Economic Development, Communications, and Marketing Committee - Regular Meeting

Thank you, Sean. I'm gonna take you with me wherever I go. Thank you. So I'd like to call this it's very loud now. I'd like to call the meeting to order. And roll call. Press record. Oh, I have to read this first. Thank you. This meeting will be recorded.

The Zoom application will notify you that this meeting is being recorded. Please press continue on the Zoom application to stay in the meeting. Use the raise your hand feature in the Zoom when you would like to speak on an item and to also lower your hand when you're finished speaking. Please unmute when called to speak and mute yourself when you are done speaking. If you're calling in by phone, identify yourself by name before speaking on an item. Press 9 on your phone to raise or lower your hand. Press 6 if you're participating by phone to unmute. So now I'd like to call the meeting to order. So roll call. Albert, are you here with us?

Here. Can you hear me? Here. Present.

Albert,

can you hear me? Unmute yourself, Albert.

Yeah. I can hear you.

Okay. Very good. So you and I are here, so two out of three or four people. Okay. Very good. We have the consent calendar. I need an approval of the 09/22/2025

meeting. To approve. To approve.

Alright. And I'll second that. Is anybody does anyone wanna make any comment about the the minutes of the meeting? Alright. Seeing none, all those in favor, Albert?

Aye.

Aye as well. Passes unanimously. Now we're gonna go to public presentations, and these are reserved for items not on the agenda, but if anybody wants to make a public presentation. Anyone here? Anyone online?

We see no one online.

Okay. Very good. So seeing none, we're gonna go now to discussion and direction on the citywide 2026 economic development and community engagement. And before we do that, I see some new faces here today. So if we could just go around the room and just tell us your name and if you represent an organization. That's all we need to know, just your name and who you may or may not be representing. We'll start here with Mike. If everyone can yeah. Everyone will have to grab the microphone, though. I just wanna see who's in the room.

Hi. Mike Walkie. I'm a resident, and I'm the president of Santa Clara Police Activities League.

Therese O'Neill, resident representing Santa Clara Schools Foundation.

Back here. Easy. Good afternoon. Easy Perez. I represent Santa Clara Rotary, the greatest Rotary Club in the world, by the way.

Preston Metcalf, Triton Museum of Art, and his sidekick in Santa Clara Rotary.

Anna Barga Smith, Santa Clara parade of champions, also a Rotarian with these guys right here.

Hi.

I'm Esther Rubin. I'm running a marketing agency called World Shakers International. Let's help Santa Clara shake up the world.

Hi. I'm Melissa Lopez, and I own the photo booth.

You. Yes, please.

Hello, everyone. I'm Ari Mirabiti with Silicon Valley Chamber.

Hi, everyone. My name is Jaya Gautam, and I'm here with Silicon Valley Chamber.

My name is Sean Williams, and I'm here on my own accord.

Here. Green one's gone. One more time, Brian.

Nope.

Oh, we have to share if it's flashing.

Hey.

One more time, Brian.

K. Four times a charm. Brian Goldenberg, Santa Clara resident. Hi. Taylor Amarante. Active in the Portuguese community and also have worked twelve years in Major League Soccer in events in event production. Been to two World Cups and three Euro Cups. Excited.

Voice of the parade of champions. Didn't know.

Gaurav Gaurav And Something like oh, working.

Gaurav Garg, city of Santa Clara, also claim to fame of being in the same room during Super Bowl fifty with some familiar faces.

Patty Wong, city librarian and also resident.

Adam Kostrzak, CIO for the city of Santa Clara.

Rachel Schmidt, youth services coordinator for the library.

Joanne Davis, Santa Clara City Library Foundation and Friends and also a resident.

Louis Samara, Cultural Commission.

Kathy Watanabe, Santa Clara Unified School Board.

Deborah Von Huen, Cultural Commission.

Satish Chandra, Asian Community Group. Howard Gibbons representing the hot dog dude, best hot dog in the hall of Santa Clara. That's Santa Clara hot dog dude. Correct.

When you bring some samples for us. Okay? And who do we have online? We'll start with Yemen.

Go ahead, Yimin. You can see.

Hi. I'm Yimin. Happy to be here. Hello, everyone. Hello. Alright. Katie?

Katie, we there you go. Yeah. Katie Kazi, Sutter Health. Thank you, Katie. Brianna? Brianne? You like to introduce yourself? You can unmute, Brianne? Brianne? Alright. Debbie?

Debbie Triforos, resident and library board trustee.

Awesome. Diana, are you with us?

Can you hear me?

Yes.

Okay. Hello, everyone. This is Diana Ding, and I'm the Santa Clara residence and business owner and also the organizer of Silicon Valley Lunar New Year's together and Asian American Stories award ceremony and video contest. And we've been the voice of Silicon Valley Asian Americans for the last sixteen years.

Thank you, Diana and Brianne. Brianne?

Hi. Good afternoon. Santa Clara residence. Thank

you. And then we have iPhone. I don't know if that's Linda or iPhone. Normally, Linda at our city council meetings, but iPhone? Okay. Oh, there you go. IPhone?

Qinling.

Oh, Qin. Okay.

Yes. And the Asian American story.

Okay. Yvonne, you just walked in as well. Wanna introduce yourself? Thank you.

My name is Yvonne Insierta, and I am HLC commissioner. And I am also here as a representative for the the 30 year olds.

Okay. Yeah. You remind us of that every time, don't you? I feel older when I leave here every time. Thanks, Yvonne. And then our staff back there?

David Knight. I'm the comms manager in the city manager's office. Janine is my colleague. She's the PIO. Janine Della Vega. She's walked out to take a call. She is the PIO who I work with.

Good afternoon, everybody. I'm Kim Castro, recreation manager, other event planner for the city of Santa Clara.

Liz Plotz, assistant city manager.

Damon Sparacino, parks and recreation director.

Then up here, ladies.

Colleen Morales, city assistant city manager.

And Ely Cianite, assistant to the city manager, but also supporting and leading the community engagement major event efforts. Thank you all.

So thank you. We have an amazing crowd here today, so thank you all for joining and the new faces. Thank you for coming. This is an exciting time for us, and especially the events coming forward. This committee has done some very good work so far. You'll see the little I call them the little tchotchkes on the table here with our where the mission meets the moment. So So I'm hoping at some point we can get shirts and other things for this group for helping us because we really need to promote this all around our city. So I'm gonna turn it over to our staff now for discussion on our citywide 2026 economic development and community engagement events. So take it away.

Yeah. So I think the last meeting when we were here, we got your input on the slogan, and so now you guys can see the the product that we were able to get out. And then we're gonna show you what that tent activation looked like at, parade of champions. But, for today, we now that we have the campaign approved and we're moving forward with that, today's meeting is to go over the present the prioritized list of events, and that's all of the information that we got from you, the committee, on the listed of events that you guys wanted to see for the next year's community engagement. So we're gonna recap some of the events, as I mentioned, Parade of Champions and Art and Wine and how we did some activations to garner some excitement about these events coming to Santa Clara next year.

Then we're gonna be going through the list of events that we're hoping to have next year for the major event the community events surrounding the major event. And then we're gonna be identifying partnerships in some steering committees to help get your guys' help to make those events successful and, and very community oriented in in helping us move those events forward. So next page. Just a little recap of what you this committee has done so far. The the task force was created, the core value generation that helped develop the slogan and the logo, the mapping exercise, which is gonna take a little bit of a a more critical role today as we go through the events and where we wanna have those events today.

As we mentioned, the theme and the slogan was approved, and we've now launched that. We did an event survey to get input as well, and now we are now narrowing down the list of event concepts for feasibility, and then the slogan and logo was adopted by council at the last council meeting. So one of the exercises that the committee did was the mapping exercise. Was locally, our priority was building stronger connections among residents, creating events that were accessible, inclusive, and reflective of Santa Clara's unique neighborhoods. So these events will instill a sense of local pride, showing residents that the city values their participation and culture.

Oh, alright. Okay.

Okay. So the first installation that we had was at the art and wine festival where we had over 35,000 in attendance. We didn't have the slogo slogan and logo approved at this time, but what we did was a visual survey. So we had residents come up to the booth, and we asked them, are you team goal or team touchdown to garner, see what event our residents were more excited about, and, FIFA World Cup was overwhelming winner in that visual survey. So they selected if they were pro team goal, they would pick the soccer ball and then hang it up on the booth, and you could see one side was soccer balls and the other was footballs for the Super Bowl.

We also did a traditional survey, but this visual survey was a little bit more successful. A lot of the kids really enjoyed it, and the adults, you know, getting to pick, you know, guess who they wanted to win either the Super Bowl or who they wanted to see in the World Cup.

Before we pass through this slide, I just wanna say that the community engagement effort touched a lot of folks. So as you see here, with over 35,000 community and residents in attendance, we had five eighty residents participate and come over to the booth. It's also important to note that what we what we found was that a lot of residents and community were not aware that Santa Clara is hosting Super Bowl and FIFA next year, both events. And so it makes meaningful, the work that we're doing here in the Economic Development Marketing Committee, to get out there and really promote Santa Clara as the host. We are on the global stage.

And so this was really, again, I think it was a good representation of just how we get out in the community and how to build. But additionally, and I just have to say this, if you see the numbers here, folks were really team goal. They were very excited about FIFA World Cup. So something to something to note as we continue this journey on the economic development marketing committee.

So this past Saturday, we attended the parade of champions. And now that we had this slogan and the logo approved, we were able to launch the branding campaign for community engagement. So we were very excited to participate in that event. We were able to get various appearances from athletes, including Brandy Chastain, a local Santa Clara University alumni Dijuan Jones, a current player for the Earthquakes defender and Keilana Azubuki, who former warrior, but he's a broadcaster analyst for the team now. And so we can go to the next thank you.

So the reason we included this photo is we really wanted to show you guys how the branding that, you know, you provided your input came out, and this is gonna be the booth for where the mission meets the moment for all of our upcoming community engagement event.

I also wanna take a pause here really quick and step back to parade of champions. There's a number of you all that attended parade of champions this year, and I think we can just take a pause here really quick and talk about some of the experiences that we had out there and how we how we were able to impact the community and really showcase the branding, the slogan, the logo as well. Anna, I'm looking at you.

It was truly and Taylor was our emcee, and I I think he also commented on the enthusiasm that was at the event. People were really excited about sports, and we've been promoting it hard for, six months as an addition to our parade. The feedback was very exciting. We added the Jackson Street location, which is very park like to the event, and in addition to the village as well. Offering these opportunities for the community to feel like they're part of this huge sports year was really a huge step forward for what we're doing here today.

I think every we did a lot of events, art and wine as well, And every time we mentioned the sports zone, even dads who were bored to death would go, there's a sports zone? You know? And we were like, we're common kids. So this was very successful, and we would like to continue to enforce the sports theme. 10 to 15,000, we are gathering because it was we have one mile route, so there's and everybody's pretty spread out.

And we did encourage everyone to come back to the sports zone as well as the village. I think this is a great first step to to what we're gonna do next now that we planted the seeds. And the FIFA clock, I have to say, that was huge. People we promoted it as a historic occurrence. You know, the FIFA World Cup has not been here since 1994, so that's, like, forty one years ago.

People weren't even born that came to our event. But the fact that it was in our event gave us connected them to what's coming. So this was very successful, having the clock there, having brandy, the Warriors there, all these different sports games for the kids to play with. And even on the lawns, they were just playing cornhole and playing with each other. It's something I haven't seen in Santa Clara and the downtown for a long time, so it it really connects the dots to our history. I wanted to add here, Preston and Patty Wong came up. We were been working on a project, a history project, And we went back, what, a hundred years, Patty? And we looked for all the sports legends and all the Olympians. There's like 80 in swimming alone. It's pretty phenomenal.

And we got all the images pulled together into a file. Preston had a digital artist put it together on a USB. So if anybody wants to promote whatever project you have, we have it all in one place, thanks to the research team and Patty's team. And I have a giant banner that we used there so people would stop and ask about all the different faces from 1890 to Brandy Chastain and and most recently. So it's exciting to connect our past with our future, with our present. I'm a history geek, so this has been I'm I'm thinking people are gonna recognize Santa Clara for sports for the first time ever. I they've just forgotten that we're we're a sports town. So thank you, Preston. Thank you, Patty. Thank you, Citi. It was really a great event. Thank you.

Thanks, Anna. And then just really quickly, I wanted to have Janine De La Vega, our PIO, just share some of the media coverage that we received just so that you all know that the work that we're putting in is paying off. Thank you. Thank you.

Yeah. No. It was great. We had channel two came out in the morning, and they have a morning show that was live. So I know they did interview somebody from parade of champions regarding that and everything that was going on, trying to get people down. And then we also had coverage from ABC seven that was on their later newscast at 8PM and 11PM, where they interviewed myself about what was going on with the city and community engagement and where the mission meets the moment. So that was great, and I anticipate that it'll be in the local papers as well.

Thanks, Anna. Thanks. Thanks, Janine. All right, so we'll keep going into the Event Priority Presentation. So before we jump into the Events, we want to just kind of walk through the workshop that we conducted on August 11.

Not sure if you all remember, we did a gallery walk workshop. The concept for the gallery walk emerged from themes that came through analysis for the events and the information that you all provided from the surveys, one on one communication that we've had, the community proposals that were put forward. And we basically put them into thematic buckets and had you all walk around the room and really vote on the relevant categories. So if you recall, the groups walked, we placed dots on the events that showed the most interest, and then the groups broke out into small groups, which is similar to what we'll be doing today, and built out event proposals and concepts in identifying barriers, challenges, potential locations and opportunities. So from that information, staff then took that feedback plus the feedback that was provided by the community surveys and placed them into a scoring rubric to ensure that there was alignment with the guiding principles.

And so that alignment with the guiding principles was fostering community connections across all of Santa Clara, including the youth, young adults, working class, the innovation population, as well as families, empowering the community by elevating and partnering with the community stakeholders on events and activations, and supporting local businesses. As the host, we want to ensure direct benefits to the Santa Clara business district. And then also, coupled with or we really looked at that across the core goals, which Paulina shared in an earlier slide, which was building connections amongst residents, fostering local pride, and generating global visibility. And so on the right of the screen, what you'll see is an evaluation criteria rubric. The evaluation criteria was applied across all the events to ensure that there was alignment with the target audience.

As you see here, community impact so ensuring that there's a clear community impact, understanding budget and resources, determining the feasibility of events, how feasible an event will be, and then lastly, if the events will have a lasting impact beyond 2026. So again, the scoring rubric was applied to all of the feedback that we received from you all, and we also met one on one with stakeholders as well. So now without further ado, here are the top event buckets that emerged from the evaluation coupled with the type of the supports that the city can take on. So as you see here, watch parties and sports experiences, live music and performances, night markets and festivals, STEMball, which is an event that was conducted ten years ago as well and was well attended. And it should be all capital STEM, so apologize for that.

Event at the stadium, and then some placemaking and community activations. So we'll kind of go into what we pulled from all of the data that we received from you all. So first, with the highest demand in community surveys, it had 31 votes, was the watch parties. It was also strongly prioritized with 19 votes in the gallery walk by the committee. Event concepts for a watch party could be or will be FIFA World Cup watch parties, potential athlete meet and greets, right, similar to what we saw at Parade of Champions this week.

And then what you see on the right hand side of the screen is really just a model of estimates, which do not include sponsorships, sponsorship opportunities, or any sort of in kind support. These are very, very raw, rough numbers. These estimates are modeled after a 10,000 person attended event running at about four hours with setup and teardown. And key features could be a large screen, a sound system, food trucks. We'll obviously need licensing, right, in order to stream the watch parties.

Permits, security. Yeah. So in terms of support, city led support for a watch party, what we have listed here are really what support looks like from the city. So co fund partnership with businesses and facilities. So if you think about potential areas for a watch party, could be Great America, could be a theater, could be SCU, Buckshot, could be Central Park.

So just imagining where these type of watch parties could take place. The thought was a maximum of three watch parties. Something to note about the watch parties is that we have to apply for licenses, and it's not a guarantee that we'll receive the licenses. So we really want to work with and partner with businesses and organizations, nonprofit organizations, to really put forward a strong event so that we can get the application for

the

licenses completed and supported. Athlete meet and greets, public safety permits, infrastructure and staff time, sponsorship coordination, and marketing and promotional support. The next category is live music and performances. So this was second highest. It received 29 community survey votes.

It received 19 votes in the gallery walk, and it was really embedded in almost every committee proposal that we received, some sort of live music or performance. Event concepts for this category bucket can look like a concert series. At one point, we had some youth here, and they called out cultural raves, so I'm throwing that out there. Festival, DJ events, and then as one of our core goals, targeting the youthful demographic between 18 and 35. So that's for Yvonne.

Wonder 35. Wait a minute. Hope you can come. We'll check your ID.

And again, these are just really, really rough estimates on the side, not including any sponsorship or in kind support, really modeled after utilizing a potential venue such as SCU, Buckshaw Stadium. We have up here 10,000 in attendance, again, four hour duration. Woah, sorry, moving too fast here. And then again, in terms of support, city led support, funding support, securing talent, partnership with, I should say, a facility, in kind support, so public safety, permits, infrastructure staff time, sponsorship coordination, marketing and promotional support. All right, night markets and festivals.

So we have this one just kind of pulling from the data. Strong correlation across everything that we did. So committee support, as well as survey support, 27 votes for night markets, 17 or I should say 16 to 17 votes on food vendors and food crawls. The Gallery Walk received 25 votes. And then we received committee proposals from stakeholders within the room, such as a Lunar New Year night market,

a

holiday sports swap night market, and the International Football Festival is something that we've talked about across multiple stakeholders here. So again, event concepts could be a night market, rotating food crawls, cultural food festival. Yeah. And what's again on the side, it's kind of same disclaimer. These are just raw estimate numbers.

We'll have to work with the committee to kind of narrow down the specifics. But we really modeled this one after the Lunar New Year proposal that we received with an estimate of 50,000 people for a night market. So for this one, the city categorized it as partner led with city support. And so the thought is that the city does have 900 Lafayette, if you all are familiar with that building in Downtown Commerce Plaza. And the thought was we could create a placemaking, spacemaking this is a placemaking, spacemaking opportunity for this building because it's currently vacant.

And we have the parking lot that's there. And if you see the photo here, and I apologize for the lights. We may need to turn the lights down. We always forget to do that. But if you see here, we could we could utilize that space with vendor tents, food trucks. We could put turfing down, string lighting, seating areas. And really, the goal is that this night market opportunity and this place space making can really be utilized beyond 2026. So it becomes a community space that all stakeholders can use and another place that we can propose events. Thank you. Much better.

So Citi will support with the facility and the placemaking for that facility, in kind support, public safety, permits, infrastructure. For partners that have proposed to hold a night market, we've received, I want to say, two to three proposals for night markets so far. They may apply for the community grant, and then marketing and promotional support.

All

right. So the next one is the an event at the stadium. So this wasn't explicitly called out as a category within the night markets, we or excuse me, within the gallery walk and the survey. But we did see this call out across different comments and across the consistency across proposals as a category. And so we really want to strongly encourage use of the stadium for the community.

With the city hosting both the major events at the stadium, community should have the opportunity to host a community event at Levi's Stadium. This will really give the residents a rare opportunity to experience the venue in a way that they may have never been able to. Some folks, I'm not sure, some folks may have not even been inside the stadium before. And so the thought is that we open up the stadium as a community event. Some event concepts that we've been kind of tossing around or that we've heard from stakeholders across the committee is a Youth Cup.

So this is a soccer tournament for the youth and really ending that tournament at the stadium. So the youth get to play where their favorite soccer team members team members, celebrities, athletes have played. Could be a concert. Could be a historic event that we already have within the city. Could be a movie night.

Could be a drone show. But the key is that it will be open to all community. And so, again, what this the city wants to lead this effort, so what this could look like from city led support is funding support, securing talent if we were to move toward needing some sort of talent, partnership with the facility, public safety permits, infrastructure, staff time, sponsorship coordination and marketing and promotional support.

All

right. Next one is the Stimble. So this one is a fun one. First, I just kind of showcasing that it was moderate within the gallery walk, so received 17 votes, but was really emphasized across the committee and and community stakeholders. There were three votes for tech showcases.

There was tie in for the World Cup festival. But it's really unique to Silicon Valley. It really brings Santa Clara's identity as the heart of Silicon Valley into the spotlight. It's more than just an event. It's a platform where students, innovators, local companies can showcase technology and sustainability, creativity alongside the global excitement of the major events.

And I'm sure you all know for STEM, it's really pairing science and innovation with community celebration, and giving young people the opportunity to explore careers and inspire what's next for the generation. We wanted this is also an event that was held ten years ago when the Super Bowl was here as well, and it was really, really well attended and something that folks really wanted to see repeated in the community. And so we're excited about this one. We're excited about all of them. And so what can the support look like from a city led perspective?

Funding support, securing talent, partnership with the facility, public safety permits, infrastructure and staff time, sponsorship, coordination and marketing and promotional support. And then last but not least is the activation priority list. So the following are activations that we identified as specific interests by the community and the committee. A couple of these examples are a business lighting campaign. So I I just off the top of my head, the mission shines.

Right? And it's really engaging the businesses to light up using the colors from the logo and the slogan slogan. So as people are coming in and experiencing Santa Clara, you know, it's that continued branding and showcasing as well. There's also the thought and idea of a aerial slogan. So this concept is a large scale area display of the logo.

So no, sorry. The slogan. So where the mission meets the moment. And the thought is that this could live on the landfill, the old landfill, where related parcels are, right? Those parcels are kind of there waiting for vibrancy for us to kick off, and why not use it as a platform to elevate the city's slogan?

You've got airplanes that are flying into San Jose, so you can see it from above as folks are coming to participate in the events at the city. You can also see it from the stadium. You can see it from Tasman East. So we just thought this is a good way to showcase some branding. We also have corridor art.

So what Ana mentioned earlier, the thought was that the city can showcase the city's sports legends, right? So we've got a long history of sports legends that come out of Santa Clara, and the thought is that we can have giant art installations of some of our city sports legends along corridors, right, welcoming people to the city and and and and really showcasing who we are. And then we've got community art. So some large scale community art place making project that would engage residents directly by creating something visible that they can touch and feel and continue to experience beyond just 2026. And so we'll talk a little bit more about that.

Deborah has come to us with a couple of ideas about the community art, so excited about that. Okay. So this slide is really about turning the community ideas into action. We've heard a lot of strong interest from the communities on the event types, which we just went through, so concerts, night markets, and festivals. And that we think is really going to represent and showcase the excitement and the creativity that we're tapping into.

But at this point, we need to break out into groups and really start steering these events and getting them up and running. We've got a short timeline and a runway before Super Bowl and into FIFA World Cup. And so the thought is that the events that have been identified will really take place between Super Bowl and FIFA, so that's March through July, and that the activations, which were the last ones that you saw on the screen, will take place now through July and possibly through the end of the year. And then also, we've got the slogo, slogan and logo campaign, and swag, which you see the stickers and the magnets on your tables. But we wanna get some branded gear.

Right? Some shirts, T shirts, sweatshirts, whatnot, that we can continue to engage the businesses and the residents in. Do you wanna add?

Yeah. So the steering committee would serve as an advisory to help support the city in coordinating these community events. So we would really love to continue to to have your guys' help in making these events successful. So it would be an advisory role in moving forward with the city led events. But part of that involvement would be coordination.

I'm assisting with ideas to make to develop, you know, refine the the events, you know, engaging volunteers to help support these events as Anna probably knows. It you know, it it takes a lot of people to to make an event successful. So, you know, getting volunteers. Also, with the chamber, you know, if we wanna involve businesses, reaching out to them and getting them involved or vendor input as well. And then the big thing is also gonna be event promotion, so helping us promote these events to the community, and then sponsorship outreach, really helping get sponsorships to be able to offset some of these costs for the general fund for the city.

Alright. So now it's time to get into workshops. At your table, you'll see a little table tent with an event title or an activation on it. We're just asking if folks can mingle around the room or if you're already at the table that you are most in interested in or excited about to please move to the table, and we can start working through what the steering committee looks like, who all we want to be a part, what the event itself will look like, and how we can all support marketing efforts, vendors, logistics, sponsorships, etcetera, as Paulina mentioned.

Before we do that, I'm gonna ask Albert. Albert, do you have any comments or questions about this?

No. I'm good with it.

Okay. Good answer, Albert. Okay. I I had a question about the steering committee member because I feel like everyone here is part of the steering committee. So how is that you're just renaming it to something else?

No. Or I don't know. I can start it off. So we're hoping that we can have individual committee members sign up for an individual steering committee. So, like, if they wanna focus on providing help with the event at the stadium or they wanna do the I see. The activations. Yeah. So you guys are still part of this committee.

Solely on those, but it's all.

And and, also, you I mean, if you wanna work across multiple, right, maybe you have ideas and and you like three events, right, or you wanna do the activations in a couple of events, that's okay. But what we really want to do is just kind of corral folks, right, so that we're meeting with groups and and really the committee and staff are really pushing these events forward and getting them implemented.

Okay. So does everyone know what the assignment is for each table? Is that clear?

Probably not. No.

It's not for me. So I'm just reasking.

Now. Actually, on the table back here, I've got a handout. Example. Yeah. So we've got a handout on the table back here. We'll put those on each of the tables. Nope. It's back here. Nope. It's back here.

Yes, please. And, really, what it is is us just getting the groups together so that we can identify who are the folks that are working on what. We're gonna start talking about what the event could look like. So if it's Stimble, for instance I'm going to sit here. We've got Patty here, who is very familiar with what the Stimble looked like in 2016 that can really help kind of steer what this event can look like as it comes to life.

What we'll ask is that you just fill out one of these event cards that we have here. We'll put the the steering committee members' names on here, the supporting roles. So could be wanna help with marketing and promotion, wanna help with vendors and small biz, wanna help with sponsorships and fundraising, volunteer coordination. That's what it is.

We're we're lucky to have Gaurav here who actually ran the Stimbul. He he ran the Stimbul ten years ago.

So okay.

I'm unclear. I'm just gonna roam.

David, thank you, have been working on a clock campaign to have the clock continue to rotate. The next location that the clock will be at is Santa Clara University, and it will be there through December. We will see it pop out for any additional community events that we have planned, And then we'll continue rotating it from there, but we're going to try to garner some community support, and then also tourism support around the FIFA clock. We've also got the aerial slogan, which we talked about earlier, so the potential of having a giant slogan placed so that as people are coming into town, they see Santa Clara. They see Santa Clara Twenty Six, they see where the mission is the moment, they see who we are.

And then I already mentioned the holiday tree lighting that you wanna add.

I'm gonna ask Diana Ding. You're here. I know I think you're in China. I believe you are. Do you wanna make some closing comments, Diana?

Oh, thank thank you so much, mayor. Yes. I was not able to join the group discussion, but I did hear so many great comments about the events. I'm so excited. And we are we will put all effort to make a Silicon Valley Lunar New Year together a successful event.

But because this is not this is a event for all Asians. So this called Silicon Valley Lunar New Year together. We already have a committee with so many community leaders joining us together, including Satish is here and Patty and Mary Grizzo, and also our our chamber, Harbiah, and Ching and Patty and Peggy. So we were, yeah, we will make sure it's a successful event. But I after I came back, I will also discuss with our community leaders and how to work together.

Oh, by the way, since I'm right now, I'm in China, so if you can send me the original, logo of the slogan, slogan and the I I can create something, maybe a small souvenir to bring back. That's, yeah, that's what I wanna say. But thank you every everyone. Thank you, mayor. Thank you, everybody.

Diana, thank you. Alright. Is that it? Oh, alright. This meeting is adjourned. Also, can we all meet out by the stairs to memorialize today in a photo? Habir.

Logo. Yeah. Actually, Habir, that's a good point. Yeah. Let's we'll send something out to the group. So similar to what we when we send out the reminder for this event, we'll send something out for the use for the slogan. I'll take that.