Downtown Development Authority Board - Regular Meeting

I think

Sarah, can you hear us? Yeah. Troy. Yeah. Yes. Okay. Hello everybody. Just a quick note. Um, apologies. I'm home with a sick little one and I'm going to have to jump off early to take him to the doctor. Oh yeah. Can we start with roll call? Is everybody here? Young, Bill Palmer, Katie Souls, Parks Thompson, Tiffany Gatesman, Steve Fitzgerald, Nick Crab.

Um, can I get a motion to approve the amended minutes from the last meeting? Um, I'm going to approve. How about the agenda first? Just the regular agenda and then the consent agenda. That's That's fine. We can do that first. Okay. I move to approve the um agenda for today, December 9th, 2025. Second. All in favor? I um can we approve the consent agenda? So moved. Second. All in favor? I.

Now, we need to approve this um the amended minutes from the last meeting because there's other people there. Agenda. So, that consent agenda. Yeah, I think that's built in. Okay. So, this is in the consent agenda from the last meeting. Got it. Minutes from November 11th. Cool. All right. So, we have an open forum. Is anybody here for the open forum? No. Abby just showed up. Could you say your name for roll call, please? Samuelson. Okay. Um, and now we have discussion possible action with TIFFs with Troy Bernber.

Good morning everyone. It's nice to be with you all. Uh, hope you're getting some decent snow these days. Um, I have got uh three uh documents or worksheets to share with you and I'm probably not going to share them in the order in which they were presented on the agenda. So, apologies for that. I did not specify an order to Sarah when I shared them. So, that's on me. um you know the document that is called revenue revs by type um I think is where I'd like to start because this is more of a an illustration right so I wanted to show you all the rough order of magnitude that a commercial development versus a compared to a residential development what that looks like in terms of tiff dollars to the DDA. And this is really just to give you guys kind of scope, right? Um, we've talked about how new construction primarily is the driver for increasing incremental assessed valuation. And at the top of this particular worksheet, uh, I provide some examples of property values that I've seen kind of in the valley and in the area, uh, in the county. The second kind of colored line is the assessment ratios.

Are you sharing the sheet somewhere or we Oh, sure. I can. I'm sorry. I thought you all had this in front of you. My apologies. Um, some do, some don't. Okay. Thank you. Of course. Okay. That way we know we're on the same page. Yeah. Okay. Can you guys see this? Yeah. Yeah. I see. Great.

All right. Excellent. So, here are some of the values I found in in the valley for apartments in in town uh at least town homes I got from recent builds in the county. Uh, apartments are a rough order of magnitude that I use and that are a pretty common range. So, let's say you have a 50 apartment building, uh, a 50 unit apartment building. Um, I typically use 365 to 475 per unit, uh, to determine the valuation of the project once it's constructed. the commercial properties is more of an anecdotal observational um range of 500,000 to a million. The second line in kind of turquoise uh um is or a dark turquoise is your assessment ratios. This is important for you all to know because assessment ratios have come down uh as a result of recent um state legislation. Um 6.25 25 um is the new residential assessment ratio. Um sometimes it can go as low as 6.15 depending on the growth in the particular jurisdiction. And then I give you the assessed or taxable values. Okay? So we take the market or actual values, we multiply that by the assessment ratios and we get oh and I look at that I messed up. This should say assessed and I thought I corrected this. My apologies. This should say assessed ratios right here for this block. Okay. So these are the lower numbers. These are the numbers that the property taxes actually get applied to. Okay. And then here on the bottom part is an illustration of

calculation. Uh I wanted to use the same project amount so you guys can see the difference in in what is generated. This is the last overlapping mill levy that I have for the DDA uh as of last year. Mill levies are getting finalized right now. So I'll have an updated number uh here in the next couple days. Uh, actually they're due tomorrow. And so, yeah, with a million-doll project, um, new construction, roughly a 60 mil overlapping mill, um, you guys see kind of the revenue that would be generate, annual revenue that would be generated from that project. Okay.

Okay.

All right. So um this is just examples so you guys can understand how the math works. Um here are the uh assumptions. Okay. So this this part was provided to me kindly by uh Sarah or excuse me this part. Okay. where I've got addresses, parcel numbers, um stage of project. Um and I'm looking at two projects, Sententrum Phase One and Stum. Um here are um estimated actual values for the units. I'm probably a little conservative on the sententrum. Um, and I used this figure as an average of three of the units that are currently on the market. Okay. And then what I do is I determine the total assessed valuation. Okay. And then this block tells you when it's coming online. Okay. So, we have to get through construction. we have to get to CO and then uh certificate of occupancy and then depending on when that occurs um the uh project will go on the rolls the following year. So we expect Sentrum exc uh excuse me strong to be um completely on the rolls next year. Okay. So we got we got um 50 excuse me we got 52,790 um of assessed valuation from roughly 25% of strong being complete this year. So

I'm assuming the rest will come on next year. Okay. So that's what these numbers are right here. [snorts] Okay. And then each of them has small um commercial assessment ratios. I'm using a very conservative $250 per square foot. Okay. And then uh total assessed value. And then when do those when does that value hit the rolls? Okay. And then I come to my last worksheet which is a multiple page one with a pretty chart and this shows [clears throat] this shows your assessed value from beginning. Okay. And right here here's your new here's your new construction. Um, here is the incremental evaluation based on your two reports. Here's the increment revenue on a top line or gross basis. And then here's the county collection fee at 5% of gross property tax revenues. And here's your net increment. Okay. So you know around 40,127 for 26. So I have certification year up here and then collection year. Okay. So uh I will be getting the final report from the assessor. Um that's due tomorrow. And then what I've done here is here are the total revenues, total gross revenues uh over it's actually 27 years, not 30, but you have a total 30-year period.

What's the present value of those revenues? And then what are the revenue averages from years 1 through 10, 2 through, whoops, 11 through the second 10 years, and then the third 10 years. So, um, this chart is a visualiz visualization, excuse me, of your base up here, this row. Okay, this is your base and then a visualization of your incremental valuation. Okay. So, we want the orange part to grow as much as possible because once you kind of lock in your increment, it kind of stays with you, right? Unless there's a significant series of demolitions that would cut into our incremental valuation. So, if you can remember, here's your um this is something I did not share, but I've shared in the past. This is your um ninestep calculation for assessed value. So that's where I've gotten kind of the historical stuff right here for these two columns. And then I used the August report here. And then this is where I do more of my projection. So here you see the new construction coming online. And this feeds right into your incremental assessed value. So you see how it goes from 611 to 1 million over 1 million. So that's where you're seeing that that jump. Okay.

And Troy, could could I just ask a question while you're on that point, please? Um uh it looks to me that on line seven, you have the documentation for the new construction that is underway. Yeah. starting on column J uh 2029 2030 that's blank again and am I interpreting that correctly to simply assume that you haven't made any additional assumptions for new construction beyond that point in other words correct yeah okay now I think we all understand that that's right it's probably going to be more yes okay cool thank you thank you

yeah you bet I I wanted to be conservative as I've shared with Sarah and and you all in the past, you know, I'd like to have some degree of the project being in in in line, so to speak, for entitlement and approval just because that gives me more certainty that it will occur. Um, so ultimately, I say that to say that I can um add as much kind of future development as we want. You know, typically what I need is square feet. So, if you all know of a project that's coming online and you've got kind of a rough estimate of what it would be, is it commercial versus residential? What's the type and square footage? I can put some I can continue to add to this particular worksheet. Um, and yeah, as as Steve pointed out, just add into this light gray line here. Um, and yes, I recognize and I've told Sarah that you guys have the good fortune of still being very attractive for new development. There's still a lot of activity, whereas just on the other side of the mountain from you guys out east, we are starting to see things slow down a little bit. Um, so that's why I always like to start from a place of kind of, um, conservativeness, uh, being conservative. So, um, but yes, ultimately what this model can do is is continue to add

so you guys get an updated picture of what it looks like going forward. Super.

And I'll just interject as I was talking to Troy about this. Um, he yeah, very much wanted to stick with what we knew was happening. Um, but that's where we also came up with that revenue by type that he started with. So we can say, well, if another 10,000 square feet of commercial comes online, we can add this amount. So we can play with different scenarios and build out what that might look like based on what we think is happening, but kind of have a manner of separating what is pretty definitely happening. I mean, projects can always fall through at the last minute, but what people at least have in motion and then add on to that number um based on his uh his worksheet here. Right.

How does St. Louis fit in this? Oh, is it?

So, St. Louis um as a townowned or Frasier Housing Authorityowned project for affordable community housing. We are not getting much revenue there. Um as a future stage of the project, because it's tax exempt, it's a future stage of the project. There are supposed to be town homes that are for sale. So then we would get some of that residential value. As Troy's pointed out, you get a lot less from residential than you do from commercial properties, but we would see some there. And we are hoping to have those for sale um products in I don't know, I would say the 3 to 5 year range, but that really is to be determined because we're focused on phase one, which is rentals right now. and there's just so much uncertainty around a number of factors. Um, when we added St. Louis into the boundaries when the DDA was formed, we did this knowing that we were not likely to get much increment from St. Louis, but we wanted the ability if the DDA chose to help fund kind of affordable housing um, to be able to spend money within St. Louis, if that makes sense. Um, but knowing that that's not really where we were looking for their revenues to come from.

And what I c what I can do, I think I've only shared with Sarah kind of static printout versions of this worksheet. Um but it has been my intent to provide this worksheet um as an Excel file so that um even Sarah can put in for commercial these blue numbers um you can change these blue numbers only and it will um calculate right so if we have a a $5 million uh project commercial project that would be the revenue right so um Yeah, Sarah will be able to kind of on the fly do some rough order of magnitude math to see what a project would bring on. So hopefully that's a helpful reference tool going forward. And I'll add to for those of you I mean Greg, you're obviously um very involved in in the development to come. Um, if some of these numbers seem off or you have additional information, um, please feel free to share it with Troy and I and we can use that to continue to refine these numbers with the most accurate actual, you know, market information out there,

right? Yeah. If Troy's going to share the Excel, I can input kind of more accurate numbers for our stuff, but Storm was relatively accurate. Okay. Yeah, and you're kind of talking about the sententrum. I I know I'm I'm probably low there. Um, so yeah, for me, um, I I wanted to set up the the model so that it's a tool for you all. So, yeah, my my feelings aren't hurt if if I get updated numbers or numbers that you feel I might be too low or conservative on. So, happy to continue to input those.

No, this is great. Thanks for doing that. Of course. Yeah, I I got to add uh because I was one who was keen to see this type of thing, I think this is extremely useful. Well done. Yeah, good job.

Thanks. Thanks. Yeah, you know, um I I can make it a lot more complicated like my peers do, but for me, I I think simple is mostly best. And um yeah, I'll share this worksheet uh with Sarah and you guys can use it as a tool. um you know my you can see my calculations can get a bit more technical and involved but for me that's not as uh easier to kind of show than uh something like this that I think is a lot more digestible.

Thank you. Hey, you're welcome. Cool. Do we want to move on to the Frasier Center for the Creative Arts proposal? Is Steve here? Then Sarah, are you done?

Yeah, thank you. Um, I will just share real quick as an update since I don't think I'll be on at the end of the meeting. Um, and it does relate to increment. Um the town of Frraasier is under contract to purchase the vet building that's across from the Amtrak station. Um this kind of came about as there were issues with Amtrak being able to complete the ADA improvements that they wanted to complete in their current building and also wanting to have um uh a transit center that could be used by busing and lift passengers and those passengers currently didn't have access to the Amtrak station. Um, so the town, there's a lot to be determined. Um, but I think it's a pretty exciting purchase. The idea is that it would be a transit center, but that there would be space on the property for some redevelopment around it. I don't know if the town will hold on to the property long term or if it potentially would be sold with certain kind of restrictions around the vision for that property to a developer at some point in the future. Um but the primary focus is on a transit center. Potentially we could look at a parking lot um in that area. We'd need a little bit more space um or some other types of of development around that that building that might be a bit of the way off. Um I think the town is probably not buying too much more in the way of property. Um one of the unfortunate aspects is that does mean that those properties go from taxable to tax exempt. So, it's not an ideal immediate scenario for the DDA. Um, but I think long-term it's a great opportunity for kind of just redevelopment and really focusing on that area around the train station as hopefully passenger rail increases as well as busing and other forms of multimotal transit for Frasier in the valley. Um, so more information on that to come as we kind of figure out, but I

think there might be some ripe opportunities there for the DDA moving into 2026 and beyond. And with that, yeah. Yes. Very exciting, but still a lot to to be to figure out. Um, [clears throat] and I do just want to make sure we state that Steve Fitzgerald will be speaking as the I don't want to mess up your title, Steve. Are you the executive director of the Fraser Valley Arts president? But doesn't matter and I was going to cover that. Okay, great. Yeah.

Yep. So, um to to Sarah's point, I'm stepping uh aside from my role here on the DDA and I will recuse myself from the decision making on this because what I'm about to propose is obviously a conflict of interest. Um and so Sarah and I have talked about that. want to be clear that this is me advocating a position for you to adopt and I'm happy to answer questions but I will not participate in the vote. Um it's just the appropriate thing to do. So um what I'd like to do here and let let me tell you the conclusion that I' I'd like to reach. We simply are looking for the DDA's endorsement of developing an actual proposal. Today is not about um approving a expenditure. It's about this is an idea that would require some hard work between Frerier Valley Arts and the town, probably the town's attorney for us to come up with the contract language um for a percent for the art for the center program. So, just to be clear on that, here's the idea. Um and I' I've alluded to this in the past. The idea is to help support the uh construction of the Fraser Center for the Creative Arts, the DDA would allocate a small percentage. Uh I'm suggesting 2% but that would be to be determined of future net taxed revenues. You just saw Troy's projection of that and I'll come back to that in a minute um to Fraser Valley Arts earmarked specifically for the cent's construction and ongoing operation. This is similar in concept to ideas that are um in place around the country including my hometown in Michigan um where the the town supports those things because the idea is that a center like that pulls people in. As you saw a few months ago, we showed a projection of around a $2 million impact

on the community outside of the center. Um that would be restaurants, hotels, businesses, etc. So the idea is is there is a vested interest in pursuing it because it's the magnet. Um just to remind you we're projected to host 75 to 100 events a year along with daily activities in the building. Um whether it be the studio work, artists and residents and other things. So there would be people in the building somewhere around 250 to 300 days a year. Um and the center and the programming uh we've worked hard to make it consistent with the brand that Sarah Wick and the town of Frraasier are building around arts being an important part of uh the town's um uh identity. Moreover, with the Advent, the center um will be hosting things uh in it and we would make the um uh facility available to the DDA um and to others who are are um hosting events elsewhere. a great example of that. While we've really enjoyed the Alpine Art Affair being in Winter Park, um that's the type of thing that could move to the vicinity of the center. Therefore, creating another event like the mural festival, like Fire and Ice that brings people to the community to enjoy it and to spend their money. So, what does this conceptually look like? This is the what part of this.

Uh beginning when the DDA net incremental revenues exceed $75,000 a year. And to be clear, what I'm suggesting is we don't do any of this until we hit a more mature standpoint in terms of revenues and from the DDA. So I'm suggesting $75,000 a year. That would be something that we would um me admit, Greg. um the that that wouldn't kick in until that point and that's something that could be debated. Um and based on those current projections, what you see here is a 2% increment on that net amount that comes after the county 5% is taken out. Um starting in around 2026, the budgeting forecast is supposed to be 43,000. So this wouldn't kick in till around 28. When we hit 85, um that would be 1,500 bucks a year. um when we hit 100,000 it'd go to two um when we hit a half a million it would go to 10 etc etc etc. Innesota. This is a lot like how um executive compensation in my uh HR days. I only want to pay money when I have it and when I don't have it, I don't want to pay it. And so I want to make the system um kind of ironclad so that the system generates the control. That that's the idea. Um FDA in the center. Um we already have support. I think this is important for all of you to know. you may not be aware whether it's the town of Frraasier, Grand County Tourism, the town of Graanby, Rendevu, Colorado, Grand Foundation, the chamber, numerous other businesses, and hundreds of individuals have already committed their financial support to this effort. Um, we're at about $3.5 million including the value of the land. Um, and we're within $2 million of being able to break ground.

Um and I think that that is sometime right around this 2027 2028 period when this would kick in. Um so this has gone from a if it happens to a when it happens proposition. And then lastly um one of the things I wanted to make sure and and credit to parks for um helping me brainstorm this um I want to make sure that there's an ROI here for both the town and the DDA. Um, obviously drawing people into the community to spend money is one of those things, but there's other benefits. So, for example, when the center is built, we'd be uh happy given the support to make it available to this body for its needs, whether it be meetings, whether it be uh an event um and do so on a complimentary basis in recognition of that support. Um the other things that we're doing is, you know, we we promote events already. Um, we're in the process of looking into signage on the highway and, um, one of the things I've talked to the town about that I would extend to the DDA is when there are events that involve Frasier um, in general for the DDA for the town, we will be promoting those on those venues, whether they be the static ones or the online ones. Um, again, and just in the the general interest of driving visitation. So, what I'm looking for, and happy to answer any questions, um but I will recuse myself from um the vote is your support to investigate this, turn it into a specific proposal that we would bring back to this group for a deep dive. At that time, you would approve whether or not we want to do this and then would make that recommendation to the town of town board. Questions? Not really. It's exciting. I think it's

well said. That doesn't look like a lot of money we'd be giving you, though. Not until we climb up, which is good. Yeah. Yeah. And that that was kind of my idea, you know, and I'm straddling two lines here. So, I didn't want to saddle the DDA with, you know, an obligation that soaked up all of our investable funds. Do we see us doing any other partnership like this or that was going to be my question is I think just in you know historical other DDA stuff is there other other things that we would look at um that may come in the future is what do you call this like what's the term for the 2% share I just said for the center yeah I was wondering if there was a like affiliate or I don't know

I think I think my only concern is is that we're making decisions for the next DBA right now. So, that's that's the only concern I had with it was Is Troy still here?

He is. Yeah. And I think it'd be good to have Troy weigh in. I'll just throw in real quick. Um, with anything like this with government, quasi government entities, you're always throwing in language subject to annual appropriations. Um, I think it also would be appropriate to put a timeline on this, you know, whether it be for 5 years that the commitment is or or what makes sense. And then it's obviously can be subject to renewal. um [clears throat] to a certain extent, you know, if you put a sign in today or something like that, you know, that that's a decision that's made at this point in time, but a lot of what the DDA does is kind of more long-term range, right? Um if we make a deal with the developer, a lot of times it's just we're giving them back the increment that we would otherwise receive, but that does mean we're forgoing that increment, right? And so that decision is kind of being made for that future board there as well. And those tend to be more concrete

agreements, right? That if you build this, you know, we'll give you back 50% of your increment. Um the increment that we otherwise would receive, something along those lines. So I think it is a balance of thinking about the future board um and the future state of the DDA, but also recognizing that DDAS are structured largely for kind of those long-term investments. Do we know? Well said, Sarah. I don't have anything to add. Do we know what the increment would be for the build? Because Frasier Valley Arts is a nonprofit art center, um, we would expect that it would have tax exempt status. So, it's kind of

a bit of a interesting is not the right word, but for lack of a better word, interesting case in that we are supporting something that we are not going to get increment from. Um, whereas normally we'd be supporting things that get increment. But I think there's an argument to support it because of the value it will bring to the community and downtown. Um, you know, this is long been sold, rightly so, by Steve, as an anchor for our downtown. Um, and we could expect to hopefully see increases in property values around it that we would get increment from as well just people coming and, you know, supporting the local businesses and and generating that business and that tax revenue for the community. Um, does that make sense? So, we're not getting any increment directly, but we do expect that, you know, there's value that it's bringing to the community.

One thing I would add to that is um, we are investigating the use of some space, particularly if the parking situation is resolved to this to this extent where we wouldn't have to dedicate as much room to parking. Um, and there is a possibility that we could sublet to a forprofit entity.

That's not our preference. We'd prefer to do things like a library annex or another nonprofit. Um, which would continue to be exempt. But if it were such that we we let sublet to a for-profit entity, I don't know if that generates some measure of of revenue, but I wouldn't be surprised if it did. Okay. Would we want to put a cap on how much we are like giving out after we get to like that $2 million mark or whatnot? We don't want to be giving out like 50 grand. Um I don't know if that math works out but future what their costs are for operation but like

because running is a nonprofit I'm thinking of basalt which is where a number of us went to to look at their public light center and how that works. What kind of increment have they guaranteed from the city? And Katie, great great comment. Um I I don't remember exactly the cap, but it's also a different structure. Um because there that land was owned by the developer and when he developed the property in the documents uh for the property that he owned, he wrote in I think it's a a 1% um real estate transaction fee.

Okay. Um so all those buildings that you saw around the center, one of the reasons why the basalt center is um so resourcerich is they did get and continue to get a percent of that revenue. This would be structured such that it is um very different and much less lucrative um simply because the the town doesn't own all of those properties, right? They're privately owned. Um so I I can always look into what that number is. Yeah. No, it's okay. I was just curious. That makes sense. Yeah. A lot of unknowns, but I mean I agree like I'm all for working towards an agreement though personally.

Yeah. I think there's I mean there's going to be limited opportunities for strategic partnerships, right? You know, and this would be an easy one that seems like you know, we've talked about it. It'll be more and more a part I think of this organization, right, as that grows. Um so yeah, I think it's just a matter of figuring out. Yeah. I think how is it a win win-win in the very early stages? Yeah, just I think leaving room for the next DDAs to make decisions because not Yeah. So he has to consider terms subject to renewal there. That's leaving that, you know, 1500 to 10,000's. Sure.

A big shift, especially if we're only making What was that? And that one it was like it's based on 500,000. Yeah. Yeah. Yeah. That that also means that that's not that the development here is going to continue to go and there's only so much land in the DDA. Yeah. So really there can only be so much development and we don't know what that is yet. But right um I think to me it's just hearing about the two properties that we're not going to make money off of. Sure. Hence the veterary clinic the bill there. I'm like wait where are we making the money. So

yeah I just feel like right now I'm hearing of what we don't qualify to get benefits from. Yeah. Um yeah. So, in combination, I'm like, "Wait, how are we making the 500,000?" Um, so just playing playing devil's advocate. I'm obviously a huge um cheerleader for the center. So, yeah, it just needs to be like I mean that's going to be in like 2037 literally by the time it's it's at [snorts] 500,000. So, and I don't think I understood exactly how the art center was working in terms to get to that next 2 million. So you you said it really well, but I didn't know how and and when it was going to be built.

Um so knowing that you're looking at 2027 2028 is where you're going to reach that. It's our guess some to to break ground. Yeah. Um you got $2 million burning a hole in your pocket that could change tomorrow. I mean, [laughter] you know, yeah, because of that, I might get a lot of get after you. Um, but I feel like I I just have other questions about what are the other strategies to get to the 2 million and that's probably just investors, right? Uh, well, so it's a not for profit. Um, so typically rather than investors, these are donors. Great.

And um, we we so far have no contractual commitments that would qualify as the obligations that come with an investor. Yeah. Um, I'd like to stay away from that until we get to the point where we do a bond offering. And bond offerings, which is how we'll pay for the second half of the amount of money we need. We'll we'll have about5 or $6 million. We'll borrow the rest. When you create a bond offering, you sell the bond to investors and you make them promises. So, those will be our investors. Yeah. I mean, I think that the notes you took are great to move forward on putting a a thing together. make a motion.

Can I just I see Troy has his hand raised. I don't know if that was from earlier.

No, thank you. I appreciate that. Um I would just tell you my comment goes back a few minutes to a cap. Um I I would um you know, for me, I'm a big supporter of this project and the arts in general. I've got a couple other DDA clients looking at these similar types of projects. But as far as, you know, I I'm I'm almost looking at this a little bit like a reimbursement uh agreement that you might have with the developer. And those are typically capped by amount and time. So this is I think a very helpful exercise for you all because it helps you kind of consider um you know um a longer term view as Sarah said. So, um, all those things that Sarah said about subject to annual appropriation, those are all true, but I do thinking about a cap and a timeline deadline are going to be helpful for your first redevelopment and reimbursement agreement, which, you know, we'd like to happen in the next couple years because that means we're kind of growing um in a good way. Um but yeah, I just want to make sure that you all are thinking about this with a a cap uh either by annually or in total. Um but yeah, I think this is a good exercise to get you guys prepped for your first reimbursement agreement whenever that might happen. I think there is one other issue we ought to ponder and that is because we haven't had any substantial funds. We as a group haven't really thought through on a global basis how and where we want to spend that money. So it seems like that ought to be a conversation this group has before we make any long-term commitments. Now granted, it's a small amount, so you

can disagree with me, but we really haven't had the opportunity or real need to really discuss how we want to spend the money. Sure. I

Well, I will just throw in in relation to that comment um and then I am trying to listen but jumping in the car to go to the doctors. Um we did develop the financial investment policy. So that does have some parameters. Um this past January, February, we worked with Troy on that. Um and the board approved a version. So we have that as kind of a baseline for some criteria. And then we do have the work plan. Um and the goal that was developed alongside the DDA plan of development. The plan is to revisit that at the beginning either in Janu likely January if not February of 2026 when we come back kind of after the holidays to kind of restructure some of our more short-term priorities for the year. Um, but you bring up a valid point of making sure that we're always just kind of trying to look at these things holistically as we make these individual decisions as well.

Completely agree with the comment and Sarah's followup. um comments. Yeah, I do think it it's a worthwhile exercise that yeah, the work plan kind of focuses on the short-term stuff, but yeah, I think it's uh very astute to kind of start thinking about, hey, what does this look like in 5, 10, 15 years? So, uh good comments all around. Yeah, which by the way was why I was keen to not have this conversation until we had choice projections, right? Yeah. I have a comment about um the endorsement at this time because it's um minimal and when it comes to other funders, they look to see who's supporting a project, right? I think that's a good good point.

Our downtown development authority is going to be the heart and soul of our downtown. Mhm. And um so if nothing else, for $1,500, probably two years from now, it's a minimal commitment and every year is subject to appropriations. Yeah, that's my take on it. There's Greg's got his hand up. Yeah. Um, sorry if you mentioned this earlier, Steve. I was getting on and off um the call, but is it is the idea for these funds to kind of help subsidize operations or actually fund the construction or what's like the use in your mind of these funds just

Yeah. Uh so, uh in my view or at least the way I've uh written this and we would um come up with the specific terms, it would be both. Um, in the preconstruction days, it would go into the general fund towards construction and then post construction those funds would go into the operating costs. We'll probably have, you know, we're going to have electrical bills, we're going to have gas bills, we're going to keep the lights on, etc. Um, and so be supporting that. Um, what it wouldn't go to would be anything ancillary to the center. um this would be dedicated to that specific facility.

Yeah. Because because my thought is even though we have, you know, not a lot of funds right now, if a commitment from the DDA to something more substantial would make the project more bankable on the construction side like I I want to support an, you know, an arrangement no matter how we structure it, but I think there might be more value and, you know, of our budget last year. I don't know how much we didn't spend and I don't know how much we have in terms of topics or things we want to spend money on for the next couple years. I think changing the structure to be more of a substantial investment for a shorter term and pertaining just to construction then might I would imagine help Steve raise the rest of the money if there's a more substantial commitment from us and then there's a you know the DDA can say hey we helped build this art center but we didn't you know saddle the DDA with a 30-year commitment to something um just and not that I'm opposed for either structure. I just think that might be a structure to look at um while we're trying to come up with ideas of how to spend our money that we do have. Um you know, if there's a $20,000 commitment from the DDA for four years or whatever, that might be more beneficial to you, Steve, when it comes to raising money. Uh I don't know. Just a thought. I agree with that concept.

Certainly would be. Um and to to both of your points, the um the the talk track with donors about the towns, the county, and now the DDA, the chamber, that's all very helpful. Um and I've already had some major foundations tell us the second we have groundbre support, they will be willing to put money in. I don't want to use their name in a public meeting. Um so uh this would this is going to help no matter frankly the amount of the contribution. The fact that we we have that type of support will be very helpful. Mhm.

Uh Parks, I did want to recommend that we put it on the agenda to design a redispersement redevelopment agreement questionnaire because right now we've hit some talk points. Time, money, like time cap, money cap, lumpsum versus trickling. Um I think it would help our brains if we just had a sheet to look at that we reviewed, right? Yeah. Blueprint. Yeah. Yeah, like Troy said, this is like the first this will be a a learning lesson for everyone and a good good foundation going forward. Yeah, I don't I don't see why we can't put it on the next agenda to talk about again or yeah,

bring it up again in the future and just, you know, work towards something. I don't think that's a problem with me. If if you guys want to make make the motion to put it on a another agenda. So right now though, we want what I believe that we need to do here is say that yes, we want to address it in the future and we would like Frasier Valley Public Arts um to develop a proposal for us. Yeah, we just Yeah. So I could make that a motion. That'd be great. That's my motion. Got an second. All in favor? I I Awesome. Great. And I and I recuse. So yeah, great. Great. Seconded.

Thank you. Okay, we have the Thank you. Welcome ski ride save with Sarah. Hi everybody. Uh the other Sarah wanted me to put together a short presentation of what a Google ad campaign Hi would potentially look like if that's the route that you guys would love to go down. Um so do you want to pull that up? And I believed we kind of touched on this a little bit in the last meeting. We did. Yeah. Okay. My brain's not functioning properly, so Oh, take me there. [laughter]

I don't know.

Do you have to It looks so good. Yeah, you can just if you want to pull that, you can do that. That's fine. [clears throat] All right. So, the camp the campaign goal is basically to promote your ski, ride, save um promotion that you guys have been working on last year. you kind of did something, but in my opinion, it just it was a soft launch. It wasn't it wasn't executed properly. It was kind of last minute. So, now we have a little bit of time. So, what this could potentially look like Can I use this to Okay, that's a pretty picture.

All right. So, as I said, this is um to promote awareness to your ski ride save program. Uh reaching Winter Park Express uh Amtrak and Mustang riders and then also front range uh Denver front-range skiers looking for deals, vis visitors, searching for discounts, people planning uh winter park Frasier trips online. So, this would be driving traffic to the explore Frasier ski uh ride save page or whatever you decided. that page is already set up. So, it's kind of a no-brainer. Uh, why would we be using Google Ads? Uh, we can all we can reach the people that are already searching for this stuff. So, that's the the main reason. The Winter Park Express deals, ski train Colorado, we can grab all of those people that are already searching for um for these activities. Plus, we get more measure uh measurable results uh effective spend and it gets the campaign in front of the people before they get here. So, what we would promote uh ride the train, save all around Frraasier, exclusive discounts for Winter Park Express, Amtrak, Mustang riders, show your ticket, get a deal. These these terms can all be adjusted to. So, future partners, um, I know Sarah has been working on getting everybody's business deals, so we can add that to the page. Uh, but obviously breweries, coffee shops, bike, ski shops, restaurant, retailers, and activities. These are the types of campaigns we'd run. The search ads, think about those, like when you search something, it would be the the ones that come up first. You can see a little sponsored thing like right underneath them. So, that's the search ads. display ads will show up in the sides of the page. Usually there's a visual um pictures in them and then the YouTube ads are the ads in between the videos that you watch. Sometimes you can skip through them. You can set it up so

they can't be skipped as well. Um so those would be the three types that Google allows you to run. So I also included three different options depending on how much you wanted to spend if this is the direction that you wanted to go. Um, the more you spend, obviously, the more visible you get and the different types of ads you can run. This first one is the basic search ad. Again, those those pop up um just when you search things and the expected performance on these as well. And it's best for a soft launch if you just kind of want to test the waters and see see what kind of feedback you're getting from people searching. This one is supposed to be B, but I forgot to switch it. So, this would be the second highest spend, five uh $500 per month. This would uh be search campaigns and then also display, which would allow you to put some visuals in there. Um, and then a little bit of the YouTube push. And then the expected performance on these. And then this is option C, $1,000 a month. and it goes through the the different ads we could run on this one. And then I went through different types of uh different types of campaigns and what this could potentially look like. So the headlines and then the descriptions. Um again, these headlines could be tailored to whatever you guys thought would work. Um, you can add a bunch of different campa or headlines and descriptions when you set these things up. And this would be example of display ads.

These are usually still images too. Um, and then the YouTube YouTube ads would be um little short uh six to 12 second videos um of people riding the train, coming off the train, walking around downtown Frasier, etc. My recommendation would be to start with the middle. Um, if even if you think about this for only 3 months, that's only $1,500 spent on advertising, which if you've ever advertised with the skyhigh, that's usually what they charge for a full page ad. Um, and that's not for three months. That's just one time. So, to me, like you can do print ads with Sky High, but like nobody's nobody's going to see them, [laughter] quite honestly. Um, you could also go higher with the $1,000. And again, that's only $3,000 for the whole winter basically. And the great thing about this is that we can we can track this. We can see who's visiting from where, how long they're spending on the page, if they're clicking on anything, um, what they're searching for, and I can give you all that information on a monthly basis.

I have a really weird question. Yeah. Would if we if we weren't here, would this be the town of Frasier's marketing budget? What do you mean? I think it is because they're letting us use Sarah, right? Well, that's this is I'm just wondering. I'm like, wait, [laughter] it's I I think I know what you're asking. I'm running I'm running two campaigns already on Google. Yes. One is for the um the Find Your Flow Winter, and it's promoting cross-country skiing, fat biking, and snow tubing. And then the the other one is for Frasier Fire and Ice. So I'm already running two Google ad campaigns. So then this is DDA's contribution to assist with

Yeah. Yes. And it's it's going to that that page on the website, right? Um instead of just going to the homepage or something like that. So you can kind of Totally. Because I was wondering like the taglines and headlines would be about the activities, but that's in the find your flow already. focusing on the recreation and this one's more of like activating the downtown, right? And riding the train and then stopping in Frasier and walking around visiting the businesses. Okay, I'm with you now. And for reference, um we have a community outreach amount of $5,000 available. We've spent um 80 as of October. So

So we have some money. We have money. Um, [clears throat] so I'm not sure how much we've spent since October, but um, yeah, we definitely have money to do any of these options. Um, or even more if we wanted to. Um, that's a great reference. Just in my experience, I don't think we need to do much more than $500 a month. Um, because it doesn't really affect too much more that that pretty much be like where we want to be um, with my experience with the ads. So, okay, cool. That those are that helps me understand what we're doing. Yeah. Thank you. Do you think we should try it for three months and see how it works? Yeah. Yeah. Yeah. Absolutely. Like there's no commitments. We don't have to like commit to anything.

We're going to get feedback, right? Yes. Yep. And like I said, I can give you the results in a month and you can be like, well, maybe we want to see a little bit. Obviously, the more you spend, the more traffic you get. I mean, that's just the way it works. Um, so you can see you can run it for a month and then we can revisit it and you can be like, "Oh, maybe we should bump it bump it up to, you know, a thousand during February just to just to see what the difference is." Um, and because or a thousand on a slow month. Yeah. Yep. Does that make sense?

Because we won't probably need as much um in March because it's already crazy here. Um, just to add to kind of ads in general that are viewed online, um, if you're just doing the still pictures and you're just kind of doing these little clips that are maybe a little bit more royalty-free clips versus structured shots that you look at that are more vibrant, that does have a major impact. So, if I am clicking on Google or you're clicking on Google ads and uh something pops up, you look at it and it's somewhat inviting, you're just, you know, it's going to be a waste of time. You're going to see 4,000 people looked at it and clicked on it, but nobody came up here. Mhm.

Um Sarah shot a commercial with Connor Nelson for the gravel biking and it clearly had a massive impact because I didn't stop seeing gravel bikers all year and there was like hordes of them like 30 of them at once down a road together every day. Yeah. And then there was multiple hordes of them and mountain bikers too. And like you know we can say that it was because of that ad. like you just don't know. But no, but I I I felt it. You could see the traffic to the website, but then like to actually see people out and like to me that was like

I mean I would see large groups of people heading out towards the trails. Not like three or like eight to 15 people. Massive. Yeah, I'm a big believer in data. That's not anecdotal, but but [laughter] I'm an avid cyclist. ride these roads days a week and the volume of people on gravel bikes. It has just exploded in the last 18 months. I was telling you that ad was really aesthetic when you watched it. It really made you want to come up here, you know? It's like what's different about that one versus any like Okay. Is there a change?

Cuz when when you have like a treatment that they put together, they actually shot a full-blown commercial. So like when you see it, you see someone riding in slow motion, the wheel turning, the dirt coming off the tire, the sunset, you know what I mean? Like it's very cinematic versus like

what the DD DA has right now. If you don't create something cinematic like that that you can reput the lineup next year at the same time, you know, um like kids throwing snowballs at each other and you know, like whatever. you have to make it cinematic, otherwise it's really kind of a wash on Google. So Sarah does a really good job of that and I want to say that. Um, so if you are going to put money into this and you're going to throw $500 a month at Google and you're banking on like a still picture of downtown and they see the distillery, well, that's not doing any better than them, you know, knowing that the distillery is there and seeing their Google picture on Google Maps. Like I'd rather hear like a martini glass shaking at the distillery.

You want to see it glass and someone has to shoot that is my point. So like if she builds this ad, she's putting her time in which is beautiful, but at the same time it's not going there's no way that we're going to see more traffic from it. And I hate to say that, but No, no, you're totally right. So, and that's what I see especially with like the YouTube shorts cuz people are like scrolling and they're just literally doing this

until you get something that's like like showstopping like people aren't going to see it and then the algorithm kicks in and then like it starts showing up on other people's phones that are like maybe they've searched for you know ski train or you know winter park and stuff like that. So, it's all kind of tied together. You have to have the right content and like I can shoot stills and video all day long, but it's definitely not like what like a true cinematographer can do. So, it would be like spending the money on the odds, but also maybe getting some really good content, too. Yeah.

Yeah. So, what does the YouTube videos and everything like that look like? Yeah. With the $500 option and the $1,000 option and the costs and all of that kind of stuff cuz this kind of seems like you're just giving us options for what we need to pay Google, but there's a lot of But then there's the the price that you do. So, that that would be the ad spend and then creating the content would be another spend, too. Yeah. She does it for free. It's going to only be a we're taking up her time. B, it's not going to be like it's not going to be what she got created. I'm not going to just do a picture of a muffin.

Yeah, Greg. Greg Greg does have his hand up. If maybe he has something to say here. Yeah. Yeah. I I was just going to say I noticed on Sarah's presentation, I guess is a question for you, Sarah Wick. Uh the once you spend a thousand, you said the businesses start to really see the benefit. Mhm.

I would heir on the side of only doing it if the businesses are going to see the benefit. So heir towards spending that thousand if there's a reasonable way of coming to that assertion that by spending a thousand businesses see the benefit. And then what Park said I agree with as well that if we are going to do Google ads it's got to be well thought out and something eye-catching. But I would think I mean Nick mentioned it. We have five grand. We didn't spend it. We just rolled it to 10 grand next year. This is a perfect kind of use of funds in my mind for community outreach for businesses in the DDA. So I would say if we're going to do it, you know, at least spend what we need to spend for businesses to see the benefit. So I don't know how you came to that conclusion that by spending a thousand they see the benefit, but I would definitely spend at least a thousand if that's what it takes.

Thanks, Greg. What do you think's involved in costwise? And is there anybody local that can do it? Call them. Sure. There's people local, there's people that aren't local. Um it's so costwise you're looking at and let's just put it this way. If you're going to create content, do it right, and then it's going to be able to be used forever. So she can rerun her gravel bike ad from now to the end of time, and it's going to have the same impact it had from now till 2037. I mean like we pay a marketing firm to do video footage and actually Outside magazine went out with our with Jones Pass Guides and we got some epic footage. Yeah.

Um and they we worked really long and hard on the contract to where we can actually use the footage instead of it being just their footage. And then Connor went out with our Samson Outfitters. He actually just sent it to our marketing firm where we can use it. So I think it could look like a lot of different things. Um, but sometimes perfectionism can get in the way and I think like executing the Google ads and then moving forward with a plan in the future. I don't know if we would be able to put together the type of content we're talking about right now for next month. It it's expensive to do really really nice content that you can use for a long time. However, if you do invest in that,

you've got it and it's it's good and you can rework it. You could do whatever you want. you can use one clip and just to say like the impact of that is really high because if she puts out her ad, what happens is I see it and I share it to you and and it creates people wanting to share it versus just seeing it and clicking by it or seeing it and being like, "Cool, I'll look into that a little bit and then just forget about it. I'm sending it to Sarah going, "Sarah, are we going to the mountains to ride bikes together tomorrow or what?" Look at this. Look at this. I said local is just a Yes. cut down travel. Local. There is um

but I think if sorry to interrupt if you look at like just filming uh five hours of footage like you know finding a partnership someone that can do it and then splicing it up and sharing it with you like you can use it for all the other ads right but I don't know what is how long did Connor film the bike one? I mean that was a couple days I think. Yeah it was like it was three days but it wasn't all day depending on what we were shooting. Um,

it was $7,000 and then I get all the footage so I can do whatever I basically whatever I want with it. Um, and he does the the the full length edit for me. Um, but that one I mean that one was

I think that full that full ad is like 30 to 45 seconds. I can't remember. I would think we could make this one a little if you wanted to get it done by January. I think we could Turn It Up Media gave us a quote to come film. They're who we use. Marilyn McDonald, longtime resident Gren Lake. Um, different aesthetic from Connor, but I think like looking at people that could maybe provide a quote closer to like 1,800 for like five hours, 6 hours of footage. I think As the Crow flies productions with Cassie is a good one. It's going to be maybe more drone oriented and nice in the ground. Yeah. Um

that would probably be pretty cheap. I don't know what her rates are, but I'm guessing it would be like a grand to get it done. Um you could start with something like that and see how it works and you could always continue to run that. However, if you want to dive in, I think it is good to kind of go big and and then own it and have it and then they don't have to worry about it for the next 10 years, right? So, for a couple thousand we could do something that would fit. This is out of my range of knowledge. Sure. Although I look at YouTube like a couple hours a day while I watch my network. That Well, that's the great thing about about YouTube is But I I skip all the ads because I'm listening to a contest. Yeah. Uh um Do you

Yes. You don't you think for a couple grand? I I think that what we should do is we should probably put out a call a talent. Yeah. He's gonna he's in town 10 times a year, you know. I I think that if you put out a call like a like a talent call kind of and you could say, "Hey, Frasier's looking to the Fraser DDA is looking to build a commercial. Uh throw it out on social media. We can all share it." I don't know how realistic that is, but if we all shared it, we'd probably get some good Yeah.

We can put out to specific people. We can throw it to Cassie, you're Turnup Productions, and then Connor and see where they come back. and it's going to be vastly, you know, it's going to be a different pitch from each one of them and then you can make a decision. I think that's what we should do for the next step on this if we have in the budget. I think that's a wonderful idea. Yeah. Speaking of the budget, so we have 5,000 for the budget. Yeah. This year, but then 10,000 next year January 1st. Yeah, we have plenty of money on this if we Sounds good. So basically, we have 10 starting January. So, we have 5,000 to make a video this month.

It'd be like use the 3,000 for the $1,000 um Google ads from the 10,000. So, we should I mean we could get Connor to make a The thing is like if you did that and you got somebody to let's say you spent all 5,000, right?

The good thing is is then you have the video. Okay. So, you could maybe do content creation now and then start up next term, which is January. You could then push it uh and start pushing it, you know. Um or you could go lower in, get it done. It's probably not going to be done before then anyways. And you know, you can I I just think that we should have you should put it out there and you should have people pitch it to you because they're going to be able to tell you what they're going to be able to shoot and you'll decide if you like what they shoot, you know, and they might even have I don't know why videos for you to go look. Huh. I don't know why I'm like cringing to just wanting to go with people that we know are ready to do the work.

I know. And you've seen the aesthetics you you've seen the aesthetics of of what you know certain people can do and it's tough like it takes time and energy to like vet people too. It's the time that I'm worried about because we need to get this out like now. Yeah. That makes sense. Like if Marilyn could just like come up and like do it and you're like all right like you can do it in two weeks. Awesome. Sounds good. I think it's more of a long-term a little little bit like next few months goal versus rushing it. I think start an ad in January. I think if you're going to have this ski ride saved just like you said, is this forever? I hope so.

You know, I hope so. I hope it's one of those things that we're continually pushing the downtown. And if that's our goal to continually push the downtown and all these businesses, we need to make something that can stand time. That gives a good point cuz it would take 3 days to film all of downtown Frasier. If you think about every business, it's and it's it's when does it look its best? It's and it's not about it's about just creating something that attracts them to downtown. It's not about what business they're in more likely. It's not like show the sign to, you know, camber. It's more like you show the the fizzing beer driving over the pass

or and the snow falling and, you know, like that's something that a cinematographer is going to be able to come up with to drive traffic to the downtown. And I would ask Sarah what your recommendation is that do you go big or do you kind of this is this is what I would do if half glass it

if the if you want to have this out by January and you want to have some solid solid footage. If you know somebody that you know does quality work and you can trust them, give them a budget and say this is what we want. can you get this done and have the final edit, you know, 15 to 30 seconds to us by January 1 or a little bit before January 1 and just do that. Um, I will tell you that I'm probably going to have Connor come and shoot some crosscountry skiing and stuff this winter, but usually he'll give me like a really short edit and then like some footage that I can use for next year. Um, so I will have some of that outdoorsy stuff already for next year, so you won't have to double up on that. But if this is just for the ski ride save, get somebody that can do it quick and good and turn it around. And

that's what I would do. I know you want to put it out to the community and like get everybody's and stuff like that, but like if you want this done, like just get it done. Yeah. And we talked about this last year. It's really like showing like how close everything is. Like it's literally a block away, right? I mean simple 15 seconds like you know train coming in this is where it is the thought of someone coming up on the train and filming like in the train that's that's influencer that that's but Mary Lee's team would do that you know high thought that she would be like and the train would fall right yeah let's get on the train and then that would be more of like real time because I mean I don't think my family knew how awesome it was until they continued to do it and they don't even ski

right But their team would put a pair of skates on and Maril Lee does the drone as well. SK her team Michael they she has like an in-house filmer but they do drone work I believe so on the train. But also don't try not to over complicate this like yeah pulling up to the station like you need a couple seconds of that. So a lot of the cinematographers will know like this is say this is what I'm thinking and like I usually just I don't like to micromanage them. I like to be like, "Okay, like I trust you because I've seen your work.

Just do what you do and this is the intended outcome." And then when they do the edit, if it doesn't feel right, you can go back and be like, "H, it's just moving a little bit too fast. Maybe do you have something like this?" Hopefully they've shot enough. Um, and usually they have because they know what they're doing. So find somebody that you trust. The only way that you make inside a train look good is if someone's talking. So that's why the influencers, they they shoot from their phone on their face while they're getting on the train. They're in the train, then they come up here and they're like, "Oh my gosh, look, it's snowing." And then it cuts their next foot and they're like, "I'm getting coffee. It's great. I'm I'm drinking. I'm having a good time." That is totally that style production.

What we're really talking about is more like, and what she's going to want to do with cameras, like real cameras. They're not going to do that. It's not going to look good inside that train. They're not going to be able to get anything that you want. They're going to show the train res wheels coming up in slow-mo, stopping, snow falling by them, people's feet coming off the train, right? You know, walking into a brewery, whatever, sitting down, someone serving them with a smile, that sort of thing. That's what your production company's most likely. Yeah. I mean, that footage that Connor got of Aaron drinking a cup of coffee. Yeah. It's insane. It's like, yeah, that makes you want to be there. Yeah. Okay. A little bit of slow.

Yeah. and he will be here on the 20th. Um, but I don't really care who it goes to personally. Well, Connor and Turn It Up Media are actually talking to each other about that footage. Yeah. So, it would be cool to see if you know, do we want to set a amount of money that we're okay spending on this and then uh yeah, work on a contract and just like give that to a person to do um and approve all this right now. So, we don't need to do this next month. Great idea. If I can add one real quick comment. I trust you all for the cinematic 100%.

Way over my head. So, I'm going to give you the pseudo economist view of all this. Breenidge um was down 16% this summer. Yeah. Down. Down. Breenidge, Colorado. Stays, restaurants, everything was down 16% this summer.

Wow. If you all have heard of the thing called the K-shap economy, even though Breenidge appeals to the the K-shaped economy is the wellto-do that own stocks and Bitcoin and all that crap are up here and the other 80% of people are down here. So, this is serious stuff. So, I totally agree with what you've said and what you've said. I think we should do something. I don't want to rush it and not do it right, but it sounds like you all think it can be done. I think this is serious stuff and to get something done for January, I think is a really positive idea.

I think January 1, I know I could probably speak on behalf of everybody. If you can squeeze anything into your schedule for January 1st, I'd applaud you. Yeah, I doubt I doubt Marily would be able to squeeze something in for like right before. Let me So maybe I could I was just sitting here thinking about this. So, since I'm probably gonna have Connor shoot stuff for the town anyways, maybe I could be like, "Hey, this is the town's budget for me and like we also want to do this for the DDA and then we can add money in." Yes. To the pot. I think that's a smart way to go. The He said the 20th. The 20th. December. Yeah. I mean, that

I mean that's the closest you're going to get anybody. Even if you go to Cassie right now, she's going to be like uh by the 20th. Is it Cassie Allen? No, it's Cassie Gold again. Okay. Yeah. And I don't I'm working with Merrily with ski joining concepts and I I don't think they'll be able to be up that quickly. The question is the holiday what he's going to do for the town. When do you need that end result? [clears throat] I I mean that that could be this year or next year like a bunch of stuff. He could do the editing y for this project first. Yeah. There's Greg. Greg, I

I was just gonna say just a comment that ski ride save landing page still has everyone's link going to like their different website. I don't my opinion it would make more sense to go to the Google maps. I don't know about the business owners opinions. Yep. Um but I think that would make it consistent and we should update that before we launch. Agreed. 100% agree as a business owner. Good job. If you're looking at what um Barry said, it's really just about creating something that brings people to Frraasier. Where they go spend their money does not matter. They're going to spend their money here. You want people safe. Yeah. Yes.

So, I think I think let's go ahead and make a motion to spend money on this. How much do you guys want to spend? That sort of thing. So, tell me first how much per month you want to spend on the Google ad. Let's do the 500. You want to start in the middle? I was convinced to jump to a thousand with with good footage and I'm conservative with that spending. We're doing the footage. I think to hit the video portion of this, it would make sense if we can get the video done. It would make sense to then spend the money and that and maybe we can do like a thousand for for January because it's a not as busy of a month and then kind of test the waters done. See what it looks like next month. Like move down to 500.

Okay. We need a quote on how much the video is going to cost itself. So you guys mentioned like around two grand, right? That's what No, it wouldn't be that with Connor. Well, maybe because like maybe we could split it up like the town pays like my portion is five and then your portion is two. Yeah. Okay. Closer to like you get more footage that way. Yeah. Have Sarah talk to him and see if he can do it for X, whatever you think. And we then and we can simply approve a up to that leaves her room.

I was I was gonna say that doesn't Google ads Sarah work where you say I'll spend up to this amount but you usually end up spending less. So yeah I think if we do up to whatever we're not going to spend it right. So I can set it at a max of $1,000 for the month of January and it won't go over that. And some like like Greg said sometimes they don't even spend that much. Okay. It fluctuates. So, how much would you guys be comfortable spending on the actual footage itself? Two, three. Um, I probably wouldn't want to go over three per say if we maxed it out, it would be three on the video, thousand reook at everything in January. That's

and then January we get our new budget in, right? Is that correct? Or sometime after Yes. in January. So, it's 4,000 just for January. I think he's here for at least a week. Um, but I think we need to see when Sarah's having him shoot because you're not going to have him shoot twice, right? So, do you have a date for that or not? Really? No. I mean, I was just thinking about that and he mentioned he was going to be here over the winter for a couple times. So, I was like, "Okay, maybe." Yeah, now that we're talking about this, I think because if the town spent five and we threw in two, then you have seven and then he's really inclined to shoot something very nice and you have a lot of footage and we can make multiple edits from it,

right? Say not to exceed 3,000 from your Yeah, I would say shoot for two. Make the last motion so I know. Okay.

Make a motion to spend up to $3,000 for video production and $1,000 for Google ads in January and for February and March to be determined. Second. Second. All in favor? I I I we need to make a motion for what you said to start with a thousand Google. I think that's what you mentioned. Yep. So we'll do a thousand in January and then determine and just to put it in

your I did just to just to put it before we move on in spec here. Um, I spent like 2K for just pictures of my coffee shops. Yeah. For my website. 2,000. And that's not to the website guy. Yeah. Yeah. Specifically a photographer. So that's great deal. If it bumps in, we're going to get an excellent deal. So hopefully that'll work out to use now. Yeah. If it doesn't work out, then we have money in the bank still. And it, you know, I want to be on record that I do want to support local filmographers. I just didn't think time timewise it would have been in favor

of anybody. I, you know, anything that Conor will tell you the same thing. Winter Park Film Fus will say the same thing. Any film that happens in the valley from anybody is supporting local film because it makes it want to it makes people want to continue to film here. like just the film festival stuff is now they're showing films of indigenous ski films at the YMCA now. They've never done that, so it's becoming a thing. For having to uh duck out here, but appreciate you guys and uh I'll be on the call. So, yeah. Thanks for having that budget ready, too. Oh, absolutely. That's awesome.

Okay, so moving on. some updates on the social media working group. Um, I think that's supposed to kind of be with Kelly and um, who was on that social media working group. Sarah mentioned something to me at the park. She said she wanted to talk to me. It wasn't at the last meeting. Sarah Sarah mentioned that. Okay. would hope for is that you guys could create a subgroup to work on the social media working group. Just one to two members that can work with Cali on the social media stuff. Um if you do more than two members, it becomes a meeting and has to be publicly posted,

right? Um so a meeting, does anybody want to do that? I know you're looking at me. Yeah, I know. I think it's going to be you and me to I don't I don't mind doing it. I don't know a lot, but I I need I need to learn more. So, Oh, I like that. That's so good. That is good. I don't mind either way. So, what's the commitment looking like? Because, you know, I'm I think it's meeting once in a while. I can help with Calie. I think, you know, work. I think

I think you guys would work with Calie. Set a schedule work for the three of you. So, be communicating with Calie and coming up with some posts and stuff. Yeah. Um, I just keep the three of us in and then we'll make sure that two out of the three come. Yeah. Okay. But not all three. I I mean, if we all three communicate on a phone call, then it's a meeting. Kelly isn't on this committee. So, that's not considered a meeting. That's a She's a staff member. But if all three of us text to see who can go. No, it needs to be two people. Communicate. Cali. I will do it with you if you want. Yeah. Two. Yeah.

Why don't we just start with us and we can rotate if if someone's out next meeting we can and then we'll just head to you. Yeah. Yeah. Why don't Why don't we communicate with Cali? Hey, I'll be the Can I be the approver? But you guys, the three of you cannot exchange emails. No. If you're stepping out, just a reminder. I think I think if you want to be involved, you can be. Um, and I can step down for this one. I really don't think I mean, I feel like got so much on her plate. I know. Well, my gosh, it was a big year. On her leg. [laughter] Yeah, they all pretty much attached to I do love it though.

I mean, I do. I do love it now that we have a marketing firm fully on boarded for all of the businesses. Yeah. But Sometimes I can't be present because a kid gets sick, right? You know what I mean? Yeah. Because I'm the what do they call the backup? How many days a week do you have available? None. Okay. So So then why don't what why don't we just why don't we do it and then if at the next meeting we haven't come up with something you can just fill one of the seats. How about that? I love it. Sounds the seat can be rotating. There's social media musical chairs. Okay. All right. So, we don't need a motion. No, I I don't believe we do. We'll just we'll we'll communicate.

Okay. Railroad station signage. That's update from me. Um it was roughly $20 a square foot for them to print and um and and for the actual material. And then Chris Peters said he would cut it on the CNC for 350. So I think we're at a rough and I should have a formal email eventually. I've just asked like 10 times. Um yeah. So uh I think it was $1380 or something like that versus what was the other?

8,000. That's significantly cheaper. So, I think it's a great I think we can't really approve it without a formal email, but if we want to move forward, then I will just kind of tell them. And then I would also just look at like what it's being made out of, too. It's the same material. Is it? It is the aluminum um composite. That's why it has to be cut on a CNC. And then it's printed on by the sign shop at the resort. and they print all the signs that sit up in the weather. Okay. So, they're pretty good at it.

They printed all my signs. They're not going to hang it for you, but Amtrak said that they wanted to hang it, right? So, if we can get them printed and cut and put in your office, let's say that 13 to two, let's say up to $2,000, I would see if you made a motion not to exceed a maximum amount, you're fine. Yeah. If we if we do that and they're sitting in your office waiting for Amtrak, they last five years. That's huge. I mean, that's major. You know, we didn't spend eight grand. We got what we wanted to done. It looked exactly the same and uh we used some community members to make it. So,

so without a formal email proposal, we can make a motion to spend up to X amount and when we get it, we can and then and then just push it through after that. Just as long as we get the formal emails. Yeah. The elevation to it too per Yeah. Yeah. That's fine. I don't think extra printing matters as long as it's on the design for it. Don't like to make that option. Is it Do we need Were we going to do two? There's two of them. That's two of them. Yeah, that's that's the price for two. That's what I am. Yeah, that's what I 350 to to cut the materials.

So that's 350 to cut. Yeah. On a CNC, it runs it and cuts it out and then to print. Yeah, it's $20 a square foot. So that's what we Do. We know. What's the size again? I'm just trying to It's 96 by 26 or something like that, I think. I can't. Cool. I can't remember. I mean, somebody can do the math if you want. 96 in but and it's the same like I guess we'll get like a full visual proposal. Yeah, we look at a visual like I mean that's what we talked about last time. We're like if we can keep it to two grand or under. So why don't we do that and if they come back and they're like no actually it's four then we'll just stop. We won't do it. Okay. Not to because you said four is still less than 25

just as a buffer if something comes up because that's really cheap. Yeah. 4,000. I'd like to make a motion that we have parks moving at with the purchase of the railroad station signage and it's not to exceed $3,000. Hopefully, it costs a lot less. Second. All in favor? I I Okay. I All right. Um language is enormously useful. It is great, isn't it? All right. Um Bill, I did. Okay. Thanks.

Or Bill did whoever you want. Okay, come up conference series. Um, Steve and I sat down with Cali and Steve had some great input there. Um, I think it was mainly to come up with four people. Uh, and we kind of get a social media post on each person saying that these are their qualifications, this is who they are. Um, so it's kind of servicing two things. We're using the social media finally. It's um also putting out this these people saying they're useful in the community. And then um that there would be a date under their name that says the time that they're going to meet at Rocky Mountain Roaster or wherever. Um and it would be a discussion for the first one. So if Barry's one of the people then he would say Barry Young, Frasier Valley Distilling the 29th of December he's talking and that's not a affirmative date. Um but he's going to do a discussion group with these other people. And so we would come in and we would discuss all these you know topics of how they kind of started their business, moved into the valley when they did, you know, whatever these people want to discuss with them. So, it's putting it out to the community that this is a discussion with local business owners such as ourselves and kind of how to become that. Um,

if I could just add um part of the idea there is rather than um trying to promote a in-person event, which is always hard for a lot of folks to make. um to first build the brand, build the awareness by highlighting individuals in our community who have um uh made a real you know uh advancement of their career uh and by virtue of the fact that all of them have friends and followers leverage their social media so that over doing that over four people builds the awareness builds the interest in showing up for that deeper conversation.

That's right. So, if we post a video of me and I I'm obviously going to share it to my social media, then that's so many people at large. And then if we do, say someone like Ellie Souls or, you know, whoever, Abby, then there's three people and that's between us. We have 25,000 people following us, then we're going to get it out there pretty quick. Also, what it's doing is I think we wanted to do a follow-up post, but right before that was a little one minute or 30 second video of them saying how they kind of made the switch with their mind to be a part of um development in the community. So, you know what that could look like is I had said something like Steve asked me the question. And I said, "Well, there was a time where I was really upset about development when I was younger, and I hit a point where I was so angry with development that I decided I was not going to live here anymore, or I was going to kind of get my piece of the pie and add to the community and add a business that services the uh community here and just become part of become part of the growth. And so that could be a one minute clip and then it's out on social media. It's with somebody sitting down and then it, you know, leverages people to talk.

Are you going to keep the questions the same? What the redundancy like look good? Well, it doesn't necessarily have to be that. It could be. I mean, I think it could. It could be. I I think I think four people are going to have four different answers to that. Yeah. Like how did you become a grow the part of the growth in the community? It's going to you're going to be different than me. Yeah. You know, I mean, I like that same kind of question because you're like, "Oh, what are they gonna say?"

Yeah. So, it's like a picture states their name and then the next post is a little video of them and then it's a picture of the next person video so on so forth. And then it's they're all meeting at this place at this time, feel free to talk to them. And if we get 30 people there, then we know we need to kind of make it more of a conference series and a talk and less of a discussion. And if we get five people with four different entrepreneurs, then that's more of a discussion and we're going to keep it that way. Well, I mean, I just started that embodiment conversation series like myself for me like as a provider of um coaching in the community and I feel like

it's three hours long and people come and people are kind of waiting to talk or some of them don't say anything at all. Sure. And that's my audience. So just think about that time. You might want to keep it at like three hours. I I think it could be less time than that personally. Oh yeah. Yeah. I think that we could do hour, hour and a half, two hours max discussion with four entrepreneurs. And if you get 30 people in a coffee shop or wherever we're doing this discussion, we're going to know right away that okay, this has turned into more of testimonies with entrepreneurs and we need to move this to like the church in Frasier and utilize that

and we need a stage and some microphones and stuff. If not, and it's more like five, six people have come to talk to us, then they're getting some really great one-on-one time and we can keep it as a discussion and it's really informal. Yeah. So I agree. It's really just to test the waters. Always girls. Well, and I suspect if you're doing coaching, there's also an element of a workshop involved in that at least thinking through problems. Everyone just kind of takes a turn to speak and ask like just about where they're at. So, I think if you have five or six, which has been what I've usually had, um, two, I mean, I think an hour would be really challen you, you'll see that you might go over an hour, but

it figured it out. That's fine. If it's not in here, then that's super cool. Yeah. And I think like it's going to be more of like a mentorship thing where people are asking you specific questions on how you built your business or they're going to be asking specific questions on how I purchased a home and went from not having you know like that sort of thing for the this person like say the 9 toive worker that works you know in the restaurant business. Yeah. They have a lot of questions on how they get out of low-income housing or which we were all there. So it it we have the answers for that and we want to spread those to those people. We want to change the negative mindset of that you're stuck there forever because that is the problem. What I would say is the speaker.

Yeah. It has more of the control of the floor. I'd say so. Yeah. I'd say so. And I mean we're open to any questions, but I do have a list from what we had at the last meeting and what I brought of questions and topics and we that can be there. That's awesome. and it can kind of guide it. So if someone's like gets really personal and it's kind of weird, you're like, "Yeah, that's not that doesn't that's not doing anything here, you know."

Yeah. Yeah. I mean, kind of think of it this way there to use a narrow example of of parks list. Um, think about somebody who's gone from being a u individual who moved here, worked at the resort, then worked in a restaurant, then became a chef, then decided they'd really like to get off of the wage earner thing and own their own place. How do we help them see that pathway, see some role models who have done that? Yeah. And then

when when they want to go deeper, that's when I think you go from the social media to a short conversation to a deep dive workshop that is, hey, on February the 29th, we're hosting a meeting for those people interested in entrepreneurship. Send them to understand how you find investors and that sort of thing. Yeah, absolutely. And that's the 4hour session. Yeah. or send them to Grip and Patrick Brower and the other organizations that are I think this is yeah yeah yeah they can be involved but like this is more specific though it's like say that um yeah if it's the restaurant then you bring in

you know somebody like Cowboy with Hernandez how he bought into a turnkey business or you would have brought in somebody like Ryan who created three restaurants in a couple years you know from learning how to move money around, you know, like that. That's really helpful to somebody that's like, I really want to own a restaurant and I want to create a menu. And I can't tell you how many of my friends are like, I'm going to start a restaurant one day. Well, they're still in the same place. And it's not their fault. They just don't know how to move past that. And they haven'tworked and found the right people to coach them into the next steps. And that's what we're all here to do,

to grow the community at large. So, um I guess we would have to make I don't know if we have to make a motion to just start with that on social media or pick four people. There's no budget involved. We're not spending any money on it. So, that's the update. Right now, you and Steve are the subcommittee on this, right? And Cali. Yeah. So, maybe we could meet next uh this in the next few weeks or whatever. Let's do that. As long as I can plan it, I can always fit in another meeting. All right, let's Yeah. Yeah. Last minute's the problem.

So, let's do another meeting and then we'll get some people unless someone like Do you want to be part of the discussion? Do you want to be in the first in the first come up conference? As long as it's scheduled out. Yeah. And then Yeah. My husband's not on a snowat. Yeah. Okay. And I'll be I'll be one of the people. Does anybody else want to be on the entrepreneur list for the first like do you have a good list of people that you've talked to that are interested? It might be good to like match some like if you found someone that's like really going to start something and have some more information. We might be able to figure out who would be the best to have that discussion.

So I think I I thought of this a couple good people that are going to ask questions and have some real stuff and we that might be easier. Tim from Rudy's. Yeah, just Tim from Rudy's is great. That's a great one. I Oh my gosh, he's like complete ski bum. That's awesome. He still is. He just has more money now. Um I think I think it would be cool to have as many DDA board members on the first discussion as possible because we're showing what a DDA is made of, too. It's really supporting the community from the DDA and we're all entrepreneurs pretty much. were all and Tiff's got her own business. Exactly.

We could do all four members off of the DDA for the first one for the first discussion. Go strong. Um and then we could move out into the community and go, you know, that would be after. Yeah, I like that idea. Yeah, that's probably a good idea. Yeah. You know, with Pepes and, you know, Ryan businesses be like, it was a success already and we're not putting anyone out. Yeah. kind of thing. Asking him to do something that's never been done before. Weird. Leading by example. Yeah. Nick's What's up, Nick? Are you down? You're muted.

Yeah, they they have to unmute him. One second, Nick. You got to hit unmute. There we go. I wasn't able to. Um, but I'm down. Um, but then that'd be hugely impactful especially because I did not come from money either at all. So, um, yeah, I'm my story might help. So, okay. So, Nick, I'll do it. Um, Abby, and I think we just need one more.

I'm glad to participate. I'm afraid that Nick's sets a better example than we are. Yeah. Because I waited till I was okay. Way older and had more financial resources to do it. Exactly. How about that's why I thought we're chapter three. The cost of doing a Okay. Now, how about Tiffany? But Barry, one of the things that Parks and I talked about is several steps down the road. There probably is a constituency that our our pathway is an appropriate one but let's save that for later. Recently start your own consulting firm been nine years. Did you start? I did that my I did that also.

So a different business a different kind of business. So I left a big consulting firm and started my own aspect out of my house when no one did it then. So I'm like I wasn't even in a consulting firm. I did it all from scratch. That's probably you're probably better example than me then. But again, there's there's people coming to this valley from multiple pathways. So there's going to be ones that resonate with that. There ones that resonate with yours. Yep. You're excuse me, if you're going to talk about consulting firm, I disl 24 years when I started mine. So why don't you go first here? So, we said four. I guess we could do five at the discussion. I don't care. Four is good.

Yeah, four is a good number. Okay, we'll take you and then you'll be on the next one. Perfect. All right, we're we're going to need to set one. Um, can we do a survey for that? Yeah. Yeah, just kidding. I think I think the date yet. Let's do that. I don't think we should set the date just quite yet. You guys have to all Let me know. You can do a Google calendar between the four of you and figure out Yeah. makes sense. I think it should be anytime I've ever done an event, I've said it where you have two months for marketing usually. That's good. And then you have time to get the post out there and by the time you get the post out there, it's been a month. You know, I like how opposite we are cuz I set up my conversation chats like

Yeah. 48 hours. You're also just only going to your um like right off your social media there. Yeah. Yeah. Yeah. But what I'm saying is like if we want to get a little further out here and everybody needs to be coordinated. Yeah. Yeah. I think I think So you're looking at February. I I think February is a great time. Yeah. Sounds great. So somewhere in February, maybe this is the second week. So first week of Feb. This is a great example of when we have the center, you know, it's at your disposal. Yeah. That's a great place to do. You can do a KFFR. No. Yep. This one. That's if Parks or Nick is talking, I think it should be at one of their places.

Yeah. So, you could go around also benefits the business community. Like next time if the business owner doesn't have that type of business, go somewhere else. But I think that's so huge. Be like, "Dude, look at the look at what I have." Yeah. And then Yeah. So, let's do sometime in the first week of February and then let's talk and figure out a time that works for everybody. And then when our kind of target market is off of work, is that in the evening? Because if it is, maybe we should do it at NYX. If it's not, then maybe we should do it at my place midafter afternoon or morning. So, sounds great.

Okay, cool. We have other business here, other updates. Town of Frasier business enhancement grant applications. So the business enhancement grants are um available now. Um we have a page on our website that you can go to under economic development. Um I can pull it up if you guys want. Otherwise if you go in there you just search it. Um there's a whole page dedicated so people can find additional information on those business enhancement grants. Uh and the priority um deadline is February 1st to apply for those grants. So this needs to get out right away.

And if people go to the website and apply, make sure that they apply for the business investment grant, not the economic development. They are two completely different items. That's not What was the deadline again? February 1st. The priority deadlines. And then if there's money that remains after the February 1 deadline, um then they will be accepted on a rolling basis until the money. Okay. Um and then the other update is I hope everybody receives invitation to the Frasier holiday party that is this Thursday at the foundry from 5 to 10. Wonderful. Um it's fun. Be there. And be there. Should uh we make a motion to adjourn for the first time ever early. Early

early [laughter] progress. Yeah. So moved and seconded. So that was Tiffany. All in favor? I. Okay. Cool. Good. We'll give it Tiffany and Steve. All right. Give those to Tiffany. Sweet. Great meeting, guys. Thank y'all. Happy holidays. Yay. Happy holidays, guys. Bye.