Economic Development Committee - Regular Meeting

Hi, everyone. Welcome to the, City of Cupertino Economic Development Committee meeting today. Today is 01/29/2026. My name is Jane Lee. I'm the chair of the EDC, and I'll call this meeting to order. Beth, are we opening to roll call? Committee member Asala? Yes.

Committee member Bono? Yes. Committee member Carter?

Here.

Committee member Dante?

Here.

Committee member, Kisalsharon? Here. Council member? Here. Committee member Here. Vice chair Ken?

Chair Lynn? Chair Lynn? Yeah.

Okay. Since last time, not everyone was here. And how about we start the introduction again? Because today, have more people. Yeah. Can we call a motion for this?

We don't need a motion.

Round of introduction. Sounds good. How about we start with commissioner Danti?

Sure. My name is Balaram Danti, and I'm a commissioner in the technology information and communication commission, which is the thing. I've been a tech commission for few years now. Anything else you can help with?

No. That we should be just quick and Yeah. Succinct. Yeah. Sure.

Hi. I'm I'm Jennifer.

I'm a shift my load here in. I have two business with more than 20 location across The United States, and we do, like, booty and wellness.

My name is Calamity Bono. I manage hotels, including the Cupertino.

Tracy, vice chair of the planning commission.

Daniel DeGoo, economic development manager, your staff lead.

Lindsey, I'm an administrative assistant, and I'll be clirking these meetings.

Jack Carter, sustainability commission and retired software engineer.

Manjiri Asawa, technologist, and I have my own business, business.

My name is Jane Lin. Very happy and honored to be the chair for this committee. I I'm with L5XR Capital, a local developer in this area. Alright. So that's

Council member.

Oh, sorry. Council member. You're online. Can you hear us?

It looks like he's not in the meeting anymore.

We will continue and keep him back on. When he comes back on, we can go back to

the council for an introduction.

Okay. So should we should move on. Okay. So let's move to approval of minutes. The first subject is approval of November. The recommended action is approval of November. May I have a motion, please?

Chair Lynn, I would like to make a motion to approve the November.

Do we

have a second to the motion? I'll second. Shall I open up for a round of votes?

Yes.

Committee is there. Yes. Committee member Bono?

Yes.

Committee member Carter?

Same.

Committee member Dante?

I wasn't present, so I think I lapsed in from voting.

Committee member Kasoshram? Yes. Council member Wang?

Aye.

Committee Member Yip? Yes. Vice Chair Kang is absent. Chair Lin? Yes. The motion carries with Committee Member Carter and Committee Member Dobthy Abstany and Vice Chair Kang absent.

Is there any postponements? No. So let's move should we continue with Ray Wong's introduction since he's back? Yeah. Council member Ray Wong, sorry. We missed you earlier. We were doing round of introductions.

I did see that. Hi, everybody. I'm Ray Wong, your city council member. By night and day, maybe. By day, actually, I run a research firm called Constellation Research. We spent a lot of time researching business and tech trends, and you might often see me on business TV outlets talking about where the future is and representing Cupertino in that regard. So nice to meet everybody.

Thank you.

So let's move to our communications. This portion of meeting is reserved for persons wishing to address the community on any matter within the jurisdiction of the and not on the agenda. Speakers are limited to three minutes. In most cases, the state laws will the commission from making any decisions with respect to a matter not yet on the agenda.

We have no speakers here. Thank you.

And public hearing is none. Office is none. Let's move to new business. So the subject here is presentation on marketing marketing and engagement tools for promoting Cupertino during the big game celebration celebration. The recommended action is, first, receive presentation on marketing and engagement tools for promoting Cupertino during the big game celebration. Second, is to approve EDC outreach to local eateries, encouraging participation in the city's shop local campaign celebration of the big game. Staff, do we have any presentations?

Yes. We do. And let me go ahead and share my screen. I just wanted to acknowledge our interim deputy city manager, Kirsten, who's here. Kirsten, would you mind?

Hi. My name is Kirsten. I'm the interim deputy city manager at Fort Worth City Clerk. So you probably aren't getting a lot of

K. Let me share my screen. Perfect. Thank you, chair. This item is provide update on the efforts that have been done as it relates to the big game that's coming up next week.

We did have a great discussion at our first meeting in November. The committee did provide some really great good feedback, and that feedback will was taken, and and a lot of work has been done since then, and I wanted to provide some of that update. So just to review the big game details, the game is coming up Sunday, February 8. Levi's Stadium on Santa Clara, and the game will kick off at the third. I wanted to highlight some of your feedback and input at our December 17 meeting.

A lot of what was brought up have has been integrated in what we are doing to be presented in this couple of slides. But that overarching theme had to do with United City Communication, developing a dedicated website, consistent messaging, coordinated with social media, marketing materials, creating promotional videos, city approved logos, vidic visitor maps and QR codes, tools linking to attractions and services, showcasing our hidden gems, so our wineries, golf courses, shopping destination, outdoor spaces, along with our Cupertino tech and innovation identity. Additional feedback had to do with visitor guidance, providing lodging options, travel information, attractions that are available in the city, as well as activity recommendations. Also, event activation, so anything, the gatherings, tastings, fairs, and community events that that would not violate any Okay. And then transportation solutions, porting shuttles or partnerships to reduce reliance on rental cars during the beginning of activity.

So that was the feedback of the committee. And with that, we've been able to develop and explore Cupertino. This is a new online hub designed to help residents and visitors discover, navigate, and enjoy the city as we celebrate the big game. This this platform is available at the cupertino.uob/explorecupertino, and you will see, which we'll showcase in a bit, you'll see nine unique buttons that feature all of the tools and all of what Cupertino has to offer. So Dine Local, where we have participating businesses offering demos and specials during the big game.

We have a list of businesses that are providing watch parties for anyone that wants to come and enjoy the game with people, friends, family. We're showcasing all our retail shopping centers all throughout the city.

We

have maps, public art, and recreational opportunities that are available in the city as well as different wineries with, you know, address. We are listing all of our hotels. So anyone that's looking to book or get information on the local hotels in Cartino, that's all available this online hub, as well as this SV Hopper, which is the tool that we use here in the city to allow for people to get around. Program is offered, right, for the month of February, so we're showcasing that for new riders. So that way, anyone that's here that wants to get around the city, explore what we have to offer, can take advantage of this resource.

And then it's transportation tools and resources that they can find as well. So kind of an all in one catch all hub for anyone to explore what we have to offer at the city. So with that, I'm gonna hand it off to Adam, who's gonna give you a little bit of a tool a little bit of information on how these maps that have been developed actually help people better understand what's happening in Cupertino, which is available at the cupertino.gobforward slashes for Cupertino page. Yeah. Adam Haraza is with our GIS division here at the city.

I have the please load it up, Magnus. Yeah. Hey. Hello, everyone. It's Daniel.

I'm Adam Maraza. I'm our senior business systems analyst with our IT department. We've been working in conjunction with Daniel's team and other groups in the city to put these resources together. I wanted to go over some of the maps that we put together that were specifically put together by Arsen. But first, this is the landing page for the export Cupertino page where Dan is talking about we have that video put together in house as well.

And out here, have the different buttons. The one that we can highlight first is this dine local deals and specials. So this is related to it's gonna look similar if you've seen the other marketing campaigns we've done July or, restaurant week. So what we have here is a map of different restaurants that are offering specials throughout the city. So we believe it was a campaign.

Together, we reached out to our businesses, and here is a place where people can see offers specific that are being uniquely done in our city. Zoom in on the map with either your fingers if you're on your phone or, like, with the mouse. And as you go closer, you'll see kind of exactly where this location is. Right here, you'll see the list of restaurants participating, and then you can actually click on this button to the website to see a more specific detailed view. And going back to the explore Cupertino page, as Daniel mentioned, this is kind of like a landing hub.

I have several different things out here. Did you want me to go through each of these or just the ones that see. So this one's our retail shopping centers. And this shows all the shopping centers in the city. What we tried to do is highlight where these shopping centers are, how many shops are in there, and we went through each shopping center individually and tried to add what sort of characteristics they have.

So this ABN Plaza has a wellness and bakery beauty, bakery and treats, and it has professional services. And so as we click on one of these, say, we will get the Biltmore Plaza. We get the the list of businesses. We have our categories here. It shows me where it is in the city. And then if there's any art, there's a link to a photo of that. These are all optimized for your phone. So they would they're designed primarily for people who are cruising around the city. They see a QR code, and they can scan it into a beer. We also have

the

public art and recreation. This this particular map shows different sites of public art and playgrounds and or parks in the city. Again, we tried to say what's unique about each park, so we're highlighting that this park has a barbecue pits and bocce ball, or fish parks have playgrounds. And so these are just kind of glimpses of ways that a visitor can see what's in our city in a familiar manner, though. There's a map in a way that's and then finally, we have this section here for wineries.

So we have the three wineries just outside the city boundary, but they're affiliated people think of these wineries on their visiting group, you know, and so we're just giving people opportunities to see what's the city has to offer and what's what we found unique about or what we found useful about these maps is any landing page that they go on, they can click and say, if we landed on this page, you can turn this off and see the rest of the features in here. Or if you wanna see the deals and specials, you can click on this button, and you can go around. So it just gives people a unified experience throughout whatever page they land on, but this page is gonna be cater to the information that's on the page itself.

It's looking good, dude. I'm sorry. And

so I wanna thank you guys for giving me some of your time today. I'm gonna pass it back to Daniel. Thank you, Adam.

We do have a couple more slides for the presentation that will focus on the communication aspects of what we've been doing, social media. And with that, I'm gonna hand presentation over to my colleague, Jo Nguyen, our communications division, to give you an update on that.

Yes. I'm Joan Nguyen. I'm part of our communications division, and I'm communications and marketing coordinator here at C. C. C. C.

C. C. C. C.

The big question that I was tasked with asking how answering was, how do we get hotel visitors to come to Cupertino instead of our hosting accountants? And so to answer that, across Cupertino streets and, you know, hotel lobbies, we brought Cupertino right to our business. So I developed a Dime logo, Dime Cupertino logo, which you can see in that image. That was developed in quick usage in our marketing tools. For our print and physical materials, you'll see banners.

So we have a street banner on Stephen Street Boulevard. We have some tropical banner tropical banners that'll be used in hotel lobbies. Postcards to be given to businesses, and posters also to be given to businesses. And for that, that has the sole purpose of getting hotel visitors to plan your next meal at store cappuccino, and you'll see the QR code and the link there. On our digital side, we have a dedicated website.

Our social media promotion starts today right after this meeting, actually. We'll be promoting our video, which you'll see soon, our logo. We'll also live leveraging our city newsletters. We'll be doing the press release soon, and, yeah, you can check out our city website. Overall, this campaign highlights our local businesses, it encourages exploration, and strengthens the potatoes brand as a must visit destination during game week and beyond. Thank you.

Yes. With that with that, we will play the video. The video does feature the miracle of Tina Kitty Moore, and it's a thirty second promotional video. So Okay. Play this. Let's see if you can hear it. If you're traffic shop machine.

Sorry.

There's a little bit of.

You know, we should turn on subtitles and then mute everything actually so you can imagine. Yeah.

Yeah. Yeah.

Okay.

Okay.

We'll just play just a healing doctor's sound for right now.

Is it is it that? Can we read that thing? I don't know.

Destination for

your free fall. Have all all home now.

I'm thinking explore the rest of the cities from open spaces like rent.

Maybe you can just share the link, and we can look at it later. Just so you know, there's no audio coming through here.

So with that, the last slide. K. So this is the recommendation slide. So first is just to receive presentation for promoting Cupertino during the big game celebration, and two, to approve EDC outreach to local eateries, encouraging participation with City Shop local campaign in celebration of the big game. We have extended the deadline for local ministries to sign up to participate in the Shop Local campaign.

We currently have 18 businesses signed up offering deals and specials, but we would like to see more, obviously. So we're extending the deadline to next Thursday at 12:00 is the cutoff, and we have postcards that we've developed. And if the EDC is interested, it will be great to get EDC's support by going out and visiting businesses and then disseminating this these postcards to businesses to encourage participation. That is one of the roles of EDC serving as ambassadors for economic development and programs that we're doing at the city. So that's of interest to the committee. That would be a recommendation that we would as staff would like to see to see if interested.

So you said there is a deadline. So the postcards need to be done before the deadline. The deadline's one more week?

Yes. It's Thursday when we when we've been just to just to clarify, we've been outreaching the businesses for several weeks now. So it's a lot of the businesses are aware of what we're doing as far as outreach. Wanna continue to encourage businesses to participate and bring more awareness. So kind of adding a little extra boost of outreach from the city to the businesses is is the desire with that.

Are the postcards

Yeah. So so this is that now let's open for discussion. Open discussion.

Postcards. Sorry.

The first question was was from commissioner Carter and then commissioner Dante, and then we're gonna

Yeah. Are the postcards available available now? Or

Yes. Okay.

Ready. Okay. So

So this is what the postcard looks like. Okay. As information of the program itself. And then on the other side is information of promoting our so if a business goes to this case, where they'll get information about being offered with the program and where they can sign up and all of that information.

It'll be nice if you have a little bit more than a week to deal with this.

Brian, if you are called out. So this is to distribute to the businesses. Right?

If if members have the availability. Then this Yeah.

Sure. I'll be happy to distribute this. Then I'm going to the restaurant and so something I can So from work at that site.

Yeah. We can start a motion after the open rounds discussion too.

One other thing to note if so we have a body of nine. Anything that group of five or more would have to perform. So it would just need to be less than five people. So you guys can go out of groups, but just not exceed not five and more.

Shasta?

Yeah. What does it mean, like, for the local business to participate? Participate? What does it require from their site to participate?

We have that information available online, and I'm happy to answer that question. So primary eligibility requirements that have a physical storefront here in the city, so brick and mortar, and then that they have an active business license, and that they offer a special during this promotional campaign.

And they give that special to the website, the city website.

Right. So they will form, and they go to the website to sign up. They'll submit that information to staff, and we'll verify the eligibility, and then we'll post it where Adam showed you the labs. We'll post that information for the public to

Two more. Is that is there a and this is a brief point towards the website. Is there anything that would, like, be specific for families with children? I know that most of the participants would not have children, but the ones that do would be if you had a site where there's something you point on that for that would be attracted to children. I don't know, like, our parks or whatever.

I'm just I'm bringing that. And all the second clarifying question is, is there a area wide information spot that we could get a plug for our website. Like, Clara Valley or the Bay Area that is having something that's trying to to be a sort of central location for the big games. Yeah. And if we had that, that we have a plug because the main thing is you need to get them to the website.

Right.

Yeah. I'm happy to kinda answer those two questions. And if I am not able to answer it, please follow-up with me on your your questions. So the first one, we do have information for families, and I can just go back a few slides. So you can see here, we have different categories when you look at the Explore Cupertino map. So there's public art, there's shopping, there's play and winery. So the art, public art, and play, which is recreational opportunities, are listed there. We do have a button for that specifically on the page. So if someone is interested with families, they can click on that and access those specific resources that would be available to them during this campaign.

K. Please. That should you think that should be enough?

I don't know. I would think so. I mean, we're happy to obviously take input if you have ideas, but I think generally should achieve that information providing right for to the families.

I saw the commissioner already commissioner, can you hear us?

Can hear you, Sam. Yeah.

I I had two questions, I think. If you wanna disperse this out, what what's the best way to actually have us all take a few flyers, divide where to go, and actually drop things off if you need that kind of activation? Is is that something that staff wants to do or wants to put us to work to? I I think that would be something you could probably do that help us. And then the second piece was something a little bit later, but it's yeah. One week is a is a fast turnaround time for these. And and because we only meet once a quarter, we we should probably think about getting ahead of, like, the next set of events as well. But that's that's for a little bit later for the for discussion.

Yes. Great great feedback, council member. I think with the first one, what what we could do as as staff is we could provide a list of businesses that are participating in the program so that way you know which ones are actively participating in the program. I think if you are gonna go out and visit businesses, I would suggest you don't see them on the list of businesses that you frequent. Right? That's the business

you may wanna get

in touch with. I don't just in the interest of time. So that would achieve that. And then to your point, council member, and I know we'll discuss this most likely in the next item, I think there is an opportunity going into the next meeting where there'll be some ample time to to really plan for outreach as it relates to the upcoming game this summer, which would be the soccer that's happening in June. So thank you for those comments. Thank you.

Yes. Thank you. Councilman Zurich. I'm sorry. Who was your to the car, Owen?

Yes. So thank you so much for this. I think it's great to see the website up and running. I like that the collateral can be repurposed for future events, very cost efficient. I had two questions. One was around usually, when you have a website, and we're hoping people will find it, but we are somewhat handicapped by being unable to use the Super Bowl keywords. So is there any budget behind promoting this, buying up anyone that is searching for the word Super Bowl, and

then you could get, like,

paid search ads to put the Cupertino page up there, you know, just to work around the fact that we can't actually use Super Bowl. Yeah. So ad budget would be my first question. And then the second would be, you know, how are we tracking any lift from our efforts?

Yeah. In short, I think the short answer to respond to that question, and Joe, please jump in on this, then I'll discuss this. We will be boosting on social media

Mhmm.

Our campaigns and collateral that we developed out of digital. So we do look to kind of reach that audience. I know in the boosting, it will reach audience not only just of Cupertino, but also outside of the city and outside of the state. So that way we can bring awareness. And so we have discussed that internally. We're hoping that approach will help kind of bring some visibility to where you not only for residents, but also for residents. I mean, we can do that. You know?

Got it. And then I would definitely recommend if you have any additional budget, I think you come from a marketing background, to consider doing some paid search ads on keywords where people are specifically searching for Super Bowl events in the

Bay Area, where to stay in the Bay Area,

anything related to the Super Bowl. Because with those, you with paid search, you actually reach people that are exactly in the buying phase. Like, with with social media ads, you are kind of broadcasting very widely to people that may or

may not be coming to

the casino. But with paid search, you're you know that someone is actually looking to come stay here and look for things to do. So I would and the best thing about paid search is you don't actually pay till they click. So it's it can actually be very low cost. So I would definitely recommend considering what it could be a very small budget.

Thank you. Yes. We'll we'll definitely Mhmm.

Thank you for that. Yeah.

I saw that the insurance also has something on.

Yes. I have three comments to make. First and foremost, thank you on behalf of the city to do anything that promotes Cupertino. It's great. I'm a marketing guru, and I'm disappointed because dine local, dine Cupertino that makes available that Cupertino does not have hotels.

You'll have to find all the way very far about hotels, and yet Cupertino hotels are providing 12% TOT taxes. I'm disappointed marketing wise because that signal anyone that reads, oh, Cupertino is only open for restaurant. Where are the dine and stay local and stay? I'm I'm very, very happy that we're doing something, but I don't think hotels will be satisfied because we're trying to fill them up, and that's I don't see the effort behind it. And, again, I'm biased.

I manage hotel. But and, also, when are the banners, When are all the collaterals be expected to be delivered to the hotel or to any other businesses with the really, the recommendation to say, guys, next week already occupancy wise in Cupertino, we're not waiting for the seven, and eight, but it's starting on Monday. So can we roll out an execution level where we know we can count on all businesses and hotels to promote? We do have, by the way, people from New Zealand, Paris, many from the Northeast Corridor staying. And, again, I just wanted to make sure so no one everybody knows, New England's Patriots are running are playing against the Seattle.

I can never Seahawks. Yeah. I I'm a European. I don't do Super Bowl. But, also, I just wanted to let you all know that over 300 plus private jets are landing in San Jose, but they are leaving the the same time. So mostly for people from Seattle coming in and out, they might not stay, but the occupancy is now finally going up. But I'd love to see something. And if there is a way to amend and put dine and stay, because I'm afraid marketing wise people will not believe that we're open or have the capacity to host them for them to stay. But, again, very appreciative on anything that we're doing. I think it's fantastic.

So I

can I can address some of your comments? Thank you for your feedback. We also we obviously value the hotels that are here. There is revenue that is generated and all aspects of economic development, such as on all aspects of businesses, right, even hotels. So one thing I will say is we are designing different ways of having this dine local dine casino design where if it's or say things like dine local shop casino. Right? So we're gonna we're gonna bring that iteration. You're gonna see that on social media, for example. Just discussed that this morning, Joe and I. So we're channeling your thoughts on that.

I can say that. Thank you. Yes. We have been touching base with hotels, including your hotel, about the retractable banners, which you probably saw as you're coming into this room today, the retractable banner, which has the QR code that lists everything that's available in the export team page, and we are putting those out where hotels are interested. I know that's something you're interested in, so we are doing that. And we've also placed all of the land sign about the city. We did that this week, finishing that up. I I believe we finished that up yesterday. And then we've reached out to every single participating business in the city that that those are the 18, and we've provided them with posters that they're placing in their storefronts. So we're gonna continue doing that as more businesses sign up.

So we are actively working on the outreach piece, and I understand you don't wanna neglect any as we're doing that. So so, hopefully, by the time that this program is over, as far as the big game, you will feel satisfied with what we're able to do as far as how we're engaging with hotels and distributors.

Just to add, like, we we made the logo generic so that we couldn't replace it with shop, but we'll stay in Cupertino or stay or explore Cupertino. And that's something that, yeah, Daniel and I did did discuss that we're hoping to do

in the future. Yeah.

That's a real good idea. We'll put Cupertino.

Commission Shriazal.

I think I invite that we are doing all the long signs, etcetera. But you see the long signs and these these signs when we were in the. Right? What we really need is from the incentive for people who have not been to to come to. And I think, like, and I agree with, like, the like, we need some kind of promotion, social media, somewhere like that to pull people in. Once they are here that, you know, they'll see or even if they don't see, and they're here to spend. Right? So I think we need some push pull. So I'm sure it sounds good.

Commissioner. Yeah.

I have a comment, especially regarding the hotels. The hotel bookings would have happened long time ago, right, for the game. So that promotion should have should have happened a month or two ago. That's a comment. And then question is, is there a way for us to measure the effectiveness of our campaign? Have we put anything in place so that this campaign generated this additional revenue so that you can get accolades if if there's a measure if there's a way to measure that effectiveness of the campaign.

Yeah. Can mister Gogo?

Yeah. I just wanted to make sure everyone understands that a lot of people waited to know who was going to play at the Super Bowl, and it was only announced Sunday. Right. So now people are starting to make their arrangements for hotel stay. So just wanted to make sure, no, everybody was waiting

Oh, okay.

For the announcement of who was going to play.

And as far as metrics, there there are metrics that we will be able to pull, like, with the social media marketing efforts that we're doing. So we will have that information at the conclusion of the campaign.

Thank you.

Thank you. Thank you for that, ma'am. And, have do any comments? I I kinda agree with oh, Right? Sorry. Yeah. Because for me because I do not own a restaurant, but I own a lot of, like, services, salon, and, like, salon. Right? So for me, if I'm I'm a traveler, planning to come visit in Cupertino, I would be like, okay, Cupertino just offer restaurant. It did not have any, like, fun things other than than just dining. Right? So I think this one is great. It's a great idea that you guys build a website, and it's very clear for, like, visitor or even, a local business owner to track, like, what we can do. But this is kind of misleading for people that live outside or even local. We're, you know, just offer restaurant.

And inside of restaurant, there's no other funds, services, or. So I think maybe, like, we can add, like, the wording. We can, like, rearrange the wording to, like, more of wide range. So, yeah, we can help a trick more.

I can just respond to that. That's a great that's great. I just wanted to clarify one thing that may have not been said. This postcard, the Dine Local Dine Cupertino, is specifically for the local restaurants. So that way, they can understand what we're doing as far as the initiative for them to participate in the shop local initiative. We would not be handing out these postcards to different businesses that are not local. So so it's really more of an educational tool that's being used to create interest and participation for the actual shop and local initiative for local. Thank

you for that clarification because that is what I thought you did five. That was gonna go to five different eateries and say, wanna get your name on the list. That's what I that's what I thought it was.

Yeah.

Yeah. So in in respect of time or I have

a final.

Give me a plan.

Something that could make life easier and something I would love to recommend this body to adopt is a major press release. Cupertino ready for the game. And with all the SEO and all the outlets that we can outreach, that will do it all.

That's all the way.

Awesome. Yes. That's fantastic.

That's what we're working on. Yes. That is gonna come in. Thank you. Yes.

Thank you.

Thank you so much for all your effort and discussing about this matter, and thank you, Seth, so much for the presentation, all your effort, and for preparing for this big game. If I have five some final basically, just conclude inclusion of everyone's effort, I really, really wanna echo what commissioner Cosmo Carr. I also oversee the marketing arm of the company. And nowadays, we need to get used to how people are searching for things. Because a lot of times, are searching when they when they wanna go somewhere, they search. When they go wanna eat something, they search. When they're gonna when they're get relaxed, they search. When they're go to the hotel, they search. How do we pull all the searches in so that they directly find us? And then whatever you do is worth it.

Otherwise, if you prepare the beautiful website and nobody ever launched a website and you don't even know who are coming, who are our targeted audience, it'll be hard to do the next move. So maybe next time, we can we can see some real data analysis on on those effort, even some backlinks, SEO, all the things that, and marketing specialists can audit what we have done and what we can improve for all the other efforts, not only for just this big game, because the big game is coming soon, and we still have the June, July one. And then later on, we wanna also promote sustainably for all the small businesses. But a lot of time, people ignore the business side of things, which is the marketing. If nobody knows that we have so many good things to do in Cupertino, it's hard for them to provide the service.

So we can look into that in in the next few meetings. But for now, let's include this item with any anybody propose a motion to recommend? Maybe go to public comment. I'm so sorry. Let's go to public comment.

We have no speakers chair.

Okay. Perfect. Thank you. So now let's move to motion. You want wanna second this to approve EDC outreach to local eateries?

Yeah. I

You propose a motion?

I'll second it.

Second that? K. Thank you. So let's so this item is full. That's the round of votes.

Committee member Asawa? Committee member Bonham?

Yes.

Committee member Carter?

Yes.

Committee member Donkey?

Yes.

Committee member Kisilshuram? Yes. Council member Wang?

Aye.

Committee member Yip? Vice Chair Kane is absent. Sherilyn? Yes. The motion carries unanimously with Vice Chair Kane absent.

I have disposed response to the next settlement. Review and approve the EDC regular meeting scheduled for 2026. Recommended action is to approve the twenty twenty six EDC regular meeting schedule establishing quarterly meetings to be held at 1PM at the Quinlan Community Center on the last Thursday of the first month of each quarter on the following date, which is January 29 today, April 30, July 30, and 10/29/2026.

Chair Lynn, I'd like to make a motion to approve the, ADC regular schedule for 2026.

I'll second that. Or should we have a comment before we call for the motion? No?

Yes. I I have a quick comment. You know, I I'd like to I think this was great seeing all of the work you've done ahead of the Super Bowl this time around. I think the the quarterly meeting schedule is is somewhat limiting of this group's ability to provide feedback. And, you know, I think you had some commissioner had very good feedback.

Also, commissioner Yit had some very good feedback around things that could be approved improved around this collateral. And so, you know, my concern would be getting into FIFA. There's no meeting immediately before that. So assuming, you know, collateral gets presented, I don't even know that anything will be ready in April. So is there an opportunity for maybe a special meeting before closer to not immediately before FIFA starts, but sometime beforehand where the, you know, interested business members and committee members can provide feedback.

I can respond to that. So I think there's a number of ways we can look at it. So special meetings, that can definitely be prioritized by the members of the But this the World Cup will happen in June. So if there's a desire to have the April meeting to discuss World Cup, we'll also have other items on the agenda. We'll also do will be the work plan. There could be a special meeting after that, you know, that can happen before June. Because the next meeting, that's the third quarter meeting would be in July. So there should be some sort of special meeting before that July for June. So we could do it that way. There's a desire to do it that way.

Just to have the special meeting before the April meeting, that can happen as well. Shit.

That's it. I

would like to make a suggestion. Maybe we can create a subcommittee or a special group that can work on some of the special projects, whether it's FIFA, whether it's America two fifty in July 4, things are just rolling in, and that might actually save you some time so that they can go meet on their own and work on some projects and kinda report back. Might give you some more flexibility given the large number of people on the

Yeah. So we could so council member, that's a great suggestion. We can do that through a special meeting and have a subcommittee established. I'm not sure if we can do that today with because it's not agendized, but that again, that could be an option. So but I think for this item, this is just establishing the regular meeting schedule. So if the regular meeting schedule makes sense, then we can come back, and I can pull the commission to see when we should have a special meeting for the April meeting. For that with that meeting, something we can establish for me.

So we can move forward with the motion and needs to be seconded.

I think it was seconded, but let's call a question.

Do you have

any questions? May we

go to public comment before we have a motion?

Michelle, we have a commissioner.

Just have a final comment. Yes. One comment that it's good to focus on the teams and on businesses related to that, but we should also think long term of how we're putting this growing, how we're supporting the businesses, which are not dependent on the game or are dependent on other. Right? But we need to think beyond just the games, and we need some time to discuss those two. So I think that's somewhere we need to add that to the agenda.

Yeah. So, Denny, do you have any comments on that?

Just to point, there will be a discussion in a on the work plan. The committee members will have an opportunity between now and that meeting to provide input to staff on ideas to bring to the April have a full discussion on priorities, work plan for the 2026 year. So we'll be able to achieve that by the next regular meeting.

Yeah. Emails. Right. Yes. I will out.

Instructions on how to provide

Got it.

Now let's open for public comments.

We have no speakers here.

Thank you.

So since we have second motion, let's do a round of votes. Meeting member Asala?

Meeting member Bono?

Yes.

Meeting member Carter?

Yes.

Meeting member Dante? Yes. Meeting member Kasolchran? Yes. Council member Wang?

Aye.

Committee member Yip? Aye. Lynn? Yes. Motion carries unanimously with vice chair committee absent.

Item closed. So do you have any more staff for committee reports? Right. And future agenda setting, we just discussed. And so now we can close the meeting adjournment.