Downtown Development Authority Board - Regular Meeting

And then it was just But how can steal be up 70% when the tariff is 25%. Yeah. Well, hello. But it steel was from China. I didn't know why. No, there's a lot of steel from It depends. I need to call them and see if this this is I Hello. It's also exactly Can you hear me? Yes. Okay, perfect. Our fearless leader is the one who kicked off the whole thing. Hey, continue in a while, buddy. Think we're gonna go and get started. I don't think we're doing up. We're just along for the ride, Steve. Oh, yeah. How you guys? That's just wild. And hopefully this start the faster the better. Did you have a good winner? I did. Great. So far, yeah, I think that I don't think I ever in my life, even when I felt there was a president that I opposed Yeah. that he

was actively working to car that right on that note on that note. All right, let's go ahead and uh start at the DDA meeting at 9:03 on the 8th of April. Let's do a roll call, please. My is my ears. Greg, Claire, Steve Fitzgerald, Nick, Lori Hannon. Okay, buddy. Parks Thompson, Katie Souls, Barry Young. All right. Uh, move over to approval of the agenda. Any questions, comments, discussions on the agenda? I like to move to approve. And Lori, it looks like Abby just joined. You want to add her to the roll call? Yeah, I don't see participants. Okay, there she is now. Good morning, Abby. Abby, I wasn't here, so I can't do my usual just approve the event. So, yeah, I don't know about that last agenda because I missed the Does anyone want to move to approve last move? Yep. Is there any second? Second. Okay. Any comments, approvals? We all in favor of the approval except for Katie. Okay. Who was the second on that one? Okay, one of them. Either one. They were both good. All right. Uh, approval of the consent agenda and meetings from last week, last year month. What is it? Yeah, sorry. We did we did approval of agenda and think I think someone said consent agenda but consent agenda from last month. Um, make

a motion. Motion to Okay. Seconded consent agenda. All good. All approved. All right. Open forum. I don't see anyone else on. No. Okay. We'll move over to economic impact analysis of the Frasier Valley Arts Center. Great. And I'll just give a brief preamble here. Kevin, as you can see on the screen, uh has joined us. Um so one of the things we're doing um as we prepare for the next phase of um development for Fraser Valley Arts and the um center is preparing an economic impact analysis that we would use for grants, um foundation work, uh community, etc., etc. Kevin, who is Greg's partner, but also a member of the board and the treasurer for Frasier Valley Arts, um has some experience in this area, having done it for a variety of their own projects. And so, one of the things I've asked him to do is to prepare um a thesis that would be informed by a variety of stakeholders in our community, this being the first one. So, what we're hoping to do here today is simply review with you the assumptions behind our model to take your input to see if they sound reasonable and accurate. We're not trying to pitch this at this point. We will at some point come to this group and say this is what we think it the the final result looks like, but really we're just trying to inform our assumptions. I'm going to essentially recuse myself from anything um other than a question of fact, you know, behind an assumption. I'm not going to try and influence the group here in any way behind these assumptions. Um just because I'm sitting on the board and I'm also the president of Fraser Valley Arts. Does that all make sense? Thank

you. Cool. All right, Kevin, let's turn it over to you. And you all should have um this model in your um uh it's linked in the agenda. and Kevin will probably be able to display it. Hey everyone, can you hear me? Yep. Yes. Cool. I am going to share my screen uh as well. Um but this is fairly informal. Want to just kind of talk through our thought process, how we landed here uh and what this all means for everyone. Let's see. All right. Let me know if everyone can see that. We see a map. Map. Perfect. The map is what I was going for. So, this is downtown Basalt in 2015. Um, and this is kind of a close case study that we used to arrive at some of our numbers um, and validate what we were thinking holistically on, hey, what can an art center really do for a community um, in the context of what the DDA is also trying to accomplish, right? So, uh, I think similar goals uh, in the long run and holistically, but accomplishing them in in different avenues. So, quickly before I go into what our projections are, I wanted to look at downtown Basalt as a whole. Um, and this is April 4th, 2015. And so, you can kind of see this gritted out area um that really was what is now downtown Balt. They made it the downtown. They changed the zoning similar to what

Frasier did. Um, and in 2016, I believe the uh town of Basalt owned this parcel down here in the bottom left quadrant um that they gave to what is the equivalent of uh the Fraser Valley Arts Committee for with the goal of building an arts center. Um, and I'm just going to progress kind of I think two years by two years. Um, you can start to see in 2017 was when the plaque got approved for this art center. Um, and then construction started. Um, that skips a few years because I think there's only satellite images. Um, construction started in 2019. Um, you can see in 2021 the art center was finished over here. Um, and you can see downtown as a whole really filled in. And then as you keep going, uh, this is 2023. You see surrounding areas develop. Um, you see the area just became a lot nicer candidly. Um, and then there's no imagery for 2024. But one of the things Basalt mentions um if you ever talk to them, if you ever kind of look at the historical case study is the art center which was placed here was a catalyst uh not only for development for new businesses, for old businesses uh for really drawing people downtown um and creating this kind of uh walking metropolitan district where you leave your car uh and you go spend money and then go to a um show at the theater, you go to an arts class, they have kids summer camps. Um so this is something that we're closely modeling it after. Um our numbers are a tonedback version of what they do just because pricing differences um in Pitkin County

versus Grand County. Uh but it it gives us a good litmus as we really explore what is possible here. Um, and so the sheet in front of all of you, uh, has this 10-year forecast on, hey, what do we think this is going to deliver? Um, and what does this mean for stakeholders in the community? Um, beyond just providing arts for the community. And so as we went through uh looking at other examples and looking at capacity of what we're trying to build, we came to some assumptions on number of classes a year, number of private events a year. Um what does this mean for lodging around the valley? Um with new hotels opening up, what does it mean for just general visitors? um and people coming purely for a concert or a play or something along those lines. Um and looking through this and what is the impact uh for local businesses for the town of Frraasier um and then the overall economy. So one thing um and we can go through the assumptions uh on this call and then I can answer some questions. But the one thing we did um was assign values uh to events, classes, weddings, um everything along those lines to arrive at a a number in this spreadsheet that you guys see. Um, and that's something we can change if people don't like the assumptions, if we think they're candidly off. Um, or if we just think we can't handle those. Um, and so quickly just looking uh at the high level um, and before we dig in and before I answer questions, looking at events, um, because this thing uh, if we build it, we'll host events. Um, it's we estimated 60 events a year. Um, when you go down

the people per event is an assumption based on spacing at the actual art center, 100 people per event. If we say that the average cost per event per person is $32. Hey, Kev. Kevin, can you put it up? Not everyone has it in the room. Yeah. Oh, can you not see this? No. Ah, that's that's a problem. One sec. You got to leave the one screen and select the other. Okay. One second. which she doesn't has to call me Johnson. Remember that. Oh, why can't I? Okay, here we go. New share. All right. Can everyone see that now? Y some numbers. Okay. So, sorry about that. I was walking through this um which is the what you all have in your packet um and then walked over to our inputs tab um but quickly going through just a quick example like events um we we were saying we'd have 60 events at the new art center a year um the average number of people per event 100 people uh the cost per person per event $32. This is based on uh other similar projects. um the spend per person at the event uh $10 is very conservative. And then the what's really interesting as you start to look at this and as you start to talk to some of these groups um is the spend per person before or after the event. And this is really I think where it gets interesting for this group um is and and we can all kind of articulate this however we want but if anyone has gone to a concert or a play um I mean it's pretty uh intuitive to go hey I'm gonna go get some dinner before or I'm gonna

get a drink after or I'm gonna go get a coffee before. Um and that's where these things really start to give back to local businesses and the community um in terms of dollars. And one thing um we did here is is you look at Basalt which I showed um it's I think their numbers were closer to about $40 $50 per person per event. Then again if you go out to dinner in Basalt you're spending a lot more money. Um this could be more this could be less. And so as we look at everything here, um it feeds into this model of hey, let's add this all up and see what the total economic impact could be. Um and that's where we arrive at this idea of hey, this is a pretty meaningful uh money maker for local businesses first and foremost and for the town of Frasier on a sales tax perspective. not just the sales tax from the internal revenue um but getting visitors to come to Frraasier. And so looking at this now, taking a step back, the idea is, hey, this is a big investment. Um and Steve has done an amazing job raising money, I'm amazed how much we've done in the past two years. We still have a long way to go, but the ROI, the return on investment of getting something like this built and delivered for the local community um is exorbitant. And that's where we really want to hammer home and we're going to work on and and make sure you guys are all in agreeance. But we think, and we can all hold hands and and say this together, that we think that if we can get something like this done, the impact for the local economy and small businesses is going to be night and day from where it is now. Um, and really just put Frasier on the map for, hey, I know this is a bad word and and we hear

it a lot, but it's kind of a drive-thru town right now. This is a reason that people will stop, visit, park their car, and spend some money. Um, so that's the high level. I don't want to get too in the weeds in the numbers unless people want to and then I'm more than happy to. I know I'm seeing a lot of flashing hands come up. Um, so I'll probably stop here, answer some questions, and then we can see kind of tailor this on what people want to see, uh, what makes sense. Um, and we can go from there. Um, I have a question. So, you said that it'll, you know, people are going to come to Frasier, come to these events, and then go get a drink or food. That's assuming that you don't have food or drink at the event. Correct. Uh, it's assuming both. And that's that's something that we see um all the time at these things is that we'll probably and and Steve, I think we can go in the plans if we want. We have a plan for a bar, no commercial kitchen. Um, so there will be drinks um and light food served at a lot of these events. Uh, that being said, what happens a lot of times um is you still go in and you're still uh buying a drink before, buying dinner after, and it's really designed for that. So, um, that's the the thought uh going forward. And just a heads up, I don't know who the administrator is on this meeting. I think something was hacked here. Yeah. Um but uh yeah, sorry. I hope that hope that answered the question. Uh could I add? Um so one of the things I was keen to find is some external validation of that thesis. Um, and so, uh, I went and I I did a lot of homework and I eventually found a consortium of public

arts centers across the United States who for the past 15 years have been doing every 3 years a study on the economic impact on their communities of their center. They have um a long history of numbers about what people spend outside of their ticket and in the facility. And the last um uh the last study was I think a year and a half ago and it the average person who bought a ticket for a community art center spent $38 in addition to the money they spent at the event. And if they came from outside the county, which I think a higher percentage of our visitors would be than a typical um center, they actually spent closer to 60. Now that includes lodging, that includes food, that includes, you know, gas at the gas station. Um, and we can share that data, but that's behind this. So then, um, I think something we do with the Winter Park Film Festival is we try to make sure that the liquor is provided by local breweries, local distilleries, things like that. just so that we keep the marketing within the town, promotion within the town, not like let's go to fat tire and get, you know, massive donations. Is that sort of a model for you guys as well? So, I I'll answer that one because I' I've, you know, thought about that. Um, one of the realities in these art centers is about 43% of your um, revenue uh, on an average basis across the country comes from your bar and that is drinks before the event and at the intermission. So, we will have a bar in the center. If we don't, we will not be economically viable. You'll have your own liquor license. Let me let me finish. We will likely need a liquor

license to do that. We are very open to partnering with local um breweries, distilleries, etc. to either give them exclusive rights as long as we can still gain some sort of mutual profit from that um and it would be our bias to do you know that with a local emphasis but we will need to make revenue from that in order to pay the bills. I understand that. Cool. Other questions? um the event number is um 60. That's just performances. What Kevin will also show you is we are anticipating weddings, trade shows, etc. that would help us um uh pay the bills and um in many of those cases they would require catering which to Park's question um we will not have a kitchen. So we will have a catering kitchen that would all be relying on local community. Have you looked into the numbers of headquarters event center up there? I was I've tried. This is tough. Yeah. So, the answer is no, but not for lack of effort. Okay. I was going to chime in about Headwaters being that I did a a large volume of events there this year and being that being in the wedding industry for quite some time. Um, I feel like I look at your number for 30 and just off the cuff for 30 weddings. I feel like that's not as conservative as what Headwaters has witnessed. Um, they I was like, how come you don't have more weddings there? So, I mean, if that is your pitch and that's your goal, I'm not saying it's not attainable because there are that many there's a large volume of weddings here. Um I would say to probably go to 15 might feel might feel better on stress and logistics on the beginning. Um just because it is a different clientele and there is a lot of moving parts. Um so

just my heads up on that. Um looking at a more conservative number uh because it is a limited time of the year, right? So, if you cater to 30 weddings, you're going to be eliminating other opportunities that you might see as a higher priority for investing like in the community and culture, if that makes sense. Um, because winter weddings aren't easy, per se. Um, and then my other tidbit was the Headwaters just started a local beer and beverage bar package and this was the first summer that they offered it and it's really great. So, it has like all the all the um offerings from the local community in that package. So, I do believe that this was their first summer doing that. Um it's not necessarily cheaper, but it's just like a variety of everything you can find locally. Um and not that you need to hear it, but I do think that that spend for before and after is pretty much on the spot for how much I see my clients spend in the community. So that's really cool. Oh, that that's really helpful because you know we're we're taking some of that at faith. So you you think that's a reasonable number? I do. I mean and if you look to me I look at per family unit per se and you know they're going to spend that um in lodging alone and then they're going to spend it on homes. really to be honest. I feel like I'm home chains and Grand Mountain Transit, they're going to spend that in vending um in vendors that we that most planners like, you know, encourage our clients to use that to just get here. Cool. Yeah, that makes a ton of sense. Um, and I think that's super helpful that as we hone in on some of these numbers, it'll be great to get your take, Abby, because I did reach out to the Headwater Center as well and kind of

got your feedback, too, that they were like weddings are probably lighter. Um, you pro I think they said that there's like 16 weeks of opportunistic weddings. Yeah. And then winter weddings, you're probably not going to get as much. Um, there is a value to the winter weddings. Like, I just chose to start doing winter weddings because why not? when you look at the P&L for that that short season. So doing like one winter wedding a month ideal because you can make 15,000 in a short period because not many people will be able to accommodate a winter wedding. So if you're able to do the buildout to support that, it could be a really easy like lowhanging fruit revenue that you're able to pitch to people because there's like I said there's not many places that can do an indoor winter wedding. Definitely. And one thing to add in that wedding corporate bucket um is looking at uh just the amount of space for corporate events in Winter Park Frasier right now. There's not much. Um so seeing if we could capture more and I know Headwaters is probably a great example of corporate retreat offsite whatever it might be in the winter. Um and I think having the flexibility designed into the arts center um to do that will be great. Um, but yeah, that's that's a number that I think was a little bit of a shot in the dark right now and is a super important number. Cool. Good job you guys. It looks great. Cool. Just to punctuate that, I've been to the the arts campus at Willlets, which is what you saw earlier in Basalt four times um for various reasons to um you know benchmark this stuff. All four times they were hosting a corporate event which really surprised me. Um I had no idea and in exploring that that is a significant portion of their um utilization. They love it because most of those are during the day and it doesn't preclude them from doing uh

cultural events at night. What's the um I guess you know perfect world. What's your guys' timeline on this? And how does that coincide with some of the hospitality like Kovville's delivery and then potentially Clark's because I think those are kind of musthaves for Yeah. Bluntly I'm not paying any attention to Yeah. to their timeline. Yeah. Yeah. But we're hoping um knock on wood, we're hoping that we have enough um assets accumulated so and and this is a gas folks, but we've doubled our assets every year. If that were to continue by the summer of 27 into that fall, we would conceivably have enough money to either break ground or be doing it in the subsequent spring. So that plenty of time for those to come online. Yep. Yeah. And Greg, one thing there too, um, which is I think really cool is if you look at Cobalt's delivery, uh, Clark's delivery of hotels, and I think Kog's planning on breaking ground here in spring. Yeah. um the direct path from uh their hotels to where this art center would be uh goes through almost every local business uh in Frraasier. Um and that's I think a little bit by design, a little bit by luck. Um but what that does is if you're staying at the new I can't remember what brand Cobalt's hotel is going to be. Um, and you're coming here, whether car, bike, or walking, you're going to be passing uh I think I counted last time 12 or 13 local businesses in your way here. Um, and I mean, my guess is you're stopping almost every time on the way in or way out. So, those are lynch pins. Um, and also in Frraasier proper, so you get the lodging tax. Uh, but yeah, I think it's super important to be able to feed this

beast with hotel rooms and hospitality. Yeah, two I'll just add real quick later in the agenda, we're actually talking about the hotel um on the rende side. Good. Two two bits of information. Um Katie here asked quietly how how many people would fit in there. If you look at that um box, right? Oh, go ahead and scroll back up to the view. Yeah, stop. That where his cursor is, that's the performing arts venue. It would be a 200 person flexible room. So, we could hold small events with several dozen by shrinking the room. Um, or we could hold up to 200, probably even more if we took all the chairs out like a DJ or something like that. And then secondly, one of the things that we've um felt was important from day one uh somewhat to Park's question is when we hold events, we'd like to have partnerships with Frasierbased businesses, businesses in the DDA, whether it be to offer drink specials, meal specials, etc. We would co-promote those um much in the same way we're doing it with the train. And Kevin, if you might want to mention a little bit about the assumption behind the sales tax and the lodging tax because we are a notfor-profit, so there it may not be intuitive for everybody to see those two line items on your your assumptions. Totally. Um the way we calculated those uh I'll switch back here. Um is looking at ancillary spend um in the community and looking at that sales tax. So, let me just get this. Um, and so, excuse me. One of the things that if you're looking at economic impact from uh events, any of this, and then sales tax, this sales tax and lodging tax is based on people

coming and visiting and then going and spending money elsewhere. Um, or purchasing something, uh, where we would have to pay sales tax. So, um, Steve, I think I did a little research and like if we're selling art supplies in the art center and someone buys a paintbrush, they're going to be paying sales tax on that and that goes to Frasier. Um, and that is based on um, so sales tax is al based on Frasier numbers. Um, this economic impact uh is based on the assumptions like we said. Um, so I I can get in the weeds on this on the exact equations, but it's all weighted based on uh historicals. Um, one thing we used here, I used to work in the uh hotel development industry, and I keep using this term ancillary spend, and I realize I most people probably don't know what that means. I barely know what it means, and I've spent 20ome years doing it. Um, what hotels look at when they come in is Yes. and you guys have this on your agenda. Um, yes, they come in and they get people there and they spend $200 a night on a room, but the way that a hotel is judged in the community is where do people spend their dollars while they're there? Um, and so if I come into the Homewood Suites in Frraasier and I'm staying for three nights, a metric everyone uses is, okay, if they're spending $200 a night at the hotel, they usually spend about 50% of ADR, average daily rate on uh businesses around that. So quick metric would say if you're spending $200 a night, you're spending $100 a day, um at local restaurants, bars, activities, and that's probably light for a mountain town. Um it's probably closer to 65 would be my guess. The art center has a similar effect to a hotel. Um, and you

take a person who maybe takes the train up uh for a day. And so if they're or drives up and is coming in uh to see a show to do something at the art center and spending $50 at the art center, they're probably spending, my guess would be another 50 or whatever it might be around because they're not just going in and out. Um, and that's what we're trying to capture here. Is the arts center going to use any of its revenue to create its own kind of like art grants to send back into the community for, you know, town beautifification or anything like that? Well, we'll be a member of the DDA, so we'll be funding it, you know, some of those things through that. Um and then secondly to the extent of our means yes you know I I would love to be in a position I doubt if this will be in the first few years but I would love to be in a position where between our revenues and our fundraising we have the um wherewithal to do local scholarships but also then make contributions of that type. So Kent would be there. We're a not for-profit. So, you know, we're not trying to do anything but pay our employees and then the rest of the money can either be reinvested or used for that man that manner. Cool. Pay off your and that's a big point. Yeah. Because we will I mean that timeline I mentioned earlier would to Katie's point would probably mean a four to5 million bond issuance which we're already you know set up for but we need to have about six million bucks before we do that. And and I would I would go a step further there and say the the lowerhanging fruit in what other art centers have done historically is give back with space. Um and then having the space. And so for example um the film festival if you said hey I want to host a VIP thing on one of the mezzanine levels um where we can ask

for donations for the film festival. That's somewhere where it would be an easy place for the art center to give back and partner with the local community. Yeah. And I guess also I'm saying like for local artists um you know such as painters or sculptors or you know whatever glass blowers are they going to be able to are you guys going to have like monthly um showings like museum type showings? So well yeah I mean there there's a gallery built into the gallery if you recall. Yeah. That would be a place for ongoing sales and our priority will be Fraser Valley Artists and we have 50 artist members right now who are already benefiting from discounted rates for things like the Alpine Art of Air, Plain Air, our holiday market, etc. So, we're already doing that. Yeah. The reason I'm asking is because you guys said that people coming through Frasier, it'll be like this attraction to stop, but then I'm thinking if there's not an event going on that day, what else is attracting them in that day? Yeah. And if you remember his model up there, we have classes, weddings, corporate events. The goal is um while there might be 60 performances, there would be people in the building well over 250 days a year. Okay. Because of those classes gallery. Yeah. Perfect. The other thing that isn't in the town of Frraasier income um or the above model really is any impact this would have on employment outside of the center. So when you saw that growth in basalt you could see all those businesses that were around it. Um we didn't factor in any so to speak credit that employment growth. So the art center came first there and I love the salt's cool. Yeah. Yeah. It's a slightly different model than we've got here. The developer threw some money in, but the

way that whole area was set up, it's very similar in that a portion of the proceeds from every real estate transaction that took place help benefit the building of the center. So, they got it up pretty quick. Mhm. I think from like the private developer point of view too, knowing an art center is very likely to come helps kind of encourage confidence and further investment. You know, like I keep using Stro as an example of those four town homes back there with the small bakery. so hard to take a real, you know, big swing on retail or something big um in the commercial side of things without, you know, some wind in your sales in an art center certainly would be that. Okay. Would that help you with um selling? It help my own internal fortitude to do something like that. But uh it would definit Yeah. I mean, the hospitality project we have envisioned for a few years down the line, like that would make that a no-brainer because it's 500 ft away. Yeah. Um, and you know, us delivering a 30,000 foot hospitality project versus 30,000 square feet of apartments or condos is much more beneficial to the town from a sales tax perspective. Um, so yeah, I think I think it encourages developers to take on kind of more commercial stuff because of the benefits of it. So I do want to make Oh, sorry. I didn't mean to done. Oh, I do want to we have a ton of stuff to do. So if there's nothing more, we let's wrap this topic up. We can move forward. Yeah, Kevin, anything else that you thought was essential to cover? I see you've got looks like Silverthorn called up. Yeah, I was just uh answering Park's question with Silverthorn as an example. Um there's a gallery space that's open I

think it's 10 a.m. to 300 p.m. or 6 pm during uh days. So you see people going in and out just to the gallery. Uh and it's kind of a ongoing thing and then rope that in with classes, events. The goal here is to be a six, seven day a week thing that people are coming to visit and kind of an iconic place in town similar to what Silverthorn did. Yeah. Like when I was in Moab last week, I went into their art center. It was kind of cool. They had a little gallery. Yep. But it wasn't very interactive and I was put that out there that we could do a better job. I think so. We have space dedicated on the first floor in the plans for a substantial gallery. Awesome. Well, that's all I have. happy to answer any questions that anyone has if uh they go through that model and want to talk. Um I can send out the full model when it gets a little more polished, but appreciate you all taking the time. Well, thank you. Thanks, Kevin. Thanks, everyone. Great job, guys. Okay, let's moving on to the business enhancement grant um updates, additional applications, and a resolution. Great. Can you guys hear me? Okay. Yes. Yep. Okay. Um, I apologize if you're getting some Paw Patrol in the background there. I'm home with a sick 5-year-old. Yesterday was a seven-year-old who is happily rotting his braid away. Um, while I conduct my meetings. But, um, so business enhancement grants um, we presented them to the board. They approved all of the grants um that were presented to them in terms of eligible items with the exception of Solstice Beastro. Um they had issue with a couple items that were seen as maybe more temporary versus permanent signage. So that was a reduced award. So you do have in your packet the resolution once it was edited with those

changes to show the different awards that were made. Um they did move forward with camber without the water heater. Um I think they kind of saw similar issues that the committee had with that sort of thing having specifically been excluded even though the ADA argument was maybe there. Um so there is still some money left. We are still accepting some applications. Um and I'll go through the ones that we've received which are also in your packet in just a second. Um the board did have a pretty lively discussion. I think there will likely be some changes to the program moving forward. Um you know, one of the questions did come up of why the DDA wasn't administering this program and having it just sit with the DDA. Um which we had previously discussed with the board, but we want businesses outside of the DDA to be eligible as well. Even though right now the bulk of our businesses are within DDA boundaries, um the DDA currently doesn't have the budget to really support a robust business enhancement grant type program at this stage. Um but that may be something that is coming. Um we'll see what the board decides. I wanted to kind of let some of the other applications trickle in so we had a fuller picture of the different business enhancements that were going to be used and you know taking advantage of the grants before the board really dived into that discussion. Um some things we kind of knew in terms of maybe honing in on some of the criteria in terms of who's eligible. I feel pretty comfortable that what was awarded fits within the eligibility and the intention of the grant. Um, but I think there can be some tightening of language and the board may want to see a little bit of of changes to some of those criterias. Um, so I will keep you posted on the board meeting when that will be discussed if anybody wants to be present to weigh in

on that discussion. Um, I'm working still through right after this happened with spring break and just playing catch-up. So working through kind of reaching out to all the businesses and firming up contracts that we're going to ask each of the businesses to sign so they have clarity on all the expectations and some of the things that we haven't maybe been as tight with as we should have in the past. And so just making sure everybody understands the scope of the work, what the business is committing to and really trying to make sure that businesses are completing the work in 2025 and submitting for reimbursement in 2025. um unless you know there's a justification for an extension that's formally requested and approved. Um so the additional applications that have come in, one is for Frasier Beer Co. to put an ADA ramp into the front of their building and they're looking to do that once the town completes the sidewalk in front of their building and I believe that is slotted I think for June but definitely sometime this summer. Um so the committee has recommended approving that. That would be for a grant award of up to $6,000 um with a 50% match from the business of $6,000. Um TAC Enterprises, which owns the building on Highway 40 and Eisenhower across from the Shell Station, um it's got the snowmobile and the step in time and a couple small little local businesses in there. They're looking to update their sighting, do some repairs, and repaint the building. Um, so the committee's also approved that award. Um, that award is for just over $3,600. Um, with again an equal match. We also got an application from Foxrun Apartments. They are looking to replace all of their sighting. It's an expensive project. Um, we the committee determined that that was not eligible, that this grant is not really intended for residential properties. Again, this is somewhere where I think we can tighten

up this language and make that more clear. But really felt that if this was to be approved, that just opens the door for, you know, people renting Airbnbs, somebody selling new homes, um, all sorts of things to kind of ask for for money to go towards that. So, not that housing isn't valuable, but did not seem to fit within the parameters of the grant. Sarah, do you have a copy of the documents for TAC Enterprises? I can't access it from the agenda. It just uh did it not the link. Sorry, I added those Monday morning. So, I apologize. I have them if not. Okay. Or if you can just What was that? I think just pull up the tech enterprises documents. We can link the application, but we can't see the documents. Gotcha. Um, I can pull those up unless you have them handy, Lori. But it'll just take me a second. Yeah, I don't know if I can share my screen. I'm not connected to anything, but I can send them to I can send them out. Yeah, if you want to send them, that would be great. And then um I will try to share my screen real quick too and show Hey Sarah reminder who's on the committee me um great question. So it's myself and Sarah Wick in terms of town staff, Lori Bill Palmer, um and then Diane Butler from Grand County Economic Development. Perfect. Thank you. question for so we and I'll just clarify too um we met formally to review the first batch of applications and now as they're rolling in and again it was set

up that they could continue to be reviewed on a rolling basis um while funding remained um we're just I'm sending them out through email and people are weighing in. If something comes up that that needs more discussion we can meet but I don't know that it'll be necessary. Um, Abby, what was you go ahead? Um, yeah, I had a question. If the lodging, if people that are requesting assistance, and correct me if I heard this wrong, um, if their lodging is located within the DDA boundaries, I don't know. I feel like is it it's a different bucket of money, right? The Is it I feel like it's it's a great Like to me, I feel like if there's a place for a wedding guest to stay that's in the Frasier boundaries, that's that's where the the wording gets a little tricky because um technically this grant is not DDA specific. So using DDA funding, which we don't Yeah. And again, this is the conversation we've had of we can look at ways that the DDA can supplement potential programs. Um, that's why it's confusing. So, and and I think we need to tighten up the wording, too. Um, I mean, one of the the requests that fell into a gray gray area that was approved was Grand Kids Learning Center. Um, you know, obviously it was seen as a huge public benefit providing child care. Um, it contributes to economic development in terms of providing child care for for the workforce. Um, in my mind, it is a nonprofit, but it just as easily could be a for-profit early childhood education center. I think you could make some

potentially similar arguments for housing, but I think it really is just another category. Um, and so I think we do need to tighten up that language moving forward. Um, the idea behind the grant is really to increase the curb appeal of Frasier's kind of commercial district and businesses, make businesses more inviting, make our downtown area more inviting. Um, and as Lori said, it is townwide versus specific to the DDA. Um, but we've involved the DDA because of the the role that the DDA does play in terms of your relationship with local businesses and trying to help promote it and just kind of weighing in from an economic development standpoint on the value of the grants and the different applications. Thanks for clarifying that. I agree with all of it. That makes sense. Okay. Awesome. Yeah. Yeah. So, the documents for um the building here really are just photos of the current building um in a brief letter and then he's got the estimates here um for the painting and trim repair. So, any other questions or other comments? So, we'll be presenting these to the board of trustees at the April 16th meeting. Um, I have heard that Birdie Lounge and Simple Coffee are looking to submit something for awnings. Um, so I'll keep you posted if we we get that in. Greg, have a question. My my question was uh the corn dog company got awarded more than the project amount. What was the reason for that? And the resolution says they got awarded 8,500 and the project amount was50. Um, hold on. Let me look at the resolution. I Oh, yeah. That's at the thought I had fixed that. That is a

typo. Backwards. And then and then one question for Troy. Since these are town funds and not DDA funds, could the DDA even administer these and be the deciding group since we're kind of fiduciarily responsible? My understanding is we're fiduciaries for the businesses and everything within the DDA to then be opining and dispersing funds on applications from outside the DDA. Does that put us in any like remove the town board from having to deal with this? Well, uh I don't think so off the top of my head and I would just ask that it be memorialized in agreement between the DDA and town. Um and and that way there's a clear delineation of uh the function that the DDA is serving, right? It's not the DDA funds, but they're administering it. And if that's memorialized, I don't see any issues off the top of my head. In actuality, and I really wouldn't even say the DDA is administering it. Um we formed a committee with DDA members. Um Diane Butler in part was meant to be an outside entity um in addition to town staff. I think in the future it'd be great to have a business owner from outside of the DDA as well, but again since so many of our businesses are within the DDA, we we failed to find somebody willing to do that. Um, a large reason to involve the DEDA was to help give the DDA more of a presence kind of early on, um, as we don't have as many of our own funds to work with and with the idea that if we are out there doing different things with the local businesses to really try to help promote this um, to those local businesses. Did you have any other comments there, Troy? No, I I I was just going to say, yeah, for me, you know, I I certainly

think the DDA, to Sarah's last points make the most sense to me in terms of uh you know, building the the exposure of the DDA. And you know, for what it's worth, I do think the DDA should be involved certainly when its own funds are uh at hand. But in in this case, I think, you know, the town and DDA should be aligned in a common goal or are aligned in a common goal. So, just a um clarification request that this resolution 25309 comes back amended to show the correct amounts for Colorado because it's in this is the one from the Yeah, that's for the Yeah, that's the town board. We could do that. Bring that back in the consent agenda. But the It's funny, Katie. I updated those amounts for solstice with the intention of switching them because they were wrong. They were in the wrong place for our board meeting and somehow I updated the amounts but didn't switch them. I'm okay with that. We'll get that taken care of. But I just It's good to have the right number in. Yeah. And I just included those for you all just as reference of what was awarded previously. No, it's great. Thank you. Easy to do. I do that stuff all the time. Um any other thoughts? Otherwise, we can jump into um the economic incentives for the hotel. Sarah, just just a quick comment. Um and this really has nothing to do with this particular grant. I just noticed the need um and I saw Fox run on here. Um every day I drive home on County Road 8 and I see um numerous young people burdened with their grocery bags um getting off the bus and then walking up that hill. They have to walk particularly in the winter in the road because there is no other alternative for them. My wife and I often give them

rides. Um great if the community could some way find the wherewithal whether through something like this to provide a walking path from the the the bus area up that hill to Fox Run where a number of our young people in our community um live, particularly while they're here working in the winter. I like the idea that uh parks had a while back about the local Frasier line and adding like petitioning the transit authority to do a you know like ring the bell and it'll stop at the intersections for that local traffic because I agreed every time I see people with groceries walking in the winter. A lot of them don't live in, you know, 500 feet. It's, you know, half mile, 3/4 mile mile and that's brutal. Yeah, it's hard. I'd like to mention that Fox Run actually does have a bus stop on Witi. Is it up there? Yeah. Yeah, that is actually their bus stop to walk the backside through the backside of that property. So, they don't have to get off right there by um that development. I forget the name of that those condos. So, they do have another option. They probably have missed it is my guess. Ah, okay. They have come down and that's two the next that the one down at the bottom on County Road 8 is two stops after their actual stop. So the the 14 Fox run is up top. So they're walking downhill. Okay, cool. Didn't know that. Yeah. Used to be the back entrance, I think. Then they closed it off like Yeah. You've been here long enough, too. Yeah. I I actually ride to drive down there. Yeah, we used to drive down that. Yep. But it's also not the easiest. So it'd be cool if there was a way for the bus to stop in front of it. I think we're ready to move on to Yeah. the Marriott. Let's do that. Great. Um, and I am largely presenting

this to the DDA as um kind of an FYI in relation to just economic development and other things that are happening. Um the board of trustees is slotted to receive this economic incentive request um on at their April 16th meeting. Um so if the DDA does have any, you know, um thoughts or opinions um on it in regards to economic development that they would like to share with the board, we can pass this along. Um, but again, just to clarify, there's not really a formal role for the DDA here other than providing input, but wanted to share with you that this economic request was coming in front of the board and what it kind of looked like and just update you on this this hotel project. Um, because obviously increased lodging provides some opportunities for, uh, the community and our local businesses. Um, so within your packet, uh, you do have their application. Um there's a letter from from Cobell um and Walsh Dupart kind of explaining the project um and why they are seeking economic incentives. They are looking for um a decent amount of economic incentives. They have provided the justification for that in large part based on looking at the revpar um which is a term I recently learned the historical revenue per available room for comparable markets. um and really showing that there is a winter park average discount based on their numbers of about 36% on average um from some comparable markets, but that their costs are going to be quite similar. Um so they've asked for some different fee wavers upfront. They've also asked for a sales tax rebate. Um 0% the first year and then a 75% rebate. So

this would be the 4% municipal sales tax on operations year 2 through year 6, operations year 7 through year 11, a 50% rebate and then down to a 25% rebate um years 12 through 16. Um so the town board approved a policy last fall um that was really focused on just providing an open invitation to new commercial development new businesses to request economic incentives. Um in the past the town had a more structured you know kind of set this is what you get. Um, and just in looking at what other communities are doing and what seems to be successful and in order to be able to kind of prioritize businesses that Frraasier really feels are a good fit for the vision of Frasier and what will really serve our economic development. Um, you know, as much as we love our breweries, maybe we don't need to incentivize another brewery right now. Um, but really hold on, Elliot. Um, but really just trying to focus on what Frasier's priorities are and where it seems to make sense. So looking at what businesses have seemed to have solid business plans and can fit in well with with Frasier. Um, so this will be going in front of the board. Um, you do have all the materials in your packet. I'm help happy to pull those up and look at them if the DDA feels it would be helpful to discuss that. Um, or we can move on. Any thoughts? And Antinet, I have lost the camera, so I'm just seeing the logo versus the the board. I've reviewed these. If anyone else wants to go through them, you think the board will make a decision based on and if you guys can make sure you're speaking into your microphones.

I'm having a hard time hearing you. Um, I'm just curious to what extent the board will make the decision based on the sales tax and lodging taxes this will bring into the town versus ancillary funds. And just based on its location, u intuitively one might guess that the majority of restaurant spending will probably be in Winter Park, not Frasier because of its very close proximity. Grand Park. What's that? Grand Park. Once they get there, they have some restaurants there, too. And it's moving quickly. They have windows. Yeah, I saw that. Yeah, Grand Park would be optimistic. Grand Park would be Frasier sales tax, right? I agree. It'd probably be great for Grand Park. Yeah, because it'll be walking. One might guess just based on experience of talking to tourists. The proximity is very close to Winter Park and not the restaurants in Fraser. Just something to You are right about that. But at the same time, um if you go and stay in downtown Denver, you travel all over the place there. Um I think it that's up to us. That's up to us for our marketing. if if we can get more lodging that's right on Highway 40. It's an easy access down here to get on the bus and come down and see you and check out the birdie lounge and those are unique businesses. They do not have that winter park and we need more unique businesses. So, let's petition and get that going and promote. Yeah. Yeah. I think we we need it we need to get out out of the Airbnb market. That's a great way to do it. Get some money in the DDA. Yeah. Um, I mean, obviously I'm in favor of developer incentives. I think they're investments in what you want to see come. So, it's just a matter of this aligns with what the town wants to see and I think it's needed in Frraasier

Winter Park, the whole valley, you know, more hotel keys. Um, and then I guess just going back to what Sarah said, I was unaware that there was just kind of an open invitation. Um, is that kind of the board's outlook? You know, when there won't be a new economic incentive policy, just come and ask for what you want cuz never say never. Yeah. I think it's fine. But then, you know, it's hard. It'll be, hey, I want 25 years sales, you know, right? It's going to, if you're going to negotiate, you're going to start in a very advantageous point. And so that balancing act will be maybe I think there's a lot more kind of cunning that goes into that negotiation. So that's just one to know what we've done in the past. What's that for me just as a perspective like to know what we've done in the past. Yeah. You know, and um but yeah, let me go ahead and pull up our web page. Um yeah, Greg, this was passed back last fall. Um, we had initially brought a package to the board um earlier in the year that was a more specific package. I remember um that was voted down. Um, people wanted some more information and we kind of did some more digging. Um, I mean I think the tricky part is I don't know that there's a magic uniform number that would be applicable to all businesses across the board. Totally. Um I and I think the what my recollection of the conversation when the new proposal was brought to the board was that the town didn't have the legal authority to do some of the developer incentives as it would for business owner incentives. So and that remains true. And so um the Frasier business incentives right now um

it is just an open invitation. Um I do part of me was like uh why wouldn't everybody then ask and do we need to be giving it to everybody and like you said why aren't they all going to shoot for the moon and um you know what do you what do you kind of do with that but I think that's for better or for worse um and I would you know Troy might have some some thoughts on this um just what what largely happens um and then if the community really wants a target you go to bat to get that target if the community doesn't want the target then you're not offering incentive incentives to the Target, but you're offering the incentives to the mom and pop shop that you know might struggle, but the community really wants to see. So, in terms of your question though about um developers, that remains true. Our current legal understanding from our town's legal representative, our legal representative is that we can provide tax rebates and different things to businesses themselves, but we can't offer that same in level of incentive to commercial developers. Um, in the case of the hotel, the company developing it, you know, is also going to be running the hotel. We're able to to offer that. Um, well, Marriott will be running the hotel. I'm sorry. Marriott will be running the hotel. Well, it's a franchise, so WDK hotel that is developing it is running it. Um, so we have model usually somebody owns it and then they usually hire Marriott to run it. That's what I'm saying. Yeah. Ah, gotcha. So Marriott owns very few of the hotels that have their name on it. So that's who's the who's the incentive going to, right? I I think that legal opinion should be looked into more too because I've heard council the other way about

it and I think you need to have the flexibility to incentivize and if it goes to the business is fine, but there are things that can incentivize the developer and that's who needs the incentive to build it. you know, you can incentivize the business all you want, but if the developer can't realize any of that, you know, you need the money to start, not the back half. So, I I I I just think that's worth looking into again because we've heard conflicting uh council on statutory municipalities ability to do that. Well, and if you want to share anything you've received, Greg, we'd be happy to look at that. Um, I'll pass it over. I will say I mean two different things and again this is down the road and I realize there's developers eager to develop now um and Frasier is eager to have development now but um the town of Frraasier is beginning to explore possibly becoming home rural um which would be a process. Um it wouldn't happen tomorrow but that would give us um potentially more leeway in this area. Um, and then within the DDA boundaries, the DDA does have room to do some things that the town can't do. Um, particularly in terms of of tax increment and and what we can offer back to developers in that regard, for sure. So, um, so yeah, so that that information is up on our website. And then just to kind of show the hotel, um, it looks quite nice, but again, this is on the rendevous side. There's potentially another hotel development coming in on the Grand Park side. Um, last I heard from them, they weren't super excited to realize that this hotel was coming in. Um, so I'm not sure where that where that hotel currently stands.

Um, but this hotel, I believe, is looking to break ground this summer. Right there next to the bank where the that rendevous sign currently is located. Any other thoughts? I don't think so. That is great. Move on to good news. We can't hear you on Sarah. Your lips are moving. Sarah. Yeah. that maybe you were sorry, can you hear me now? Um, trying to mute myself and the 5-year-old in the background when I'm not actually speaking. Um, so I did attend three of the four days of the DCI conference last week in Gley. Um, I wanted to just kind of share a few thoughts from that while it was fresh in my mind. Um, Troy was also there and is a member of their board. Um, so feel free to jump in with any other thoughts, Troy. Um, but again, I do think DCI does a really nice job with these. Um, and I realize that is definitely a commitment, but would encourage you all to consider trying to attend um, you know, even for part of the conference next year if you have that availability or to attend some of their other kind of one-day events sprinkled throughout the year that that maybe are a bit less of a commitment. Um, next year's conference will be in Grand Junction. Um, and again, it's the

first week of April. Give me one second, folks. What's uh I'll jump in and say that as a board member, I'm certainly self-erving. Um in my commentary on in the game, but it's something we work on really hard. Um not only in terms of, you know, our layout and programming, um but we try to keep folks moving and not stationary in rooms all day. Um, but uh Sarah's right. It's kind of a full day commitment even for folks like me. Not getting a lot of work work done, but getting a lot of great networking uh done. And I think that's one of the biggest appeals is you connecting with your peers from other DDAs, even URAs and BIDs, and kind of learning lessons of what worked and and what didn't. So, uh, I certainly would implore you guys to check it out. Um, and we are able to uh structure one day or two day um attendance at the at the uh in the game so you don't have to go the whole week. And in fact, this year I thought Friday was particularly special um based on the AI conversations that we were having. Yeah. And they did have some great great things you can do with AI. Um, I'm going to go ahead and share my screen here. I pulled together just a couple quick things um from some of the different presentations that I thought really resonated with thinking about braasure and what we can do particularly in our early days of the DDA where we don't have huge chunks of money. Um, it is interesting some of the DDAs that have been around and again a lot of them are in larger areas they cover um larger areas. So, so they inherently have more money to work with. Um, but we're talking about budgets between half a million up to several,

you know, two or$3 million, which obviously we don't have. Um, but but some of the focus was really just on what DDAS can do and on the on what we can control. Um, one of the presentations I really enjoyed was by a woman Molly Alexander who is a consultant. Um, she's based out of Texas. Um, but she talked about this idea of return on emotion and honestly I was not super excited about this talk. I feel like I've heard a couple other things like this that just I didn't feel like I left with concrete actions and not that this was necessarily concrete actions, but really just thinking about again as the role of a DDA and what what we can do um you know that the DDA can be focused on that traditional economic return on investment um and we should be focused on that. So reinvesting in the district and increased tax collection, increased property values, numbers of jobs, businesses, visitors. But she really focuses on this idea of return on emotion. Um, and she broke that down by joy, trust, and a sense of belonging, and these being really important things for a downtown to try to foster um because this gets people coming back and it gets people spending money um in our businesses. Um, she shared this quote, and I may have written this slightly wrong, but um, on a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers. Um, and I feel like I'm totally a sucker for this. Like, I went into a super cute bookshop in Gley. I should have put a picture of it up here. Um, but I know independent bookstores struggle to make it. um and they're a business that I always feel inclined to support. But um the guy the guy there was super chatty and he kind of talked to me about their business model and um you know I went ahead and bought a book that I didn't necessarily need to buy but um I felt this

connection to the business and just connection to want to support them. Um so she focused on really thinking about the vision and the mission that we have and whether or not it sparks joy, fosters trust um and belonging. and she connected this to how retail businesses grow their bottom line um and focused on kind of five different steps. Lowering your fixed cost, she said, you know, is really kind of difficult to do, but if you can increase foot traffic, if you can then increase that foot traffic in terms of their conversion rates and making them, you know, buying customers, you can grow their average transaction and if you can emotionally connect with them. Um, and what I wanted to just highlight here again as we think about our role as a DDA and what we can do in these initial years, um, that the DDA's role is really on helping increase that foot traffic and helping with that emotional connection to the place and to downtown Frasier. Um, that really it's up to the business to to focus on their fixed cost to to do that conversion rate rate piece and and grow their average transactions. that there may be some ways where we can support and provide some business support, but they're really in terms of activating the place and emotionally connecting people to the place so that they are coming back and they are return customers and they are spending money in our community. Um, it's that foot traffic and that emotional connection. I Excuse me. I very strongly agree with you and we've talked about this before. Barry, can you make sure you're speaking into your microphone? Sorry, I was trying to stretch. Um I totally agree that you said and it goes back to what you said. I think increasing foot traffic is one of the single most important things we can do. Um uh and with respect to the emotional connection, I actually think that's the

business's opportunity. Oh, it is. Yeah. And you know, when you guys were having the hotel conversation about um I I had the same thought like these hotels, it's going to be easier for people staying there to visit downtown Winter Park than downtown Frasier. Or maybe not easier, but that's just going to be the natural inclination, right? Most of them are coming from I7. They're passing through. It's right there. That it really is our job to give them a reason to come to Frasier and to increase traffic in that direction. Um, and I will say I was compelled to attend this conference in Gley because I had never been to Gley. I did not have positive connotations um of Gley as I think is maybe true with a lot of people, right? It's a place where you got meat packing plants and you get that smell when the weather changes down in the front range. Um, so I was quite intrigued to visit Gley based on being at a previous DCI conference um and listening to people from Gley's DDA speak about Gley. Um, and I snapped a picture of this little, you know, these banners that they had throughout town, discover the draw, because I felt like I was compelled by that, right? Like what what was going on in Gley? Um, and so again, giving people that kind of emotional connection and giving them them something to to come to Frasier for. Um, and so some other kind of key takeaways just from some of the different speakers and kind of building on that idea is really focusing on what we can control. Um, I was talking with one of the staff members for Glee Dva. Um, and I was like, tell me what does your DVA do? Like what should we be doing? Um, and he did a lot with their social media. um and I think would be a good person for us to kind of follow because he did have some great photos and really just spoke to, you know, photos that really he felt spoke to Gley and he really just talked about, you know, celebrating who we are and finding

who we are. Um and I thought that resonated for Frasier. And another speaker that was focused on branding and social media um kind of in a similar line of thinking talked about really finding that tagline that celebrates why we're unique but will speak to different audiences. That it shouldn't be we're always putting on different hats trying to satisfy different audiences but trying to um you know find that that one tagline that can speak to different people. um whether they be interested in hiking, biking, the arts, breweries, distilleries, um what it is about Frraasier that that can speak to multiple audiences um and kind of focusing in on that. Um so I don't know if there's any questions. I will end with uh the Frasier Downtown Development Authority did receive an award for our DCI downtown uh plan of development. So congrats to us. Um the focus really was on the fact that the town of Frasier put together this effort to form the DDA pretty quickly in terms of how these things go. Um and I will largely credit Michael Brack and really kind of pushing things forward where I would have been like I think we need to to move a little slower with this. Um but really kind of just put it together fairly quickly for the election. I I think we we did our due diligence. we had an exploratory committee that really kind of looked at whether or not the DDA would make sense for Frraasier and they did recommend to the board to move forward with it and the board did, you know, take that action. Um, but then really putting a plan of development together quickly and trying to to form a plan that would be broad enough that we could fine-tune it and hone in on different things that we needed to at different points in time. But getting that in place so we could start building up that increment and moving forward with action versus just

focusing on a plan um for what could have been a 6, 12, 18month period, which is, you know, a lot of times what what does happen with these processes. Addie, I see you've got your hand up. Super quick. Just want to say that um the Grand County Tourism Board and I do believe whatever a wedding association was compiled uh several years ago that has recently dissolved. Um they did do a a similar study with the ROE that people that get married here typically return for their anniversaries. So, it's a super important clientele to focus on because they do have that ROE like embedded into their their time here. Um, because it's like a guaranteed return for anniversary celebrations, children, and it just continues to to build on on that, which is just a fun little fact. Yeah, I think that's great. And you've said that before and that totally makes sense to me, right? There is that emotional connection to Frasier. And I will say when I'm at these different conferences and just out and about and speak about Frasier, um for some people it is totally, you know, that drive-through town, but for other people I feel like Frasier just speaks to them, right? They're like, "Oh, I love Frraasier." Um it was the uh the director of the Arvvada DDA was actually like self-proclaimed Frraasier fanboy. Um I need to tell Sarah Wick this, but he called her up and was like, "We want to model a mural fest after you." and Arvvada has tried to do that and he's like we have not succeeded in in pulling off what Frasier has. Um, so I think the more, you know, we can tap into that emotional connection, um, especially for an itty bitty place like Frasier, you know, we're not Winter Park. We're not we're definitely not Breen Ridge or Aspen, right? Um, there's something different about Frasier. And I think it's important that we we tap into that versus trying to just emulate what other mountain towns might be doing that aren't us.

And the cool thing about Arvvada is they actually have been, you know, cooperative and open and a partner in that. Um, unlike Frisco, who basically ripped off fire and ice, changed a name, and never said a word and and held it on the same day. I was just going to say how cool our VA is. Yeah. With Frasier. I agree. They even have like chairlifts and benches and chairlift benches and stuff and different restaurants up there. Like they really they really like our community up here. Something to think about too is that in Steamboat, um, most people that stay up by the resort travel all the way down into Steamboat to go eat and, you know, mix. And to um further that point, parks um when I was at the um resort um thing last fall where they were talking about the future plans um Alterara at least at that time articulated the desire to investigate building a um parking structure someplace along Arvvada and the trail in the in the railroad there that would be enable people to get on the train, come up to Winter Park, go all the way to Steamboat that huge game changer. It's huge. Yeah, it's massive. Oh, you heard your name, huh? Sarah, I was just telling them that uh I was hanging out with our VA folks in Gley last week and they were giving you a shout out for your mural fest and their attempts to emulate the mural fest but feeling like they have not quite been able to capture the essence of what Frasier does. Well, that's great. Of course, it's it's not me, it's the public arts committee of, you know, so um shout out to them actually and the town board always and we we talked I talked to her about several years ago that the um please make make it clear that we're always happy to help them build their right and they they had

initially reached out to me a few years ago and were asking questions about it and like how we built the easels and stuff like that. So, we gave them some pointers. And I always think that, you know, um, somebody that copies you is just flattery. So, I don't mind I don't mind that at all. Yeah. Imitation. I was telling them, I believe his name was Joe. I'm pretty sure it was Joe, but he he's a self-proclaimed Frasier fanboy. Well, we'd love to hear that, Joe. We love to hear that. Um, so yeah, so those are just some of my kind of takeaways and things that spoke to me that I wanted to share. Um, because I think it is important that we're kind of continuously thinking about our role and just really what we want to celebrate and how we can um, kind of move forward move Frasier forward. So, um, I did ask Sarah to join us to talk about signage and district enhancements. Um, real quick before we do that, the next item was the spring DDA hour. Um, so we did a coffee hour at Simple Coffee back in February. Um, I am tentatively kind of just thinking about maybe trying to do something the last week of May, maybe in the evening at a brewery. Um, so just wanted to get thoughts. Um, if people are good with that, if there's particular weeks that work better. Um, we don't meet everybody there, but I think it's great to have kind of a solid DDA board member presence. can really promote it as an opportunity for local business owners to connect both with each other but also with the DDA board and kind of share their visions for Frraasier. Um I'm thinking that if we shoot for the last week of May, we can kind of maybe do like a summer kickoff and hopefully

it's warm enough that maybe nice enough we can be on a patio. Um maybe like a Wednesday or Thursday evening. Any thoughts? Thursday. Thursday. Thursday. Okay. Wednesday. Um, in terms of time, I would love recommendations on if we shoot for a or Tuesday, four to five or what you think would be good for getting people to come by. Probably after 5:00 just to make sure we can get that um the postber crowd, the teachers, all that stuff. Um, helpful. Five 5:15, I don't know. Thursday 5:00. So, but we're targeting businesses in the DDA or just people that live in the DDA. Yeah. Anybody. Okay. Just to learn more about what we're doing. It's about to engaging with people and Okay. Like we're not just we're doing this because you know we're using taxes and make sure that they understand what we're doing with everyone. Yeah. I would say business is our plus though. If we make it like a quarter after five, in my years of car sales, we learned that um if you set an appointment for a quarter um people are more likely to remember it. So that's funny. Interesting. Sort of like the um speed limit signs that are 12 miles an hour. Exactly. Yeah. We want to do it. So 5:15 would probably be the best like time to kind of get people like out of work and all that and to wherever it might be. So that's my two cents. Okay, we can look at that. Um I thought about maybe either asking Vicious or Frasier Beer Co. I'm kind of thinking we can hit up coffee brewery

coffee. Um but for a uh so we do not appear like we are just favoring board members. Um maybe go with the coffee shops and breweries that do not have DDA board members and then can rotate back to say the roaster and camber um in our future cycles. Makes sense to me. All right, great. So we had a request to talk about signage. Um, so just a couple things to mention before we jump into this conversation. Um, and I think we can talk about other possible options for kind of district enhancements as well. Um, we are and I feel like with a lot of things, we've just got a lot of things kind of going and moving pieces. So I I don't want to keep us constantly in a holding pattern, but as mentioned at the last meeting, we are in the middle of a wayfinding study. Um, Katherine Ross has kind of been leading that effort with the chamber, but it's Frasier, Winter Park, and Winter Park Resort. Um, I asked her if she had an update and I think she was actually meeting with the consulting team that's putting the report together this morning. Um, but potentially she can maybe come to our main meeting and provide an update. I'm going to circle back with her after she meets with them, but we should have the report fairly soon with kind of some recommendations. Um and then implementation will be over several stages. But um we've also there's been conversations with the art center and the town um about potential signage kind of a welcome to Frasier type signage over the highway um and what that might look like. One of the recommendations that had come from the consulting team was that these signets tend to be very expensive. Um, but maybe if there was something right on the border with Frasier and Winter Park, we could share that expense with

Winter Park. And so there could be a welcome to Frraasier on the one side, depending on the direction you're coming, and a welcome to Winter Park on the other kind of thing. Um, some folks, the other thing that kind of keeps us in a bit of a holding pattern is C DOT is currently doing a redesign of Highway 40 through town. On the one hand, it might make it easier to push through a sign if we do want to do something on the highway in terms of getting seed dot permission for that, but one of the ideas is a roundabout kind of right by where they're looking we're looking to put the bike park in this summer. Um, as that is been earmarked for a future intersection, you know, with like a stoplight. Some people are trying to push for a roundabout with a potential Frasier sign in the middle of that roundabout. Um, the other conversation was if the town is able to get access to do a road behind the Holiday Inn from Safeway to Clayton Court, that could be another spot for a cool kind of welcome to Frasier type or Frasier downtown sign. So, those are some conversations that are going on in terms of larger signage efforts. Um, I think the idea for today was to possibly look at some temporary signage that we could look at to highlight things that people feel are important for this summer season. Um, while we wait for this kind of wayfinding to come together and hopefully can start moving forward with some of some of that signage in the next year or so. Um, so I asked Sarah to join us. Um, I actually quite liked the discover the draw signs and greedly and so I was like, what do you think if we proposed this to the DDA? Um, and Sarah had actually already designed some of her own that she was looking to do. So, serendipitous or not? Um, can share what she is looking at, but then we can also just talk about any ideas that you all have for sign edge.

Um, so as Sarah said, I was already kind of thinking about some banners in town. We already have um I think it's the Colorado Frasier and um US flag um on the poles throughout town, but I thought something more tourism um like our explore Frasier logo or something like that. But I didn't want to put them on the light or on the the light poles on the side of 40. So, we have the three in the center and I thought banners that kind of hang from the side of those because I've seen that done before. Why not utilize that space? I also didn't want to just like start putting a bunch of FL different flags like I think it becomes too much. Um so, Antonette, if you want to pull up these designs and we only have three of them, so it's not um um it's not a ton of money to spend to do these. and I focused on um the arts of course and then outdoor activity and then also um restaurants and beverages. So the basically the summer marketing plan for explorer Frasier is going to be directed toward the dual income no kids market. They are the ones that have the most expendable income and are going to spend that money in town. So basically what we want them to do is come to Frasier um ride bikes and then go drink. Um so um that it's going to be heavy heavily marketed towards them and it's going to be mainly mountain biking. You just described my summer lifestyle. Exactly. Exactly. I mean you have kids but they're older and out of like older and out of the house but Oh the kids we bring can spend money cuz they're adults, right? Exactly. So, it's going to be directed towards um mountain biking and also gravel biking because those people are in that um dual income no kids category as well um and love to spend money. And one of the really

interesting things about avid cyclists is they tend to be a very high um economic demographic. Yes. Can you shrink those a little bit? Yeah. What's with So with the red ones though, that's just an example of what the like it's going to come off look like the flag itself. Gotcha. Yeah. Or Yeah. The minus is in the top middle. Top middle. If you make them smaller. Yeah. No, the up a little bit where it says number one. One of four is a plus and minus. Plus and minus. Oh, you are left. Just I can pull them up on my screen too if that's any easier. Getting warmer. Getting warmer. Warmer. No. A little further left. Two more. There you go. Oh, there we go. That's it. Yeah. Get them as small as Can you go smaller? Smaller. Okay. So, this is the one for the arts, beverages, and then mountain biking. Nice. And I'm always open to ideas. I wanted to keep them pretty simple because you are going to be driving by on the road. Um, so yeah. So I I really like them. Um, and I think they do a nice job with the the brand of the town. So full stop. The the one thing I do think is missing is that eventspecific um opportunity to engage with the heavy traffic on 40. Um, I thought about that too. I'm like, do we do one with arts? And then it says, um, Frasier Mountain Mural Festival August, whatever. One of the things I think that would be a great ad to this is something like that. if it's in a before you get to Safeway spot, even if it's temporary, that just highlights the next thing coming up, so that we pull more and more people past

Safeway into town, whether it's Mural Festival, Fire and Ice, um you know, the bike I whatever, but get take advantage of those eyeballs on the highway. Agreed. I'll um so I'll get these printed, but then I'll get an extra one for like whatever's next. So for for example, it's probably going to be Mural Fest, maybe even picnic in the park, too, right? I could throw up there because every single one of those is an opportunity to drive foot traffic, which we all know is going to help all the local businesses, right? And eventually self-s serving arts events. And Sarah, so where are you looking? Could you go through one more time where you're looking to put these? Um, on the median light poles. So there's one by the post office, one um by Birdie Lounge and Fisers in that median and then is the other one the other one is by Goransson. Would there be any place or I just curious on thoughts of putting them again with this idea of bringing people past Safeway of as you come into Frasier but before you get to the downtown to try to get some of that traffic going to Safeway? There aren't any median light poles. We'd have to put in a poll and that median. Huh? Isn't there one on the other side of that? Yeah. And all the ones we're talking about have crosswalks, too. You know, they have those. The good thing about that is people stop, so they can maybe read it. Yeah, good point. That I didn't even think about, you know. Yeah, people tend to slow down and stop there. I I've been seeing people blow through those stop signs and I love this idea there. And I think whatever we can fit legally in the medium to get people's eyes and get them to slow down, it's what we should do.

And I was looking into uh crosswalk flashers that are capture your attention more. I think that's worth, you know, whatever we can legally do to get people to slow down, I think is a great idea. We have the flashers on either side and I know they're going to put some in the middle, too. Oh, are I've I've stopped there and people have been in the median and then there's a car in the lefthand lane and I can't see the person totally in the median. Yeah. Um I could see the lights flashing, so that's good. But yeah, it's um it's tricky. Yeah, but I think these are cool. I think it'll brighten up town a little bit even though it's just three signs. Just uh nitpicking a little bit. Um with the beer one, can we get a coaster that doesn't say Lagonas on it? Yeah. It's like a bland one, a plane, or even like I'll just photoshop it out. Perfect. Yeah. Yeah. Just an off-the-wall marketing comment have nothing to do with this. U while I would agree that the demographic of dual income no children is a great one. I'll let him speak to this because he's a participant in this age group. the dual income with children, we find to be a great demographic because I think much more than in my generation, your generation feels very compelled whenever they go out to eat and drink to bring those kids with them. And just if I can make one more comment before you speak to it, they're the demographic that probably has to drink more, right? Yes. I love that point. And the I'm talking about this. So like yeah, threearters of the marketing will be directed to the dual income no kids. We're not forgetting about the other people too. Like again we just want that those people that are going to spend more money and those tend to be the people. I mean we are going to do some

longer because there's not that. Yes. And also we do have considerably less money. So, dual income, dual income, no kids. Those those are the kids of the people, right? Like, you know, and Garrett, our planner, said he expanded on that. It was dual income, no kids, and then with a dog. So, it was Dink Wad. Yeah. Which is kind of funny. They do make We weren't driving a Subaru. And a Subaru. We could keep on Subaru. Yeah, me too. listening NPR in their perk and stuff. Yep. Nice. Colorful. Yeah, I I like that. So, are there any other thoughts on any other signage that people wanted or is does this kind of hit what people were thinking in terms of some temporary signage kind of highlighting Frasier just locationwise, highway visibility? Would there be an option to uh maybe put it in kind of where like the rec center are um is and like the foundry and all that where people are kind of entering Frraasier so they kind of without that huge sign it's as we've talked about before there's really no way to know that you're entering Frraasier but like having those signs like now entering Frasier explore Frasier da da da heading in and I know it's in the future but um having one of these are more like a wavefinder finding one by the hotel, say turn right, would be helpful. Um, and kind of getting people over there. But, um, if we can find a way to do it by the Safeway as well, that would be absolutely massive. Um, and way better than having it beyond that stoplight. Mhm. I know that's challenging with the

polls and DOT and everything, but um if there is a possibility to make that happen, that would be like the most advantageous location. Spray paint the snow can. Yeah, I think that north side of town is a good location just because people in the summer are going back and forth so much that maybe they are going to where they're going through town south to north and then on the way back being like, "Oh yeah, we saw that on the way in." Stop. And then also also the Frasier River Trail. I thought like I'm always impressed by like gorilla marketing in cities where like you're on the subway then you're walking and like they just do a good job of like knowing where you're going to be. I think the town owns a lot of that, right, along the Frasier River Trail and that'd be a kind of cool like you're not expecting to see something for town on the trail. You're in nature, but like to pop those in um for events or whatever I think would be a cool unique opportunity for the town, too. And it's maybe not you're going to stop your run and go go there, but you're going to say, "Well, I saw this on the run, you know, this morning." And I feel like the Fraser River Trail is the easiest outdoor run for people who don't know where to go in Fraser. Go for a run or walk. Or the is it Jioalo? Yep. Trail. Um maybe as you're coming out on that trail, a similar little gorilla sign that says thirsty. We have great pubs or something like that. Yeah. Right. And we were like Michael was asking me about he had seen like um selfie stands. I don't know where he had seen them, but it also had like a it was basically a place to put your phone. Then you could put the timer on and jump around the front and the background was like something scenic. But I think that might be an opportunity too. Like the ones I've seen have plaques on them and like a QR code that would take you somewhere. Something like that maybe. Um I don't know. I do like kind of a gorilla gorilla marketing idea. I don't

know what it looks like. Yeah, totally not my expertise, but I'm always impressed when I see them and I think it maybe be cool. Yeah. And Sarah, is the Frasier River Trail, is that part of the wayfinding project too because it runs through Frasier and Winter Park kind of potentially? I still am not 100% clear on how much that is being included. Okay. Um I think signage to the Frasier River Trail will be whether or not like those educational signs along the Frasier River Trail. Um I'm curious to see if the report has anything about those and I think after we see that because I do like I mean when I go biking and stuff I see all kinds of signage in different towns and how they manage it. Um and I've seen a lot of places that do it well and a lot of places that don't do it well. Um, I always think about the wall drug signs that you see all over the US, you know, like 5,000 miles to Wall Drug. Like they have one in in Gnome, Alaska, you know, like kind of quirky stuff like that. I think maybe we could think of something creative. Yeah, the FM lifetime five minutes just as big. It's almost sun pollution. Yeah, it is. That's the thing that I do want to avoid is like having signs every different logos and Yeah. Yeah. That's why we wanted to collaborate with the town on an event sign because we didn't want to turn this into like search like Nevada. Maybe a look too. It is. It is. The other place that I think makes sense to look at um is I did notice I think when I was going around with the wayfinding folks um that if you are getting off of the train at that platform there, you do have a nice kind of view down I forget the name of that

street um of downtown Frasier, but there's no sort of sign welcoming you to Frasier from that vantage point either. Um, and especially as we do develop more, I think that and as there is more mountain rail traffic, I think that would be a great spot to to highlight some signage. Agree. I think finding the Fraser Trail is huge because every time I drop off a ebike somewhere, it doesn't matter if it's on the trail like right there at um local experience, they're asking me how to get to the trail and it's just like there's no it's like, "Okay, so go over here, take a right, go through the stoplight." And half the time I try to do it at local experience, so they're already on the trail and they still can't find it. They like ride out to the pond and then back. M and I'm like just keep following that and go across the bridge, right? So, for some reason people do have a really hard time finding that if they're from like Kansas or something. And I realized like bringing, you know, we do events up here in the summer and stuff with friends and most are dual income, no kids or dual income with kids and disposable income. And it's like the event, even if it's a weekend, there's such a lack of education on like where to go rent the mountain bike, where to go mountain bike, where to go rent the ebike, the pass, like it's all there and easy and you could walk to all of it, but they don't know about it. So then they don't do it. And it's like, all right, beers and drinks and yeah, play golf or go to the, you know, people will go to the ski hill in the summer to ride the gondola because they're just not clued in on like where to go mountain bike, right? We kind of take it for granted. We know where I mean, we know where all the mountain bike trails are, even though they're not that far from downtown. Yeah. Asking people to explore a little

bit like out of their comfort zone is a little tricky. Um, and how do we get them aware of like what's basically within a mile of town limit? So, and I think your colorful signs are like the way to do that. Those type of colorful signs that you just showed us, just having them in the right places. And as you go out of town, you hit dirt roads and people go, "Oh, that's a dirt road. I don't know what's at the end of that." Right. Is that taking me to where the Cougars live? Like, I don't know. You know, like they're very, very worried. They like to stay in town. Like go to Fort Collins, you're in town on a bike path. You go to Estus, you're in town walking down the path. Go to Steamboat, you're in town walking down the path. It's We're not like that here. So, explore Frraasier. Does it have a link to the trails? Yes, that's what I thought. Um, and maybe just the thought with the explore Frasier, you know, when there are places where people can read it. Mhm. Just in some text um where to go, how you get there, everything you need to or something. Just a little something extra so when people look at it think, well, what's this going to tell me? Or just some bullets, just an idea, right? It's almost like getting them to use that um like any kind of trail finding app whether it be MTB projects or um the go what is it the Colorado one coach coex um yeah I will say as soon as you see like for me if I'm going out to find a mountain bike trail head as soon as I see other cars like it makes me feel a little bit more comfortable. Yeah. So, it's like getting to that certain point, you know, out out there. I'm keep pointing like there's trail heads and like parking lots. So, as soon as you see that, you're like, "Okay, I'm in the right spot." But to get out there, would

there be any opportunity for like a cookie crumb kind of thing or like little markers? They're like, "A long as you see this, you're on the right path." Right. Um, and I think it's like trail head and most cyclist. Most cyclists, as an avid one who've ever done an event, they're used to seeing little arrows um at intersections and stuff, and all you have to do is follow the cookie crumb. And if it gets you out to say that parking area for um uh Northwest Passage, Creek Side, and Flume. Yeah. Then then you've taken people to a nice introductory ride no matter what. And then if they want to go from there, then they can look it up. Yeah. And that's like if they if you can get them to take the bike ride or do that, they're going to come in town and have beers and drinks. Like that's the if you can get them to spend the recreation time, they're gonna be like, "All right, I'm starving. I'm thirsty." You know, like Well, and then like in my head, like what I would do, I'd be like, "Oh, that parking lot isn't actually that far away from town. Maybe I'll just park at Frasier River Beer Company or Camber or the Distillery and I'll come back and I'll be my car will be here. I have a place to park. I can have a nice warm-up ride." Like that's what we've always kind of talked about. Like that's the beauty of it. What about like a central map, right? Like so when your development's done, having a map of all this stuff that's kind of there like like when you go in the mall, you're looking for a store, you're like, I'm going to start here, go to this wing way over here or airport or like at the airport, you're always doing that, right? You could do that, but then set have it also have these areas outside that's like just go out here. The trail head starts here. trail head starts here, trail head starts here, and they're sitting in the center of town looking at this going, "Rent here, ride here." Well, I know the um Grand Lake did like a map and then Frasier was exploring doing that with Winter Park. And I'm talking like fix like Yeah. Yeah. No, like the kiosk. Yeah. But like my mind goes to like, you know,

influencer marketing for like Simple's had a couple like influencers come in and do cool stuff and I'm always like, "Oh, this is so like it makes it look so nice." And then if you had just some place to go where it's like, "Hey, this is how I got around Frraasier and it's that map or you know in digital format too. But I think yeah, finding the location for the physical, hey, here's where you're going is important." Um, but yeah, I think it's all cool and just knowledge about where to go, what to do is like something else that I saw in Gley that I thought could potentially be fun to steal was just at their like crosswalks and you know it's stoplights or just the ordinary crosswalks um while you were waiting to cross. They had small little flyers. They weren't even that big, but they were colorful and had a QR code and you could scan them to get a map of their creative district and it showed you where their different murals were. Um, but it just seemed like a good way to to capture some some pedestrian traffic. Um, and again, you didn't need to have much information because it was just the QR code and you pulled out your phone and had the map and then you can update that digital stuff more easily than a formal kiosk. QR codes are great. Um, when you're a cyclist, it's hard to have your phone while you're riding. Yeah. So, the cookie crumb thing, I mean, it's something that is well established. And if you could just get people to a singular trail trail head and then put the information there, I think you really have something. Um, and that's where maybe you have the QR code for if you enjoyed this, here's all these other options. Yeah, I think the QR codes at crosswalks and bus stops is a great idea in tandem with that. Like you won't get the bicyclists, but Yep. you'll get the people, you know, wandering through looking for where to go. Yeah. Which

Yeah. Yeah. Because to your point, bus stops all the time to park at Icebox. You park, get your bike, go for a ride, hit the trails, come back, go to Distillery, go to Camber. Right. Yeah. They had those uh pop planter uh signages that I saw during the Kfl Kfax walkthrough where the planter had like the painted signage on it. So, I don't know if that's something that could be useful for the trail, but um I can send a picture. That would be great. That's a good idea. Did you put the like kiosk in the middle of the median so then everyone sees a bunch of humans in the median? slow down. I will say standing in those medians when it's like heavy traffic. It is a little scary. Even though you have It seems like you'd have plenty of room, it's a little unnerving when nobody stops. Yeah. Yeah. No one's Yeah. I I just haven't experienced that. Every time I've walked across there or drive past there, it seems like people are all stopping. So maybe I've been lucky. I think the lights have happened. Yeah, that's it. Couple times a day. I rarely get someone actually stopping before I start walking across and just praying that they stop. Yeah. And like it's almost like you got to get to the median to get northbound to stop if you're coming from west to east. Yep. And then there's no light on the median, so it's Yeah. And if that's coming, that'll be You guys do a lot more than I do. So, yeah. No, I always see I just sit in either of those two restaurant places and just people blown guys. So, we do have just a few minutes left. Um, I was going to say if there are any other ideas for different district enhancements. Um, feel free to shoot me an email before our May meeting and we can get stuff on the agenda. Um, I think if we want to try to think about ways to help activate kind of our outdoor spaces

in the summer months, maybe around like Mural Park. Um, so that we're bringing people into some of those businesses in that area as well. Um, as somebody who is dual income with kids, I tend to gravitate towards things for the kiddos to do, similar to what Barry said, and then mom and dad can stand there and drink and have adult conversations. Um, so I don't know if there's some sort of like popup play equipment we could put in Mural Park or something like that. Um, but yeah, just uh any ideas or thoughts, feel free to shoot me a note before our next meeting. Um, otherwise, I don't know if there's any other updates from the group. I have one like free one like at some point would the DDA be willing to like do a volunteer day and just clean up now that the snow is gone? Like there's a lot of trash. Well, I think I saw the the poop thing in Mural Park was really frustrating. Like stuff like that. Like if we could go and like start cleaning up, maybe show like DDA day of cleaning around the DDA just to like put ourselves out there and show we're actually doing stuff. Even if it is so we don't have a lot of budget. It might be a free opportunity to to drum up some interest. I think that's a good idea. some morning then morning couple hours doesn't have to be a whole thing just good at picking up trash town would give us yeah prior to Memorial Day I think that's a really good idea also I think we should try and come up with ideas of how to prevent the bad poop situation for next year it's just repulsive and it's not to pick on anybody but it's materially worse than it was before the apartment's open we just I was just emailing This Michael, we just bought a bunch of signs that we're going to put up. They're incorrect right now, but it's for that our park specifically on our property at Kosig, you know,

uh please pick up after your pet uh areas under video surveillance, which it will be now. And well, the majority of the residents are walking the dogs in the park. Yeah. And it's our residents and everyone else in Fre. Um it is way worse than it was. The what we're doing on our property is just signage and surveillance and so I don't duplicating that signage. I don't we got you know 18 by 24s and 18 by 12s and like four of them to put up around the park. Um I don't know if just more of that. Is it in your rental agreement? It's Oh yeah, it is. Yeah. It's also just like general I don't know people worrying about the the next coming along because everybody's lazy now. Like at my shop I've I've noticed that every time I walk in they're all of the chairs are out. Every single one of them set out like they're not tucked in. Nobody puts their chair back at all. Yeah. Like old people, young people, they've all been taught. They all forget. And I keep like making a point every time I walk in. I'll like push them in all loud and like the four people in the corner look at me sitting in chairs and I'll be like, "Yeah, nobody put puts their chair in anymore. I don't know why. I thought we were all taught this in second grade, you know, and I'm like not trying to be rude, but I am sort of putting it out there that nobody everybody's like they're not considerate anymore." Yeah. Like we we'll once we have the security cameras up, we can enforce a rental agreement for our tenants and like everybody else. I just mean in Frraasier like that could be something that the DDA pushes like we're really trying to be considerate here. Back in high school we had this like funny thing going along instead of like rock pounding. We would grab their hand and be like we shake in Winter Park man. And it was just a way of saying like we're a little bit more formal here. We're not trying to be like this town over here or whatever. So we could say like the consideration goes

further, you know, and just try to really push that because we all know how it is when a million tourists come in town, even the people here that are serving them start to be less considerate towards them as well. And those people are like, we're paying you, so you know, in order for you to get a tip or to do anything, you have to like completely serve us. It's like, no, kind of goes both ways with like the uh Mural Park and like maybe it's not a good example because there's dog poop all over our turf, but like I look at like what Denver Beer Co. does at their locations with the turf next to the drinking and it's like the dream for adults with kids because all the kids are in a somewhat safe little area to go play and the adults can watch and drink. But if the mural park wasn't just wood shavings and it was like the whole, you know, because right now it's wood shavings, a strip of concrete. So it's like, it's almost like the broken window like it is metaphor or whatever. Like, oh, if it looks like crap, you know, I'm going to treat it like crap. Not that it looks like crap, but it looks like not intentional space for a kid to go play at. And I think if there's like an intentional playground, you know, you kind of have to be a bigger jerk to go not pick up after your dog in a playground where kids are going to be or kids over here all the time. Yeah. And people walk their dogs over here all the time. So I think maybe mixing that in it helps. I think more utilized. I mean I mean I can see it for my no one use it not in the winter specifically, but even in the summer no one really uses it unless we actually have an event there. Yeah. So if it's utilized, people are actively there. You can't just let it happen because people are going to see you. Yeah. Right. Well, in Winter Park at their park, it's all it's all grass and it looks really pretty and people stop just to go hang out there for whatever apparent reason. So, we do

need more of those sort of green looking spaces here. The pond's really nice. It's more green area. Green. Yeah. Sarah, do you have more of the I love Frasier stickers? Can you give them to the board members? We were just talking about the emotional attachment to the place. Sarah, with a couple minutes left, do you have any updates on the Colorado Department of Transportation grant program? The Main Street, whatever you called it, Main Street program, the $250,000 opportunity you mentioned. Is that that's directed at me, Barry? Yes. Yes. Updates in terms of are we going to apply? What's going on? When do we have to apply? So, the last time we talked about it, what I had shared was um the town got a revitalizing Main Street grant um for $250,000. It's going towards the bike park. the DDA can apply separate from the town and we are eligible to apply while the town has that money. My sense is we would be more competitive if we at least wait for the town to spend that money, which should happen this summer. Okay. Um I did see a list of budget cutbacks that the state were making and I saw something that made me wonder if that grant might not be continuing at this stage. But I need to look into that. Um I haven't had a chance to do so. Um it referenced something that was being cut that was named slightly different but may have been indicating that grant. So I'll try to figure that out. But um really though, we would need a project and what we're looking to do with that um in terms of applying for for that grant. So if there's if there's ideas on

on what we could do, it does have a relatively low match. um I want to say it's 10% if I'm remembering correctly um from our bike park grant application. So it's definitely something that we could look at um particularly in terms of dedicating money towards a match um again if we have a project in mind um that we want to do with that. I'm happy to draft a proposal for that grant application unless Lor's already doing it just to with some things that I think might be good like sidewalks like that park areas we could spend money and then people can opine on it just intuitively from what little Sarah described of it seems like it's something that should focus on US40 because it is it called Main Street. Yeah. Yeah, maybe we can use that. It was that same grant that actually um provided money, if I remember correctly, for Mural Park when that was created. Isn't that like 1.5 miles or something is like the path from the rec center into actual Frasier? Is it two miles? It's 1.5. I think it's one mile to two. Yeah, it's it's cuz I've run it and it's not far. If if there was something that was like one minute until you're you know like you're you're one mile away from the best time of your life whatever you know it doesn't matter. It's like people are really like oh I don't want to go across that expanse of land over there to get into like this awesome place for like a while until you unless you actually drive in like opens up quickly. Yeah. 55 foot building would help that it's gonna be there. So, um, but Greg, going back to that, I mean, if you guys wanted to bring different ideas of what we might want to look at including in something like that to, um, a subsequent meeting, we can

definitely do that. Yeah, sign is my vote on that because that' pay for at least most of it, I would assume. The overhead sign. Yeah, an overhead sign of some sort or signage over the highway. That would be great. Um, we'll check back and see. I've been on that page for a year. Yeah. Yeah. I think lowerhanging fruit is like land the town owns adjacent to the highway and but that would I would love to see that. Yep. All right. All right, Lori. Anything else? No, I think we're we're good and no other comments can we can adjourn. Great. Thanks all. Thank you. I try. Thank you. To adjourn second patiently. All right. Thank y'all. Is it