Economic Development, Communications, and Marketing Committee - Regular Meeting

Thank you. Thank you, Sean, so much. I'd like to call the meeting to order. I wanna read this into the record first. Wow. That's loud. It's loud in here. This meeting will be recorded. The Zoom application will notify you that this meeting is being recorded. Please press continue on the Zoom application to stay in the meeting.

Use the raise your hand feature in the Zoom when you would like to speak on an item and to also lower your hand when you're finished speaking. Please unmute yourself when called to speak and mute yourself when you're done speaking, or we'll mute you. If you're calling in by phone, identify yourself by name before speaking on an item. Press 9 on your phone to raise and lower your hand. Press 6 if you are participating by phone to unmute. So I'd like to call this meeting to order. Roll call shows every member of the committee is present here. So we have the consent calendar. May I have a motion to approve?

Motion to approve. Second.

Motion second to approve the consent calendar, which is the minutes of October 6. Is there any questions or comments on that? Alright. Seeing none. All those in favor? Aye. Aye. Passes unanimously. Public presentations. Do we have any public presentations on items not on the agenda? Anyone here? Online? Do we have anyone online? Alright. We're gonna move now to our general business discussion and direction on the citywide 2026 economic development and community engagement.

There's been some decisions that have been made and lots of discussions that have been happening. So I'm gonna turn it over to our staff to give us a status report on where we are.

Good afternoon, committee members and committee and committee and members of the committee. I wanted to provide you guys with an update on what happened at the last council meeting. Some of you may have stayed and watched until I think it was one in the morning that we went to discuss remember. Yeah. We can't remember. Okay. But wanted to provide you guys an update on where we're at. Oh, and then I need to share my screen.

Is that sharing? I'm sure. Okay.

Okay.

There we go.

Oh,

So our agenda tonight is just a recap of where we the last council direction from the from the council and then an update on or kind of a group breakout group session on a couple items that we do need input from the committee tonight. So as I mentioned, the the newest update is that we have received some direction from council. And what is that direction? So this is what I believe we shared this table with the committee at the last EDMC meeting, and it's the type of event, the type of the number of the attendance that we anticipate for the event, the the locate the possible locations, and then the time frames. So with the watch parties, we will be focusing on the FIFA sporting or the FIFA matches for the watch parties.

The community concert, we're looking at April or July 2026. The night markets, we are looking at we could begin activating the space January 2026 with the outdoor plaza creation being completed in possibly March. And then with an event at the stadium, which we have a couple updates for the committee tonight on the event stadium, and then the Stem Bowl, we are still moving forward with the April 19 date for that event. Okay. So before I get into the the the budget, one of the things that the council provided direction on was that sponsorships are gonna be critical part in moving forward with any of the events and or activations.

The goal is to have the net cost to the city be approximately $1,000,000, and one of the things that we will be going, into tonight will be the the draft sponsorship packages. And so we're looking at corporate sponsorships as well as leveraging resources that we have to to provide some of those events, including activating the 900 Plaza with some of the summer concert series that we already have programmed and relocating them to that space. And then as you guys have provided input and we've heard from other community members that there's a strong community interest in a stadium event, which is the most significant and costly activation. And so we are gonna be doing targeted sponsorship opportunities for that event. So these this is a very macro level cost of the events.

We are continuing to work internally to refine these budget amounts, but this is what was taken to the city council. So watch parties and sports experience range between 115, 375. Obviously, it depends on where the events are held. If it's held outside, it requires more resources to be brought to, like, a park facility, or we partner with existing facility like a stadium that already has some of that infrastructure, the cost can go down. The live music or performance, which would be, like, the community concert can range between $2.35 and $4.80.

This really depends on the caliber of the artist that we would like to bring to the concert. Obviously, if we want, you know, a Taylor Swift or Bad Bunny, that would be a little bit more costly. Not those exact, but different calibers opposed to, you know, a a community group. Night markets and festivals, so this is the cost that we, the staff, anticipate would would we'd have to invest into activating or creating that outdoor space at 900 Lafayette. And then the and creating those the the stage, the seating areas, and then areas or space for food trucks to go.

So this is what that cost would go towards. The Stem Bowl, we anticipate a 125 to 210,000. We are looking at hosting this event at the convention center. Like I said, we already have the date confirmed for April 19 and moving forward. The event was very successful in the in 2016 that if we want it to grow any further, we need to expand the footprint, and that's why we're taking it to the convention center.

And then lastly, the stadium community event. And so because of the logistics of opening up the stadium, this is one of the more it is the most costly event that we are proposing, or we did propose, and it ranges between 145 to 1,200,000.0. And that's just there are certain costs that just opening up the facility, we're gonna have to, you know, cover. And so that is between 1 and and 2,700,000.0 just for the events. Next is the activations.

So the mission shines. This is the business lighting campaign where we could light up different buildings, either private or city facilities with lights depending on the whether it's towards the mission meets the moment campaign or depending on the type of event that we're hosting if we wanna pair it with maybe the the countries that are playing at the stadium. So this would be partnering with different businesses to light up their buildings. Quarter art, this is something that we've been working with Trent Museum in bringing in an artist, a local or not a local artist, but an artist that has worked with the city before to bring a quarter art, which would be different or four installations of sports legends that are from Santa Clara to highlight them and and and bring awareness about our own local legends. And we're we believe it's gonna range between 20 to 50,000.

And as I mentioned, it'd be four installations or four different art pieces as part of this. The aerial slogan display, which is the one that we're hoping to put on the landfill, and it would have the biggest visual impact where it would have the 26 Santa Clara mark, and that would not only be visible to residents in the community, but hopefully people flying in and out of our or above Santa Clara. And then lastly, the community art project, and this is something that we're hoping that could be at multiple events, and it would be something where it would be a series. And so at each event, it would be one I don't know if that's correct term, installation. And then at the end of of the year throughout the campaign, it would be a series of different murals that would be a convolution from those from community members contributing to those murals, whether it's at the stadium event, at the 900 Lafayette or outdoor plaza activation, at the concert, and so it would it would build up to various a series of different murals.

And so we're anticipating February that this these would cost, which would bring the total between 1.2 to 2,900,000.0 in anticipated cost. As I mentioned, we're still working now that we've gotten, you know, direction from council, we're moving forward. But in in two parallel lines, we are going to be moving forward in getting sponsorships and moving forward with refining these budget numbers. So some of the milestones. The activations are now taking place now through July 2026.

The events themselves will be taking place between Super Bowl and FIFA, which we've March and July. The slogan and logo campaign plus merchandise will be now through December 2026, so you guys will be able to be buying merch all next year. And then some important dates that we wanted to share. December 5 is the big FIFA announcement of the group, so that's when all of the host cities will know what teams are gonna be playing in their stadiums. December 6 is sixty days to Super Bowl sixty, so we're fast approaching Super Bowl.

December 11, NFL Super Bowl decor will be released, and then March 30 03/03/2026 is a hundred days to the FIFA World Cup. Very fast approaching. So upcoming priorities. Staff is continuing to work on the sponsorship package that we hope that we can get some feedback from you guys tonight and the budget, as I mentioned, refining those numbers for these events. Engaging a producer for the for the events, we're gonna need a lot of help to put these events together.

And so we have already received the bid packages for the producer, and now staff's reviewing them internally so that we can get them on board. We are moving forward with engaging a signed company or moving forward with the aerial art display. Our goal is to have it up for the December 5, but there's some issues that need to get resolved that we are working through. And then we are implementing the branding campaign, which is including banners, swag, and merchandise regarding the where the mission meets the moment campaign. And then we are continuing to work with our partners for event dates and logistics.

As I mentioned, we have some updates. The stadium event, we are looking at a possible date to have an stadium event at the March or sorry, February, early March. And so we will be discussing, you know, what kind of event that looks like later in this meeting. We are still moving forward with different events. So the FIFA clock down clock rotation campaign is still that clock is still moving around the city.

It's currently at Santa Clara University. So if you guys wanna go check it out, it's there. As we mentioned, April 5 is kind of a big day, so we're trying to get the aerial slogan up. We're also gonna be holding the holiday tree lighting. And on December 11, we're doing a partnership with Telemundo to Momento to Jugada, where the city is gonna be doing a soccer clinic at the youth soccer park by the stadium.

So the direction that council provided was we are prioritizing the development implementation of the five community events and the four art activations that we discussed. We are going to take this necessary steps to proceed with the aerial art project, and they provided us $1,000,000 in funding. So this is seed money. Thank you. And so as I mentioned, we anticipate the overall cost of the events going up to almost 3,000,000, and so there's $2,000,000 that we are gonna be striving to fund through sponsorships.

And so that's a a big a critical task that we have to move forward with. Next, authorize the city manager to execute agreements to so that we can move forward with that seed money. And then the other critical follow-up item is the council directed the city manager to develop the sponsorship packages and provide council with an update, the first meeting in January 2026. So for tonight, the committee meeting, we wanted to get your feedback on the type of stadium event that we would like to host. As I mentioned, we're looking at February and early March, and so what what kind of event does that look like?

And then we are gonna be handing out the sponsorship packages, and then if you guys can provide some feedback on that. Like I mentioned, $1,000,000 in seed funding, we need to bridge that $2,000,000 gap with sponsorship. So this is gonna be very critical for us moving forward to help garner that that deficit that we need. I know that there's other opportunities. There's talk about the contract with Outfront where I think there's a number being raised out there, like, maybe half 1,000,000 that will be generated through that, but we are looking to maximize our opportunities through the sponsorship so that we can ensure we are able to provide the full range of events that this committee has recommended for 2026 community engagement.

So with that, I think my presentation's done, and then we can break up into into the tables and discussions. We'll probably have some moments or some time for discussions at the table about the stadium events and then pass out the sponsorship packages, and then give you guys time to go over that and then come back with both comments on and feedback. Yes, Habir?

Start with the committee first before we do that. Just a second. Let's start with the committee. Do you have questions?

Do have a does anybody stepped up?

Alright. Anyone will anybody stepped up to say that they're gonna be sponsoring some event or maybe a particular event already or not yet?

We don't have any confirmed commitments at this moment. Yeah.

I have a couple of questions. One, to define the cost for some of these events, for instance, can we look at we have con like, concerts with live acts. And we look at the cost of concerts with DJs instead of live acts because I think that'll dramatically cut down the security costs at some of the existing events we have, like the Arts and Wine Festival and the Tree Lighting Ceremony and the Spooktacular, whatever we do in Santa Clara, to give us an idea of what those types of costs are at the Parade of Champions just so we know. Because I I saw some of those costs, they look really, really high. And then one thing I was looking at today for stadium events, in our lease agreements with the stadium authority and the 40 niners, there's a provision in there for civic events at the stadium.

And so there's civic events and meeting spaces, and we haven't done any of those in eleven years. But it says that the civic events are to be paid by the stadium authority. So when you talk about raising money, that might be our option for the stadium event. And I have the actual I'll give you the provision of the lease of the lease agreement. We've never had an event at the stadium. So so we this would be our first event at the stadium, but it should be paid for by the stadium authority because it's there's a provision for it. And I thought it came from the discretionary fund, but I wasn't sure. So I'm wondering if you can look into that. So we don't have to raise that kind of money because that would take our entire budget to do that. So those are those are my comments and questions. Javier?

So actually, Mary, you, actually asked the question that we were asking. So our business members brought this up that, I guess in the past, not sure who might have been here except for, the mayor. But, before twenty sixteen Super Bowl, the feedback we got was there some kind of opportunities that either businesses or residents got to experience the Levi's Stadium prior to Super Bowl. I'm not sure if that's true or not, but I think they were saying it's a great way to create a sense of engagement with the community, get them excited. And I think that ties into the mayor's question about what kind of access do we have to that space even if it is simple mixers to get them excited.

But we'd love to know that because there are a lot of businesses interested in either partnering or at least getting people excited to be able to offer, you know, other discounts or things, but they were just thinking more of it as a way to get the excitement engagement going over the community.

One thing I was looking at too is to ask the chamber to help us with fundraising for all your businesses that you have, because I know, like, the San Jose chamber is helping their fundraise for their events in San Jose, and San Francisco is doing the same. So we're gonna look to your chamber as well to help us fundraise. And maybe they fundraise, they come to a specific event at the stadium, you know, as a thank you for the fundraising or something like maybe we can do something like that.

It's a great suggestion. Second question was regarding the timing of this. Is there a reason it is in February versus the July after all the major sporting events?

Like, a closing ceremony? Limited because of the the events themselves. They they have to set up and tear down, and that extends the time of usage of the stadium. So that's the first date that we have. We can continue to ask if there's an availability in July, but we have a date that we on the table right now, and so that's why we wanted to bring it to the committee.

It might be for the for the field. Maybe they're gonna change it afterwards. So Yes. There is comfort we could use it by then. For instance, if we had the youth cup, the soccer cup, you know, they could be at soccer park and then at stadium, and then they'll change the field after. That so it's probably it's probably something like that.

Yes. I I believe that there is gonna be a changeover of the field between Super Bowl and FIFA. So

Yeah. I was thinking right after FIFA because the field will be need to be rechanged again, and that's why exactly for the youth cup because then that lines up with soccer. But just some ideas out there to think about because this is the where we're hearing feedback.

Mhmm. Thank you. Questions, Brian?

Yeah. Just a comment about the stadium availability. My understanding is the NFL is gonna take over the stadium right after the 49ers season's over, they'll have it in lockdown. That's what they did ten years ago. So and then also as far as the event, if it's in February closer as close to the Super Bowl as possible, that could be an opportunity to still have the Super Bowl field in you know, intact with all the logos and everything. So that could be an advantage to to have that as a highlight.

You're making two weeks of the you can hear me.

Thanks. So two two comments, questions. The first is I just saw a Mercury News article that outlined all of the events that are happening that the NFL, I think, is either backing or has announced. I think 90% of them are in San Francisco, one's in San Jose, Didn't see anything in Santa Clara. And now that you have some dates lined up for things, are you gonna be able to or can you get those events in front of the Bay Area host committee or whoever you need to so that there's some visibility on all of this. And the second is for fundraising, why don't you just go to NVIDIA and pay for everything? This guy.

I have no comment. Okay. Anybody over? Alright. Go go ahead, Pauline. Oh, no. Don't for the next step.

Okay. So

I don't think there's

Oh, online. Do we have anyone online? Okay. Would anyone like to speak online or have questions or comments? Okay. Seeing none. Alright.

Okay.

So now we're gonna break up into the table groups. If we can get some ideas on the type of event, I know that we had talked about the youth cup at the stadium, about a drone show, a movie night, if there's any other suggestion. Just in mind, I guess, concern is that it is in late February, early March, and the weather surrounding that. So and then I'm gonna be walking around and handing out the sponsorship the draft of the sponsorship packages, if you guys can go through that. And as you're thinking about the stadium event, if we could also think of ways that we could leverage that event to help with the sponsorships. So that's it for me.

What did you say?

Oh, okay. Did you all pay attention? Okay. Good.

Oh, that was it great today?

Did you talk to Sean? Yeah.

He's coming. Yeah. Looked your report up.

Thank you, Sean. So I'm just gonna carry you around with me wherever I go. Alright. So thank you all for all your discussions at your tables. We're gonna go from table to table and see what you've come up with. Let's start with table number one, Deborah Von Hoon and Esther. Sure. Go ahead. If we can give them our full attention go ahead, please.

Hello. My name is Penny Hubbard, and I was just gonna be a spectator tonight. But

Table number six over there. Okay. Go ahead.

So, anyways, so we have several questions about everything. And one has actually been resolved, but I'll I'll mention it just so it's on the record. One of that is where does the asterisk go in the in the sponsorship list? And Alicia and Paulina are gonna take care of that. That asterisk will be a footnote that actually says that the 2,500 is for nonprofits.

So they'll be taking care of that, but just so it's in the record. The other note, as far as as that goes, editorial notes, is please list the sponsorships from lowest to highest or highest to lowest, but not both. So one of them is, you know, 25 to a 100, and then the other one is, like, the really big number to the lower ones. So that'll be maybe less confusing for people if they turn to a page and see a really big number at the top. And then I was wondering and this is my own question.

I'm wondering, as we have a lot of sponsors, but do we also have partners out in the community? So I'm thinking things like PAL, the PAL leagues for the soccer and the football even. Rotary, I know are great with volunteering, the scouts, other fraternal organizations like the American Legion for any kind of vet focused events, and the elks and the moose and and and other groups. So I was just curious if we're, you know, reaching out to these other organizations in the community who are also great with providing volunteers and financial support. There's that.

And then okay. Oh, so the night markets. We had a question about the night markets, and that is, are the vendors that would be there, so the food truck runners and and stuff like that, any kind of art and wine festival type of stuff, are they going to need to pay to have a spot? Have we considered that at all as far as as far as that goes? Like, you know, need to be there.

And then they would get just, you know, information, detail, visibility, that kind of thing, exposure at those night markets. That was another one of our questions. And then we also had this is our last question, and then I'll hand it over to Deborah because Deborah may have some more. If if if an event is over sponsored, like, let's say somebody, we we get $350,000 sponsors for one thing, and we actually have enough money. Can we use the excess funds to either reduce what the city is paying or to move it into another less sponsored event?

And I'm not sure if the sponsors would be completely dedicated to only what they want to sponsor and support, or can they do cross sponsoring, or maybe when we're talking to them, Hey, if this event is over sponsored, would you object to us also using your name and logo and everything in this other sponsorship? That was one of the other questions. And so either spreading the wealth or reducing what the city is paying. That was our input. At least, yeah. Deborah

von Huynh, Cultural Commission. I had one observation that's kind of the mirror of that last comment. For example, on the night market, we have the pinnacle diamond sponsorship package is 100,000. Excuse me. But we had, as a budget, 425,000.

So if we don't get an if we only get one diamond sponsor, then it would take a lot of platinum and gold sponsors to make up the rest. Does that mean that we just do fewer events because we don't have enough in that bucket, or can we, you know, move things around? I know there's the designated, donation kind of, requirements, and is that gonna apply to all of these donations, Or is it just, in general, people are going to be contributing with sponsorship recognition opportunities?

I think what we'll do is we'll answer the questions later. We'll send them out some of the answers. But I think one thing that I saw, unless I missed it in the sponsorship package, was in the past, we've had sponsorships where an organization or an individual can sponsor is like a major sponsor, and then their name is on every event, you know, every, you know, every event. So or they can decide to sponsor a particular event. But I think what's missing is the overall sponsorship.

Because I think if if any organization is gonna put some big money in, a million dollars or something, they're gonna want their name on everything. So I think we have to develop something like that. So thank you for your comments. I think it's all okay.

Comment. I just had an idea while you were talking. For the highest level sponsorship, which is called Pinnacle Diamond, for that one, I think it could potentially be, you know, attractive to offer cross, you know, cross advertising for their logos. I think that might be interesting offer to differentiate that from the previous silver, gold, and platinum sponsorship levels.

Yeah. We'll relook at all of these. Thank you so much. Table two back there.

Thank you. So we were focused on the stadium event. That was the bulk of our discussion. The thing that some of the questions we brought up were just about what the goal of the event is, what kind of ROI we're looking for. It doesn't have to be monetary.

And what's the purpose of the event, and how can those be guiding principles to help us figure out what we might do? We talked about the timing of it and how weather would be a a factor, and then also possible partners that could help offset costs and also help with attracting visitors to the event, whether that's celebrities or, you know, even if there's a partnership with the 49ers alumni, something like that that could help draw people to the to the event. One idea was if we do a movie night, not just show a movie, but also have maybe some music along with that that plays music from the soundtrack and also one of the lead actors from the movie. So to be something unique, something special, something different than what other places are doing or have done. Yeah.

And then there were some bands mentioned, so we have some ideas around that. And another idea could be even having a festival at the stadium, something kind of like Art and Wine Festival Light, depending on the timing of that. And let's see. Fireworks as well could be a possibility at the stadium.

You. Back table.

Thank you. Okay. There we go. Thank you. So

we had talked about a couple

of different things. One was the sponsorship package, and we were wondering whether or not there would be consideration to add another level that would give the community the ability to be sponsors as well. Like, if we did say, like, a copper sponsorship, for instance, below the silver sponsorship, that would enable people to donate, like, a thousand dollars sponsorship, maybe up to $2,500. And that would be a great way for people to get involved and have their name in lights and be a part of everything that's going on. So it might be a great incentive for the community.

Another thought was about a 5 k as a community event. It probably wouldn't generate 15,000 people, but it would definitely get some people out of the stadium, and it would be a good weatherproof option because that time of year weather is definitely tricky. And then these proceeds could go towards the sponsorships for the events. And then regarding the night markets, once we know who the different countries are that are going to be participating, have restaurants that are geared towards those countries participating in the night markets. So that's all we have. Thank you. Unless anybody else?

One thing just to add is that once once they draw the teams on December 5, we'll know as far as watch parties and things of that sort. Right? We'll know are what games do we wanna host? If we're hosting three, are they all of USA games? Or do we look into our diverse cultural community here and then pick games that we know the vibrant communities want to attend?

That way we can reach out to those cultural groups, those nonprofits. And then you'll find that when you name what teams you're showing, a lot of these different groups will come out of the woodwork, so to speak. And some are corporate groups who allocate x amount of funds to promote whatever community it might be, or just these pockets that we have here of Portuguese, Italian, Korean, etcetera. I think that's a a good thing. So I'm looking toward those events like the watch parties and the and the the night and food festivals and things, I think once we have a clear idea of what what demographic we're going after, I think there's a lot of ways that we can pursue that.

Great ideas. Thank you. Table? Yes. Your table.

January 31 is the start of the night markets, which I think I'm a downtown person, so I'm super excited about utilizing those six acres. So that would give us five months or five opportunities, monthly events out there. Is it a Saturday and Sunday weekend, or just one day out of that month that there's a night market?

Is it

Saturday and Sunday?

So weekend. Oh. Oh, that

opens that up. And for each sponsorship, is there multiple sponsors within each category on the night market sheet? Or is it just the pinnacle is one and only at 100,000? Can there be more than 100,000? There can. So you're allowed to have multiple sponsors on all of them.

That's the way it's written now. Correct. Yeah.

Okay. Cool.

Some of the other stuff that we just going off with just sticking with the whole point of the sponsorships right now, I think we need to deepen their value propositions. I think the value propositions are very loosely listed, and I'm sure that's just the beginning for this. So we need to get into a bit more substantive about the reach and the longevity. So we'd like to recommend that there's also beyond the event. It's not just limited to when that event happens, but rather it could be on the photos, for example.

So they could be the top the top sponsors may be able to get their branded or their branding on the pictures itself. So it becomes very specific, and it becomes longer beyond the event. And think I the other one was already mentioned, single versus series. And then also recommended the lower levels, but potentially think about an art piece that could live on. Like we have with Triton, we have the tiles in front, something that could live on because it's a significant contributor to the economy and the culture.

That's something that can be become a wall, that could be of major sponsors and donors, like the tree we have in Northside Library, something to that effect. People want to see their family's legacy be apart, and the thousand $300 is not surprisingly not that hard to get. So that's on the sponsorship side. I'll jump and start on the the events, and then you can add on if I miss anything. From the events, we were recommending two timings of the events at.

One was the January slash March. To do three types of exhibition games is one model. We have a youth cup, a women's cup, or a women's friendly game, and a US champions friendly game because we have so many soccer players from The United States. Right now, if you guys don't know, EZ right here was himself one of the champions, and he's actually one of our ambassadors for the games committee. He used to play for the earthquakes.

So we have many members of soccer teams in The United States. And then end with a DJ slash band celebration at night or a festival at night. And then if it's possible to do July, better temperature could be a combination of a a watch party of a game that's not happening in Santa Clara, but happening in a different different city. And if not, then a similar concept of a festival with multiple soccer matches during the day and then music and games. Excuse me. Music and band. Anything else you wanna add to that?

FYI, the games are over. Our last game is July 2. So when is the World Cup final? July is the final? Okay.

My other only other comment on the packages, just because I'm used to selling packages for sponsorship, is the language is so vague. And so that would dive into a very much deeper conversation than it has to be. So ever and it's hard to differentiate between the different levels. So if I'm looking at gold versus platinum, one says prominent, the other one says premium. And I'm like, well, what does that mean? The other one says a mention on social media. What is a mention? You know, so these are all questions that would happen throughout that conversation. I'm going after 250,000, I need to be more specific with those I need metrics. So that the person's going to say, well, if I get more mentions, I'm going with the two fifty package.

So just clarification on the language. It's not very good right

now. So Yeah. You're a 100% right. If they're gonna give money, they want specifically in return, what are they gonna get? Exactly. Thank you. Hey. This table.

Yeah. Couple of observations. Right? I mean, say, we need to have a backup plan for each and every, you know, events. Worst case scenario, 1,000,000 we are getting from Citi.

What $11,000,000 plus? What we are getting, how we are getting, do we have a backup plan and prioritize the things which we would take or not. Those are the things is very important as part of, you know, a strategy going forward strategy. Second thing is we can utilize the celebrities within the Santa Clara or outside who are friends of Santa Clara to advertise that, hey. This is a event happening, and they can, you know, do for free of cost or anything so that we can leverage them for our reach for sponsorships.

That's more important for us, actually. The third thing is how we are approaching. I mean, say, yes, it has been clear as part of, you know, you know, the platinum of silver and all. But, like, are we reaching the business? Are we reaching the the semiconductor industry? How we are reaching them? Who are reaching them? And how how what is the timeline for that? And what is, you know, whether we get or not, what's again, it reroutes to whether we have a backup plan to continue because we are planning in two months at the the first event. Right?

So we we have to assure ourselves that we have abundant money coming from outside, not from city. That's my our concern, actually. Another thing is there are a lot of people who want to collaborate. Like, one of them was a Lunar New Year event, which we are part of it, where we have the whole Asian community from Cambodia, Vietnamese, you know, Filipino, Indians, and every Tibetan and other things. So we are we would like to invite everyone for that, and we want to know what is the procedure for that to get the grant from the city also.

You know? And, yeah, the the those are the things. So it's not clear for us because we want to collaborate and have, those sponsors list also displayed there as part of the event also. Well, from past four months, this is my, one thing. Right? We are all sitting here. We have been giving the feedback and everything. How are you going to use us, actually? I mean, I'm sorry to say, but how you can leverage a reach? Because I I assume last month, when we had a meeting, we we said, okay. You want to be a leader. You want to lead this and everything. So we don't know what's the feedback from that. What's the plan? What's the strategy?

Are we going to go to the, you know, get the sponsorship? Or, because that's not clear for us, actually. We are coming here. We are giving in certain things to do, and that's the time and say, okay. Something is happening, but I'm not sure what is the outcome of it. Thank you. Anything to add?

Can I just add one more thing? One thing that came up at this table is, the need for maybe more collaboration and maybe some of our larger educational institutions like Mission College and Santa Clara University.

Yeah.

Last thing. Sorry. Is there a way where we can have a align with nonprofit organizations like Red Cross or Salvation Army or anything? Say, example, what are the donation or what are the sponsorship comes? We can give, like, a few percentage to that so that it can help that communities with this part of the Santa Clara nonprofit who work for the community also. So just a thought.

Thank you. Back table.

Hello. Hello. Okay. So we spent the majority of our time talking about the community event at the stadium. Knowing that the average age of a Santa Clarin is 34 years old, We have three thirties at this table and two thirties at heart.

So we guess that. So we thought Yvonne's here. Okay. So we thought we're really well positioned to think about what would be a fun community event for you know, fun, lively event for thirties age range, people with families, things like that. Obviously, the goal here is to really make the community and residents feel like they're included and they're part of the fun at Levi's Stadium.

So we were trying to think of what how could we activate a bunch of different areas of the stadium where it can just be, you know, ongoing fun for people all around to do different types of activities activations. So we also were having a mind meld with you. We were thinking five k fun run. I said a color run where we're throwing paint. Everybody was like, no. We're not doing that at the stadium. I said, okay. Fine. But we have other ideas. We thought, what if we could get a player to lead a workout class?

Like, I'm thinking kiddo leading yoga. That's my vote. Oh, yes. Yvonne was mentioning that one once several years ago, she there was a event at Levi's Stadium where it was multiple of the high school teams competing. So we thought maybe there's some way to get the the Wilcox and Santa Clara High School athletes involved.

We were envisioning perhaps having stations that were, like, drills and challenges that kids and people can be involved in, kind of taking a page out of the NFL experience playbook, but maybe including soccer, type of activities as well. And then, you know, an opportunity to utilize something that's already in existence, which is that Levi's Stadium educational STEAM program. They might have something available in their back pocket that could be a fun activation on the day of. And then another, you know, hopefully, somewhat easy activation would be, like, stadium tours going on throughout the day as well. What we were talking about, we did we do like the date.

Just having it be between Super Bowl and FIFA, like, the height of the excitement. I think we had some concern that, like, once FIFA rolls out of town, maybe the excitement is kind of waning down by that point. So we like having it right in between the games. And then, also, that's gonna be after you know, three months after the matches are announced. So when we think about what the soccer inclusions are gonna be, we can tailor that to the teams that we're expecting to have in market.

And then the last thing that we're thinking about is for the suggestion of the movie night. We had the opportunity to be there when the four k video boards were unveiled, and we were blown away by the quality of the picture, the quality of sound. It was show stopping. And so we thought a movie night would actually be a really cool opportunity for the community to be able to experience that. I think we're we have, like, the best bore the best four k boards in the country.

So that's, like, a really special thing to be able to see and experience. And we just thought it would be fun to do some sort of sports movie, like remember the titans or, you know, something that people really rally around for the event. And anything else? I hit it.

No? Got it from the young table?

Okay. Very good. Think that's it for now. Thank you.

Alright. Awesome. Alright. I think we've go ahead, staff. Go ahead. Oh, Misha. Go ahead, Misha. In fact, I was gonna ask you about the DJs, Misha. Go ahead.

Hi, everyone. Hope you're all having a good November. I wanted to just give an update that Sean and I have been working on a plan, and we'll have someone to present more in detail. But we have basically two stages that we're thinking of to set up, One with more of, like, a, alternative known bands, and then another, stage will be more like DJs and EDM. So I'm thinking, like, a day festival, that'll be, like or from, like, two to, like, nine ish.

Paul will be able to cater to both, stages, kinda have, like, a merry-go-round setting. I don't know if Sean's still in the room. I think he had to go, but we're working on that, together right now and, with the chamber. So I think in another week or so, we'll have more of a detailed outline plan with exactly what we're looking for in regards to help with that. But I've talked to a couple DJs, talked to a couple big bands, and they're all in. So that's my update so far.

Misha, do you have any idea of the cost of those bands or the DJs just to explain?

Yeah. So, like, the more known bands and artists are looking closer to, like, 100 k. But I'm trying to see if I can budget the whole event to be, like, under 300, including, like, logistics, setup, security, all of that.

K. Thank you. Appreciate that. So alright. Do we have anything else online? No one else. Okay. Staff, go ahead.

Thank you. I just wanted to share one last slide. There's a couple comments mentioned, you know, from, I think, table six or four, five. What's next? Right? Like, what are we doing? Oh,

I thought I did. I'm sorry. I have to click on share. There we go.

Okay. There we go. So we did form subcommittee meeting or groups at the last meeting where you guys broke up into different individual events, and you guys signed up for helping us with those events. So staff and we're gonna be hosting office hours. So as we are moving now fast towards these events because we got direction from council, we got the seed funding, and the dates are fast approaching.

So instead of waiting for these meetings, the EDMC meetings, we're gonna hold office hours where depending on what we need feedback on each individual event, we're gonna be pulling in the the members of those subcommittees to to provide us some feedback and direction. So we'll be sending out an email when those office hours are and moving forward. Moving forward, the we will be doing monthly meetings for the EDMC. The next meeting will be December 8, so we'll be coming together once we know when all of the what countries will be playing in Santa Clara and then January 5. And I also wanted to note that the next EDMC meeting will we will be presenting to the committee members a draft economic development programs, and that's part of, you know, the purview of this committee.

So we will be that will be presented to the committee next meeting, and I believe that's my last slide, May

Oh, thank you. So does everyone know what subcommittee they're on? And there may be people that did not sign up for a subcommittee. So if you didn't sign up for a subcommittee, how would they what subcommittees do we have, and how would they sign up?

I believe the subcommittees were for each individual event. We'll send out an email to the group members. And if you feel like you were you should have signed up for another one or you don't wanna sign up for one, we'll confirm. We'll send out an email to confirm which sub subcommittee groups you wanna participate in.

And some people did not get the are not getting the emails for this meeting. Now you didn't get an email? Yeah. There was some that didn't get emails. So

If you can come to me and let me know if you did not receive an email, I'll make sure I write a note so that you do get them. Thank you.

So you'll send out a list for the subcommittees for people to either sign up and or confirm which committee they're on and when they'll meet.

Yes. You will do that. Okay.

Sign

Can you okay. Hi, everyone. If we can just remind everyone to please sign in on the sign in sheet in the back. We ask for your contact information, so your phone number, your email, so and we continue to update that so we can make sure we're capturing everyone as we're sending information out. Thank you.

And we need to have a picture of the whole group again. Sorry, guys. We just have to. This is for our history book. Yes.

No. And thank you guys for the feedback and the input. This is what we need you guys for, so thank you very much.

Thank you very much. This meeting is adjourned. Please meet us at the stairs out there for a photo, please.

We should

Thank you. Stop.

Let's go

do that quickly.

I have notes on it if you Please. After all of this is done, then through, like, stuff Yeah. Yes. The Yeah. Cool.

Cool. Come back. Yeah. Yeah.

He has lots of great ideas.

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