Lodgers' Tax Advisory Board - Regular Meeting

We'll call to order this meeting of the Lodgers Tax Advisory Board, and we will start with introductions. I am Jennifer Olson. I'm the chair, and I work for the Bradbury Science Museum.

My name is Connor Tharp. I'm the vice chair of the Lodgers Tax Advisory Board, and I represent the Northern Rio Grande National Heritage Area out of Ria Riva County in Espanola.

I'm Dana Even. I'm on the board, and I am the general manager at Holiday Inn Express and Suites Los Alamos. I am Sonia, and I am the general manager at the Wingate by Wyndham in Los Alamos.

Counselor Han, would you like to introduce yourself, please?

Sorry about that. I didn't know you wanted me to introduce myself. I'm not really part of the board, but I am the liaison from county council. I'm Melanie Hand.

Thank you. And Lindsay and Kristen, if you will both

Sure thing. Hello. I'm Lindsay Diamond. I'm the vice president of client strategy with Destination IQ.

And I'm Kirsten Slavin, and I am account director with DIQ, Destination IQ. Great. Thank you. And, Brandy?

Hi. Are we just doing introductions? I'm sorry. I was in the restroom.

No. You are great. Yes. We're just doing introductions.

So my name is Brenda Ingeman. And Recording in progress. Am new to the tourism board, and I also run the Los Alamos Arts Council, which is a nonprofit in town, which has a physical location inside the Folder Lodge.

Great. Thank you. Alright. So hopefully everybody's seen today's agenda.

Move to approve the agenda today as presented.

I'll second.

All right. All in favor? Aye. Are there any opposed? All right. So that went ahead and passed. Hopefully, moving on. Everybody's had a chance to review our minutes from last month. They were included in the packet, and Destination IQ was kind enough to give us a little bit of a overview last month of what they are all about.

I move to approve the Lodgers Tax Advisory Board meeting minutes from November 18 as presented.

I'll second.

Great. So all in favor? Aye. Aye. Any opposed? Terrific. So we'll go ahead and have those approved as well. So we'll move into presentations and discussions. Our main objective of today is to go ahead and start with our work plan and get that worked out so that we can get that together, approve it, and send it off to counsel. Ellen, I'll pass it over to you.

Awesome. So the way that we're going to work through this plan today is there's kind of a drafted starter section for you guys to work and build and discuss off of. That was the conversation I had with Chair Olson about how she wanted to approach this. So the purpose of the work plan is to provide a detailed outline of tasks, activities, timelines, and resources required by this board to achieve its annual goals. The purpose of most boards is to gather public input, to review policy recommendations by staff when requested, and to make policy recommendations to county council.

So the process for this timeline is in November, accounting counsel had their strategic planning December. So what we're in the middle of right now is to have you guys review and develop your work plan, and then it will be submitted to counsel in January. So the due date is February 1 on this. And the timeframe for this work plan that you are creating today is 01/01/2026 through 12/31/2026. So we start off by listing all of our current members of the board.

So that would be chair Olsen, vice chair Tharp, Dana, Sonya, and Brandy. And then your term start and end dates are included there. Your chairperson is listed as well as the department director that oversees, which is Elias Isaacson in the back of the room. And then this was developed in collaboration with him as well as myself who's your staff liaison. We don't have any administrative support that we're working with.

Counselor Hand is a part of this meeting so definitely your input is appreciated as well as we go through this with any ideas you have. Once we do that, I can add yes behind that that you've reviewed this as well. So to start off, the current previous calendar year work plan highlights that I had listed, which again, once I go through these, you know, please feel free to have a conversation if there's anything that any of you feel should be added to this list as an additional item. So currently we have reviewed a majority of year seven review of the tourism strategic plan. We plan to provide counsel with an update in 2026 with our findings.

Just as a reminder where we're at with this process is we have a couple more sections to go through. And the plan is that in your January meeting, you'll go over those as well as have your conversation as to the status of all the items that we're overseeing and which ones you feel you'll have a discussion about are most important to bring forward to council to get completed if they are not yet. Additionally, you approved last year's work plan, which is great. And then you met more often than previous years by having quorum to help accomplish your goals. And with that, I'll leave this part open for you to discuss if there's anything, anyone on the board or a counselor hand you feel might might need to be added or you'd like to add?

Ellen, I think that with Destination IQ coming in, it would be important to note that we assisted with the parameters and the scope of work that we wanted to see come out of that contract. I don't know. Is that appropriate in the top five activities for the previous calendar year?

So this section is very similar to what's right under it, which is Oh, okay. Five accomplishments. But the activities. Okay. Does that make sense? Yeah. They're very similar but different. So I would say activities are kind of your more overall big things, whereas accomplishments are like those true completed tasks. Does that make sense?

Yep. That sounds great. Thanks.

Does anybody else on the board or counselor hand have any thoughts about adding anything to this section? You're muted again.

I don't know why. It's not it's not working by pushing the space bar for some reason. But, anyway, I just wanted to ask if anybody has seen the draft 2026 strategic leadership plan from council.

I have not.

Okay. It was submitted. Let's see here. So I don't think they're going to go through another submittal, you know, through counsel, but they did send it out to all the people on counsel. And there were a few modifications compared to last year's plan.

I think it's really important that the LTAP consider the 2026 strategic leadership plan and what it how it has changed so that you can parallel the things that were considered priorities in that plan. So they do have economic vitality. That's one of the sections in there. And basically they have another subsection called tourism and special events. If you look in your plan, I don't know what sections you're putting down as how you align with strategic leadership plan.

That would be, like, on the very last page of the plan. Anyway, there there are some changes here. And one of the things that they changed was they took out all the well, they took out let's see. They took out the original sentence under local business and the new sentence is established tools and processes that are clear and support businesses navigation through county regulatory and approval requirements. What it used to say was encourage the retention of existing businesses, facilitate the startup of new businesses and assist in opportunities for business growth.

Basically, they felt that or all of us felt that that was misleading that it isn't really within the control of the county to do some of those things that was included in that sentence. Regarding downtown revitalization, we took out one section of that sentence. Was it now reads revitalize the downtown areas of Los Alamos and White Rock by facilitating and incentivizing development opportunities, period. And it does not say in accordance with downtown master plans. And then under tourism and special events, the special events, what it now says, the new language is promote tourism, sponsor special events, and support community events by enhancing amenities, utilizing indoor and outdoor facilities and encouraging local business support and increasing capacity for overnight stays.

I think that's very relevant to what you do on LTAP. So I just wanted you to be aware of that language as we move through this plan. And, you know, if you need me to read that to you again as we're going through the different sections to see how how it might be relevant, just let me know.

Thank you, counselor Hand.

Thank you. That's very helpful. With that being said, does anybody have anything they'd like to add to this first section of 1.1? Okay. With that, we'll move on to 1.2 which is list the top five accomplishments for the previous calendar year.

Again, very similar to the previous one, just a little bit different as to how we approach it. Currently, have listed advised on scope of work and deliverable to be included in the request for proposal for a new tourism marketing services contractor. In addition, held seven meetings during which most of year seven review of the tourism strategic plan was reviewed and discussed, and then participated in New Mexico True Grant fiscal year '26 for a total value of a $163,500. This allowed for more advertisements and videos and more availability of lodgers tax printing and binding funding. As a reminder, that's due to the two to one match that they offer.

Is there anything, people would like to discuss amongst these or anything they feel is relevant to add?

I think we're good, Ellen.

And with that, we'll move on to 1.3 which is list the lessons learned for the previous calendar year. This one kind of goes hand in hand as to something that you felt you learned last year, which is meetings need to be succinct, organized, and with purpose. Having quorum allows the board to achieve their goals. Something else that we added in here is ongoing training, especially around the purview of the board, is necessary to understand our role and how we can help foster and enhance tourism in our community. Is there anything, you feel you've learned?

I know, Brandy, you're brand new to this role, but, the other people who have been around for a little bit more tenure that you feel you'd like to add to this section.

I think we're good.

Alright. So now we get into the exciting stuff around the calendar year 2026 work plan. So this is the stuff for the upcoming year that you would be working on. So 2.1 is list any special projects or assignments given to the Board by counsel or the department director. Obviously the big one is continued oversight and reporting of lodgers tax expenditures.

And 2.1.2 is complete the review of the year seven review of the tourism strategic plan to determine what items have been addressed and in what capacity and which ones we still need to address and how to do so. In doing this review, consider the county's abilities, capabilities, and resources. In addition, we will make suggestions as to how to move forward. This is one that it was a goal that was started last year and as I said previously, you should hopefully accomplish that in January. And then two point one point three, promote tourism by enhancing amenities, utilizing indoor and outdoor facilities, and encouraging overnight stays.

And then two point one point four, we have worked with Destination IQ to grow, identify, and enhance tourism opportunities in Los Alamos County. Is there anything you would like to add or any thoughts you'd like to share about, these projects or assignments?

At our last meeting, Ellen, oh, that's really loud. We talked a little bit about Santa Fe, Taos, and Ria Ribos Counties initiatives that they've taken with their lodgers tax income to grant to smaller groups in the community for special projects that bring tourists in. Is there any way we could put the exploration of implementing that similar process in Los Alamos into our work plan? We don't have to do it this year, but I think understanding what they're doing would be helpful.

I would say that's definitely something perhaps later on when you talk about working groups. I think that would be a great place to add that. The way that it currently is, is budget obviously is approved by counsel in the spring and so you'd have to have that included. So definitely, you know, like you said, it might take more than a year of reviewing and understanding their process before you might suggest to counsel how budget might be utilized differently to give those opportunities locally. Obviously, part of it has to do with the way the current lodgers tax funds sit.

It mainly supports operation of our visitor centers and then the Destination IQ tourism marketing services contract. And then we have the printing and binding funds. Right? And then your supplies for the visitor centers. But it's definitely something that if you wanted to explore, that would be a great addition to perhaps a working group section as I as I think there's definitely some thoughts, and it's not just this board, but the community is very interested as to what that could look like if we were to able to offer that and what that approach might be. Does does that help?

Yeah. That sounds great.

So we can revisit that when we get a little bit further down.

Okay. Sounds good. Thanks.

Anybody else have any thoughts? Counselor Han, do you have anything to add, while keeping in mind what those 2026 council goals are? Do you feel there might be anything in addition you'd like to see listed?

Well, I think it's really important for the board to start brainstorming some ideas about one of the last pieces of the tourism and special events section of the strategic plan where we say enhancing amenities. So that would mean, you know, possibly with the hotel activities, utilizing indoor and outdoor facilities and encouraging local business support, that's hotels, and increasing capacity for overnight stays. So, you know, I think it's really important that we get input from your members of how how everybody feels we could do that. You know? Maybe even think out of the box a little bit.

I certainly don't wanna, you know, make those suggestions myself, you know, because I think it's it's really up to what the board wants to do. I think there are a lot of things that we could do to get creative on on how to meet that part of the strategic leadership plan.

Does anybody have any additional thoughts around that instead of what's currently listed in 2.1.3? And we can definitely update that language to what your drafted plan is because right now, I think it's kind of similar, but there might be a little bit of text that we could definitely add in if everybody on the board feels it's valid to match that directly.

Yeah. I I highly recommend it because, basically, your plan should should parallel the updated strategic plan of council. And so, you know, that's probably something when it goes through the review process through counsel that, somebody's gonna catch.

Right.

So is that something we would vote on, Ellen? I think we can just go ahead and change that, if you don't mind changing some of that wording in 2.2.1 so that we do go ahead and match what the current strategic plan says.

Mhmm.

Yeah. So I've taken note that, that will be one that I need to update. When we get to the end of this, I'll try to go through, like, what the exact changes are compared to what's currently drafted, And then you will vote to approve it as discussed. Does that make sense and based on, you know so that would include a change to the verbiage in 02/2003. Yes? So are we

completely finalizing this today, or will we have an opportunity to maybe go back and look at some different things that we're discussing to maybe potentially add in the next meeting or have that little bit of extra information?

Mhmm. So based on when the deadline is, the plan is to have it, approved by you today, as discussed. And then I will send a copy to chair Olson for approval on behalf of your entire board to confirm that the changes reflect the conversation had today. Does that make sense?

Yes. And it so at no point, once this is approved, we won't be able to make any changes to this at all.

Can you revise it? Do you want to come over here? Sorry. You're good.

No, it is a good question.

Yeah.

So what happens is we are asking the boards to do this in December so that then they're submitted to counsel, in January. The new chair creates a working group of counsel to review all the work plans. And so that will probably not take place until kind of the January, early February. And occasionally they make changes such as counselor Hand noted that if there's some language that doesn't quite mirror their Strategic Plan, they may want to change that. So then those final plans come before the entire council for approval.

Once those are approved, that's your work plan. Does that mean at some point you may want to change something on that? I think that's perfectly fine. I think the goal is to have kind of broad enough goals and activities that you can kind of work within the current work plan without having to go back to counsel again for approval. Does that help?

Yes. It just seems like there was some additional information that we maybe don't have today, which is fine. We can add it generally and then work to expand upon that.

Yeah. And there occasionally when the council working group, if they make changes, there is some back and forth with the chair of each board to make sure that it's not something crazy that, you know, maybe they wanna talk to the rest of the board. So it's possible in January or February, we could bring it back to the board and say, well, there was these four things or or here's something council wants to assign us and have a little bit of that dialogue.

Perfect. Thank you. Welcome.

So another thing I'd like to mention, and I really appreciate Linda's or miss Madison's input on that because she explained the process well. And, you know, I think that even though we have some real broad language in there, you know, there's an opportunity to think of some things that you really want to focus on this year that that could promote an idea to counsel to maybe pursue an area, you know, that's that's still within promoting tourism or whatever. But maybe you wanna go off and and do, you know, a special kind of thing that isn't really spelled out here and it's a new idea that you you would like to propose to counsel. You know, this would be the opportunity to do that. And, you know, I don't know if this is gonna be taken well or not, but, you know, I know that your previous member of the Lodgers Tax Board, you know, he provided a lot of input, especially at the last meeting where he talked about all the things that could be done.

And, you know, that might give you an opportunity to look through it a little bit more and see if there's something in there that isn't really explained well in your current plan that that you'd like to pursue this next year. So, you know, that's one thing that I would offer that that has already been proposed, already been presented to your board. And, you know, if any of you believe that there's some good ideas to explore or, you know, you wanna take action, that that would be a good time to incorporate it into this work plan. And then you could have more discussions with the chair, the new chair, and the work plan review group to see if it's supported by counsel to to do some of those things.

Ellen, can I ask a question? Sure. Yes. Okay. Because now I'm a little turned around because what what you just said and what counselor Han just said seemed to slightly be contradicting, and I don't know if it's just in my head.

So so, Ellen, what you're saying is today you want us to approve this work plan as is, but then you'll make some of the verbiage changes based on the strategic leadership plan, which I I can't find it anywhere on the the website. So I don't know, counselor Hand, if it's publicly available. So it's really it's hard for me to say, oh, there's this bit of information maybe that we don't have about the direction the county wants to go, especially as a new member. So so, Ellen, what I'm hearing you say is we need to approve this today, but then you'll go through and make some verbiage changes based on the strategic leadership plan that council hasn't put out to the public yet. Uh-huh.

And we will then have Jen as our chair. She'll approve those on behalf of the board. It will go in front of council, and council will approve this work plan. But understanding that there could be some things that maybe aren't on here because, like, this is my first meeting with you guys. I haven't had a chance to go through all the previous meetings and information and things that might be in that work plan.

I have not seen the strategic plan. So as much as I would love to approve this today, how much and then maybe this is a question for miss Madison. How much room is there to, like, amend this work plan, say, in June if we start seeing that we're accomplishing some things and we wanna add things to it or priorities have shifted, economically. The country has shifted and tourism has shifted. So I just I wanna be clear that if we approve this today that there

Any additional thoughts on this section at this point?

No. Okay.

Alright. We'll move on to 2.2 which is list other projects and or activities being proposed by this board in priority order. So let me just double check where we're out.

Yeah.

So this could be a potential section where we'd add in, but there's also a section for a working group for some of the stuff Connor mentioned around looking at grant opportunities. But currently, what we have listed here is identify and evaluate potential projects and initiatives that can effectively increase visitor spending, extend visitor time spent in the community, and maximize the economic benefits of tourism and visitation for Los Alamos County. And then we have two point two point one, which is work with Destination IQ to grow, identify, and enhance tourism opportunities in Los Alamos County. In doing so, explore ways to highlight the small business community to visitors and increase their length of stay in Los Alamos County. I will kinda open it now for any thoughts of anything you might like to edit or add to this section.

Care?

Yes. So regarding the statements that are in two point two point one and two point two point oh, both of them are two

point the numbers are right.

Yeah. Anyway, so this was last year's plan. Right?

Right.

And and so within last year, you should have identified and evaluated potential projects and initiatives to increase visitor spending. Do you have a list or something that came out of last year's activities that you can now put on your your plan for 2026 and, you know, you've identified the potential projects. Have you had those reviewed by counsel? Have you had, you know, anything that that you're going to pursue out of that activity of identifying and evaluate potential projects? You know, you need to move to the next step instead of just evaluating potential project.

Now you should be doing something with that list.

Right. I agree, counselor Hand. And I think what happened here is part of what we decided to do last year was to go over the tourism Task Force Strategic Plan and really review that in-depth, which is what we were working on getting through before we came up with a new list as of yet. I think we were thinking that we needed to see where we were standing and what had been done and hadn't been done before we came up with a new list.

Okay. So you still so do I understand this correctly that you had a list and but it wasn't completely evaluated, and so you're still working on the list?

Well, what we did is we took what the tourism task force had presented to council seven years ago, and it was determined at either our first or second meeting that we needed to really go through that list completely since that was identified by a working group, and see what had been done and what had not been done, and see where we wanted to follow-up in any of those areas as to what was already in that tourism task force plan.

Strategic plan for planning.

The strategic plan. And so we're looking at finishing up that work at our next board meeting in January.

Okay. So I I think it would be my recommendation would be that you indicate that you've had some progress and maybe it's in another part of the plan because I think it actually talks about your accomplishments in another part. But I think when you're talking about projects and activities that you're proposing, that information should be provided here as a result of your accomplishments last year. What what we wanna do is just not have this perpetual plan that really, you know, just says the same thing year after year. It's so vague.

Nobody really knows what you're talking about, you know, and nobody really knows how to measure progress. So, you know, I I think it it would be helpful to really understand what what this board is doing and and, you know, how you're promoting all these activities with tourism, not just hiring a contractor.

So I think what I'm getting from all that, Ellen, is that the review we've done probably also needs to be included with this in our past year accomplishments.

That's correct. So I think the thing we would need to determine right now is going back up to that section for a moment to revisit it, and add either in the accomplishments or activities, that you have started working on that. I would say I might recommend activities since you haven't completed the Right. The process yet. So that would be a one point one point four.

And then based on what chair Olson said, it would be would you like to say started discussions around I'm just you know what I mean? I'm Yeah. Coming from I I from the top of my head as I try to type notes at the same time around this. But I think give me a second here. Let's look at what the language is down here.

I almost would say we identified what projects had already been started and completed by the county with that was recommended in that tourism strategic plan. And and we're at our next meeting, we'll be finalizing what projects weren't addressed.

Yeah. Sorry. Thinking and typing.

I know.

And and I think that, you know, even that language that you just said Mhmm. I'm sorry, if I have permission to speak.

You too. Absolutely.

Okay. You know, you can say it as, you know, with with a little bit of vagueness, you know, that, you know, you've come up with you've done this review and that you're finalizing the projects. You know? But, you know, if you scroll back up

Mhmm.

I'll just give you an example. So if you scroll back up to the beginning and okay. Right about there, one point one point three says met more often than previous years. Well, what does that really do for it? Okay. So you met. Did you Mhmm. Accomplish anything? It's you know, I I'd really drill down more into what were the activities within those meetings, not just that you met.

Mhmm. Okay.

You know? And approving the 2025 work plan, I mean, that's a given. Mhmm. You know? So that's a top five activity.

Well, actually, for last year, it was because the previous two years, we had never been able to do it beyond Metcorp.

Okay. So just to blow your horn a little bit, you know, I'm thinking maybe you should say this was a you know, put a little bit more into it, you know, instead of just saying approve the 2025 work plan. Why is that a top five activity? You know, why is that a big deal? Because, you know, counsel is reviewing all the plans from all the different boards.

And, you know, you could probably compare, you know, work plans from other boards and some of them are pretty detailed. I'm trying to remember if it was the parks and rec board or there's some boards. I think it was the parks and rec board. I've seen some excellent ones out of them, you know, to try to get an idea of how to how to really show what you're accomplishing on this board. That it's not just that you're meeting, you know, you're not just going through the motions to do what all the other boards are doing, which all of them are approving their twenty twenty five work plans.

So that doesn't really highlight that you've done anything out of the ordinary. You know, you did talk about reviewing your tourism strategic plan, and you plan to provide counsel with an update in 2026 on the findings. Well, okay. You know, that's probably is the most substance of the three. You know?

So so I don't know. Just I'd I'd recommend digging a little deeper. You don't know which counselors are going to be on the work plan team for review or or who's gonna be the chair. And so sorry, my cat. So I would just try to really show why this board is necessary and what good you're doing.

Sherylson, if I if I could Yeah.

Go right ahead.

Okay. So I I wholeheartedly agree with counselor Hand on this. So when I look at this and and if I were to, like, hand and I understand that it was a really rough year for this board last year to make those quorums. I know what a big deal it is. When you don't have quorum, you can't get work done. It is just that simple. And then when you do have quorum, you're trying to get so much catch up done that it's difficult. And I see the the bones here of what you were able to accomplish with those seven meetings, knowing how hard the tourism board has always worked to make a quorum and to to keep the the members, working on their plan. But you you say here, you know, like, approved the 2025 work plan. I I agree.

Make that a bit more robust in that languaging. As a new member, what I would wanna see there is, you know, in in 2023 and 2024, work plans were unable to be completed due to a lack of quorum at meetings. In 2025, we established quorum x number of times in order to complete the work plan. And then you've covered the fact that you've met more often than previous years in accomplishing the goals. I think you have this.

We plan to provide counsel with an update in 2026 with our findings. Again, as a new member, like, I've I have not looked back over the past four years of of information yet. It would be great to have a highlight there, and having like, if you had two major highlights that were in those findings. My if I could ask a question about the other section that we're talking about, which is this the section 2.1, the projects assignments. I think that's what we're looking at.

2.2 is kind of what I'm looking at too. I think here too, like, if I'm looking at this from an outsider's perspective, if I were coming at this and I were looking at it from just a citizen's perspective, which I am today, Identify and evaluate potential projects not completed, or so, like, in that first section, you've talked about where you've reviewed the things that were or were not completed. So now we're identifying and evaluating the projects that were in that initial tourism task force recommendation to be evaluated in this 2026 work plan. And then I think that there's a lot of things being said in these two sections that could be spread out. So, like, identifying and evaluating the potential projects and initiatives that can increase visitor spending and ex extend visitor time spent in Los Alamos.

I think that is a a a whole second category is identifying and evaluating projects that can maximize economic benefits of tourism visitation. I know it's trying to be, like, concise in one thing. This is just kind of how I I view stuff. I don't necessarily know how this has been done in the past, but I think breaking some of those things up might give the community a clearer look at the various things that have been done and are going forward being done. And then working with Destination IQ to identify and enhance tourism opportunities, I think the second part that's that's its own thing.

And then the second part is working with Destination I d IQ to explore ways to highlight the small business community to visitors. So I think all I'm all I'm really, like, asking for as a member of this board is that we're not trying to shove too much generic stuff into, like, one goal that we give ourselves several goals that are broken down from that goal. And, yeah, that's I guess that's just kind of what I would also wanna see from this is is just a bit more information in the plan so that I know what what my goals are if I'm on a working group or as a member of the board. So that's just my

my I'm sorry. I'm sorry, miss Zangerman.

You're you're fine,

counselor Harris.

I just wanted to chime in and say, you know, I don't know why this board continually has a problem with meeting quorum. But if the board was able to do some things that invigorated its members, would you potentially have more interest in attending the board meetings? You know, because they're actively involved in doing something within the community that pushes us forward to to do what we're trying to do, which is increase tourism, blah blah blah. You know? But it's it's like you can't just increase tourism by making a work plan that says you're going to do that and that you're gonna hire a contractor.

You know? And then the contractor is gonna do all the work. What are you guys doing? You know? I mean, you have to really identify what, you know, what are you doing? You know? And and regarding the report, I don't know. You know, it says you're you're supposed to report the lodgers tax information. Where is that? Because I don't remember you know, was it at one of your early board meetings in earlier in the year or something?

Because it's like, I don't recall us going through that. Maybe maybe it's just because I attend too many meetings. I don't know. But, you know, all the information that's in that report, what can you extract from it to really make it into actions?

I think Dana wants to, Ms. Evans wants to address part of

those concerns about quorum. Well, and I did just want to say that this may be off topic up here, but one of the issues is there's a horrible work ethic up here. And sadly, I personally have had to miss quite a few of the meetings because I've not had the staff to support my hotel and be able to be here because I was having to work our front desk. And so I did try to always let them know, but sometimes it was last day. I almost didn't get to make it today.

And so that is a big regret for me, but something that I couldn't have done any other way. And so for that, I apologize to all of y'all. I really do because, my heart is in making this a success.

If I may just may just second that. I I can hear how busy it is right now at work, and I have stepped away from the desk, and I have a solo employee handling that. This is in the middle of a workday for those of us who are on the ground in businesses. And this is this is more than just me saying this. For the past few years, I've known several people in and out of tourism board who have all said the same thing.

The meetings are at noon in the middle of a workday. And you're asking people who are on the ground working in these very public facing organizations versus, say, something like parks and recreation, which is meeting at night. I know that several of those members, over the years were retired. I look at some of the board composition, whereas this board is a very much because of the requirements of the Lodgers Tax Advisory Board in the charter, we have to be representatives of the community. Like, you know, Dana works at the the hotel.

I think somebody else is a hotelier as well. I think that we have people who cannot step away from the customer service portion at noon in the middle of a workday. So I think it is a consideration in the future. I know that puts more burden on staff to carry into the evenings. I know it puts more burden on the council. But when you're talking about quorum and people not making it, there is nothing that could incentivize me more to be here than if it was not interfering in the middle of a workday. I have volunteered to do this, and I will. But if you want more people to be able to make it more often also,

if you

want more public attendance, you have to move it out of the middle of the workday. So that is just, I think, a consideration for the future. And, you know, in the meantime, you know, saying that we need to incentivize members, we're here because we wanna be here. There's there's nothing else. I just wanna clarify something, counselor Handy. You said, what is the tourism board doing, or are you speaking to the community development staff when you say that? Because my understanding is that all we can do is advise. I I don't think there's much we we can actually do beyond those advisements. So I just wanna see I'm just curious what you meant by, like, what is the board doing and and what would that look like, I guess. And that's not that's a rhetorical question. So you don't have to answer that. No.

I no. I I can answer. So, basically, I think that, you know, what what the board needs to do is accomplish the charter of that board. And, you know, maybe it it means the board members need to review the charter again about what this board does. Certainly, don't wanna go above and beyond and step into roles that, you know, county staff does or, you know, that really isn't within the control of this board.

But what can we do to not only communicate to everybody what the board is doing, but maybe invigorate the board a little bit more to determine what it is, you know, you should be doing. You know? I I just think that it needs to really show, you know, if you've been meeting, what are you you know, you're doing something during those meetings. You know? I I don't think you just say, well, we met, you know, because there's substance in the meetings.

So you need to really dive down into the, you know, the subject matters of what you're talking about, you know, what you're accomplishing in those meetings and, you know, within, you know, the role roles and responsibilities of that board.

So if I can make sure I understand you. So you just want to in this coming year, you would like to see that, these meetings have a a better reporting out to the community about what took place in the meetings?

Oh, I I think I think the board needs to decide, but I think it needs to be communicated, better in the work plan because I don't think it's communicated well in the work plan. I think it's it's very sparse, you know, you you know, and very general. And, you know, I I don't think it really has a whole lot of meaning to to the public or anybody, you know, what what you're really accomplishing by reading this work plan. So I I would just, you know, try to think a little bit deeper about what it is that is going on that, you know, is the reason why we need to have a lodgers tax advisory board. You know, why do we need you?

Well, I think what I keep getting confused about is that the state charter for the board is very narrow, and we're just supposed to advise on how Flodgers tax funds are spent. Correct? So when we have these meetings, the contractors are reporting back to us. We have Visit Los Alamos sitting in the audience. We have Destination IQ here who reports back to us, and then we

take

those numbers into account. And that's

-You well, you take the numbers into account and then what do you do with them?

-Well, we can't do I mean, I can't force people to go to the visitor center and report to Melanie.

No. Well, no. So so basically, can't force people to do that. That's out of your control. But within the control of what your board does, just try to think about it a little bit, you know, at a deeper level of within your role, what are you able to do? And and that's all I'm saying. You know, it's within the members of the board that need to decide that, not me. I'm just saying that it needs to be communicated better because you're doing something at these meetings. I I just don't think that it's very well communicated. And, you know, you you can object to my comments.

I'm just, you know, giving you a suggestion.

Chair Olson and and Ellen, can I make a suggestion that in the work plan, we add this as an action item in the work plan? That the, that there's a there's some sort of discussions this year about what and how the lodgers tax is is I I guess, like, I'm also reading the state charter and the county charter for the largest tax, and there's just not much the board can do beyond minutes to the public and and advise the, you know, county council, and that's that's really all we can do. There's not I understand your your desire to have, like, a more robust working plan. I also understand this board's desire to have it approved today and then and maybe sort of fill in some of those those data gaps, like some of those, like, you know, flowery language, if you will. But maybe that's something that we wanna consider adding is that we are I I guess, I also don't know how we would work within the confines of what an advisory board does and what the state charter for this particular advisory board does throughout the year beyond just sort of, like, reporting out to the community what was discussed, what was presented, and and, you know, how we advise on those presentations.

So I I totally understand what you're saying, counselor. And I'm just I I feel like maybe the the board's hands might be just a little bit tied in in what the expectations might be.

Well, I I think you're right on in what you said there, Ms. Zangevin. I I think that, you know, there you have certain confines based on your charter. But do you explain how many times you gave recommendations to counsel? What were those recommendations to counsel?

How many, you know, how many times did you give reports? You know, not that you just met, but how are you fulfilling the charter? And and so, you know, miss Engleman just brought up a couple examples that are based on what is in the charter and, you know, that you're confined to only specific duties. So those are the kinds of things that you should report that you should talk about in your work plan about how you're doing that reporting. You know? You know, how often are you doing that reporting? How often are you talking to county council? What's coming out of that? You know? Is county council approving something as as a result of your recommendations?

That sort of thing. You know? So you're the experts on this. You know? You're the you're the board. I I'm just trying to say how you can convey your information to where it's, you know, it's more substantive.

Thank you, counselor Hand. Yeah. I'm I'm looking at, like I I specifically pulled up the 2024 work plan, I believe. Yeah. This is the fiscal year 2024 work plan from this from this board. And and I I absolutely see what you're saying. I I can absolutely see that, you know, there I I believe this is when Kelly I'm sorry. I can never remember her last name. Enthusiastic Movie Kelly was on the board. And and I totally see what you're saying.

I I think that, you know, asking us to maybe approve this plan today so that we can can move into January ready to hit the ground would be important to me. Like, especially if, Ellen, if you're taking some notes about all these things and maybe there's a few sections that could be flushed out with those numbers, like, you know, we how many times did was there a report made to counsel or whatever? These sorts of, like what I hear from his hand in this last statement that you made is more concrete things that could go into this particular work plan. I, for one, would would love to approve a work plan today because I'd like to know where we're gonna start in January with the understanding that it is gonna maybe go to chair Olson for an additional review of any language that's added or removed or or shuffled around. But, yeah, I think that that's to me, that would be a fiscal year twenty twenty seven goal of, you know, now we understand that maybe we don't come to the table with a just bullets, but we come with, like, here's here's the bullet, and here's the data behind those bullets.

I think that there is some empathy to be had. Last year was incredibly difficult for a lot of folks in the tourism industry as as many of us know. Like Dana said, we were on the ground. We were short staffed. We were seeing, you know, a lot of, hard hits.

So maybe, you know, that I guess my recommendation would be that we do our best to approve a work plan today, maybe with a line in there that in our next development of that work plan, we are going to give a little bit more feedback to the council approval group on on what we accomplished with with a little more concrete information. I do think that is something we can do that's within our charter confines. I think it needs to be really clear to the public that we can't spend those tourism dollars. We can advise on how they're spent, and we can't give money directly to the the events and things. And that's where I wanna make sure that folks who read these minutes later don't get confused and don't start doing them.

Well, the tourism board doesn't care because they didn't give me any money or they didn't put anything any money in. That isn't what we can do. But I agree that some more concrete information in the future would be valuable for everybody.

Another thing, you know, you mentioned a few examples of some of the impediments that everybody on the board is having. And, you know, I think there's a section in this work plan that talks about things that need to be improved as well as, you know, some of the hurdles that you've had to go through, you know, throughout the year. And I would write all that stuff down. I you know, I'm wondering if you have it in there. Lessons learned previous calendar year.

You've got special projects or assignment. Is there anything else? Let's keep on looking down the work plan and see. Guiding documents.

Documentation and then special events and any working groups that might exist. And

that's it. So let's see. There there isn't anything about challenges or things that you'd like to accomplish or resolve. I guess it would just be lessons learned.

Yeah. So I think we could add to one point three point one or you could add an additional into one point three point three. Because to me, the having a succinct meeting kinda goes hand in hand with if you can't make quorum and you only have, you know, seven meetings to get the equivalent of 12 meetings worth of work accomplished. Noting that, I think, might make sense to go into one point three point one unless someone has a different idea as to adding an extra line in there about, you know, in 2025, it was difficult to meet quorum due to challenges with staffing at the locations of the people who are on the board representing our community, perhaps something like that. Do do you have any ideas, chair Olson or I agree.

Counselor Hand?

Yeah. Well, I I just wanted to chime in and say right on. That's that's the kind of stuff that I would be looking for in in the plan to just give a little more information of what's going on, you know, with meeting quorum. And and I I almost say that one point three point one could be divided into two different Yeah. Lessons learned because quorum, you know, there's things about getting people to the meeting and then there's the meeting itself about being succinct to organize with purpose.

So, you know, what like, under meetings that need to be succinct to organizing with purpose, then I would say, well, what how is that a lessons learned? You know? Were you having meetings that rambled on for three hours? Or, you know, what you know, have you reduced the time, but you still covered the material properly? I mean, I I just go into a little bit further about, you know, how it's a lessons learned.

Okay. So I don't want to jump around too much because I know we've gone back and forth and kind of hopped around a little in this conversation, which I think is great to understand what the counselors that are reviewing this are looking for. But when we go back to this 1.1 section of the previous calendar year work plan highlights, so one that we could add in here is a one point one point four. And again, this is just kind of spitballing verbiage and language, so let me know your thoughts. Add in started discussion around identifying project oh my gosh.

Sorry. Let me try this sentence again. Started discussion around identifying projects the county had begun, are planning to finalize the project identifications in early twenty twenty six to hone into what new projects might be recommended to council. Upon completion of the year seven tourism strategic plan review, we plan to discuss discuss additional projects and initiatives that can effectively increase visitor spending, extend visitor time spent in the community, and maximize the economic benefits of tourism and visitation for Los Alamos County? What are your guys' thoughts on that?

I think that sounds good. I also think, though, after this discussion listing the top five activities or the five accomplishments, is also that two of our working two of our meetings last year was going over the purview of this board and what exactly we do. We had two different training sessions in here for members about what this board does. And that was two full meetings last year. And I think that needs to be highlighted.

Excellent. Thank you so much for listening to my input and you know, I'll try to stay in the background and not interrupt so many times. I'll I'll mute myself. How's that? Okay. I'm gonna mute myself now.

I mean, personally, I'll let the rest of the board speak, but I think Member Engerman's comments around splitting up some of these into two different ones, I don't I don't see that as a bad idea, especially if you can break it down a I little agree. Especially in this one point three secondtion, as mentioned, you know, having quorum as a whole separate one, I think, should really be be stated. And I think it might help not only our council members, but also the community understand that because this board has to be made up of certain members of the community, it is a little more challenging to meet because it can't just be anyone on the street. It can only be one person on the street, right? And then two people who are working at a tourism location and then two people who are in our hotels.

Right. And I think highlighting that in the lessons learned is a great thing too. Mhmm. Let's see. And then what I also heard is as we move forward with the work plan, being able to take the information that, I mean, Destination IQ gives us and the visitor center give us and have a way that we're reporting that out to the community listed in our work plan so that people could find that information more easily Mhmm.

Would be something that's important as well. And I certainly think putting on the work plan the fact that maybe we do need to look at what dates we meet and also what time we meet Mhmm. And how that works. I think for the fact that we have hoteliers on the board and that has to be two people that are on this board, Having that discussion in the spring semester, somewhere in January, February, March time frame would be a great discussion to have as to what works best for the businesses in our community as to a time to meet.

Yeah. And so another agenda item today is to approve this coming year's planned meeting times. So that's something that can be discussed a little bit in that section. But then upon approval, like you said, in the spring, you could start discussing in 2027 what might make the most sense for the people who are on the board.

Yep. And have that be part of the work plan, too. Sonia, Dana, Connor, do you have anything else you want to add?

Yeah. Brandi, you did a great job. Thank you.

No, and thank you for having that part of the discussion. But I do have one question. At one point, didn't we talk about potentially incorporating ways to help build a community where people are willing to come up and work here, and like how we could maybe present Los Alamos as a place for people who aren't at the lab to come up and do the maybe, as you could say, lower income jobs. I know that at one point we had spoken about that, but I'm not sure if that was with the LTAP or with the other one that was on.

I think we did discuss it a little bit, but it wasn't formally in the work plan.

Is that something that we could consider adding to the work plan because just like our two most popular are closed. You know? Blue Windows closed on the window or weekend because they don't have enough people. Right. Same with Pajarita. They're closed Monday, Tuesday. And so it's not just an issue that I've dealt with. It is an issue that is probably one of the most commonly discussed, frustrations for our city.

Yeah. Agreed.

So could you state that again so I can just kinda take note of how I'm going to edit this one around, what would be the focus of that bullet point for a goal. Could you say that again as to how you like to

I forgot. Word that. Just maybe figuring out some or or pulling in some ideas on how we can attract employees that would be at that lower not lower income level, but, you know, not at the lab level. Bringing in the people who would do like Smiths and the hotels and, you know Service sector workers. Correct. Yes. Thank you.

Yeah. Service how do we attract service sector workers as seeing Los Alamos as a desirable place to work? You know, there's no buses on the weekend. There's, you know, there's a lot of things that we might be able to

look into on how we could effectively get more people up here working.

Ellen, can I suggest some language for that just because I absolutely hear what what I think it's Dana? I can't see you guys. It's there's, like, a whole thing in front of my screen, so I have to guess who's talking. So I think you're talking about having this under the what section are we currently looking at? Would this be list of other projects and activities being proposed, or is this

I would almost consider this one to potentially be under a working group. I'm not sure what anyone else's thoughts are. But this are this is not under the main purview of lodgers tax, and that's where you kind of see that working groups might have a little bit of a, subset based upon what it is.

So what I would say is that knowing that one of the council's strategic goals is to enhance amenities. And part of enhancing amenities is ensuring that they have enough of those staff, that the infrastructure is there for that staff to get in and out of Los Alamos. And I do think, therefore, it does fall under our purview to investigate ways to, enhance the service sector industry, job market through increased whatevers. Like, that that's where, that's where my ideas end. You know, job fairs or I I think that there is a discussion to be had about buses on the weekends, and I think there's a discussion to be had about, what what sorts of ways can we look at with those strategic goals in mind?

Because I think it falls under that enhancing the amenities. When hotels are fully staffed, they can operate at full capacity. When restaurants have enough people, they can operate at full capacity. So when we are open on the weekends, people wanna come here on the weekends. So I would definitely put that in a working group as something like what other and and maybe what other council goals are there.

So if council is saying this is one of our economic things in tourism, and I see there's I I did find a copy of that, miss, councilor Hand. I I found the November 4 meeting. If anybody wants to go and see the in edited version, it's in the November 4 meeting for the strategic plan. I think looking at some of those other areas, I think definitely match, like, how the economic vitality can be improved. So I I would put that in, like, investigating ways to enhance the the the visibility of servers service sector or service industry opportunities in Los Alamos County and ways that we can collaborate with other departments within the county, to sort of highlight, you know, like, here oh, you wanna get an apartment up here?

Did you know that we have, or, like, you wanna buy a house up here? And I know that there's departments within the county that are are working on things. Oh, you can't pay your utilities, and that's what's gonna make you move off the hill. We have programs for that. So I think that just having those sorts of things be part of a working group's goal for the year would be important to me because we see it too.

We we are competing with our actually, our number one competitor is Los Angeles County. So we're always, how can we attract, staff who would like to work in a tourism facing program who we just cannot pay those wages and we don't have benefits and things like that. So I think it's about what are the other things that make those positions attractive, and I think that comes back to infrastructure. So, yeah, I I hope that helped and put it in the right area, and I hope that addressed kinda Dana what you were talking about. I think that again, I'm sorry if that's not Dana talking.

No. It was. And thank you.

Alright. Elias, I see you there.

Yes. Thank you, members of the board, councilor Hand. I just want to as we're talking about sort of the promotion of Los Alamos as a employment destination opportunity and the ability of this board or the role of this board, I should say, in participating in that promotion. I I just want us to make sure that we're tying back those efforts to sort of the main focus of LTAP, which is really, as I understand it, to be around the expenditure of lodgers tax revenues at the county. And so thinking about all of the things you just mentioned, miss Engerman, Dana, you know, making sure that we're thinking about how do we address that through the sort of role of this board as there are several other groups at the county, whether they're a board of commission or just county staff within CDD and other departments that are looking at all the things you just spoke about of ways to make living in Los Alamos more affordable, whether that be through affordable housing or other approaches, and and making this community overall just far more livable for those that are sort of maybe earning salaries that aren't aligned with the the pay rates at at Llano.

And so so I I think those are all very important things that we're talking about, but I wanna make sure that this board is focused on in in the areas that are sort of where it's most impactful. So thank you.

Thank you. So Ellen, we are pushing on 130. And one of the things we have said with this group in order to be respectful of the people on the board and the fact that they do have day jobs is that we try to keep this time to 01:30. And so I'm thinking we are not going to get this work plan.

Yeah. So I think the way that we approach this is based on the comments that I've taken note of today, I'm going to make edits to this work plan, and we will plan to have it as a January item for you to review once again. But what I would ask is make sure you've reviewed it and read through it beforehand and take any notes that you might have that you want to add. So that way when we get to the agenda item, the discussion is fairly short and it might just be, I want to tweak this one sentence if possible in instead of a longer conversation like we had today, which I think is great. I think it's, you know, definitely refreshing to hear all these new ideas And the way that council members are going to review this, that's very insightful, counselor Hand.

I really appreciate that. So I would say we can kinda keep this as just discussion. And if you would like to move on to the next agenda items because the rest of this is truly that we haven't gone through is your guiding documents, what other boards and groups at the county departments that you're working with. They're kind of more high level. I think these are ones that we can go over next time. And if you'd like to move on to the next agenda item.

Yes. I think I would. I think we need to.

So this next onesorry, go ahead. This is not my job. This is your job.

No, you're fine. I was looking through my agenda, too. And I actually would suggest, because our next agenda item is our meeting times, what I would like to do I think is just approve the January meeting and then address this at the January meeting if we can. Are we allowed to do that?

Chair, you're wanting to do that because you want to change the time? Or you're just you don't you're trying you may not use this the same dates? I'm sorry. What's

Well, the what we have before us is we've talked about meeting monthly or bimonthly. And so there are two different schedules before us as to whether or not one of the things we had talked about is going to a bimonthly meeting schedule since it is so hard for people to get away from their attractions to get over here and try to ease that burden so that we can make quorum on those days that we have meetings. We also talked about doing a bimonthly. And so I almost think, though, with the way we're pushing up against the end of this time, if we could discuss that next time, it would be beneficial.

So you're correct if you just want to approve the January meeting because that allows a shorter period of agenda. Otherwise, you have like ten days you've got to put out the agenda. So as long as you have that announced for the, mic now. Great. Yeah. Perfect.

So if we can I think it's 01/20/2026 from twelve to 01:30 here? If we can look at that time and then get a second as to we will meet 01/20/2026 from twelve to 01:30 in council chambers? Yeah.

Go ahead. I second.

All right. All in favor? Aye. Okay. Is there anyone opposed? So we'll go ahead and do that next meeting, January 20, from twelve to 01:30 in council chambers here. All right. I know I keep having to go back to my agenda. I should have pulled it off. And then we have our monthly reports.

Do we want to go through and just do a highlight of each of those monthly reports? Have Discover Los Alamos Destination IQ give just a highlight. You don't have to go through everything. It is in our agenda packet. Hi, Melanie.

Hi, guys. I'll keep it short. I submitted both September and October reports. We did not have visitation numbers for Bandelier for September, so that made a huge impact in tourism. But, and then, of course, we had the government shutdown in October, but we had Balloon Fiesta, which saved Los Alamos. We had a huge influx of visitors for October even though Bandelier and Manhattan Project were closed.

Great. Thank you. Yep.

That's pretty much it.

Does anyone have any questions? Alright. We'll pop over to Destination IQ real quick and let you give us a high level of report of what you've submitted to us as well.

For sure. I can't promise I'll be as fast as Melanie, but I will try my darndest. So is it okay for me to share my screen? Can I do that?

So I have it up on the screen here, so you should just be able to utilize that Okay.

If that works for you.

If and if you wanna tell me, go to the next slide, happy to do so. Sure.

Sure. I added a couple of links, but because I'll move fast, I think that's a little irrelevant. So what I have here are links to all of the reporting that we're we're starting to put together for the county. So now we have a website data report, and that's a live report that has, a slide for each, marketing strategy that we are curr we've currently employed and for which we have data for. So we have data currently coming from Google Analytics, Google Ads.

We just launched Meta Ads. So at the next meeting, I'll have a slide for Meta Ad data. We'll also add Google Search Console data. That's organic Google data. So that's a link there. We will have Google and Meta Ads report. We just launched those. So at the next meeting, you'll have links for those. And this is these are all the details on all the data. And then we have links to our accounting spreadsheet where we keep track of all the money that's being spent with the county, and so we have a full record of it.

This is an example here of what we go over with Ellen each month or what we will what we will start going with her over with her every month now that we're starting to gather all the data. Rather than just look at the numbers, I like to dissect them and create a narrative around them so we understand why they are what they are. So if I looked at November website traffic compared to December website traffic, We see some great bumps. We see direct traffic is up. Organic search traffic is up.

Paid search, those are your Google Ads that we launched mid November. All of that traffic is up year after year. But then we see some big dips down below referral, paid social, and unassigned. So what I like to do then is dive deeper into analytics and assess why those numbers are what they are. And as as it turned out, if I looked at the campaigns there on the right, we'll see that that loss of traffic this year compared to last year is because at November, you were engaged in some New Mexico true coop digital advertising, initiatives, which were driving thousands of visitors to visit Los Alamos.

Now most of that is from meta ad traffic, which we launched, with Los Alamos today. So, when we meet next, we'll start to have we'll see a bump, in that traffic as well. So I'd like to think that this might actually be the lowest month that we have. And moving forward, we're just gonna see an increase in website traffic specifically from those meta campaigns. So that's just an example of what we do. An overview of the tasks that we've done since we last met with LTab. We created this Google Drive folder. I believe Kirsten sent out an email to everybody. If you didn't get that, let us know. We'll make sure you have a link to it.

It's also accessible here. That's where we have, this meeting deck, any sort of reports, deliverables so that everybody in LTAP can have eyes on what we're doing. We sent out the press release for stakeholders. There's a link for it. We launched Google Ads. We finally got access to Meta Ads. That took a long time, and we launched Ads today. We were in Los Alamos last week for our our immersion trip. We had an incredible time. We loved Los Alamos.

There's a link to our itinerary so you know where we went and who we met with. We gave four presentations during the week. Really wonderful feedback. Thank you to anybody who attended those that's in this meeting today. And we've also finished our first big deliverable, which is the interim marketing report.

That's a six month sorry, interim marketing plan. It's a six month plan starting November that will hold us over and and advise Ellen on how to maintain marketing initiatives through the April. And then our annual marketing plan will kick in May 1. So there is a full length version of that plan as long as 60 slides. So what I did was I created what I like to call a quick view version, which is one slide per strategy.

So I think there are about 10 slides in there for anybody that wants to just get a high level overview of the initiatives that we're recommending Ellen continue with over the next six months. So a link to that is there as well. We also do a lot of third party communication. We we've spent quite a bit of time working with New Mexico Tru this month because we are, jumped into the co op deliverables. So we have a bunch of assets that are due for the co op beginning mid January.

So we've been in touch with them. We also met with Discover Los Alamos separately, and I believe some folks from from that meeting are in this room. So hello again. And then what I included here as well, again, just to maintain transparency so you know what we're working on. We're very focused on this co op because we do have upcoming due dates.

These are this is a list of the initiatives that Ellen has signed up for via the co op with their due dates, and there's some links if you're really curious and know how that process works. But these are all the items. And Kirsten is managing these projects, and she's in communication with New Mexico Tru and the staff there and then working with our staff as well to get everything out. I think that's it. Think I that's the fastest I've gone through one of these reports. Does anybody have any questions?

I appreciate it. Thank you, Lindsey.

Yeah. No problem.

And it is all in your agenda packet, so make sure you review it and look over it. There's a lot of really good information there. And so now I think we're just going to adjourn. Oh, did I miss something? See. Oh, just lodgers tax fund statement. To me. Yeah. To you, Ellen.

Yeah. So the lodgers tax revenue report just kinda gives you an update. This is for reference. I won't go through it in full. But just to understand where our financials are at at this point in the fiscal year. And now I will send it back to

you for That is great. Thank you. And so this is the last page of our agenda packet, so make sure you do look through that, and I will go ahead and adjourn us. And we will meet January 20 back here in council chambers. Thank you.