Town Council - Regular Meeting

y presentation um that we have prepared for you tonight. And I'm not going to make any time promises because it's just going to take as long as it takes. So um I definitely appreciate all of you being here especially with the weather like it is. Um we have been working quite a while on this messaging presentation and we'll just jump right in. The agenda did it switch over I think. Okay, very good. Um the agenda for tonight, I'm going to start off and I have just a few slides for you to talk about uh what we're like kind of our purpose, what we've been doing in the town of Springdale and some information that we gather we've gathered. Uh next is going to be Jennifer and she's going to talk to you about what some other communities are doing and about uh sustainable stewardship. And then we have Kendall coming up next and she's going to present three different ideas that we've been working on that are conceptual. Um none of the ideas that we're going to present to you tonight are like final by any means. They are rough drafts that we're looking for input. Um and then final I think is going to be Tom if I understand right. And that will be kind of a conclusion as well as um the survey information so that you can fill out your survey and um give us your ideas. This is going to be recorded um and all of the information is going to be accessible I think via the website. It'll be the presentation um this recording along with the survey. And you'll see as we go on there are links for you to click on when you get the um presentation. you'll be able to go back and maybe you didn't attend some of the events that we're going to reference or you want to click on some of Jennifer's ideas that um from other

communities and you will be able to kind of go through those and um take your time. So, also we're going to be participating in Slido today which we've done at a previous event. If you've never done it, it's pretty fun. You can scan the QR code that you see on this slide and we'll be asking you some questions that you can answer and then we'll get to see everybody's answers in real time. So, uh, how did we set them?

Yep. Um, so here's our first Slido question that is, "Has living in Springdale changed how you visit other places? And if so, how?" So, if you'll scan the QR code, fill out the information. We'll give you a minute or two. Okay. And if I think if I push that, we'll start to see some results trickling in. Maybe and we'll have to see does anybody want to come up and like or if everybody here can see what's going on then I maybe we don't need somebody to translate for us but um hopefully there are some answers coming in anything worth commenting about that people are Okay. Okay. All right. We will move on to the next slide which is um the purpose. Um so as we were thinking about this we decided that Springdale sustains the flow of tourism. We support the infrastructure that makes Zion

accessible. We um struggle with the pressures and challenges of that come with supporting infrastructure. We stand apart from a living we stand apart as a living breathing village, not an annex of the park. And we um felt like because of the pressures and um I think maybe Jennifer is going to talk about this later. There are nearly 8,000 visitors to every one resident and that's a fairly significant number. And how do we as a town talk about ourselves so that the people who come and visit um aren't just talking about Zion or Zions, whatever they would like to call it.

Can I ask you what values are? That's what we're here to talk about. That's what we're here. Yeah, that's the question to answer. what are Springdale's values and what do we want to communicate? So, we'll get into some survey information that we have um in just a few slides and maybe that will answer your question more about what others think that Springdale's values are. Okay. Um Okay. I don't think I clicked the button. Are we on to land use plans?

Okay. So for 30 years we've been um well maybe like more like 20 years we've been using a variety of ways to um shape ourselves and like who are we and a lot of times we talk about this as village character and that's done a lot through land use but um and a lot of our other different plans like our capital facilities plans that would be like culinary water sewer Um the general plan. You hear that the town council and planning commission often are referring to the general plan which is a visionary a visionary document and talks about where we would like to go um over the next few years. We have other plans like the open um space plan and the Virgin River management plan. I think we have something like uh now that I'm going to try to say the number, it's 30 30 something plans maybe that the council and the planning commission referred to to make decisions on what our town is looking like, how we manage growth. And um none of these though really address the issue of showing visitors who we are. We have the look but we don't necessarily have the messaging. So next um we have done a lot of things in the past about how we've talked about ourselves and you may recognize some of these different logos and some of them may be really new to you. Maybe you've never seen them before. Um, but typically when we're talking about ourselves in the past, it's always been in relation to the park and Zion. We're

either the gateway to Zion or part of Zion Canyon. Um, and the things that have not been as successful like um, Zion, the creative capital, those just kind of fizzled out and didn't really um, resonate with the community. We've used these from time to time and um in very more formal ways with logos and branding and then there's just the gateway that kind of seems to stick around which we are by proximity but could we potentially be more? And then you'll also notice that um the town of Springdale logo which is on our letter head and things like that and that absolutely does do a good job of representing the municipality but doesn't do anything to really represent the people. All right. Next we have the different um presentations that we've participated in over the last few years. the USU well-being survey that we had um quite a few participants in 128 or something like that. And so that was good participation. We had Courtney Flint, Dr. Courtney Flint come and she uh went through all of the survey results with us and you'll see a link um on this slide regarding that that you can go back and watch that presentation. And then in response to those concerns that were brought up, we had the um community outreach with Dr. Roger Carter. He came and talked about um some of the issues that were highlighted in the community well-being survey, mostly talking about that um Springdale citizens feel like economic growth is uh the one thing that

is maybe the word is harmful to your well-being or our well-being and the perception of what economic growth is. And that's actually a a really good dynamic presentation that had a lot of um participation from the audience. So that's definitely worth looking into. And then on top of that, we've done the community identity survey which didn't have that many participants, but despite the small number, we did get some good feedback. And this infographic is a quick representation that um can show you at a glance the issues that were most brought up by the community identity survey. And you'll see that the larger circles um represent the issues that were talked about the most. And um let me get to that. Hold on one second. Oops. So the results um top themes were community, people and canyon. And so those were the most mentioned words in the survey. And then from there the supporting ideas were balance, stewardship. Um and under that are preservation and the river. Um so when the group of people um the messaging committee when we looked at these things we referenced these and tried to um honor the ideas that we saw repeated over and over again and um tried to reflect those in the three messages that will be coming up soon. And from here I will turn it over to

Jennifer. um she's going to talk to you about the different things that other communities do. Hello. Um for those of you that I have not met, I'm Jennifer McCulla. I live here in Springdale with my husband, Scott. And I'm going to talk a little bit about myself first just to give you an idea of where I come from, how I ended up um being a part of this messaging committee. Um, this slide is more of a reflection of my background and experience. And the picture of Disneyland is not representative of anything what we're about here in Springdale, but I was born and grew up in Southern California. My dad is retired from the Walt Disney Company and I spent a lot of time at Disneyland, which when you live there, you call the park. So, we spent a lot of time at the park. And way back in my younger years, I was not really paying attention to tourism impacts, but I was intrigued by the research in visitor behavior and tourism impact strategies. It was observed that a visitor in the park would walk only 30 steps to throw away trash in a trash can before dropping it to the ground. This kind of information would drive how many trash cans, how far apart to place them, how to place it in the budget, and then research about how to spread crowds in and out around the park in a timely and efficient manner using Montreal, trams, train, trolleys, and the use of maps. And so although we're not Disneyland and in fact we do a lot of work so that we're not a Disneyland, it was a precursor to my experiences living and

working in places with a lot of visitation. So as an adult, I moved to Park City where we raised our family. Park City was much different and smaller place way back then. I've seen a lot of growth over the years. While living there, we enjoyed all the benefits of living in such a beautiful place with so much to offer and we felt the challenges that came with that because people wanted to come and visit and enjoy everything that we were enjoying. When I moved to Park City, it was primarily a winter destination, then a winter and summer destination, especially with the growth of the mountain bike trails and eventually the shoulder seasons of spring and fall faded away. And now Park City is a year-round destination. During particularly busy times like the Sundance Film Festival, we had to plan accordingly. School bus schedules were adjusted. Traffic got crazy. Kids programs were cancelled. We would stock up with groceries and fill our cars with gas prior to the event. But we also experienced the many benefits that came with the film festival. The schools had special programs that revolved around the arts. We had a lot of film viewing opportunities, not to mention the city and tax revenue that came along with it. While I lived in Park City, I worked for the Utah Olympic Legacy Foundation, which includes the Oval, where all the skating is done, Soldier Hollow, the cross country venue, and Utah Olympic Park. I was on the senior management team at the park, Utah Olympic Park. My job was to grow net revenue through public programs, zip lines, alpine slide, bobsled rides, venue rentals, retail, food and beverage. So visitor numbers were very important. But what I

learned and worked on really hard was understanding how to grow revenue without being overtaken by visitor numbers. And that was key. This meant being really creative with quality programming, pricing strategies, and other factors. And so in addition to my work on site, the Utah Olympic Legacy Foundation is a very big state stakeholder in the state of Utah. So, Iworked closely with community organizations as it pertained to tourism, specifically the Chamber and Visitors Bureau, local business associations, the resorts, and the Utah Office of Tourism. Focusing on strategies that would eventually include sustainable destination stewardship plans would help guide the community in avoiding consumptive tourism in order to maintain what made a place like Park City so special. Messaging initiatives and communication would be critical with both both visitors and residents. And I'll talk a little bit more about that and show you some examples. And then fast forward after our kids were grown and off doing their own things, my husband and I moved here to Springdale, Zion National Park, the park three years ago. We moved here for many of the same reasons that we all love about Springdale. The beauty, the outdoor adventure, the starry nights, and the community. I've taught yoga here, play pickle ball, often ride my bike up the canyon. We hike. I'm on the planning commission. We have also grown to recognize the challenges that come with living in this special place. People want to visit here. Totally understandable. We've been known as a gateway community. And sometimes it feels like people are running and

trampling over Springdale instead of stopping and recognizing that Springdale itself is a truly unique and very special place. As a member of our messaging committee with the town residents and businesses input, we've been working on a commu communication plan, a messaging initiative to help in being a sustainable destination and maintaining what makes Springdale so special as we move in to the future. I'm going to briefly touch on um what a sustainable destination plan is, show some examples of towns where sometimes the plan is simply messages through signing and then sometimes it's comprehensive plans where the messaging fits into a much bigger picture. So a stewardship is the next evolution of sustainable tourism and it really draws on the emotional and personal connection and as human beings we act from emotion. So in our messaging, we're identifying the key values which we're in part of this process really narrowing in on what residents identify as the key values of our town. And through these surveys that Kyla has talked about, we've gotten a better and better idea and the ideas being presented today, we're hoping reflect what we we've heard, but we still need more input. It also focuses on active management, being proactive to protect our destination. And then inclusivity, it invites everyone to participate, which is so important. It's really understanding that it takes

everybody to protect protect and preserve what we have here. And so the messaging really revolves around businesses and residents and visitors all working together and then pulling in multistakeholders um that integrate government agencies, local communities, tourism, businesses and tourists to maintain our integrity here. So, Kyla mentioned the imbalance that we have here of residents to visitors. We have nearly 5 million annual visitors to our six-time residents, which as she said, that's one resident to every 8,000 visitors. That is a lot. And then one of the town's priorities, as I'm sure we all are aware, has been the protection of our small town character in the midst of this imbalance. And then how do we keep Springdale small, distinctive, and a place where we all continue to cherish? So we look to our general plan and we work really hard on identifying what is in alignment with our plan, what makes sense moving forward and um land use sub goal B maintains that we maintain I Springdale's identity as a unique village and again it's really focusing on the quality over the quantity of tourism. M and then looking at non-conumptive tourism and what we can do to encourage that. And oftent times it's focusing on all the things that our town has to

offer. um besides people just coming through and going into Zion, what we have here and really focusing on the efforts that we've put into our night sky initiatives and the the the rich h history we have here and then discouraging tourism that drains resources and then specifically sub goal E really lens leans into the messaging initiative. So taking care of the historic and cultural resources, the messaging there would be sentiments like leave no trace, park in designated areas, take the bus, enjoy the history. And then in emphasizing the quality, we're messaging things about visitor experiences and the quality of the experiences for the visitors. And then working with the park to let visitors know what to expect expect when they visit and really communicating the expectations we have as a community for visitors that come here. And we all have expectations of the visitors, but it's so important to have a plan in place that can communicate these expectations to them. And then finally, the communication about all the great things again that we have going on here in Springdale. And then as far as the implementation goes of the general plan, Kyla touched on this as well. We have other plans in place that we use as a map and that we refer to. Being on the planning commission, I refer to these plans often when different topics come up. And the messaging initiative would be another plan that we were a we'll be able to look at that gives us specifics as to when we're messaging to the community to

the businesses with the visitors. So one of the things that we where we have started is on an identifier. An an identifier you may think of it as a brand, a motto, a slogan, a tagline, but it's a concise statement of purpose and values that can serve as guiding principles for individuals or organizations. Identifiers can be thought as like I said a brand motto, slogan or tagline and they help with motivation and focus by acting as a reminder of core goals especially during challenging times. Identifiers also help to inspire pride, encourage unity, and communicate identity or mission to others. And you see a few here. And there's always a lot of thought and me and messaging that goes on into these branding processes. For instance, if you look at the St. George logo, it's the brighter side. So, it's St. George is a sunny place to visit. It's a wonderful sunny place to live. There's a lot of sunshine that also represents a wagon wheels referring to our original pioneers. And it also could refer to a bike spoke that references all of the different bike riding that happens there. And you know, towns all over the world have these these different identifiers. And um actually let me go back to that for a second. So, as we move forward, um Kendall is going to introduce the ideas that we have garnered out of the feedback from the surveys of what boils down to the values that we're hearing, but we also are going to need feedback. So, she's going

to present the different identifiers um that we have landed on. And just again, in no way are these final. These are just the ideas we have. There's images associated with them, but those images were just simply to give you a broad idea of what it could look like. It it definitely is very rough rough draft. So, giving you some examples of other communities, oftentimes um messaging and or sustainable destination plans are and they evolve over the years. And so the one when I worked on it in Park City, it was a completely different tagline and similar messaging but definitely grew as tourism changed. And not long ago they rebranded as Park City, the mountain kind. And that was recognizing their character as being kind mountain people, mountain adventure kind of people. So, it encompassed a lot and really was targeted to residents and visitors working together. Really emphasizing when you come and ride your bikes on the trails, when you come and ski in Park City, you are joining us in our efforts to keep Park City a really great and special place. And this is what we expect for you when you come and visit us. And I think in really messaging that we are sharing responsibility is so important and there is a link on some of these slides that will be posted and you can see the comprehensive plan. Um so when you see these logos that's just a really small

part of some of these plans that are that much bigger and they're really built out with their messaging. For instance, Park City Mountain has a pledge for our mountains, our town, and one another. I prepare for any experience in our mountains by checking the weather, packing water and gear, seeking guidance. I respect and celebrate local culture, traditions, and histories. I support the community by eating, staying, and shopping locally. I pay the kindness others have shown me forward by showing respect for others. I am mountain like all who appreciate the beauty surrounding these peaks. And when we were looking at different examples around the world as human beings, we share so many of the same values. We want to connect. We want to get along. We want to take care of these special places. And sometimes it just takes some special messaging, some specific messaging and communication. I mean as human beings in any relationship, communication is foundational. Other ideas, uh, Lake Tahoe has a very comprehensive plan. Um, they have signs and other collateral that says rules to lake by. Um, and their rules to like by are protect the awe, be kind by nature, let's leave less, park with heart, enjoy Tahoe time. And then Moab, they have a pretty comp comprehensive plan as well. Recreate responsibly in Moab. Respect, protect, and preserve. And then in Copenhagen, they actually implemented an experiment where they're incentivizing their guests to do the right thing. So if somebody's picking up

trash or taking public transportation, they'll give them a, you know, free ice cream or a free ride on transportation or a ticket to a museum. And then Santorini and Nescown in Oregon have simple signage. And the Santorini one is simply this is our home. Please respect it. And then in Oregon as a guest in our community, same idea, a little more direction of the expectations of the people that come to visit and thanking them. and and then Jackson Hole, there is this link on here and I I would encourage anyone to look at this one as well. Um they've done extensive extensive research. Um they've gone way beyond simple messaging campaigns and um bottom line to ensure tourism has an overall positive impact on people, nature, and the economy. And I think that's what we all want. We all want to get along with one another. We all want to enjoy where we live and work and play. And sometimes it's hard to say, but I think ultimately we really want to welcome people and share what we have here and they can share it too. We just we just need their help. And so the eight pillars of destination stewardship, which also just kind of boils down to what our messaging initiative is all about, is community leadership. And that's empowering locals. And that's why we just keep saying we really want your input. We we're really reaching out. any ideas you have, any thoughts you have, any feedback you have on any

of this is so appreciative and helpful in moving forward. And then sustainability of resources. We're always all working on the best ways to sustain our resources long term and messaging initiatives can help with this. the local quality of life and that comes to the message of we are not just a gateway. We are not Zion. We are something to be cared for like any other special place. And then the keeping the visitor experience, the quality of that experience high education and interpret interpretation. This is educating them again how we want them to visit, how we what we would like to see when they share this special place with us. And then integrated planning. Um this is another plan like others we have in place that could fit into the general plan. um reflecting the general plan, I should say, and pulling in different stakeholders and community groups that can help with the planning. And then monitoring, always looking at where we are with visitation, monitoring all of the different parts of that that can be tracked and things and identifying what we can act on and just refining and refining and talking and and getting to where we want to be and where we want to go. And then resilience, building a strong community identity amidst the the pressures that we get with the tourism. And then implementation, you know, that's a big question like how do we implement all of this? It seems like a

lot. And I will say we we've been working um for a long time on the messaging committee really just sifting through information, feedback, surveys, conversations, any information we get to truly reflect what it is we're hearing from the community. and and in and moving this forward. It could look like um you know a small community continuing some internal resources, academic support. There's always higher education institutions that have a lot of resources that they're happy for us to tap into and regional partners to complete the planning process. And then doing so, we could fulfill the direction of the general plan to preserve Springdale's essential community character with a focus on being Springdale's unique identity with community involvement, collaborative efforts, visitor communication, getting our key messages out there, having visual visual images and representations that that really speak to people. And that's what we're hoping you're going to see in what Kindle presents. We want to know if these images, these these identifiers, if they resonate with you, what they say to you, if they make sense to you, if that's what you feel springale is, do you think that those are reflecting our values? And then and then what messaging applications that would be. So we've done some brainstorming with applications of what it would look like. Um but there would be a lot of work to do in that area as well.

So as um my part comes to an end, we have a slido question. What ideas do you have to encourage non-conumptive tourism given our proximity to Zion National Park?

just once.

Is it supposed to be showing? Oh, okay.

Oh, okay. I don't know who would possibly put something about pickle ball. Um, so these are all really great comments. Um, as far as non-conumptive tourism goes, it's not depleting our the resources we have here. So it could look like um maintaining the the Virgin River and um taking measures to make sure that the the rivers aren't getting trampled over and and breaking it our natural resources down. Um, it could look like, well, non-conumptive would be respecting our parking, like not coming in and parking all over the place where you're not supposed to be parking. So, anything that would be non-conumptive would be things that aren't taking away from Springdale, from from our community, from visitors that live here, from what you know, the the things that we already have in place that that we really work to preserve. Um and and public transportation. That That's a good one.

Oh, good point. I tag on to the Zion National Park pledge. That's

I don't know the pledge myself. Does anybody here know it? And like I said, a lot of these places that we were looking at have very um similar, you know, pledges and rules and things to that of those of that nature. Um, and then just before we move on, um, I think you'll see, like I said, we really took feedback to come up with the ideas that we have that Kendall's going to present, but I think you're going to see the values that we saw coming back from the residents. And it they were all pretty similar um just in the surveys and um the meetings the core values were you know that everybody really values the sense of community here and the neighbors. Everybody really values peace that we have here and we want to maintain that peace. And when that piece seems like it's getting kind of rocky, we really want to get it back. Um, and so there were there's a lot of of of values that I think that came up that hopefully you'll see in these examples and so Kendall can continue. And if if you see me around, please feel free to ask me questions. This is very much a work in pro progress or any ideas you have or anything, please let me know. Okay, as Jennifer said, these three are just concepts. They're themes that are

drafts. They're not finalized. And as she reiterated, we want your feedback on all of this. Um, and again, these are generated images. They're not 100%. Of course, if any of them stuck, we would we would go with real people. So, the first one is United by Nature. So, one of the main reasons that people move here, stay here, and visit here is the scenery. It's the nature. It's the landscape. We have all of that in common. And through that, we are united by nature. Hope you can hear me. Okay. Is that okay? Little closer. Okay, thank you. So, here we have um how we're united. We're n we're united by nature of people, nature of community, nature of businesses, nature of creativity, nature of adventure, nature of inspiration. We have a little bit of an expansion on what it means to be united by nature. Um, and just a reminder that when you're not here in Springdale, we still share the common passion for these red cliffs, the the Virgin River, the wildlife, all of the landscape and the night sky. Um, United by Nature addresses the union of people with nature, the nature of people, the nature of community, and like I said, nature of creativity, of adventure, curiosity, inspiration, togetherness, and you could just go on and on with how we're united. Some of these messaging themes are, we are united and we share the responsibility. Um, we work together by respecting the environment. That's protecting wildlife and their habitats, staying on marked trails, preserving the Virgin River corridor, leaving no trace behind. We're united by showing kindness to others, acting with care and civily,

treating visitors and neighbors with friendliness and kindness, communicating with positivity, recognizing what unites us, fostering pride and respect for the community, for the nature, the landscape that we were here in. Um, we're united by exploring with care. F following those dark sky guidelines, respecting neighbors, keeping the noise down, paying attention to parking, being mindful of preserving natural resources. We're united by taking part to minimize traffic. We use the public shuttle system. We walk or we ride bikes. We carpool. We use public transportation. Um, we're united by celebrating our rich history. We become educated about Springdale's history, the heritage, the people that came before us, the pioneers that came before us and their children. Uh we share in the stewardship of the community and getting involved. We're united by shopping, eating, and lodging locally. We support our local businesses. And next, we have live Springdale. Whether you live in Springdale, you work in Springdale, you're visiting, we live Springdale. Live Springdale embodies Springdale's identity as the logistical and cultural core of the canyon. So, how do we live Springdale? We live nestled among soaring sandstone beside the meandering Virgin River and alongside native wildlife. Okay. So, what do we do? We have live plus a value we care about. We care a little bit about technology working for sure here at town hall.

Anyways,

oh so live plus a value we care about. So we have a ton of values listed here. Uh we have live quiet which is observing the quiet hours. Live wise, know before you go. live connected with the land, sky, past, and present, which also means living historical. Learn about the past of Springdale and Zen Canyon. We live thoughtfully. We conserve resources. We live inspired, letting the canyon, the local art, the local community just move you. Um, and some of these examples may appear opposite on the surface, but they're actually very similar. So, live dark, live light. We protect the night skies and we make sure to tread lightly. We leave no trace. By doing both, you are protecting the environment, the wildlife, and the peace of the community. Live wild, live quiet. We give the wildlife space while we observe being quiet as to not hinder on our neighbors and our local wildlife. We live active and we live slow. We live active by walking, biking, but we also live slow by walking, biking, taking Springdale in. Just remember that you aren't in traffic. You are the traffic. We can all be the traffic at times. So, it's important to remember that and to live live a little bit slower. This is live Springdale. Next, we have Springdale, heart of the canyon. We are not just the gateway to Zion National Park. We are the heart of the canyon. This slogan recognizes both the beauty and the draw of Zion and the burden that the town, the community that we feel from hosting millions of visitors a year. Heart of the Canyon celebrates Springdale as the beating heart that heavily assists in keeping the Zion experience alive.

Here are some messaging themes we have. We have sharing responsibility, the non-conumptive tourism. Um, Springdale isn't a pit stop. It's a place we call home. And just like we're not only the gateway, we're not only the parking lot to Zion National Park. We have so much more than that here. We have trails. We have we have um parks, we have local businesses, we have art. There's just so much more than just being a pit stop. Um, welcome to the heart. 5 million guests, 600 hosts, cultivating empathy and stewardship among not only us here in the community, but we want visitors to also behave that way. Respect the canyon, respect the community. So, how do you take care of your heart? You treat it with kindness, respect, you be active, but you also take tight life a little bit slower. That's that's essentially what Heart of the Canyon is here in Springdale. So, all three of these have similar sim similarities, but first you can answer this slido question here. And I realize I'm I kind of moved through those super quickly, so I apologize, but which of the three themes presented resonates with you and why? Or maybe they don't, which is fine, too. This is the last slide question too. So don't worry

Okay, I'll wait till the last participant is typing um before move on otherwise it will we'll close the question but okay all right perfect so we'll move on to how all three of them have messaging theme similarities so first we have wayfinding and signage and similar to Oregon we can have signage like that here uh welcome to Springdale united by nature interpretive signs explaining what it means to live in Springdale we live dark we live light active welcome to Springdale the heart of the canyon home to 600 hosts to millions. Um, which is is pretty pretty crazy. And then here we also have the visitor pledge. Here's some some examples of what some of uh the pictures could look like. Um, but we highlight respectful tourist behavior. That's kind of the biggest thing. We just want tourists to come here and be respectful of Springdale, be respectful of the nature, be respectful of Zion Canyon as well. um how to be a good guest and live Springdale, how to be a good guest in the heart. We are united by nature and we do our part to take care of the environment, each other and ourselves. We also have media campaigns that we could do. This isn't like a reach come to Springdale. This is how can you be a better better visitor? Um, we could have a new landing page on the town website that goes into detail on what any of the three messaging themes means, what visitors can do to comply, and etc. You can include stewardship principles, maps of quiet areas, dark sky etiquette, water conservation tips, and respectful recreation suggestions similar to the signs in Oregon and Greece. Um, I recently visited Whistler, British Columbia, and they had signs everywhere.

One of them was in a neighborhood, and it was literally telling people how they wanted them to respect their neighborhood. You know, uh, observe quiet hours, pick up your litter, um, and things like that. So that's that's one way we could there's education on local waterways such as the Virgin River, why the Virgin River is important, maybe why the nesting birds are important or the trees that reside there are important. We could have a social media tagline that's live springdale or united by nature, anything like that. We could require in the transient lodging units that have the good neighbor policies, we could have them put the principle of what it means to live Springdale or the other two in the policies. We could have, and I saw someone put this in one of the one of the slido questions, is business and resident engagement. We could have decals or we could have seals at local businesses that they say that they are live springell certified. They're heart of the canyon certified. We could have um you know educational materials that are on desks. Those look real. They're not real. But they could be they could be really awesome information on how to live Springdale, how to live dark, how to live historical, how to live local, um how to be a good heart. Why is it that we are uh heart of the canyon certified? It's because they observe all of the the values that comes with that. So before I go into the next steps, um these messaging themes don't necessarily mean bigger, louder, busier, more visitors. It's really more about meaning, more depth, more stewardship and emp empathy from visitors and more

respect towards the community and the landscape we love. Uh, and like I said, the concepts are not final. We want your input. And, um, we might even go beyond these three concepts based on everyone's input. Um, and as awesome as Tom is, I'm going to go ahead and wrap up this meeting tonight. I hope you all don't mind. The next steps is to take this survey. This is the QR code that comes with that. It'll also be on the website tomorrow. I probably won't be putting that up tonight, so just tomorrow. Um, but you can also take it at home if you scan the QR code. Come to Locals Week. That is not next week, but the week after. Participate in locals week. Um, and participate in the town birthday party. Come join us. Talk to us. We would love to hear your input in person as well and not just the survey. We will also be having additional opportunities for community input and we will announce that in the future. Um, but to wrap that up and I realize I'm a little bit of a speedy talker, so I apologize, but thank you all so much for coming and joining us and and we appreciate any feedback feedback that you have. So 6:59. Should we wait one more minute till it's seven? Thank you.