California Identification Remote Access Network - Regular Meeting

I'll call the meeting to order at 3.07 p.m. Do we need to take a roll?

Yes, sir. Chair Rubato? Absent. Vice Chair Sparta?

Here. Member Heinzen?

Here.

Member McLean? Here. And Member Noonan? Absent.

We can inform with reason.

Yes.

Just to interlude here, I have unexpected guests. So I'm here for a short time today. So if we can, whatever we've got to go now.

So you want to rush through the meeting as fast as possible?

No, I'll leave it to you, David. It's going to be fine. It'll be fine. I've just got a short time. Oh, yeah. I mean, it was one of those days, you know, I had tons of work and that thing would miss the deal with Fuzzy. What's going on today? I miss that one. Did you go?

They did.

Yeah, with a lot of people? They did. Yeah. I bet there was, yeah.

So we can adopt the agenda. Are there any changes to the agenda? And we can approve the consent calendar as one throws. Any motions to adopt and approve another consent?

A motion that we adopt and approve the consent calendar.

All in favor to say aye. Aye. All opposed, same sign. Passed. Open forum. Do we have anybody online? We do have one person online. Do we have anybody in the audience who wants to speak on any items under open forum? Any online? Any online, yeah. Send bill. Oh, speed. And we can move right to the agenda. First items of discussion on the process to add new seed members and who desirable candidates might be. I would think who strategic candidates might be.

speak to this so in the handouts that we have this is what our typical notice of vacancy looks like we've got the new and uh in the on the second picture in our resolution that formed the seed committee it listed the different industries that we would prioritized as far as having representation.

And in fact, Karen, do you think is that in here what we want to represent? Yeah, there's a tab there.

It's like the last page. Membership overview, agribusiness, biomass construction, creative economy, education, that is finance, capital, health care, non-profits, outdoor rec, real estate, retail, small business, technologies, communication, broadband, first utilities, wineries, and others that you would like to consider and maybe add.

So as we're recruiting for these two new members, we will ask them a lot of their questions if they represent any of these industries. However, we've talked about in the past, do we want to give any preference priority, especially considering activities that we have over the next couple of years, such as TBID and ad lodging and those types of things? Would it make sense to really try and get people? Yeah, target.

Target and recruit.

Yeah, we should, I think. What do you think we're? I mean, I would try to list some of the targets. I would try to do that as far as the recruiting and evaluate where we want to focus. If we could isolate a half a dozen people or 10 or something like that.

Number one is getting people interested in that. If there's anybody left. There's plenty of people around the county.

Get some people interested.

Yeah, we tap them on the shoulder and ask. Sure.

That's how we found you.

Yeah, that's right. Oh, boy. Does anybody have any suggestions on categories we should target for people, which would be even better than this? It's pretty comprehensively categories, I would say. Especially the other.

Yeah.

If you lost a strategic person with medical in the hospital, it's nice to...

And I am still looking at open opportunities and still focusing on event stuff in my mind for the county. I was looking at some of the history of some of the movies and stuff. Somebody needs to get behind that and has some understanding about that because that's good, super good, clean revenue for the county. I mean, it impacts everything. The movie didn't even, if I worked in some of them. It's, you know, it's great.

You just run the film commission in the county.

It's under, the funding is under my department, but Kathleen Dodge is our film commissioner.

She has shit for... She's still here.

Yeah, yeah.

Okay. I mean, that's, but she's been around a long time.

Yeah.

And so... We're going to have an update to the board next month. The industry is a revolving door down there. So if you pick up a client or somebody that you've got interest in coming into your academy, and you maybe get some kind of venue happen in one or two shots, whatever it may be going on at, If you don't continue to vote in the industry there, it changes before you go back. Okay, so someone needs to be in that arena down there. And now, you know, Hollywood's not based there, but the management is there. Do you want to recommend somebody? I mean, I agree with you, but... Oh, look, I'll take some... geeks at work, but I'm like, okay, I think we work, you know.

Wes, do you have anybody in mind? I'm looking right now. I don't. I'll have to dive into my, my dad would make nothing that comes to the mind. I'm looking at, so just kind of see where our representation is now. There's basically two of us wineries. Yeah. When you put Carl under, what is it? I mean, I don't know. I'm a small business representative and finance, small business. Finance, capital, okay. And then Carl would be under which of these categories? Unusual. Unusual. So, you know, winery-wise, I'd say it was pretty well represented, but I don't want to draw from that well. So let me think about it a little bit more.

Mike, did you have something? Yeah, I got a suggestion kind of building on Perry's line of thinking there. You might consider somebody from the hospitality arena and note the connection between when a movie is done here, they need a place to stay, they need caterers, they need a, you know what I'm saying? And there's a lot of crossover between supporting the support that's needed for a film and also the support that's needed for tourism, because they're still talking about restaurants and housing and lodging, I should say. And so it's a bit of a broader category, but a broader category would open up a potentially broader opportunity of, participants.

I would agree. You have some names in hospitality.

If that's something you're interested in, I'll do a lot on it. I'll bet you I can come up with some names. I'm not sure.

I've contacted them now. They are a pain unless you were just in love with the industry and you have lots of connections to pull everything together. It's a tough job. So if we could find somebody who is well connected like that.

I mean, I'd take a run at Kathleen Dodge, but I don't know that her, I don't know that this would, you know, meetings is what she would want to do. But she also might be able to, under that hospitality arena, perhaps, you know, pass the right or not that we could. Okay.

What about the Chuck Norris guy? He lives here somewhere, right? She in the county?

Chuck Norris. Yeah. Yeah. He passed away.

He did. Yeah. But his wife is still here. Was he in this area? Yeah, he was here. Yeah, he lived in Texas.

I know there are actual folks that live here and around here that do, like, production side. They do... you know, directing of different types of films and TV shows and stuff. So, yeah. That's another thought.

What's that? That's another thought. Yeah. Not here at the table with us all is someone from the outdoor recreational arena. Kind of falls into that.

It's called out separately, actually, on this list. Yeah.

So would that be river rafting?

That would be rafting, hiking, mountain biking. I wouldn't even exclude some search and rescue folks who go out to find those people.

Yeah, they're going to come in here and say, no, we don't want hikers.

Stay to the trail. Aren't the river rafting guys kind of based here? They're like international group also?

Yeah, some of them travel. It's just you're not going to get them to a meeting in the summertime.

Well, I'm just talking about some of their personnel that are tight with them.

Some of them who have done it since the 80s and are on the tail end trying to transition out of that. Maybe this would be the opportunity for them.

Kind of do some work and see what they can bring into it. increase their business. So who would have a connection that could contact somebody?

Actually, one of our next agenda items has a list of all of our river rafting companies.

Yeah, I saw that. I'll be out there.

Oh, I can help you with that. So you're interested in trying to find somebody in the river rafting industry that might be interested in seed? Yeah. Okay. I can send a note on that.

Great. We're putting you to work. Right now. And you think of anybody else in outdoor or hospitality?

Yeah, I don't know if he's still around because I know he was the operator of Sierra at the top.

Oh, yeah, he went to... He left a year ago. Yeah, he's the head of the Pacific Ski Group now. He's a president of that agency. I don't know if he might be in Tahoe. I don't know, but he's pretty involved.

One thing I like about him is the county had... Assisted him after the Caldor fire in doing an economic impact report. And he's all about that. He understands that.

I mean, you took this presidency on of the association that's managing all of the ski resorts in, say, North America or the western part of the nation anyway. I know I had to find out pretty quickly.

Yeah.

He's well known, yeah. I just, and I don't know how it can work, but I did stuff in Tuolumne County with Mike Landon. And it was interesting what he did because he came in, he kind of liked the county and he started to do a couple of things. And then he started making it kind of his arena to shoot film in, you know. Little House on the Prairie, whatever, Jr. Yeah, it could be. Yeah, Michael Landon, Jr.

I think we have a few people like that.

I don't know if it's a junior one. No, I don't know if it's Michael Landon. I don't know. Is there a younger guy? Well, or is he called Junior? Well, yeah, I think he was. I don't know.

I might be wrong about that. I have to go back to my notes.

I don't know if he did, but he continued... He got an interest in the county and he continued to bring work there. Okay, what was his or somebody that was related to him?

Perry King. The name Perry King, Ring a Bell? He recognized him as an actor. He saw him visit Tyler Hill. Oh, wait, that'd be cool.

I don't, you know, I know it's a really, how do you say, integrated, it's a widespread industry when they start doing it. And this guy, Bob Conrad, who has lived in Bear Valley. I actually worked with him for a year and change. Flew him all over the freaking California, did some movies. But he's one of those individuals, as an example, that had the network, the network of the industry was behind him. And so, you know, this, his influence brought all kinds of benefits. And it wasn't, he lived in Bear Valley, some there, but I mean, it came to Folsom, it came out to, you know, Amador County, it came out to Douglas County in Nevada. I mean, you know, it brought a lot of people here.

That's a great idea, and an influencer like that would really help. Would be. There's a gentleman who turned around the ski resorts up here, and he just got hired a couple of years ago in Bear Valley. I own a piece of property there, so I listened to his presentation, and I'm going to put in a new chair and tram and some other things. His full intent is to target Bay Area people and prevent them from coming to Tahoe and that's his target market. And he did that with Kirkwood and it worked pretty well. So now he's going to do that.

Kirkwood is amazing. And Kirkwood is a frigging community now. It's roaring. He did a good job. That kind of stuff can happen up here.

So we have competition. We just need to know how to compete.

I'll give Howard Penn a call. I'm just sending him an email. I think if we reach out to the Black, the Colonial Lotus Advisory Committee. You know, you don't want to poach there. You know, they need to have a committee, a working committee. Right. But there might be some, you know, some folks there that might be interested in the crossover here.

Selecting some people, I mean, we're getting lucky to get a few leads, somebody's hooked up with some.

Yeah.

Because Us loners here, we're not hooked up too well.

I can reach out to Kathleen and see for film industry. That would be great. Yeah, that's good. And I kind of had on my list at some point have her come in and just do a presentation to this group.

That's an interesting board up there.

So I don't know if you're aware, they're filming a really big film right now here in El Dorado County called Gold Mountain And it's directed by Ang Lee, who did Life of Pi, Brookback Mountain, several others. And so he's of that caliber. He's, you know, Oscar contender caliber director. And they have been filming, they did cast in Colin Coloma several months ago, had a lot of people turn out there. They're filming at a private ranch in, in South County primarily, but they have rented space in the business park for an indoor set, and they're filming there. They've rented office space in the town center for just their admin team. It's not a short flash in the pan. It is not, no. And of course, they have caterers and food, and they're staying in Airbnbs and probably hotels and stuff too.

Interesting story. My wife read the book. She said it was brutal. Yeah.

About halfway through, yeah, like, oh, this is a light vacation read.

No, no, it's not. Okay. Yeah, when they bring the, like, the grip trucks and that into, that brings a whole lot of people. They're just peripheral people, you know, that come in to support that.

And mostly locals. I mean, they did a shoot a couple years ago on my property, and I just couldn't believe how many folks, folks that were actually connected to this county. One of your former planning director's son, when he introduced himself, I was shocked when I heard that.

Sounds fun. Sounds fun.

Okay. Next item is discussion and update to the Board of Supervisors. Do you mind taking a couple of comments on the last item? Anybody online who would like to comment on that agenda item and recruit members for us? Hello? Okay. Then we can move on to 26-1232, discussion of update to board of supervisors. And Karen's going to lead us off on that one.

Also, we're scheduled for September 15th, I believe, at 2.30. I'll have to verify that subject to change, you know, until the last minute, probably. But given that it's getting closer and we've got to get stuff submitted to the board clerk, usually... three, four weeks ahead of time. I want to try and fill this out as best we can. It'll be a slide presentation. We can mix it up, add stuff, whatever, but some of the basic information that is typically shared with the board is describing SEEDS membership and roles, which we can take that straight out of our bylaws. I can put that together. So we'll talk about these industries of can even talk about how we're got a couple of vacancies we're trying to trying to fill the vacancies that we have with industries of based on our priorities or SEED's priorities. So I think that's pretty dry. I have a list here of activities since the beginning of this year. Actually, it didn't go back a full year. Presentations we've had, topics that have been discussed here. Is there anything that I'm missing from that? Activities from prior year. Of course, our implementation plan. TBID's been a big one. At a lodging arts and culture. We had our presentation hip camp. We had a presentation water agency did a presentation. And then, so we're filling to vacancies with industry reps. So any other activities that I missed.

What about what we did last meeting on that plan and finance and that brought up.

That was the implementation. Yeah. very first one. And so if you recall, the discussion was we're going to have this update to the board on September 15. We might want to go into a little detail about that implementation plan. You've all you know, had a shot of looking at it, we've updated it, and now it's ready to go back to the board for final blessing. Well, those who commented, I got it.

Just update the one I saw the one that got printed out. Is there one update from beyond that?

What I what was shared last meeting, that is a pretty good draft. Dave had a couple of comments. Carl had a couple of comments. Nothing really substantial. So we'll probably move forward with that. But the thought was to, after this September 15th meeting, we'll talk about it, discuss it as part of the presentation, and then let them know, hey, we're going to be coming back to you in the next meeting or two with this implementation strategy for the board to flesh.

So you think, generally speaking, you're going to talk to them on 15 about it?

Well, just as part of this annual update. Just, it's sort of like, give them warning, like, here, we're going to be coming back to you, we've been working on this, and here's sort of what it is about, so that they have time to digest.

It's in the mix of this, okay? So it's going to be very general.

Yep.

depending on the questions the board might have. We did get ready to launch a business outreach, and we turned that over and let EGG do that. And they have gone out and done, I think, a pretty thorough job. Do we want to update on their business outreach that's conducted on our... It's a how we channeled the objection of professional members. What you read and commented on? Yeah, so... The surveying and all that other business outreach information, they've put together in a database and are now publishing parts of that database. We would need to liaison with them on how to fit this in as outreach, but I think it's vital information.

It's something that you could put in this presentation as well, right? It is, I think. Yeah. Yeah.

What would be the bullet point? So kind of liaison or coordination with our egg on coordinating with a and others on business outreach?

Yeah, yeah.

Okay.

I would like to know what the Farm Bureau has done on their outreach and get input from them and kind of info sharing conservation or activation items or the or this committee. Yeah.

One of the things besides that they should just as challenges, if any, and so I thought that's well that's a little bit of a question. yeah it's like okay challenges with the committee challenges with staff challenge this way, and it's just because.

There we go you could categorize industry challenges. internal capacity?

I think we should. I mean, I was driving up the hill thinking of the challenges of why is El Dorado County different than other counties? Is it that we really are that rural? We lack funding, we lack resources, but we lack the businesses that have influence and generate a lot of revenue for the county. So there's actually a lot of challenges, but we would need to organize those challenges of what we're doing to chip away or what we're doing to combat them. You know, what are our actions dealing with the challenges? So once we come up with and agree on the challenges, You know, staff resources.

Staff resources, but I think something you said triggered a thought is, you know, one of the challenges has been sort of a lack of coordinated effort with economic items. And to me, that's exactly why we've got this implementation plan, right? So, I mean, I kind of like that. Here's a challenge. Here's what we're doing about it.

But when you were talking about film, and I was thinking of film, Mission and Arts Culture and the Chamber of Commerce and the Convention and Visitor Bureau in Monterey, a film comes in or a wedding comes in, those folks go into action. The county doesn't. We funded them. They go into action and they handle everything. Highway Patrol, road closures, the catering.

I've been driving up the hill going, we don't have a network.

We don't have six cities and six chambers of commerce and you know, film commissions. I mean, you don't have resources that other counties or larger counties have. So it's hard for us to network, organize, and take immediate action once you receive a phone call. We're not that quick.

I'm sure in itself, yeah.

It's just responding to the film. What is the immediate action? No one has a lead. or time or is it just everybody separately we've never been organized well enough and those organizations have the resources to share where we could be competitive with other areas you want to respond to a company inquiry right now you know it's from greater Sacramento whoever it might be it takes staff resources unless you already have those databases all put together you don't have the resources to do that A film commission or a large film coming in, that can be taxing.

So considering that, we don't have, I mean, wouldn't it be prudent to come up with a structure of kind of like an interim group, an interim team, if you will, to be a response team? of some sort. Here's a challenge and here's our strike force. They can jump in. Yeah. It's not a big financial impact, but somebody's on the wings rather than, you know, you don't have a mechanism to support it right away, but if you had like a multi, how do you say, functional little task force that could deal with theater or other venues, just a On the general sense, but being able to be responsive to the request.

They can respond, be responsive.

And that might as well have something handled by the visitors, Julie's group.

Well, there's another example to me where we've talked about if we form this TBID, one of the things that that could and should fund is a visitor's authority.

The outreach, the organization. resource development but you gotta start with something small right yes we have this one reason we have to start with something small is because we ain't got much yeah so we do start small but if we build with partners then you become large oh karen sort of alluded to the fact that

Kathleen had a network. Do you know what Kathleen's network is relative to your question?

Yeah.

Yeah.

So it's a little bit of, I think, just lack of information. But Kathleen does a really good job. I was just looking when I'm going to the board, because we're doing a kind of an annual update on film commission coming up here and all her activities and what she does and economic impact. And I wish I could find that.

Do you know about when that's going to be?

I want to say end of this month.

Oh, that's before your meeting in September.

Yeah. I'll send it out to you. Because it would actually be great to get everybody's input and support.

It would. Part of it is...

with the film commissioner that you all understand the economic impacts that that creates. So it's not always a direct check to the county, but it's increased sales tax from the things that they're purchasing. It is the people staying in the hotels. It is just the, what's that? It's the county's GDP. Yeah. It is. But even just the excitement and recognition and hey, El Dorado is this really cool place and we're filming Gold Mountain and oh my gosh, that's up for an Oscar. That's exciting stuff that we all see the value in.

I don't know anything about the movie, but if it shows even part of our beauty, it's going to make people want to come here. Exactly. That's what we're talking about.

Even if it's a horror movie. Is it a horror movie?

No, even if it is a horror movie. They have done horror movies. Really? Anyway, when I present this, and Kathleen will be there, it has a list of everything, every project she's worked on since the beginning of the year. And it's a long list. She'd be surprised. And it's not just feature films. Not everything is a big, you know, Oscar contending film, of course. But it's TV shows. It's documentaries. It is still photography. It's ads for cars. It's, you know, commercials for whatever. It is, unfortunately, some of the reality TV shows are in Tahoe a lot. That's probably coming someday. One thing that the data is showing that we'll be presenting is a lot of the film does happen in the city of South Lake Tahoe. Actually, a good portion also in the city of Placerville. Almost more so than unincorporated county or it's Forest Service land, which we don't control either. So, you know, there's all these films that we don't actually have like the application coming to us at the county. Although Kathleen knows about them and tracks them and usually works on them.

I think that's good because the applications are taxing them. and take a lot of time.

But it's where we get our data.

It's like a business, you know, hey, I didn't locate it in my city, but they locate it next door. We benefit from all the jobs. So good. They do the filming and the permitting. Great.

Yeah.

We get the benefit.

Quick question. This implementation plan, the latest version, is it on the And it's on the last meeting or where would I go to pull that? I'd probably have it in a file somewhere, but it's pretty bad.

I'll just make sure to send you the latest, greatest for a show or two.

So, yeah, I think we need to outline the outreach that we're doing and connecting with partners. And then the challenges, I think that needs serious thought and work. So how do you want to approach that when you want to get an email going?

With Carl and I. I can send this out too with our notes. So what I have. Micro challenges.

We started with the macro. Okay. And I want to keep in mind, you know, if it's a challenge, they're going to ask us, well, how are you going to deal with the challenge? Because the board's not going to deal with the challenge. They're going to want us to. So we're only going to present a challenge that we know we can make forward progress on.

Is there a benefit to that? Absolutely. Presenting the challenge?

Yeah.

I mean, to me, I mean, I know we may know the challenges, but I mean, is there a benefit to putting that in front of the board?

I think we go back to where we identified what the main thing that's going to help this county where ultimately tourism and all that goes with that, wineries, hotels, food, That is what we determined all of our industries was at the top. I remember there was a document that has that. Then the challenge is getting people to drive that and then figuring out what's getting in the way of that. And that really becomes our hit list. These are the challenges we have to solve and solve fast to get traction soon, because honestly, we don't have a long runway here. I mean, from what I know of the county's finances and the finances of a lot of businesses, we've got to turn it quick.

Yeah, I think Carl's mentioned this before of the challenge of just, you know, you've got your wineries over here, you've got Apple Hill over here, you've got River Rafting over here, and there's no coordinated effort amongst those groups. There's no... Jody played that role a little bit as the tourism, but... I don't know how closely she worked with all those groups. If we, she tried. I think she did. She tried hard.

If this journey started, we would want to recruit to be on the committee. Is she a resident of that?

She's I think she's still a resident. But anyway, having that, you know, everybody on the same page and I think again, that part of the TBID, what we've talked about, can be that mechanism by which everybody's still going to have their separate interests for certain things, but if there is at least some way to get everybody focused on a few shared goals, and I think TBID is a great way to do that.

There's a question. This comes from my community brain. So the challenges, and you I'm concerned that basically, so we present challenges kind of as an open subject to the board. And I have reservations about that. I would think it would be more effective to say, to design it, we can here conclude the design that conquers that challenge. And I would rather go to the board and say, here's the challenge, this is what we're going to do. Exactly. Rather than go, here's the challenge, and let's have that floating around. Because they're not going to think about it. And put all their brains together, they're not going to solve the problem. They won't work on it. They want us to work on it. But rather than duplicate the efforts, saying, okay, we know these things that we're going to do, what we've looked at, and in our group, we also can recognize and isolate the challenges. And why wouldn't we just take those challenges and design the mechanism that can overcome them and present it that way? Exactly.

I think that's exactly what you... It's that question in the interview, what is your biggest weakness? And then you... You have to... What your weakness is, but then how you... How you have the answer.

If you can't fix the problem, you don't have it identified that you have.

Yeah. The TBIZ is a challenge for us. The TBIZ, we need to do outreach and we need to get the partners on board. We can't do it quickly. It's going to take some time, but we need to get them on board.

But you're telling us how to get on board, David.

Well, I'm outlining the challenge. And then the steps to combat that challenge or succeed with that challenge is get them organized, get the people organized, get them involved. If they form a T-Bid, then they become ambassadors to help out on a visitor authority. And that's another challenge. So we are working on two items at the same time, two challenges at the same time. And they're conjoined. So we want to be strategic about that. We want to present that to the board. If we have an ask of the board and we need their help, that would be the time to ask for it is with a challenge.

from what I understood from the meeting two weeks ago, the TBID, really the only approval we need from the county would be if there's going to be some fronting of some money for the feasibility study by that company. Is that correct? Because if something... That's not okay.

The only other role the county plays is they have to approve a resolution to form this tourism business improvement district or district

or whatever, the governing body, wherever it is.

Yes, you can go forward and create this district.

If everybody votes on it, then we'll collect it.

We submit them the plan and then get their approval to move forward at that point.

That's exactly right. What Civitas will help with is they'll put together Who are the board members? What are the rules? Where's the funding? What's the projected funding? How's that funding going to be used? What projects or specific programs or services will that funding cover? That all goes to the board as part of that resolution and the board will say, yep, that looks good. Go forth and do that. Then they do play a small role where collecting that assessment, taking a little bit of an admin fee and then

sending it out to organizations that it's been designated for.

Right.

And our ask to the board of supervisors at that time is for them to help promote this idea and to get out and spread the word on this. This is positive. This is something we want to get involved with. They all have business connections and people connections, so we want to enlist their services to help us.

They have stuff that comes in front of them every meeting that they could interject.

Was the decision made to pursue a overarching t-bid or has there been some studies done on here if there's a winery t-bid if there's a let's call it tourism you know hotel yeah we're not saying the feasibility yeah okay what each of those look like doing it together what the challenges would be

going to be incredibly insightful. Particularly for... So that's already been approved. And I apologize because I missed the last meeting. That was good. Yeah, it was a productive last meeting. Yeah, she was good. Okay. Audience members? Public? Have anything to add?

I do.

Yay, Jean.

My thought is, as you know, historically, this committee has had challenges in just surviving And I think it would be really positive for this update to just focus on your successes, to really focus on all that you have achieved, all the progress you have made, and let that really be the fundamental of this whole presentation to just lead with that and emphasize that and let that be the vast majority of this presentation so that anybody who hears this walks away with a very positive even though we all know how challenging it's been. Okay. And I'm not, I'm not naive to that, but it doesn't help anyone to just reiterate that because most of the people already know that. So instead focus on the fact that you are still here. And because of that, you have done a lot of really quality work and how a lot of progress has been made, even though you might compare that to other counties and say, hardly any, but the truth is for El Dorado County, this organization has had a lot of success. And I think that would really, in my opinion, I would not give the board an opportunity to take you back to you haven't been successful by talking too much about all those challenges.

Challenges is just a short little question. Yeah, I wouldn't think that. We want to lead with success. We want people to.

After this presentation, I want people to be applying like crazy because now they feel this is a good use of my time. This group really has turned around. They really have made progress, and they really are on the right. A lot of work still to do. I get that. But that, to me, would be the measure of success of whatever you put together here.

I like that. It gives a chance to emphasize the fact that when we did make this change from CDAC to SEED, you know,

I don't know that even, I don't even know.

I mean, but I think that's why it's been more successful is because there was, you know, rather than district appointees, it's now industry appointees. And it was a more focused, you know, here's what we need. We need a strategic plan. We need an implementation plan. And I think that.

And you can say that in a positive way that the board itself, having participated in making those decisions, you can reinforce to them that that was a successful implementation. approach that they brought forward. So they then again, they are part of the ownership of the success of this organization. And unless they feel that we're going to continue to go backwards.

So that would be my comments from that I said earlier, kind of tied the same kind of thinking that Gina has just about the word.

So yeah, reframing it. Because part of our job is to rep

recognize the challenges that are that's our job i mean that's what we need but let's reframe it to opportunities that we've discovered that have a couple it's been an incredible year it's been an incredible year yeah just all the just the high points of what has been accomplished and where we're moving to correct this is worthwhile not moving too well we're going to resolve this problem over here we don't need to lay out the infinite number of problems that are in front of us, right? And we just talk about, and this is the accomplishments, this is where our strategy was moving forward. You've got a long list here. Yes. Yeah. I just back it up one. So that was kind of what happened in my mind about the term challenges. It's just, you know, it's just... That's at the bottom.

It's not at the top. Success is at the top.

And you want them to walk away with, yes, this was a good idea. Yes, we are glad we funded it. Yes, we are glad we did this. And yes, we're going to continue to fund it. And yes, you want them to walk away. Nothing but yeses.

That's right. Yeah, we want them to go, we got to dig in our coffers deeper and get these guys going more.

Yeah.

You know, clearly, the presentation can help to encourage folks to help the public want to participate in the committee. Supervisors can do a huge job in reaching out within the districts to recruit people with specialized skill that might fall into that category. Conversely, they can also diminish the so that there's either positive outreach or standing down.

Well, and you can also make mention, like you were talking about the whitewater industry. There's nothing, you know, somewhere in that presentation, a comment could be made that, you know, we are looking for additional participants. And in particular, because of the importance to El Dorado County economically, we would really love to have somebody from whitewater industry or whatever the three industries are.

I just... broaden the category and say outdoor recreation. It includes that. It also includes mountain bikers, hikers, you know, equestrian folks. Outdoor recreation term really kind of broadens it a lot.

It does, but you have to assume these are all the people that are in the whitewater. That's a lot of people in there, right? And they'll, you know, use their terms. They'll hear themselves. You hear outdoor recreation, they may not so much. But it's up to you.

Well, I think anybody in outdoor recreation understands all the aspects of outdoor, because they're either competing, complementing, or marketing together. Is there anybody online who would like to comment on this? Hello? No raised hands. All right, Karen, do you need anything else? No, thank you. We want to try and get this done by our next meeting, so we can polish it for the September presentation. And we want to try and attend the film presentation as well. Yeah, I'll send you out the date. But it's really, really helpful. So I will send

I'll basically update this list of the slides, send it out to the group with updates, and then we'll also be sending you confirming the date of the film item to the board, which, like I said, I think it's the last meeting this month. And then I'll make sure it's got a copy of the recent economic strategy implementation plan that this is.

Yeah, that's good. I was looking at the other day. She did a great job. I've got to excuse myself, folks. Okay. Don't need any other notes right away. Ben, thanks for this. Since we saw it, we're going to turn back to you, sir. You're going to be the custodian.

You know we're going comments on that are on tourism business improvement district outreach plan so we outreach to how we outreach to that she did you know that that she did so.

You want to know about the current coming yeah.

It is a part of this and correct it will. Because we don't have a quorum once you leave.

Yeah, we want Apple Hill. We want wineries.

Yeah, we do. But there's a long list, right?

It is. The river rafters, that's a large group. I do have attached to what I handed out. It's a list from our Ag

department of all their ag-related groups of contacts. And then I've got a list of all the river outfitters. So really, I just see broader categories of who outside of that. Like, Mike, you just mentioned like hiking or mountain climbing or whatever. But I don't know if there's an organized group around those and where to find them.

Well, I noticed that the Fair Play Wine Association is not on there. So that could easily be

I have the noodle on the names of the organizations, but there's equestrian groups, particularly in the Kula area, folks that participate in the Tennis Cup every year, which is a pretty dang big deal. And, you know, Auburn Recreational Area, Cronin Ranch Area, there's equestrian groups, and I'll go find them. you know, what the names of those groups are, pass them on to you, Karen. But those were, they would be well represented.

And they're a large group. And there's a mountain bike group too. They work together on the trail to be complementary.

Right. They deal with the multi-use challenges that go with mountain bikes and things on the same trail as, you know, equestrians.

But to be successful with the TBID undertaking, we should be pretty specific. I don't think we should make it too broad because it's too many targets. What do you think, David?

So there's two roads here. One is we want it as broad as possible for education and educate everybody about it. Targeting is who's going to pay. So there are those that have a specific interest and they will be willing to pay. Then there's those that have a specific interest that says, yes, please promote us because I benefit from that, but I'm not willing to pay because I make apple pies or I do, you know, I'm a guy for fly fishing. And so, you know, I've got to be on the water with my clients.

So is it fair to say then, you know, focus on... the organizations or the entities that are willing and happy to pay and do the marketing part as an overview and not so much our focus, but something that we know that we're doing. So the marketing is going to be continuing to get more people involved, but I'm concerned targets in a very successful way and not get the energy. So we're looking for targets right now.

I have a statement in here for this outreach plan. I think it kind of answers what I was saying. So provide consistent information and educate stakeholders on the purpose, format, and benefits of a tourism business improvement district. Get buy-in. Get feedback on specific decision points that will need to be made. One giant T-bid, two medium-sized team, that kind of stuff. Determine who will be the champions and leaders to support this effort, both short-term and longer. There's sort of a planning group that we need to get it kicked off, and then there's going to be the long-term people, once it's formed, that are managing it.

So what's the structure that we need to define and lay out and try to work within to make it successful?

So we would add the question, because I agree in scrolling. I have a couple other people, so we always send those recommendations to ones I haven't accomplished. To be clear, just for me, because I thought, so yes, we pay wide rate. So we do it in, we're paying. But we're passing that on, typically.

Is that in the... You're investing and then you're a decision maker as a... It's 1%.

1% tax that we get assessed on our sales. But is there anything that prevents us, like in Avedor, they pass that on. So it's truly a customer's tax, but

That happens, especially with hotels. Especially with hotels. When you're paying, you see your tourism or your travel out with the tax, and then there's usually a resort fee or a tourism fee. That is exactly what that is. Exactly what it is.

Sure. Is there anybody in the room that would like to comment on this? I encourage Gina. Is there anybody online who would like to comment on this item?

Let's see.

Then we would like to thank you, Perry.

This never can tell. Yeah. Let me know if you have any feedback on any of the items today. Ideas. I want to see the

I can send you the, where we're at with that is I've got the draft agreement. So we were able to go with Civitas. It's broken into two phases. So I've got the whole scope of work. I can send you that scope of work so you can see exactly. we're doing phase one, part A, we're doing this, here's the deliverables.

Part two, here's the deliverables. I really think that as a team, we have to get deep into that and push it to make it happen because some of the other things, stuff that sits on the sidelines, it doesn't get enough attention if our work is or not. So, yeah, send me what you can. You guys have a great evening. This is a great outline.

Yeah. This is a silly question. I probably can figure out if that would be CIO. That's the chief. Yeah, yeah. This would be helping.

So no more action items, but we can have a discussion. We just can't take action without the quorum. Are you going to say something, Tim? So what do you think CITAS engagement will occur. Will that be in the month of August or the month of September?

I think for sure month of August could even be for this month because we literally we have the agreement and it's in front of them. I just saw today by a pinked back she said okay let's set up a time just chat and walk through the agreement and then it's just a matter of signing it off. I think there's give us insurance and all that fun stuff.

That'll help us update our strategic plan presentation.

For sure. A lot. Then what is, so this is a great list, the target audience, then what is the outreach plan? It'll be meetings, emails, surveys.

I think Maya's going to outline. She's going to help. Because, you know, she's done so many of these, she's going to outline your, you know, your opportunities. But these opportunities require this type of outreach and this type of planning. Yes. And it's might require some funding as well. So having gone through a couple of these, it's very insightful to see what they come back with and probably give you as a winery owner an opportunity to pick one, two, or three. So you're going to have a couple of apples to buy that.

Great.

You know, Wilbur wineries plant tea.

As what?

Wilbur wineries planting tea. They took out some vineyards and they've now... Pea leaves. And pumpkins. Yeah. To try to diversify.

Fascinating. I wouldn't have thought of tea.

I had a couple of wineries... For that area.

Yeah. approach about doing distilleries. And apparently the state has eased the restrictions on whatever ABC license to allow distilleries. But our winery ordinance specifically says, great. However, we've determined where we do believe, I still have to run it by individually, at least get some feedback from up the hill. Uh, we can do that through a temporary use permit. Allow the distillery now, and then, and that'll start administratively, which I kind of like without changing the ordinance. And what that allows is okay. How many people are interested? Everything goes smoothly or does it go sideways? And then if, if it all works. give it a year or two under the temporary use permit, then we can go back and change the ordinance.

Well, it could work if the person has trust in the county that they're not going to invest for two years only to tell them no.

Yeah. Well, yeah. Some of them are sitting on a bunch of juice in a barrel. And if they don't have an alternative way to distill that they're going to lose in that regard.

Well, that does change that parameter there, so I, sure.

A lot better. What else do they, just because I don't know, what can you make in a distillery with grapes?

Hard cider.

Oh, apples.

You can make brandies and croquettes.

Brandies, it would be good. You go for that.

I mean, there's some now that, basically what people do now companies that do this it's you know panties on the dollar but then they turn it into during covid there was a lot of that just trying to get into alcohol right right but you can turn it with sugar it's one of those things that until you remove the constraints from the industry who know who can

foresee the possibilities out there. And so, you know, remove the constraints and let's see what happens. You know, we're all likely to be very surprised because there are folks that are working really hard to be really creative because, you know, they're pushed against the wall.

How long can you keep the... Subit? Yeah, how long can you keep that before you can't do anything with it?

The wine, yeah, the wine, I mean, if you keep it cool and no oxygen, you know, if it's not in barrels, if you keep it in a, there's a lot of variables there, but a couple of years. Like stainless steel. Keep it tight.

A lot of barrels don't have storage capacity. So we added several in Monterey and it'll hold that for two years and not be able to bottle it and sell it. What do you do on year three?

Two years is typical aging time of a rat, so it depends on, and that's in barrels that breathe. So something like this that you're going to use for repurpose and not into a premium wine, five years.

Okay, that's good to know. Good to know.

Do we have a lot of custom crush facilities in the county? Well, we're one. Skinner, I don't think they're doing it anymore. I mean, there's designated custom crush and wiries that will pick up some custom crush activity.

And they're... They appreciate their costs. If they don't actually have volume or they have inventory... You know, they've got an investment in crush, you know, stem crusher equipment, filters and that kind of thing. And so when the industry tightens, more of the wineries that have capacity will, you know, will do that. Yeah, that's right. That's what we thought it was.

Yeah, that's what I thought.

Well, what we don't sell, we pass on.

So who has stainless steel storage capacity? Does anybody have excess capacity, or are we all too small?

I'll bet you there's some.

I mean, there's some, but it's always risky. Somebody wanted to bring in a bunch, and I go, but I need to be flexible, and I need to keep that.

Dustin King. Oh, and for Jordan Martyrs, it is.

but you need lots of tank and flexibility during harvest and then the rest of the year. It's not, but typically someone looking for storage, they don't want to come in here for four months and then I'm going to need it. You're out. No, it's long-term and runnable.

Usually 100,000, 200,000 gallon quantities. It's large.

Case-coated storage is also... You know something that's yeah temperature control today's schedule is to start so there's one of us were it's a good you're in charge facility for one it's just like.

Did you take a comment on the outreach plan sure before very good. We did right okay we did that I don't want to want to close the meeting and that they should check okay.

Does anybody have anything to add for the good? Or would you like to adjourn?

Well, I'll make a motion. Have I not made a motion to adjourn? Okay. I'll second.

We're adjourned at 4.14. Now we can chit-chat. Don't quarrel.