Economic Development, Communications, and Marketing Committee - Regular Meeting

Good afternoon, everyone. Can you hear me? I'd like to call this meeting to order of our economic development and marketing committee. Thank you all for coming today. I wanna read this little, these comments first. This meeting will be recorded. The Zoom application will notify you that this meeting is being recorded. I think I just heard it too as well. Please press continue on the Zoom application to stay in the meeting. Use the raise your hand feature in Zoom when you would like to speak on an item and also to lower your hand when you're finished speaking.

Please unmute when called to speak and mute mute yourself when you are done speaking. If you're calling in by phone, identify yourself by name before speaking on an item. Press 9 on your phone to raise and lower your hand. Press 6 if you are participating by phone to unmute. So again, I'd like to call this meeting to order. And roll call, council member Hardy? Council member Gonzales?

Here.

And I'm here as well. Council, vice mayor Cox is still out. So we're gonna move ahead now to the consent calendar. Do I have a motion to approve the consent calendar?

Which

is our minutes of the last meeting? Is there a second? I'll second. Any comments on the consent calendar? Okay. Noting that abstention, all those in favor?

Aye.

Ayes have it. Alright. Public presentations, and these are for items that are not on the agenda. So do we have any public presentations? Yeah. Or anyone here? Kind of an open meeting, so we have a lot to talk about. So pretty much everything's on the agenda, but we do have a public k. Go ahead, please.

Wanda, can you

Hi.

Hi, y'all. I'm Wanda Bach, citizen city citizen, senior, lumped in, older adults. And I'm responding to a few people who've reached out to me to give input into this committee. I do not have time to join it until the winter because I'm so overloaded. However, I am so I'm not informed a lot.

But I do want to represent seniors and older adults in that I do not feel that and there are many examples of it that we're being considered enough and yet really a pretty good voting block, if you will, or a number of citizens. And we have younger adults who help us that are affected. I don't know how this fits in with an economic ad hoc committee because it's got to be about money and a lot of people can't afford to go even if you aren't a senior to the games. But there is a certain amount of pride that I even have with in spite of the difficulties we've had on having the 49ers here. So perhaps there is a way to involve us.

I don't know. I appreciate your volunteering to be on the committee. I'll do any surveys I can and come to the meetings on Zoom when I can. But I appreciate you all for volunteering and considering seniors, older adults, as well as what else you're doing. Thank you.

Thank you so much, Wanda. And we will take that into consideration. Of course, there are some of us who are seniors in this room. So I think we're well represented here. So thank you, Wanda, but we will keep you informed. Do we have anyone else?

None.

Okay. And I thought before we'd start, because we do have a few a few new faces here, if we could just go around the room and you just quickly tell us who you are and if you're representing an organization or just as a resident or business in Santa Clara. We can keep it short too because we have a full agenda. How oh, okay. Let's start the

Yeah. I'll do that again.

Oh, yeah. You microphone, please, everyone.

So for all of you on Zoom, my name is Dan Holder. I'm a member of of the Rotary Club at Santa Clara. Actually, a thirty one year member. I was born in Santa Clara. I live in San Jose, but I have a deep attachment to the city.

Next at the table. Just pass it around. Thanks.

Hi. I'm Deborah Von Hewen from the Cultural Commission.

Christine Lawson with Discover Santa Clara.

Rest of Metcalf, Triton Museum of Art, and backup for Dan at Santa Clara Rotary.

Patty Wong, city librarian.

Yvonne Insierta, and I am with the HLC, which is Historic and Landmarks Commission, but here on my own behalf and representing the 30 year olds that are not here.

Every time, Yvonne. Every time. I love it.

Hi, everyone. My name is Esther Rubin. I'm running a marketing startup in Silicon Valley. It's called WorldShakers International. I am a volunteer economic development and marketing committee member, and I'm very happy to be here. Thank you.

Hi, everybody. My name is Sean Williams. I'm a forty one year resident of Santa Clara, and I own Music Inc Studios in San Jose. We're a rehearsal spot. On to the next gentleman. Hi. I'm Brian Goldenberg, lifelong Santa Claran, little more than Sean, and representing myself today.

My name is Ann Kepner. I'm a resident of Santa Clara and also a trustee for West Valley Mission Community College District.

Name is Mike Walkie. I'm a former parks and rec commissioner for the city. I'm currently executive board president of Santa Clara Pal. I'm also on the Prey to Champions Board with Anna, and, looking forward to getting something done. Thank you.

Debbie Triforos, resident and library board trustee.

David Curtis, District 5, resident, coach for Westside, coach for Santa Clara youth soccer, and a commissioner on the salary setting commission.

Oh. You got Okay. Now Hi. I'm Howard, known as the hot dog dude here in Santa Clara. And, years ago, I was notified that at 50 years old, you're a senior, so we are well represented in this committee, and I'd like to invite more people come down.

Thomas Menari, just, been a citizen for decades and, just curious. Diana Ding from Silicon Valley Community Media, DingNing TV, and also on the board of Silicon Valley Central Chamber of Commerce.

Satish here from District 1, elected delegate for CADM. Glad to be here.

I'm Therese O'Neill, a long time or lifetime resident, and I'm representing Santa Clara Schools Foundation.

Thank you, everyone. Can we start at the end of our table here as well?

Yes. Go ahead, please. Good afternoon, everyone. Paulina Morales. I'm one of the new assistant city managers with the city manager's office. I'm very excited to be joining this wonderful team in getting ready for the upcoming events next year. So excited to be here and excited for the upcoming events and celebrating with Santa Clara.

Rina Brio, I know most of you. I'm the director of economic development and sustainability.

Darren Hardy, city council member. Bill, city council member.

Liz Klotz, assistant city manager. And I'm Elysia Knight, development project manager supporting city manager's office and economic development. I also wanna open to online and see if we can have the folks online introduce themselves as well. In a moment, I'll call your name and unmute you and just ask you to say hello. I'm gonna start with Brandon Du. You're unmuted.

Yeah. Hi. I'm Brandon. I'm really excited to be here, with this economic meeting. Currently, I'm visiting my family in China, so I'm actually calling over overseas right now.

Wow. Thank you. Alright. And Caitlin Riccardi?

Hello. I'm Caitlin Riccardi, director of marketing at Discover Santa Clara.

And Misha?

Hi, everyone. My name is Misha Humara. I'm the CEO of Tricor Panels. We're a subcontracting firm in Santa Clara. I'm also on the board of directors for the Silicon Valley Chamber and on the Games Committee. Excited to be here with you all today.

And Silicon Valley Chamber Of Commerce.

Hi, everyone. This is Harbir Bhatia. I'm the CEO of the Silicon Valley Chamber of Commerce and Innovation, the home of the Santa Clara Chamber. I apologize that I could not start right at four. We have meetings until four, but I'm on the way.

And Yimin? You're able or you're able to

Oh, hi. My name is Yimin Zimmer. I'm with O2Micro, a local company in Santa Clara. Happy to join today. It's my second time, to join this committee meeting.

Alright. Thank you. And we have some staff back there. I can barely see you. Can you I just want everyone to know who's in the room. Thank you. Manager.

Janine Della Vega, director of communications and public information officer for the city.

David Knight. I'm the communications manager with the city manager's office. Oh, thank

you so much. Alright. So we're gonna move ahead then to our agenda. So we're gonna start with discussion and direction on the citywide 2026 economic development and community engagement. Liz, is that you

or Lisa? I'll go ahead and just start. And I think you took part of it, which I was gonna introduce some of our city staff. And Paulina Morales is our new assistant city manager, and she will actually be assisting on the 2026 events. And we're really excited to have her on the team to assist us with this program. I also wanna thank city staff that's here today, you know, taking their time to support the committee. I appreciate everybody taking their time to be here. I wanna thank our current committee members that have been coming every week, and then also the new community members that have come for the first time today. We really appreciate everyone's insight, input, and participation in this program. We do have an event proposal sign up sheet.

So if you're planning if you haven't proposed yet, we're gonna reserve some time this this afternoon for you to propose any events. So if you would like to present today, there's a sign up sheet up here, so please feel free to come up and put your name on the list. I'll have that up here. And with that, I'm gonna introduce Alicia Knight, our development project manager, who will be presenting today's exercise.

Alright. So some of this is going look a little familiar to you all, and mainly because at the last economic development and marketing meeting, we were not able to get to our activity and exercise. So I'm going to try to run through this very quickly so that we can get into the exercise, which is the fun stuff today. So what have we done so far? In the last few months, we have created a major events task force.

We have sorry. We've conducted a core value survey, enlisting community input and committee input. We've participated in a mapping exercise to align spatial insights with the event placement and understanding of how to best use our city and community assets. We've identified a potential theme and slogan by a generation. And I just want to note that the theme and slogan ideas have been submitted to a PR agency that is working with staff to identify the through line of the reoccurring theme and provide some insights on the final theme and slogan, which we'll bring back to the committee at the following meeting.

So our agenda to for today. We're gonna first start with the call for proposals. I'm gonna open the floor, and ask if there's anyone that wasn't able to present their presentation last week or their proposal last week. We're gonna try to hold really strict to time this week if there are proposals, twenty minutes total, three person three minutes per event. Then we will move into a quick recap on the event categorization framework, and this is really just to help jog our memories on what options exist for the types of events that will be hosted.

And then, like I said earlier, we'll get into the fun part, which is the event identification workshop and gallery walk. This is a dot exercise. So if you look around the room, you'll see sheets pinned to the walls. Those are proposals and categorized by the event types that we've heard from the community. And so we're gonna try our best to start narrowing down the event ideas today.

With that, I'm gonna open into the community call for proposals. Right now, we only have one person on the list. But if you do wanna present today, feel free to come forward, and we'll add you to the list. But

felt like you didn't have enough time last time to fully present your proposal. You can present it again.

Thank you, mayor. Alright. We'll get started with Dan Holder.

On top.

Okay. All right. Thank you, Mayor Gilmore, for inviting me today and to Preston Metcalf for letting me know about this event as well. Again, my name is Dan Holder. I'm a member a thirty one year member of this Rotary Club at Santa Clara.

And I'm here today to discuss a proposal, an idea for the city of Santa Clara that I think would be a great event hosting, since we're hosting the FIFA World Cup this, this coming, this coming year. So the idea the name of the event would be the Santa Clara World Cup Festival, Art, Brews, and Wine. And it would start out Santa Clara Central Park comes alive for an unforgettable weekend. Join us for a vibrant festival that blends the excitement of an upcoming FIFA World Cup at Levi's Stadium with local culture, art, soccer legends, and the best craft beers in wine. And this event will be hosted, of course, by the City of Santa Clara Arts and Recreation, the Santa Clara Rotary Club, Silicon Valley Chamber, the Triton Museum, and others who wanna be involved with this event.

The dates, the event overview, suggestions would be the first one, Saturday and Sunday, May, 2026. And the second option would be Saturday and Sunday, May, which gives us a few weeks before the actual games begin. And the location would be Santa Clara's Central Park, and the the theme to celebrate the World Cup and the spirit of summer in Silicon Valley with a showcase of soccer, local artistry, brews, and wine. The feature attractions, the first one would be a World Cup zone, Boost with official memorabilia, collectibles and team merchandise. Soccer skills game with many competitions test your shooting accuracy, dribbling speed and more.

Meet and greet events with past and current professional soccer players. Special involvement from the San Jose Earthquakes, interactive clinic, q and a panels, and autograph sessions. And my club has a a few a a few members that would offer a lot to this event. First, our current president, Eze Perez, is a former hall of fame soccer player with the San Jose Earthquakes, and as well, he's a hall of fame member of San Jose State University soccer. Thomas Silvis played soccer at Saint Francis High School in Mountain View.

And with UCLA, he won a national championship and was awarded the MVP of that championship. We also have another member, Jan Erik Nordmo. He's the former owner of Off The Wall Soccer who has a broad and impactful contributions to soccer himself. And lastly, I have a dear friend and many people know him. And if you don't know him, he probably knows you. His name is Obi Obernauer. He's 83 years old, and he too is in the earthquake Earthquakes Hall of Fame for his contributions to soccer. Obi is one of those unique guys when you meet him, he never forgets you. He never forgets your spouse, your kids, your grandkids, where they went to school. He's one of those really unique guys.

And I shared this idea with him, and he says, can help out in any way possible. I love this idea. So, we'll move on. The art market, they'll have local artists and, creators displaying World Cup inspired and summer themed works. Perhaps the Triton Museum would be involved with that.

Preston Metcalf had some wonderful ideas about that. The beer and wine pavilion, craft breweries, local, local breweries, maybe even breweries out of state. Maybe we create our own glassware, if you will, with a special Santa Clara soccer logo. I actually actually went on AI last night, and I asked AI to create a logo. And it it popped up with this little logo here in just a few minutes, but we have local artists.

Triton Museum could probably come up with something 10 times this. And then, of course, we'll have, live music. Continuous performances from local bands, traveling acts, rock, jazz, Latin. And I think what we would do, whoever's coming to play in Santa Clara, we kinda go after their culture and maybe play their kind of music. Let's see.

Who's going to attend and why attend? Experience the global buzz as Santa Clara gets ready for the World Cup, connect with soccer stars and fellow fans, sample top local craft beer and wine in one lively park setting, enjoy the creativity and talent of local artists and musicians, and kick off summer with community, culture, and pure fun. So, anything else would be, you know, any additional information. It would be a free event to attend. People of all ages, kids of all ages, just if you're 21 and older and drinking, you're gonna have to get a wristband for, alcohol consumption.

Parking and transportation, We got, you know, bike racks, Uber drop offs, plenty of parking. So with that, I think that's it.

Very good, Danny. I have a question. What about food? There's lots of alcohol. Is there food to go along with?

So so the food, we we can bring in outside truck vendors if we want, or we get our own local nonprofits to participate in this as well and let them make money for their own nonprofits.

Alright. Very good. Yeah. I hope you

have the hot dog included.

Oh, yeah.

Hot dog dude in there. World Cup hot dogs. Gotta be there.

Debbie?

Oh, absolutely. Oh, you know, it's it's just it's so conceptual. It's a trap. I I just I thought about it for a long time and really got into the into it last night, to be honest with you. But it the the idea has been floating around for quite some time.

You know, my club has some, some pretty decent background and things like this. Late nineties, we came out with a, a soccer tournament. It was called the Santa Clara Rotary Cup, and we entertained kids from eight under to 16 under. And at our peak, we had a 104 teams competing at the the the local, high schools and grammar schools from all throughout California, throughout Oregon, and Nevada. It was a really, really popular tournament.

We ran it for, thirteen years, and it only stopped because we ran out of gas. And it was time for a new event, and that new event was in 2012 when we came out with the Silicon Valley barbecue championships. So that would that was an event that we ran for eight consecutive years. It was a really popular event, brought the brought the community together, and that's the whole idea about this. Bring bring community together. I mean, this is a once in a lifetime opportunity for the city of Santa Clara, and I think we have an opportunity to really hit a home run with this.

Done. Give me a round of applause. Thank you. Well done.

Absolutely. It yeah. You know, again, it's it's it's so conceptual. You know, it's it's all it's gonna take a committee of thousands. I mean, I I I don't know. But our our club will get behind us. I know the chamber will get behind us. I know the Triton Museum is gonna get behind us. I know the city of Santa Clara is gonna get behind it because they've gotten behind us and worked with us in the past, it's been a great relationship.

I think it's also an opportunity for all the nonprofits, as you talked about, to get involved, you know, like in the past. So I see this as really bringing the whole community together. Do we have a sheet on the wall for this? We don't. Do we? Can we create one? We don't have a sheet on

the wall, but the sheets on the wall are event categories. Oh, categories. Yep. So we can just write this one in.

Okay. Yep. A write in candidate. Okay. Very good.

Alright. Harbir? Harbir, can you use the microphone? Thank you.

We did submit this, Dani, just so you know, when we had submitted it. We did kind of put it at the high level. So if it if that title or line item is there, we did kind of just throw it in there as a high level line item last week.

K. Do you have any others?

One online. Is there anyone else that didn't have a chance last week or has a a new idea to submit? Anyone? Okay.

We'll have

a little extra dot time.

Yeah.

Alright. I'm gonna go back to the presentations. Give me one sec. Okay. So this slide should look very familiar to most people.

This is the event categorization framework. And again, I just wanted to do a quick recap of the event categorization because this is really what the team, all of us, the committee, the community, and staff are using to help identify and prioritize the events. So again, at the top, we have city led events, are categorized as large events and will be led produced and have resources fully supported by the city by way of fundraising or other sources. It's possible that these events can be current events that that the city already hosts or holds, and we may want to enhance those events. It's also possible that they're new events that the city will take on and identify today.

These can also be activations, not just events, or historical event enhancements again, which are already calendared. The second category is the sponsor partner events, which are categorized as medium because these events will be led and funded by a partner. The city may provide in kind services such as permit, logistics, staff time, etcetera. And these events will be categorized and prioritized by feasibility and the city's requested support. And then the last category is community led.

And these are categorized as small but are extremely impactful because they engage all of the districts and are organized by local groups and nonprofits and individuals. The city will acknowledge and provide varying levels of coordination and support for these events as it becomes available. So today, we're gonna start narrowing the events with the goal of proposing a short list of priorities. We're gonna focus on city led and partner sponsor led event requirements for the moment. And the following is what would need to be required or determined to evaluate and prioritize the events.

So that's alignment on how the city led and partner led events are feasible, determining events versus activations. Are we wanting a monument or a gorilla moment? If so, how many? And then what are the logistical requirements, challenges, or benefits to be considered? So target audience, community impact, budget and resources required.

That could be staffing, permitting. And I'm just hoping that we all keep this in mind as we move through the exercise today. So with the feedback that we received from today's exercise, staff intends to use the following criteria to further develop each potential activation: target audience, evaluation, community impact, really understanding the what the community impact is, the budget and the resources required, as mentioned on the previous slide, the feasibility of the event, and then, really legacy and sustainability. So what's the impact that it will leave beyond 2026? Okay.

So now it's time for the gallery walk. We're gonna go ahead and open up the event identification exercise. Again, I mentioned this earlier around the room. We've placed event concepts. These were designed to summarize and cluster the 80 plus individual event ideas that we've received from the community and from you all, the committee and stakeholders.

We've categorized these into 12 broader themes based on the event type and the community intent. Each sheet represents one type of event such as night markets or street fairs. And the details included will help us understand what kind of events fall into this category, where they could take place, and who might lead them. For those who presented proposals this meeting and last weekend, feel free to look around and see what concept your event falls under and write it in. It can be another example of the event type.

The goal of this exercise is to understand the types of events that have the most interest. So I'm gonna leave these are the instructions on the screen. I'm gonna go ahead and leave those up. But on your table, you all have received five dots. Feel free to pick a color.

And step one is to please walk around the room and review the concepts and themes. If you're interested in event in an event, I ask that you leave each person, like I said, has five dots, so just leave a dot. And if you have event details that you wanna fill in, there is pins on the tables. Just feel free to write them in. This is a standing exercise, so we're gonna go ahead and get started.

We can get started. Sorry.

Those are the

worst. No.

Very excited. Back home in the Bay Area and

Are a Interesting.

Very busy. Family.

And, you know, it's still spreading, and you're tight to boat front out of the boat. So Oh, no. Okay. I'm all staying the top of the boat. Yeah.

I'm just

I got 20 feet on my bike in my neighbor's driveway, and I

just fell right over. It's like in the morning. My daughter said, I've been there till miles. I

got

on a bike in fifteen years, and

I was worried about my hip replacement that I did two years ago. So all of a sudden, I'm like, sure. We'll do that. So I get on the bike 20 feet, if if even that, and I went right over the top of it like this onto my neighbor's driver. She's trying to get the video from the Ring cam. Me too, and but I I told my neighbor to not give it to her. Yeah. Because she'll post It's so dumb.

Just at work is like, hey. Uh-huh. Once you get older, you gotta take it little bit easier. Yeah.

I mean, Jesus. I'm 65 years And my daughter's yeah. I am. And my daughter said, I should have known that you couldn't barely step over to get

out of the bunk.

Laughing makes it a hurt. And then I'm on the ground, and then

I start laughing. Right? Like, I figured I wasn't dead, you know, or I I sort of moved my arm, and then I start laughing.

And there was this guy doing tai chi in my neighborhood, this Chinese guy, this older guy. Right? I live in a court. And he's standing there, like, doing his stuff. And I fell down, and he's still doing his stuff. It didn't even come down, and that made me laugh even more. And then she gets me up. Right? And then

I go, okay. I'll follow you in my car. So I

sat in my car for two hours and got stiff, and I was stiff. Okay. It sucks getting old. Don't do it, Albert. Stay young. Stay young because you can't fall over.

Kinda fun to say active, though.

Oh, I'm active, but not on a bike.

Yeah. Not on a bike for sure.

Regular bike. I fell over.

What?

We didn't we Go ahead. Mary Ellen.

Well, I've

Mary Ellen, want cream cheese.

Shake it up.

And fell off that. I didn't fall. I was getting off the boat, fighting down What's going boat. A boat. So it was a boating accident, but it was more it was dust. It was dark. Yeah. I don't know if you've to Orwood over there in, like, Discovery Bay. Yeah. My, yeah, my my friend has a boat out there. He lives out there. So but we went out there and his family. No. I had I was gonna sign the boat. Yeah. Yeah. But I'm glad I I fell sideways. I think the boat kinda, like, tugged on me a little bit so I didn't fall face forward. But

Oh, dry.

I Yeah. Yeah. Yeah. It's alright.

My daughter's so elf when

they put it. I broke my butt. Are you a dumb butt? No. It's the

sacral bones between the the palate

and the spine holding place. Oh, yeah. I've been in bed for. I forgot. Go. This is to see if I can do this or if

I have to do I could try.

What is the hardest position? I think I think Yeah. You can stand behind us. I think I'm standing.

Yeah. I think Yes. For a

thin lane, you know, or anything on

me. Okay. Because I think our

components got separated out. Yeah.

Cheerio. I'm gonna do whatever you do. Oh. Oh, no. No. I like that one. You get the dots. Do have your dots. What's up? Dots.

Well, are you birds?

So I just Hello? Hello? Hello?

Oh, I got shoved to the ground really, really hard. Hello?

Can you all hear me? Can you all hear me?

But Room's attention, please. Oh, we have the room's attention, please. So Can

we have the room's attention, please?

Right here.

Thank you so much.

I'm lady.

I just wanted to clarify that the dots can go anywhere on the page. You are picking the categorization. When we get into the groups, we're narrowing down the event type. So this is just to understand which category.

Oh, mister Hendrick. Gotta gotta hit that. Let it hit, throw it in there.

Five more minutes. Five more minutes to place your dots. Five more minutes. Three more minutes for stickers. Three more minutes for stickers.

Oh, the part would be it's the far it's the far one on the end. Yes. Oh, just add okay. So art she wants to add art.

Oh, we got through. Oh, good.

Yeah. To do three quick art.

Okay, everyone. Has everyone placed all of their dots? Have we placed all of our dots? Thank you.

Everybody, eyes up front eyes up front.

Thank you so much, Sean. Thank you.

It's on.

It's on. Can you all hear me? Sean is is better than the microphone. Right? We should give him an applause.

Hello? I forgot. Reach out.

Seriously, but if you ever want me to help you out again, like

I will. I will. Thank you. Okay, everyone. So, hopefully, you've all placed your dots. Actually, mayor, we're gonna have everyone in groups now. Yeah. We're gonna go into groups. You're already in it.

We're sitting again.

Yep. You're sitting again. And then For everyone that's online, we will reach out, to get your votes as well for the dots. We'll send this out via email.

And we have people running out.

Alright. So staff is gonna come around the room and provide a bit more information for you all. So the next step is step number three, which is what you'll see here

Sorry about that

on the screen. So this is the group discussion. You all have now broken into small groups, and you all have walked the gallery, and you understand and have reviewed the concepts. So we're gonna just ask that you start discussing which ones received the most interest, also understanding the community need, feasibility and alignment to 2026. And as your group is discussing the concepts and looking at these beautiful colored dots, we're gonna ask your group to narrow down and choose your top three event concepts.

And so what Rina and gen excuse me, Paulina have put on your tables is an event feedback sheet to document your selections. So for each one, please note why your group chose the category. And and if you wanna be even more stellar, we ask that you just also narrow the event down to the event type, which were also at the top of the sheets. And then you'll wanna choose who's going to who might lead or partner in this event. So is this city?

Is this sponsor partner? Is this a community partner? Where it could happen? And any barriers, opportunities, partnership opportunities that you all see. And so this is really gonna help us start to narrow down so that we can come back with a priority list of events to you all next week. So the the goal is to choose three categories, and within that category, choose your favorite event. So we're coming out with three events per table. Three events per table. Liz went around and counted. Yeah.

So can you Paulina is going to

Okay.

Paulina's gonna present the results of the dots.

So the, one that got the most dots was the cultural heritage category, cultural heritage and storytelling events at twenty five dots, followed by food and beverage, I don't know the whole titles, at 24 dots. And then we had a tie for third place, each receiving 16 dots, tech and innovation, live music and performance. Oh, okay. Okay. Number one was cultural heritage and storytelling events. Number two was food and beverage.

So food events? Food and beverage had event examples such as a food crawl, restaurant week, beer gardens, barbecue cook off. Those are just some examples. Five votes for food and beverage focused events. 24. 24. Oh.

Yeah.

25. Again, beverage twenty four.

Well, eight sorry. So it looks like they're 25 each. So they're

They're tight.

Yeah. They're tight. Okay.

Now can you read off the cultural heritage and storytelling?

Sorry, people remotely. It included the Lunar New Year, Asian American stories, cultural pavilion, historic landmarks tours, archival history of Santa Clara, Potential are we talking about potential orgs yet? Yeah. Okay. Potential location or partners included the local cultural orgs, the historical society, the library, the convention center, the Triton Museum.

And so that one received 25 dots. Remember, these are just event examples. You all are narrowing down what the event type could be within your group. The second one was food and beverage also receiving 25. So again, the event examples were food crawl, restaurant week, beer gardens, barbecue cook off with potential locations and partners being downtown, Mission College, and neighborhood corridors?

I don't know. I don't think so.

There's four. Four that's high? Yeah.

Oh,

okay. Okay. Okay.

The next round is tech innovation and green showcases. All of these received 16. Live music and performances or performance?

So it's tech innovation and green showcases. Right? Yes. Which include, which received 16 dots. So event examples, outdoor tech showcase, Stimble, drone show, green innovation events with potential locations and partners such as NVIDIA, the library, and public venues could also be the stadium.

And then the next one was live music and performance.

Yeah. Examples include concert, rave, DJ series, theater shows, movie nights, a car show, potential locations or partners, SCU, Franklin Square, Central Park, City Hall, Great America. That's 19. I guess there were there was a four way tie for third. Yep.

And then for the the next one, nineteen votes, sports and athlete experiences. So examples are tailgate party, athlete meet and greet, jersey parade, watch parties, pickleball tournaments, youth cup or for soccer, potential locations or partners, NFL, MLS, local sports teams, Bay Area host committee, and that is it.

I go to bars, those kids are playing beer pong.

I'm doing

all kinds of sports stuff while they listen to the music. There'd be, like, live music and then combining one event,

and that seems like

a lot of folks for that thing.

So this is exactly the type of dialogue that we want. So as you're starting to

You

get it, Todd. So as we're so as you're narrowing down the event type in your groups, feel free to combine those and create an event that has both of those categories combined.

Yes.

Alright. Harbir?

Alright. Gentlemen.

Yeah. I've been on television.

Thank you very much. What I was saying is that as I've noticed some of the orgs are mentioned, but, for example, the chamber has the games committee, which is, you know, different than the barrier host committee. And because they're focused on bringing the games. Our goal is to coordinate the games for a master calendar, a master map, and, you know, magazine that goes out to everybody with all the things that are happening. The question is, I I don't see that mentioned here. Is that because you want us to kinda include that?

Yeah. So the the only things that are mentioned here are just potential. They're just examples. They're not finite by any means. Understood.

Because I see Barrier host committee because Barrier host committee can't do this stuff. So why I was confused why that was brought up instead of our games committee.

So, from the community survey that went out, these are this is literally these are pulled from the examples from the survey. So this is just what has shown up or what has been said publicly. Got it. Does that make sense? Okay.

Thank you.

Alright. You're welcome. We've got thirty minutes left in this in the committee. So and you all have fifteen to twenty minutes to come up with three events, that we wanna report back.

What we're gonna do with the

did already, but do you want me to

do it again?

Just as a reminder because there's some

might wanna just restate it, like Okay. Based on what you guys told us. No.

No. No. No. I don't know if I got it right. You did. Don't know if I got it. Okay.

Alright. We just wanna remind everyone the purpose of what you're doing. Right? So you're having a conversation to help narrow down the main ideas, the main events that we wanna focus on exploring further, like, doing the due diligence, doing budget information further. We can't explore 80 ideas. We want people to do as many, know, events as possible. But this is really just narrow it down so that we can understand as a committee, what are those highest level things if we had to prioritize? What are those things that we really wanna see as a community?

So one doubt I have, can we combine the activities? So youth and family with tech or sports? Can we combine the activities? Okay. Awesome.

Thank you.

I'm doing a movie there. They're doing a movie that's just that's scary than Coco at the cemetery at

Yeah. It's magnifying.

Of course, I

was like You want us to put it back up there?

Just There's no. Oh. Like like We had a we had a

That was from the last meeting, right, I believe?

Oh, that was previous. Okay. We had a big map, and we kinda said, what do we wanna have to leave that?

That's what our question is. Yes. I think I believe they're proposed, like, potential locations to host events. I think they're called, like yeah. They're calling it, like, confetti. Like, that's kind of a unique name. Know. Father. Uh-huh.

You know, there's

Mhmm. Yeah.

Right.

Well yeah. Yeah. Giovanni has been including me in some of those meetings. But it's it's very interesting because there's an ad setter. You're coming here like, oh, it it should be a great partnership. Right? And they've it's really there's needs to be some work on that.

Yeah.

We're all

stage for. Good night, Mark.

Thank you, Sean. As Sean shared, we'll ask everyone to gather their thoughts, and we're gonna ask each group to share out their their top three events that they chose. Because we're running a little short on time, we don't need Yeah. All the details, but we're really just looking to understand what the top events are that you chose and maybe why. Alright.

We're Looks like this. We're not table

You're group one. Alright. Group one is ready. Group one is gonna share out their events. Top three events.

Okay. Our first event is a Lunar New Year festival where we figure that we could have many events under that to appeal to the wide range of, groups in our community that, have cultural ties to Lunar New Year, particularly with California looking out to across The Pacific, to our Asian communities. And, so we also thought that that could include that could include night markets and performances, the Asian American stories coming to America, and then some way finding a way to include some art with that, maybe some or another piece of Burning Man art at the you know, this could happen in downtown or Central Park or depending if it's in February, maybe it would need to be at the convention center inside. And so then we picked number two as the Santa Clara World Cup Festival. We thought once again that could be a wide appeal.

We could activate all over the place where there's a lot of opportunities for partnerships, particularly with various sports organizations. You know, it could be at Central Park or Santa Clara U or and then the last was live music events, concerts, culture events, and things that would be particular of appeal to our younger residents, because they've some of them have let the let us know that they don't always feel as included. And once again, we thought that perhaps like we did in 2016, Santa Clara U could be location. Now Mission College has been renovated. They have the beautiful Central Plaza, maybe potentially something downtown.

So and and with all of these events, we know the issues are security and getting enough volunteers and raising the the funds to, just put this on. So that's it briefly.

Thank you, group one. Thank you. It's really good. Alright. Group two. You're group two.

Well, can you hear me? Yeah. So for number one, we do like this Santa Clara World Cup Festival Arts, Brews, and Wine because it has everything. Food, drink, music, sports, family engagement, which is really important because we wanna be very inclusive. There'll be gaming, interactive booths, and an opportunity for tech involvement.

It will be sponsor partner led, and we think Central Park is the best one there for it. It just has all the acreage we need. Partnerships with service clubs, nonprofits, tech business, sports clubs. That I can't read. But there's a lot of operational needs here, staging and all tents and all that to make it a festival like environment.

We can have a tech zone and also different music zones, so something that will appeal to different groups. That was our number one. There's oh, of course, there's art there in the title. Alright. Oh, Yvonne had a great idea, a spear idea, or almost like Vegas, if you've heard of the spear.

I heard San Francisco's getting one, by the way, but, that could be cool with art, music, and tech experience. Number two is multi multiple live music events and food events. Music is specific to cultural audiences and coordinate with the FIFA countries that are playing in Santa Clara is very important, so we can kinda steer it that way. It would be sponsorship partner led. We could work with Hopper and BTA on this, make sure we can get people to our events.

And at potential locations were throughout the city, maybe in every district would be ideal. I I know you commented that sometimes what's going on in one district, other districts don't participate. So this is important to get all the districts involved. Top three event, food and beverage. Night markets seem to be a popular choice. Maybe ad watch parties. Also, city led, sponsor partner led. And a great idea would be fireworks. Maybe get a sponsor for fireworks or a drone show since we're Silicon Valley. That makes sense. Right? You know? And that's what's on our list.

Thank you. Thank you, group two. Great job. Great job. Alright. Group three.

Alright. You guys ready for this?

At the DJ? That that that Alright.

Alright. Can you hear me? Can you hear me in the microphone? Okay. We came up with three little things. One is the cultural sports festival. Did I say it right? Alright. Well, she thought I mean, come on. Challenge. Our our little things are sports, music with bands, DJs. We have art and food, a beer garden with wine and whatnot, performances, vendors, booths, kids activities, a meet and greet with some of like like they do VIP packages at concerts and stuff, you know. But we could do some of the sports legends from the Bay Area. Also oh, yeah. A meet and greet perform yeah.

So there's that one. We can also sell VIP packages and whatnot. Oh, and also the youth cup as an opener and possible closer to the entire event. Our second one is a night and street block party. So we're on the same page there. With music festivals, themed little block parties, like, oh my gosh, food vendors and a watch party. Music of the games, which could be music from even if they're local, just everywhere around the world. Because there's like Spanish bands. I I know so many Indian bands. Satsuya called my people.

And and then sports a sports swap meet, like you would get together and trade memorabilia and things like that. And then number three is a tech showcase. So given that it's sports, there's a lot of sports innovation in tech nowadays. From your golf swing to the way you throw a football or baseball. So the these tech companies that use our area as their home, we get them on board with helping us out. We we do little showcases. They can do tours of their facilities. We do building light ups. We do sports and what was that? Oh, sports tech, which is what I just mentioned.

And then business showcases, and they can show off their other products. Like when Apple has their, like, this is the latest and greatest, and the last one sucked. But they can do all that kind of well, I mean, you know how it works. But yeah. All of those things. And the partners for this will be the chamber games committee, the what was that? Rotary club, the Triton Museum, the what is that? The Cultural Commission, another chamber of commerce thing I mean, chamber of commerce come on. I can't read you. Read them. I'm sorry. Chamber of commerce listen. I don't have my glasses first off. Alright. So and then there's some community stuff, if you can read it.

I think you have covered quite a bit. Yes. I think our goal is to narrow down, not to sort of make too many items. I think we've got the idea. The big buckets are there. Yeah. Yeah.

Thank you. Thank you so much, group three. Very good.

Taking over. Sorry.

Alright. Group four.

Right. So with ours, we came for the Santa Clara World Cup Festival that was presented earlier. It's all inclusive, involves the community, easy to get to, similar to arts and wine festival. So you don't have to relearn. It's, you know, it's we do it well here. Central Park, partner opportunities, nonprofits, some of the nonprofits that were listed as well. The only conflicts to bury might be date conflicts, the cost, staff, police would have to be looked at for that. Our second event was focused on the culture of teams playing. Kinda I heard it's kind of the similar things, the different music. So you have 12 teams.

You have music from those those areas, food from the areas. So we thought that was important because it's really educational for the community, for kids as well to learn about the different cultures. This one would be community led. One area that we'd look at, you know, if we have the other one, this the Santa Clara World Cup in May, probably wanna have something in April. So maybe we look at the convention center because that's large enough to have this indoors. Nonprofits and associates with other countries. So you can go up to some of the delegates, you know, from these countries, from San Francisco. The embassies could help us out there. The last event we had called we didn't I didn't hear too much on the Super Bowl, but this would be something in January we could do, called the Super Bowl walk and roll. So it'd be a five k.

We'd have a concert, also followed by a drone show. This would be in January. It's inclusive. It'd be easy to get to for everybody. First option is at Buckshaw, if that's available. If we couldn't close streets and and use that facility, Mission College would be something else we can look at. City sponsor Citi would do that and sponsors as well. No known barrier except for finding out if Bucksaw would allow us to do it there. Thanks.

Wow. Thank you.

Yeah.

Alright. So we we're right at time, but I just wanna at least show you all the timeline of where we are because we're moving quickly.

And as Alicia is putting that back up for everyone to see, we will be taking a group shot again outside by the the the countdown clock. So after the meeting, please please head out over there for a photo. Thanks.

Alright. So this should look pretty familiar to everyone. This is the timeline and the milestones, but we really wanted to kind of talk through the next steps. So what you see highlighted here in yellow, this is what we've done today. So August 11, really narrowing and finalizing the events, trying to narrow down to a priority list, which we intend to bring back to you all.

So next steps, I I know there's a lot of questions regarding the theme. So we wanted to talk about the slogan and logo. Staff intends to bring back a single recommendation of a theme that encompasses all the feedback that you all provided and that we've received from the community. As I mentioned earlier, the staff is working with the communications team who has procured a consultant to develop a cohesive campaign across the major events. And so that staff recommendation will also be presented to council in September for final approval of the major events for 2026.

Additionally, next steps on the events. Actually, just gonna go here. So again, as we narrow down the events today and as Rina mentioned, based on the community and committee feedback, staff intends to generate a list of the events in a priority order based on the evaluation criteria that we mentioned earlier here today. Over the next couple of weeks, staff will work with committee members and partners to identify and estimate produce an estimated budget and understand event feasibility. And the final community event inactivation list will be presented to City Council in September for final approval as well.

And then the last thing in my email that I sent out last week, I believe I requested if any community orgs have any finalized events that they intend to move forward with, if you all have put together any calendar of events or have published any calendar of events, in order to remain cohesive and supportive of all the community events, the city would like to start mapping those events on a citywide events calendar similar to maybe something like this that you see on the screen. We'll figure out exactly what it's gonna look like. But it's really just to ensure a unified communications campaign across the web, social, and all digital platforms. And then on the twenty fifth, we'll also establish the meeting cadence going forward. I just wanna take the time to say thank you.

You all have been coming every two weeks, which is not easy. And so we just wanna say thank you for your time that you've put in. But as we move forward, we also respectful of that time, and so we'll establish a new meeting cadence. And with that mhmm. Let's double check if we have anyone online that wants to present, have any words for the group? Brandon, Caitlin? She's gone. Wanda Yemen? Yemen? Thank

you. She's gone.

Okay. I see no hands raised. With that, turn it over to the mayor.