we want to make sure that we are able to have the level of service that we want You're 6, 7, 8, 9, 10. And so I'm not saying we don't need to do anything, but this is just a new thing, and we just want to be responsive towards it. So I'll just take a moment there to see if there's any questions.

Tim. I have cough drop in my mouth. Sorry.

Thank you. Just a point of clarification on the slide. I see projected revenue, but I see the sources. And they don't add up. Oh, 181.

Yes.

Got it. That doesn't get to 250 now.

Yep.

Thank you.

Yeah. So, Ty, I just shared that we were originally projecting some property tax TIF. Because of recent state legislation, they are decreasing property assessments rates. And so while we thought we were going to be getting some property tax TIF, We won't. And it might be we're going to meet with the county assessor to understand is this something that we're going to be seeing in 27 or 28 or what does this mean long term? And so you'll see in my presentation that we're just kind of having a different lens of wanting to make sure that we're being fiscally conservative with knowing that we got this new certification. We didn't get increment for property tax this year.

Did they adjust it on residential too? They did. I mean, I feel like It's kind of a bummer from a budget perspective, but I don't feel super sad about property taxes trying to even out a little bit, because I do remember it being really stressful during that time. And we have a lot of small commercial property owners, not huge commercial property owners. And honestly, those sales taxes get passed through to the people paying rent in those buildings. And so I feel like it makes sense that we should, you know, it's nice that that's happening and we can just focus on sales tax because that's a great way to generate TIF.

Totally. So that's a great segue. It makes sense. Yeah. What's really great is we set our base at a really great time in our district to be able to get some additional projects online for TIF. We have, our base was set in 2024. It's 1.75 million. But we're already seeing it outperform our projections, which is great. And so I'm going to always have a very conservative budget approach for sales tax. We all saw what happened with COVID where we were growing and something happens and sales go down. And especially with what's happening internationally and nationally, it's good just to always be conservative. So we're going to outperform our budgeted sales tax, but that's great. I have 2.5%, and this year we're already at 3.7% in growth. So it's great. And we've seen historically that even when the city is down in sales tax, our downtown is always growing. The only time we've dropped during the Laura period was during COVID, and then we rebounded. So that's great news. We also have fund balance interest. So fund balance is like a savings account or a checking account cushion for municipal entities. And because we have that LoRa fund balance, we put in the high yield savings account. We earn interest on it. And then miscellaneous revenue. There were some economic development agreements that LoRa had. And there's loan repayments. And those, through our IGA, get just transferred over to the DDA. So a small amount, but still something. So expenses. This is a very similar budget to what we did this year. And essentially, it's kind of continuing our core services. You can see our largest bucket is in downtown development, followed by advertising and marketing. We have professional services, streetscape, if that's where holiday lights come in, and also cultural arts and community events.

Can you remind us what professional services? I will, in a moment.

So some of our lowest amounts, the administrative fee is 8%. It's in that ramp up period right now. Um, for operational administrative that's printing, networking, memberships, um, repairs and maintenance. That's our public parking lot program for, um, streetscape. This is budgeted for our downtown holiday light program and then professional services. I have a small dollar amount for 2027. If we need to engage in the special district consultant to help us with something. So I don't have anything identified, but it's there if we need it. for advertising marketing this is for agency off-record we have an existing contract with them and then for cultural arts and community events assuming that we would continue our farmers market partnership for traffic control and then another creativity and culture micro grant program and then our downtown improvement grant so that would be in downtown development So, um, 2027 adjustments, um, over a five year period, you know, our administrative fee would ramp up. So, you know, right now we're budgeting 37,000. Each year goes up by 20% with the goal that by year five, we'd be paying the fee of around 187,000. That is over half a million dollars in a five-year period. And with not having that property tax, I've met with our chief financial officer and our city manager to see hey, we assumed that we were going to get more revenue. That's not what's going to be happening. Can we look at our ramp-up period? And they are totally on board with that and making sure that as a new entity they want to set us up for success. And so we'll be reassessing that ramp-up schedule. So whether right now it's five years, does it make sense for it to be eight years? Should we reduce what that fee is just based on reduced revenue? And so they're very open to that partnership and getting that done, which is great. And really, you know, they'll be helping us making sure that we have a 10-year outlook of what could growth be in projections and so setting us for success that way. So I've already started those conversations, and that's something that I hope to have locked in by the next time I see you in October. Um, the other thing is, you know, the property tax over a five year period was going to be over $300,000 that we were projecting. And it was a very small amount. Um, but until we understand, you know, what that might be and when it might start. Um, one of the things that I'm proposing is just a different approach for wayfinding. Um, I know that this is a really big priority for us, our businesses, our community, our visitors. And it really helps make us a destination and help people move throughout it. But it is a capital project and it is a discretionary one in a way. And so what our initial thought was that we were going to kick off design January and fund that and get going. But because of this reduction or we're not getting property tax, I want to just make sure that we're not starting something that doesn't make sense to do right now. And so I know this is a priority. We're not canceling it. It's not on the back burner, but more just adjusting our approach to it. So, um, our city comms team wants to do a community wide survey this spring. There's a lot of really great events next year. I'm thinking that, you know, if we get new certificates in August of next year, that allows us to suspend the spring and summer doing engagement on wayfinding. And then if it looks like it's promising, we can kick off design. We can amend our budget and get going with that. And that allows us to keep the momentum going, seeing what we can do with existing staff resources, but not taking on something that doesn't make sense maybe for right now. So happy to pause there and kind of answer any questions about the fee and also just a different approach to wayfinding.

I like that. That idea, I mean, I think that kind of conservative approach allows us to be much more consistent than if we start or head down a path of spending money that we then don't have, and then something gets halted. I'd rather, I mean, slow and deliberate feels more likely to have a successful outcome.

I think that makes perfect sense. I would rather delay this and still focus on the things we already have going, like the DIG grants and the creativity and culture microgrants, and just make sure our priorities are covered versus starting from the beginning.

Yeah. Director Barnes.

So the sales tax revenue is outperforming what's projected, and the property tax is not there. Do we know what the difference would have been if a property tax was what we expected it to be? What's the difference it's closing in on?

Yeah. So we were thinking over a five-year period, we would get around $300,000 worth of property tax. Um, yeah. And the sales tax is outperforming, but we all know that like spending habits change. And so like, while we're like up this year, we know that things can change. And so I wouldn't want to assume that like our growth that we're having now in sales tax is something that's gonna always happen. Like, like, but like a business could go, you know, could move to another town, right. Or, you know, people spending habits change. And so.

Um, just kind of wondering what the Delta was between what was projected with property tax.

Yeah.

And, um, yeah.

And I'm going to be working over this next month to kind of refine some projections. And so we feel like really confident about this next budget, but also our out here budgets too. Yeah.

Yeah. Thank you.

Yeah. Anyone else? Um, so what does this mean for 2027? Um, you know, I just spent, you know, like 15 minutes being like, I got to tighten the belt, but, um, we can still invest in our downtown while being strategic about where and how we invest. Um, this is not saying that we can't spend money. It's just making sure that I want to set us up for not next year, but for year 10. Um, and so we want to be able to have flexibility to respond to things that come before us and not say that we're closed for business. We definitely want to be open for business. So we want to support our small businesses. This is a really great opportunity for us to prioritize projects that grow the tax base, which is businesses, right? If we can help fund a grant or give a grant to a business that wants to open or expand or stay here, that helps with increment. That helps fund other projects. And so we want to make sure that we maintain budget flexibility while also thinking about our five to 10 year outlook. And, um, you know, we're still like a baby BBA. And so the fact that we've done so much to begin with is great. Um, and we can leverage just our existing programs, staff resources, partnerships to really make sure that we're getting the most bang for your buck. So, um, this is all to say that things have changed, but we can still do great things. Um, and so this is what we're looking to fund with our proposed budget. Um, really leveraging us as a partner, continuing our downtown improvement grant. district marketing, keep the momentum for wayfinding, maybe not with design right away, but doing some more outreach and building a good data set for when we do kick off design, farmer's market partnership, continuing our public parking lots, holiday lights, and then a creativity and culture microgram. Um, so I'll, I'll, I have a slide in a second for questions, but, um, where, where are we going? So I'm introducing, um, the budget tonight. Um, like I said, since we just got our certificate, uh, from the county, In August, we're going to set up some time to meet with the assessor, refine our projections, and then I'll come back in October to bring forward the recommended budget and then also review our work plan. As a DDA, our governing body, who is city council, actually approves our budget through resolution. So that will happen at the second meeting in October, so October 20th. And then we'll get moving and grooving. So happy to answer any additional questions or get any feedback.

I feel like you've already primed us for all of this, so I think we're good. Yeah.

Lovely. Great. We're still doing great things.

Next item on the agenda is the funding agreement for the 2026 Holiday Light Program.

OK. So I just spent some time saying that we need to be intentional about funding. Now I'm going to ask for three things. All right. So for the first item about some funding is a funding agreement for the Holiday Light Program. I'll go through the background, refresh you guys on the LORA funding, and then 2026 funding agreement and cost allocation, and then a question and a motion. Um, so we're very, if you've been outside when it's cold, you are familiar with our holiday light program. Um, I started in 2020, we had no holiday lights and it was a very like dark period COVID and also no holiday lights. Um, and a funny story. I, before I even started, I had access to email and voicemail. And one of the first voicemails I ever got was a business owner saying, You know, it would be great if we had holiday lights. It's just so dark downtown, and we would just really appreciate it. And so lucky that our then city administrator, Frisch Sprague, supported this, and we were able to get holiday lights in 2021. And it just has really changed the atmosphere in our downtown. And so the current program has tree lights in the public right-of-way. The lights are on trees, which are in the public right-of-way, that have outlets. That's the big reason why, if you've ever noticed, there's a gap in some areas. There's no outlets, and it's not on public jurisdiction. We also added snowflakes on street poles. There's big snowflakes. There's small snowflakes. And then there's also sparklers at Festival Plaza, near the Lafayette lumber yards, and then on the Lafayette History Museum site. Laura has partnered each year to provide funding for this. And as we just talked about, as part of the transition from Laura to the DDA, they assumed that the funding would continue. And so the city did a contract through a request for proposals and has partnered with Colorado Christmas Lights. They had a three-year contract, and this is the last year. And so we're providing one-time funding. That's how it's set up because we would have the opportunity to do a new RFP for it after this year. And the lights are installed after Halloween and are taken down near Valentine's Day. And every year someone says, can we just have them up all year round? I'm like, I'm sure the squirrels wouldn't like that. So we try to push it. I always say to the vendor, they do work all over the state. I say, we want to be the first lights up and the last taken down. And so this proposed agreement, the city would maintain that and administer that existing contract. They would direct and administer the work. And they would fund elements outside the DDA agreement. So we wouldn't be funding the City Hall property or the History Museum property, but everything else within the district. And I have a slide in a moment about that breakdown. And then I would be reviewing and approving invoices as the DDA. And then Colorado Christmas Lights, they're a really great vendor. Um, they've been doing our programming since 2021 and they install, they maintain it. If a light ever goes out or a squirrel choose something, they go out and fix it. Um, and then they're also responsible for takedown. So the contract is, uh, close to 70,000. Um, our items would be around 54 and then the city items around 16,000. Um, so I have some proposed motion language and also happy to answer any questions.

Are there any questions for Director Keating?

Did the price go up? No. Because this is the three years. This is the end of that.

Yep.

Director Barnes.

Structure change? I'm trying to imagine what sparklers look like at Festival Plaza. There's no flakes and the sparklers aren't new. This is what we did last year.

Everything's the same. There are these giant globe balls in the trees.

They're so pretty.

I think this is one of the things we get the most positive feedback on through the years of Laura. I totally support it.

It is just absolutely true that stepping, that bummer as the nights get darker and darker earlier and then you step out and there's these beautiful lights here.

And I love being the first up and the last.

Yeah.

Any other questions or comments? Is there someone to make a motion?

I can make a motion. I move to approve the one-time funding agreement between the City of Lafayette and the Lafayette Downtown Development Authority regarding funding for the 2026 Old Town Holiday Light Program in a form substantially similar to that presented.

Do we have a second? Second. All in favor? Aye. Opposed? Motion passes.

Go for it. Okay. Reallocation of funding for the 2026 Downtown Improvement Grant. So DIG has been super successful this year, and we keep running out of funding. So I'm going to be presenting here a way that we can reallocate funding with staying within our existing budget to just respond to a couple of other applications. So I'll go through the DIG. the program demand, show what we've done to date, and then a proposed reallocation, and then questions in motion. So we launched this at the end of 2025. We put $50,000 towards it. It's an interior and exterior capital improvement matching grant up to $25,000. This year, we did $100,000 for program funding. And in March, we did a supplemental of another $58,000. And so right now, we have about a little over $150,000 towards the DIG program. We've done 11 projects to date. In 2025, we did 41,000. In 2026, we did 100. And today, we've done 145. And so we have 13,000 remaining. We've had three applications interested in submitting. I can share two of those. The third one is not ready to announce yet. Um, the first is, um, taco Del Sol, the, which is the food truck is taking over El Mercado as the operator and is partnering with pace to upgrade their HVAC, which is, would be fantastic. Um, and so they're interested in, um, applying for a dig grant as well. The other one is I'm very sad that bear Boulder, um, is, uh, leaving Lafayette from what I've heard from the property owner. They've had a hard time with staffing and getting people to do sewing. And so he's downsizing his business model and moving to Brighton. But Local Goods has signed a lease and is going to go into that spot. If you guys remember local goods, we're on Cleveland. That's the one business I hear all the time, when is local goods coming back? So they're really excited and hopeful that they can get open before the holiday season. So they've also expressed interest in a DIG grant. So two great examples about how DIG can help retain and also attract a business back.

What's local goods operating out of? Were they operating at all? No. Okay. Well, this is great then.

Yeah. Yep. So we have, as I shared, we have $13,000 remaining in funding that we thought we maybe would spend that we don't need county treasurer's fee, legal fees, also some just operational budget. We're able to reallocate some funding, and so we put another $51,000 This would help the Taco del Sol. They just need around $14,000, so that's why it's the 1229. And then we would have budget for two other $25,000 if someone applied. I'm not sure what the budget is for those other two projects, but it's good to have it. And so that would bring the revised date funding to over $200,000. And so we would have some budget to allocate.

So you're saying you're just taking items from our budget that we didn't spend this year and moving them over. Yes.

And so we don't have to do a supplemental. We don't have to amend our budget. Um, we're able to move it in between lines.

That's so great. And then the 64,000 would be for next year.

This will be for this year. Yeah. Yeah. So it's the 13 plus the 51 gives you the 64. Yeah. September.

The 210 would be the total.

Yeah. And I think what I would do at that point is just refer people to apply for 2027 funding, which is something that we can do. We can give grants towards, you know, once we approve our budget, we are allocating funding towards that. We can start thinking about just wait, apply for 2027. Yeah. So this reallocation will allow us to continue small business support, downtown capital improvements, again, invest in products that will generate future TIF, and then we'll maintain our existing guidelines and matching grant structures. So I have some proposed motion language, and then I'm happy to answer any questions.

The only question I had was, and I don't know to what extent you can say this, but have you in your role encountered applications or inquiries that aren't appropriate or that you've turned away for lack of meeting DIG criteria?

No one's applied. Normally I have a conversation with people before that says like, this is what works, apply for this portion, don't apply for this portion. One thing that has happened is we had a project that was approved, but they haven't moved forward with the project. And so because of just changing priorities. They said, we're going to ask to be part of the 2027 funding, so you could free that up for another application. So it's a reimbursement grant, which is helpful. So if things change, we're able to kind of be a little bit nimble.

Any other questions? Someone make a motion?

moved to approve the reallocation of $51,299 in existing 2026 TDA appropriations to the 2026 Downtown Improvement Grant Program. with no increase to the DDA's total approved 2026 expenditure budget, and authorized the DDA executive director to administer the additional funding consistent with the existing DIG program guidelines. Second.

Amen.

That was a second, right? It was a second, yeah.

All in favor?

Aye.

Opposed? Motion passes. This next one is a discussion in looking for a direction. You can drag me anywhere you want tonight. So we're able to hit the ground running or ask me to come back later. But really, this is about talking about Sundance in the city of Boulder and how the DDA might want to help with that. So one thing is thinking about potentially doing a creativity and culture micro-grant for activating Old Town during the Sundance Film Festival period. And so I'm going to go through very high level what Sundance is, what the city's doing, talk about what a CCM grant could look like, some guardrails, and discussion and direction. So this is Robert Redford. If you're familiar with Sundance, it's one of the world's leading independent film festivals. It was established in 1985 by Robert Redford in Utah. And the Sundance Institute is really known for showcasing independent film, emerging filmmakers, creative storytellers. Reservoir Dogs debuted at Sundance, Little Miss Sunshine. Some of these movies that really resonate with a lot of people all came out of just Sundance. And so while it really has been known, I think, publicly... as a place where we see a lot of celebrities, it really is meant to be a film festival to just draw filmmakers, professionals, artists, media from around the world. And in 2027, they will be moving the festival for the first time to Boulder, Colorado, since it was created. I helped host a Sundance workshop uh, this morning that Ty came to, uh, with the Lafayette arts administrators group. Um, and it was really great. We had Jeff Levine there who is the director of audience development and experience, um, and had some of these numbers on here about what the impact of the festival is. And so there, um, they see, you know, last year for 2025, they had 85,000 attendees. 33 were from out of state. A lot of people from Utah go and embrace this festival. And Jeff thought that this would be similar, but also kind of level out into like 50-50. They would probably have some people who went to Utah come to Colorado, because it's so divine. They sold over 131,000 tickets, so 500 screens over 11 days. They did an economic impact analysis of $196 million. $162 was spent from out-of-state attendees and 2,600 jobs, equaling $103 million in wages. I have not reviewed this report, so I can't answer any of these questions, but one thing that I thought was interesting is that 185,000 attendees sounds like a big number, but that's over an 11-day period, and not everyone stays for the full 11 days. And so it ebbs and flows just based on what's happening. The beginning of the festival has way more people with screenings, and it kind of ebbs and flows. And so he mentioned at any given day between, like 10 and 20,000. And for reference, Boulder, Boulder was 45,000. So the city of Boulder sees big events and handles those that Lafayette doesn't actually feel. And so this will be interesting to think about, you know, so many people coming to this region, but not necessarily 85,000 all on one day.

They say they average, what, three days? They mostly average three days. Nobody does 11 days.

Yeah. Um, and so for, this was a photo from this morning. Um, so for preparing for Sundance, um, the city has really been taking a regional collaboration approach. We understand that the festival is going to occur in Boulder. All the venues are in Boulder. All the sponsored events are in Boulder. Um, to make this work, they need to make sure it works in Boulder first, but they don't have enough, um, hotels in Boulder. And so a lot of people will be staying along the 36 corridor. And we have short term rentals in Lafayette, so we can imagine that perhaps people will be staying in our community as well. And so I'm going to just show this quickly. Isabella Nunez on my team, our economic development manager, created a kind of one stop shop for Everything you need to know about Sundance, if you're in Lafayette, the URL is lafayetteco.gov slash Sundance will take you to this website. And on here, we want to be able to share with residents and businesses some important links. And so if you're interested in volunteering, they'll take you to the Sundance website. If you have a home that you want to list for Airbnb or VRBO, You need a short-term rental license, so we'll walk you through that. And then in business participation, Isabella is working on a kind of welcome to Lafayette guide that if someone is staying in your home or if you're a business and people say, what can we do around here, we'll be having some printed copies for that. We've also talked about doing wander logs through the DDA's consulting, and so that's something that we can link here as well. So if there's... Laundry logs? Wander logs. Oh, I was like, what is that? Yeah. And then we also are inviting businesses that if they have something that they're doing during the event, that they submit through our Old Town website, an events thing. Because then we were able, if the WOW is doing something, or if the Apothecary has a special that is Sundance-specific, we can just promote that through our existing infrastructure through the Old Town website and through our marketing consultant. And I'll get back to the CCM grant in a moment. But I wanted to at least show you guys what else is going, so how this could complement it. There is information here about becoming an official friend of the Sundance Film Festival. You'll get a window cling. You'll get some digital assets. That way, if you wanted to do a themed cocktail or something and say you're an official friend of, there's a form here. And then also, if you're interested in offering your space up for sponsors, or even, you know, let's say there's a film crew that wants to have a party or something. Um, you can go, uh, there's a link here that takes you to the Boulder chamber website and there they have a database. So you can put information about your own physical business, and then they will try to match you with people who are looking for similar things. Um, and so we, we are really encouraging everyone. Um, who wants to know what's going on with Lafayette or what are we doing or how I can participate to go to Lafayette co.gov slash Sundance. This is where we're going to like, keep this fresh with the latest things. Um, and so that's what the city is doing. Um, from the DDA side, um, this is, this is going to be an interesting opportunity for us to consider. So what does this mean for Lafayette? Not everyone's going to stay in Boulder. Lafayette has many short-term rentals. We don't have many hotels. We have one. So it's going to be really interesting to see, you know, what does this mean for us? I think we all are kind of wondering that, right? And so while if people are staying in Lafayette, many of those attendees may want to engage in local activities before or after a festival event. If they're staying between three and five days and they do three days in Boulder and want to break and go out to eat or go do something locally, how do we kind of give them something to do? So for an opportunity for us to consider what is our role, We could give visitors a reason to come to downtown, encourage them to shop, dine, and explore. And then we are a creative community. I know if you give them a prompt, our creatives in this community will come up with something interesting. How do we want to help that? Um, and so one idea for us to talk about is, um, right now our creativity culture micro grant is a way for us to help fund and partner without us running. So we're able to fund music. We're able to fund experiences. We're able to fund the great things that are already happening. Um, and that is meant to be all year round. Um, and we've heard a lot about what it, I've heard this for many different people. What is Lafayette doing for Sundance? And so this was an idea for us to just talk about, does this seem right? Um, we could provide small grants to artists, cultural organizations, nonprofits, small businesses, and community groups to create public facing experiences. during this festival period, whether they're for residents who are excited about the film festival, want to engage downtown, or visitors. And this would be similar to the CCM, except a reduced grant amount. CCM's $2,500. This would be between $500 and $1,500. And so really thinking, how do we bring people, activate downtown, and showcase what we're all about? So some eligible projects could be pop-up exhibitions, window installations, temporary creative installations like music, theater, comedy, artist talks, workshops, demonstrations, events that really are bringing together business and artist collaborations. And the key thing is it needs to be within our downtown district. Um, so thinking these are public facing events, even if they're ticketed, how is it approachable? Um, I, you know, some things may not be for free, but there might be a reason why. Right. Um, but maybe creating an experience, um, in our boundary business and artist collaborations, um, similar to the CCM, uh, things that wouldn't be eligible would be routine operating expenses, general marketing. private events without substantial public benefit, or activities outside the DDA. And then the big thing is, we have to be really careful about Sundance, right? And we've shared this draft with them. And so the big thing is saying that just because you're activating Lafayette, we're trying to complement, not compete. So there wouldn't be any film screenings here. And you wouldn't want to be able to say that this is an official Sundance activation. Um, or Sundance presents it's more of, um, we're trying to do things that celebrate the festival by being here without necessarily having their logo attached to it. So something that I just needed to throw in there as a disclaimer. Um, so this is really just an idea of a prompt when people say, well, what is Lafayette doing? I shared what the city is doing as far as helping promote. The DDA is also helping to promote, but if there was something that, as far as how would we want to engage other than just marketing, activation. So this was an idea that I'm happy just to kind of hear thoughts. Does this seem like this is the role that the DDA should be playing? Are we interested in supporting generating activities for the Sundance period? Is this the right range? Do we want to just have this be our CCM period? Kind of opening it up just for a general discussion. How does this feel? And I threw a lot out there, but it's kind of the first time we've ever spent a moment to talk about Sundance. So interested to hear how you guys are feeling about it in our role.

So I don't think this is a bad program, but I definitely don't think it's all like... Rachel said it this morning, I think one of the big pushes, and I don't think enough people use it because I know I don't use it and we do a bunch of stuff, is trying to figure out how we get the downtown businesses to list the things that they already are going to be doing during that period of time. You know what I mean? some folks this is going to be cost prohibitive to just try to do something extra you know for it but the more businesses list out the things that are available you know people get to see the activity and diversity of of things that they could do uh in town and so i think that would kind of push some of that traffic um our way just for people wanting to or seeing all of the different opportunities available. So I don't know if that's through the marketing company we do that or, you know, we've talked block captain stuff before. I don't know if we establish some of that and get people, you know, face-to-face in front of some businesses and figure out a way to help folks get stuff, like, listed so that, you know, we can build that. Even the guide that you're talking about is going to be more robust if more people are putting the stuff that's going on. And I think one... Well, that's not the second Friday. Never mind. That won't happen during that time. But yeah. If that makes sense.

Faith? Do you have a sense of approximately what kind of budget you would allocate for this?

Probably like $10,000 or maybe $15,000. And do you have...

Do you know of projects already that might... Do you already have people who are like, I'm looking to do something and I could use support?

Melissa McGowan and Kenny Vasquez from Doghouse Music Studios originally were trying to think of something to do to bring people down and they ultimately thought this is a lot to do from a volunteer sort of space and so... they decided to maybe just pause for a second. But at that workshop today, we had the Lockett Music Festival there, our music partnerships. We've had a lot of interest as far as Leaf was there. So I think the creatives are interested in

using this as a jumping off point but I think everyone's trying to figure out what they can do and so this is also could be an opportunity to help just like spur some things from happening I guess I'm no no go ahead I mean I'm not opposed to this idea especially if there were like interested parties and like things happening but I do also wonder depending on what kind of like buckets there is for this, is there a way to use that money more strategically just to support the district as a whole? Like, could we do like some paid social media campaigns? Could we do some, you know, give, have a budget that we give to agency off record to do promotion across the district, whether it be like events that are already happening? Like, is there, is there something that would be sort of like more broader that could support versus like,

individual so i'm just putting that out there no no that's great we have a five thousand dollar budget to do paid campaigns for agency off record and they're putting together a proposal for how they can use that within their existing contract during the sundance period oh great and so um this is an area that i am not skillful in so i'm learning a lot they're showing me like they did a very similar campaign for the dairy block and show me like this is the return on investment and like this is where we think that we should like engage with and different, uh, Google searches and everything. And so that is also a strategy that agency off record will be doing in addition to the wander logs, in addition to just like our normal social media. And so, you know, um, this would supplement all those activities. Yes. Cool.

Yeah. Uh, thank you. I think this is wonderful. I, um, I don't know how to say this, but I'll say it gently. It doesn't surprise me that there's a lot of ideas, but no way to execute. And when you have a lot of creative people, there needs to be a way to manage what they're doing. And just thinking about people, quote unquote, in Boulder getting to Lafayette and to an event on time, knowing that some of these showings are going to start as 510 days. Some of them are going to be at midnight. Some of them are going to be early in the morning. There's going to be all times of day where this is happening. And I think this is the time to have face, a lot of face. And I mean, like AOL faces need to be, they need to know where people need to go and have somebody directing when they're people come from Boulder to get here. And I think there needs to be some precision timing on that. If you're in North Boulder and you want to go to something at the Arts Hub or you want to go to something at Festival Plaza, that's a half an hour. And then you've got to figure out where to park and our signage. So if we had some way to really coordinate What's going on in that time of year? I know everybody's like, oh, it was 80 degrees last winter. Super El Nino could change that. So we might have a situation where people can't physically get to where they're going. I feel like the DDA, that's what we should be doing. And I love the idea of having... AOL, AOR. We've all been waiting to ask you what you meant by AOL.

I'm like, I'm not reactivating my account, so we're going to have to figure this out.

I feel like this is the moment that we should throw all in on having a really, we've got to figure out what, that just drives me for a while. We don't know what people are doing. In our own business.

That's why I think we have to get out to people now to be like, what are you doing in January?

What are you doing? Where? How many people can fit there? And I think we should charge a fee. When something's free, they get a ticket, and then they may or may not go. But if they pay $2, they pay $8, they pay $10, they're like, well, I paid for it. Which is what people do. They're like, I paid for it, I'm going to go to it.

It's commitment.

And that helps offset some of the cost of coordinating the whole thing. I think it's going to be a big mess if we set all this up and expect people to come but don't help them get here. And it's not straightforward how to get to a place in Lafayette in the DDA yet.

One of the, so a couple things.

RTD.

One of the things that we heard today is that through, I mean, we've been sitting on regional transportation calls for this, the city and all of the surrounding communities, is that RTD is going to be running more frequent bus service. And later. And later service. That's good. You know, 1.30 in the morning, right? Because the message is going to be don't. Don't drive and don't park to Boulder. Try to have rideshares or buses. And so we have an R2D parking ride in our downtown. I think a lot of it will be park here. This is the bus that will take you. And then they'll even have shuttle buses within the festival. Um, another thing that we've thought about too, and not, you know, to get off track, but another thing we've talked about with agency op record is if we really want to promote our old town webpage, as far as like, this is your one-stop shop to know what's going on during Sundance, even having printed, um, tabletop QR codes that are branded that you can put at restaurants. And so during that Sundance period, if you're trying to figure out what's going on or what the wander log is or whatever, we're trying to just build off of our existing infrastructure. We already have this. How do we do a better job at getting people to put things on it? How do we promote it through paid campaign, visual QR codes? And then it's also the CCM is a way to just help those creatives focus as far as what they could do and have those events also.

And to echo what Bridget was saying, you'd have been very happy, Tim, because they have a heavy, heavy focus on transportation piece and kind of like making sure because things are time sensitive you know show stars rtd no sundance with rtd right they're working very close with the resources that they i mean they're going to do the best they can to try to you know what i mean yes love them to death and they're doing the best they can and we've got ride free lafayette we've got a we've got a bus so i think if we help them yes we got the jump got the dash

Yours has got to be, so there are mechanisms, but I think part of that is to help them.

I didn't even think about how, I think there's a, we could probably think intelligently about a way that we build something around the park and ride because of the fact that people are going to use that as a jump off point. You know, if they're staying in Broomfield, they'd rather park here and ride in than.

I got it. Go ahead. Anybody know about this?

No, no idea. Yeah.

You know about it, right? I don't know what it is.

This is the airport bus. Oh, the new one.

Yes, yes. I knew that.

So the airport bus is going to stop in the DDA. Yeah. And it's going to go up to Longmont. So people who are staying in Longmont for Sundance are going to stop in Lafayette and along the way. And I think they get into the park and ride, and then that's where we make sure they understand, like, this is the entree to after festival.

You come here, I think this is... Like, some kind of information and wayfinding situation, like, there, because you'll have people coming from the airport. Yes. But you'll also have people who rented cars, are staying on a 36 corridor... And of, like, trying to figure out how close can we get, right, to park. Because, you know, if you think about where the parking right is, it's like that's, if you're down in Westminster and Drury. Oh, yeah. You know what I mean? You would rather drive a little closer, park here, and then hop on a bus that's taking you into Boulder, you know, than to take it all the way over there and then risk not being able to get on it. Because that's going to be another issue, like, with how many people are there. on these different buses going all these different places.

Do you think it's fair, fellow directors, to say that the DEA is very interested in Lafayette putting its best face forward in Sundance, getting new visitors to Lafayette? I almost said museums. To restaurants and stores and museums. Children's museums. Children's museums. Whatever Lafayette has to offer. No, but, you know, that clearly it's an opportunity and it's an exciting opportunity. And it's also, there's a ton of unknowns, especially this year one. But it just, it sounds like the things that are coming up are all around communication, marketing, how the DDA can support or use our strengths to have our district shine and be visited, and that especially not having creatives necessarily who've come forward and have a great idea, but their problem is a lack of $500. That doesn't seem to be the big problem, the big challenge. My concern is that a micro-grant might be responding to a problem that isn't the main problem. But not that, as a DDA, we're not interested in helping Lafayette shine in Sundance. We really are. But I wonder if we can give you some direction toward other ways or even spending that equivalent amount of money toward marketing or collaborative things.

You know, I appreciate this conversation because it's identifying all things that need to make this successful and, you know, As far as what our staffing capability is and what our funding capability is, what we've been saying is we have to lean on to our existing strengths. And so an easy thing for us to do is put a banner over public that says, welcome Sundance visitors. An easy thing to do is to drive our existing businesses to come up with things and submit it so we can promote it. An easy thing for us to do is leverage our existing marketing consultant to create wonder logs, to drive people to things without having to design a brand new way finding system, right? It is how do we just leverage the existing things that we're doing? Um, and so, you know, we, it's expensive to print things too, right? And so it's, how do we, as much as digital assets that we can do, um, makes a lot of sense. And, know there's a small dollar amount and so you know the creativity and culture micro grant was our way to be like we can we will probably never be able to be event organizers we will probably never be able to run an art night out right with where we are in our stage and so how do we support these things to get people in our downtown this would just be another opportunity to do that and if we're if what i'm hearing is Let's try to boost our $5,000 budget for marketing to $10,000. That's a way that we can redirect this and essentially let the creatives do this without a micro-grant and just say we want to promote you while you're doing it.

What is the total amount we're talking about?

I don't have a specific dollar, but I'm thinking around $10,000 to $15,000. And the other thing is this would be a pilot. I want to do a survey to... our community or businesses to be like, was Sundance everything that you thought it would be? Did you see a rise in sales? Did you see a lot of visitors? What was the good thing that happened? What was the bad thing? And we might hear like, yes, this was awesome. We got so many new people. We had reservations booked the whole time. Or it could be like, it kind of just felt like the same. We don't know until afterwards. We don't know what people are going to do.

So I feel like what we're really talking about is accelerating things that we've already been talking about that we need to do as the DDA. It's like the business engagement and putting those opportunities out there. But we just have to get it done before January so that

I wouldn't necessarily say, like, we need to be the leader in ensuring that this happens. It is more just leveraging our existing things. We don't have, I mean, we don't have, we're not a chamber. Like, we don't run downtown events. We have to be, we're trying just to leverage the existing things. We can do that through email.

I'm not saying from that perspective. I'm saying more of like, like I said, I've never put an event on that events page. And today I looked and was like, oh, wow, that would be useful. I don't know why I haven't done that. You know, and. So finding a way for us to really engage folks to get involved, understanding what the opportunity is. It's like you said, I don't think anyone has to necessarily come up with it. A lot of stuff happens in town. I don't think we need to reinvent the wheel and ask people to come up with anything. I think if we offer the money, people will come up with some way to spend the money. That's just normal. But I don't know that... we necessarily have to, in order to create what we're looking for, for the businesses in downtown, you know, or if we do like, is it, do we enlist because we only have three more meetings, three more DDA meetings before, you know, or I guess four at the end of the month. Like, is there help that we can enlist that we can stipend to help this process? You know what I mean? I appreciate that.

I think an easy thing for us to do is put a one-pager that says, these are the five things you need to know if you want to do something during Sundance. And we have a small business newsletter distribution list. We can hand it out to you all to send to people, your networks, and say, want to create an event? Like, this is how you submit it. If you want to become a friend of a festival, this is how you do it. And just kind of keep beating that drum. Because if people want to use this as an opportunity, we can give them the infrastructure. We can promote it. We can give them the information. But it is up to the businesses to do it, right?

Yeah. Do we have a second Friday the week of?

No. It's not until the end of the month.

Can we forget how to count? I mean, we can count.

That's the part I think we don't want to get into is trying to shift. People are going to come up with people they're going to come up with. There are folks that are

in their mind now thinking about what can i do when sundance is here some folks just want to operate their business and they're hoping that more people are just here like there's just more traffic to be able to yes and somebody's going somebody's going to be activated on that second friday in january for second friday right yeah and it's not that whatever they're going to do they're not going to do it the week of sundance

Well, they may decide to extend it, the week of Sundance, because of the fact that Sundance is there, is what I'm saying. I mean, wouldn't that be prudent? Right. But like she said, that's still up to the business at the end of the day, if it makes sense for them.

What I'm hearing is, let's spend more time in getting people engaged, leveraging our existing marketing, continuing to work with agency off record. I think this idea of like, these are the five things that you need to know. And then me distributing that to you all to work within your networks of just saying, I'm on the DDA. Did you know that you can do this? Right. Um, and we have one more networking event in November. We can have an agency off record there to also kind of do a deep dive as like, are you a restaurant? These are some ideas that you could do and be like, and meet me. Here's my business card. This is what you need to do. We can even talk about, you know, we want to do these tabletop things or have posters or even doing some sort of visual campaign of like, we can't say Sundance and Lafayette, but something along the lines of check out this events page and just really try to drive traffic to that. It sounds like that might be a better use of our $10,000 than a micro grant. Is that correct? I agree.

I'm also just concerned about like, Because it is an unpredictable time of year. So I'd hate for somebody to create some experience that doesn't get to get experience because it's a blazer. You know what I mean? Because it could happen.

I saw on one of the slides, window cling. We can't say it. What's clinging on the window?

Friends of Sundance is what you get.

We can't say Sundance. What does it say? Okay.

I think they give you approved language when you sign up to be a friend of Sundance is what I learned this morning. Like they have it at the Boulder Chamber. You can go as a business. Oh, so it says friend of. So it comes out as friend of Sundance. Okay. All right.

I was wondering what was hanging on to the wall.

They'll give you collateral and things that it's all listed as a friend of Sundance. So you're not saying you are Sundance or you sponsored Sundance.

But it's not a banned word from businesses sitting there.

The friends of the Sundance Festival, you get a window cling that's basically saying we're excited that you're here, we're a friend of. And you're able to use that language if you wanted to do a themed film cocktail or something. That is a whole other thing. That's through Sundance. You get guidelines, and you're able to do that. And that's something that we can also promote.

So they want to work with you. They just want to know who's doing what. Like what they don't want is a free-for-all where people just know Sundance is in town. So everybody's just saying, yeah, we're doing a Sundance thing. So if you actually go and sign up. How are you going to control that, though? Well, because you go to the website through Sundance. They have it where you can sign up as a business, as a friend of Sundance. And then that's when you get all the guidelines. So they will let people know that these are the people that we're actually working. So I mean, I'm sure someone's going to go rogue. That's just the nature of the beast. But they have an official thing so that the folks who are involved in the festival know who they have approved to do these types of things. So the only thing I think they said is, don't have a film festival. That was their one request. How about you just don't have a film festival? Everything else is fine. Friend of Sundance Film Festival probably wouldn't go well.

So would it be okay to have somebody walking around dressed like Robert Redford, looking like Robert Redford?

Is that your question?

He's a public figure.

Faith, were you going to say that?

He's also dead, so be careful.

I just wanted to bookmark a few things that just happened in the conversation. I actually think it's a great idea to talk to the Second Friday folks and see, do you want to do it on the Third Friday or not? do you want to have people who are doing second Friday events make it more of an extended thing? It makes sense to loop them in and see how we can do that. I also just wanted to say the idea of having the QR codes on tables and restaurants that link to our events page could be a really excellent way, completely aside from Sundance, to actually get people to start using it. Because I think it's like, what is it, chicken before the egg thing? We want people to submit their events, but they're also like, do people go to the page and look for events? And so we need, like, we need to get traffic there so people are actually, like, starting to submit them, right? So I'm just, like, wanting to bookmark that as, like, an idea for, like, any time, not just Sundance.

It could be a seasonal thing. We think it would be a seasonally thing.

People do scan them constantly now.

And a lot of our businesses have, like, holiday events. There's a lot more that's going to happen before Sundance, especially for, like, our retail businesses. So, anyways, I just wanted to say, like, I think that's an excellent idea.

We could even do a window cleaning QR code if you are a business that always has your events on there.

Totally, yeah. But there's something about it being on a table where I might be like, oh, let's see if I'm going to scan it and see what's happening in this town that I'm in right now or whatever.

Or if I had Lafayette events with a QR code at the register, I guarantee you at least half the people would. Because they're constantly... Yeah, and then people who...

might want to submit if they know that's what people are going to be using.

I also don't hate the banner idea. Great. Love a good banner. Yeah. I don't know, something like that. Yeah. Cool.

OK, I think I got some good direction. Well, a no on this. But I also think that this is something that we can easily adapt. And we are going to be watching our creativity and culture micro-grant anyway for 2027. So it doesn't mean that someone can't do something for this period. We're just not allocating a specific bucket to it.

Yeah, I was going to say, if someone comes to the table with an idea that we think is amazing, are we able to, we are, or does it have to be in a grant format before?

It's way easier, especially since we only meet once a month, to be able to direct people. This is how you engage with the DDA. We have this grant program. So our plan is to launch the CCM for 2027 in January, so it's easy for people to do a full year. So they could engage with it. here great cool thank you for going through that discussion we haven't had time and space to kind of just like throw everything out on the table so this was super helpful for me to reaffirm like what what we're trying to do and what our role is so thank you for doing that one of my baristas has submitted a film cool that's very cool right now it's okay you can't show it yeah

Uh, no. Well, she submitted it for Sunday, so she's hoping she gets picked for that.

That's awesome. That's the other part of marketing is letting people know who... Storytelling. Like, who, yeah, gets there. We can do puppet shows, though, right? Um... Okay, moving on to upcoming meetings and staff updates.

Yeah, I talked a lot about what we're going to be anticipating for our next October meeting, and so I'll be working on that, and I'm excited to review the work plan with you guys. So that's the big thing.

Yeah. Staff update. I think everyone in here has been the remedies. I just wanted to say thank you for your support. I appreciate it. I just came from there. You were just there. Really? Thanks to you. I'm at this meeting because I ran into him at Grammys because I totally was a base cadet. So thank you, Tim.

Are there other directors' updates and reports?

I just want to say I think for the second Fridays, if you want to participate, if businesses want to participate for October, they're trying to get, Details by tomorrow to Maddie. Is that correct Isabella?

No.

Oh Well, that's what Yeah, oh, okay. So anyways there there is like an email Did I still have it in my pocket for a second Fridays? It's I can pass this around to anyone who wants to take a picture of it to share with people. But they're trying to get events up on the website. And they're also going to provide next week some graphics that you can use for social media and stuff like that. So if you want to participate for the October 2nd Friday, or if you know some businesses that might want to participate, or if you just want to spread the word. I think it'll be something that will probably build over time. I think they have maybe like three or four businesses currently participating. We're going to participate.

I appreciate that you said take a picture because I was like, oh, good, I need that info. And I took out my pen to write it down.

And I was like, no, just take a picture. Yeah. Sorry, I can confirm. I can check my email to confirm. But I thought it was many.

Oh, that's very nice that you're something.

OK. Yeah, that's it. That's all I've got.

And they have some sweet window planes.

Madeline Vargas. I love it.

Other director reports? Director Barnes.

Thank you. I just really want to emphasize the fact that this bus is coming, and it's coming into the DDA, not just for Sundance, but I feel like this is an opportunity for us to take advantage of that, because people are going to be regularly coming into the whole Boulder County through Lafayette and into the DDA. Can I see that? Yeah, you can keep it.

When does that happen?

It starts on September 27th or 30th. This actually came from the person who created the route.

And it's going to the airport.

It's going to the airport. So Lafayette's the second to last stop before the airport after leaving Longmont.

OK.

So it's Longmont this way. To the IA. OK. And there was an option for it to stop in Erie or Lafayette. And because we wrote a letter and we I guess it made more sense. They couldn't figure out where to stop in Erie as easily as they could here. And this parking lot's already here. Plus, there's all kinds of connections in that spot.

So it's at the park and ride?

It's at the park. So it'll come down 287. It'll turn on South Boulder Road, come over, turn up Public Road into the DDA, stop at that parking lot, and then leave, go back out to 287 down to the underpass, and then get right on E470. And this is going to be a regular trip right into our DDA. So I just think it would be prudent to have something where people can see it from the bus and know that that's where they are. Because that area is not really lit up yet for what is in the whole town and what's there. And I just want to make sure that we take advantage of it. And that might actually have people coming from Longmont here, you know, not going to the airport, but just coming here if it's a radio service.

What's the number? AL.

Instead of the AB or the FF.

My family are regular users of the Table Mesa. Same. So it's very exciting. 225. 225. Yeah.

I'm having to go backwards and go forwards.

This is great.

And I did ask if it's ADA compliant. And the person that I talked to said it will be an ADA compliant bus.

Oh, you mean those streamers, the one that have those? They have buses that aren't ADA?

Yeah, but those ones should be. That's great. And the other thing I just want to share with Bridget that we have a big open house where I work, which the place will not be named because I'm not sure if it's okay to name it. But it's a big open house event, and we used to get T-shirts from a printer in Nederland. Apollo, Inc. Apollo, Inc. won the contract. So now the t-shirts and the theme. Of course, I was going to bring the postcard for you to take to the museum. And in my day, I managed to, I don't know where it is. But it's 30 years. 30 years of going beyond. So it's a custom design and stuff like that. So yeah, Apollo Inc. just did it. They're awesome. That's great. They are. Amazing.

And they're working on their, Jason's working on the mural right now on the fence. I saw that. On the baseline. Yeah, what is that mural for?

Just so it looks like something. That's a dig grant.

It's a dig grant. Oh, cool.

The fence and the mural.

Yeah. On baseline? Yeah.

Right past car to the left.

Where there was the fist?

Where the self-storage lot is. Got it.

Or was. Was. That's all I have. That's just a lot.

Great. Any other directors? Okay. Well, thanks, everyone. The time is 727, and we are adjourned.

That's a great plane.