About this meeting
- Government Body
- Regular City Commission Meeting
- Meeting Type
- Regular City Commission Meeting
- Location
- Hollywood, FL
- Meeting Date
- May 6, 2026
Transcript
1162 sections (from 1,339 segments)
Alright. Welcome everyone. Welcome to City Hall here in the city of Hollywood. Today is 05/06/2026. We are here for a regular city commission meeting, but where there's always interesting information and items on the agenda. So it's never regular in the regular sense of that word, no pun intended. We start each meeting of course with a moment of silence followed by the pledge of allegiance. And before we rise for the pledge, I do want to extend a moment of privilege to commissioner Quintana who would like us to know about a special person who the community lost most recently. Commissioner Quintana.
Thank you, mayor. Thank you, everyone. Actually, there's two people that I would like for us to take a moment to remember today. Today, we remember Barbara Ann Scanlon Loftman. She was the mother of our very own Lori Loftman, who has worked closely with many of you here at the City of Hollywood.
Barbara was a Hollywood resident for fifty years. She was well known to many in Hollywood, both for her significant presence as part of the Nativity Catholic Church Parish, and for the many high school students that she tutored in math from her Hollywood home. Barbara's legacy of love, faith and compassion will live on in all who knew her. So we will remember Barbara, and we honor her memory. A second person that we all so remember is Alton Gandhi.
He was better known as Red. Red would have had his 50 birthday on May 30. He was born in Brooklyn, New York, but many people knew him from his nearly thirty years working at Best Appliance of Broward. It was a used appliance store formerly located at 5720 Johnson Street. This business was one of the founding members of the Johnson Street Business District.
Red did much of his the hard labor as the small business owners in this area put on their first, second, and third party on the j. Best Appliance of Broward was owned by Irwin Alterman. But through most of the years that we worked together to form and grow the Johnson Street Business District, I always thought Red owned that business. He was an employee that traded treated that business like it was his own. I remember seeing a newspaper clipping hanging on the wall in the shop.
It was titled Honesty Rings True. The article included a picture of red, and the story told about how Mary Anne Churchill and her sister Vera Vichaglio nearly lost a family treasure valued at $30,000. There were three diamond and two semi precious rings left behind in the refrigerator that they had hauled away. The rings were family heirlooms, one piece had three diamonds from both her grandmother's engagement ring and her mother's wedding band. Mary Anne said she kept them in a tiny eye dropper box next to her insulin in the butter bin.
As Red cleaned the refrigerator out to get it ready for resale, he found the rings covered in butter. It took the honesty of a person like to get Mary Anne's family heirlooms back to her. Mary Anne wrote the word honesty on a $1,000 reward check that she gave to Red, and he shared the money with seven employees, a truck driver, a repairman, and some technicians. Red was not wealthy financially, but he was rich in character, integrity, and in his huge generous heart. And today, we honor the memory of our dear friend, Red. Thank you everybody.
Thank you commissioner Quintana for that wonderful tribute about Red and also about Lori's mom, long time resident of our city. Well, let's think of them as we rise for the moment
of silence followed by the pledge.
I pledge allegiance to the flag of The United
States Of America and to
the republic for which it stands, one nation under God, indivisible, with liberty and justice for all. Thank you so much. Another important moment we take at our commission meetings is always to recognize veterans, active service personnel and their families. So if you are a veteran of the U. S. Armed Forces, an active service member or relative thereof, please rise. We'd like to recognize you. Thank you so much. Activate the mics for roll call clerk. Go ahead.
Commissioner Quintana.
Here.
Commissioner Shuham. Here. Commissioner Hernandez.
Here.
Vice mayor Kalari?
Here.
Commissioner Gruber?
Here.
Commissioner Biederman? Here. Mayor Levy?
Here. Thank you so much. Today's consent agenda includes items five through 16. These are items that don't usually require individual discussion. However, if there is a speaker card on any item or a request from Adeis to remove an item for later discussion, we're happy to do so. Pat, are there any speaker cards on five through 16?
Yes, item 12.
Alright, we'll hear that one later on. Let's go ahead then to the dais. Second. We have a motion from Vice Mayor Coleri and a second from Commissioner Biederman to approve the balance of the consent agenda items five through 16 subtracting item 12. All those in favor say aye. Aye. Any opposed? Hearing none those items carry unanimously. Let's go ahead then to our 1PM presentations proclamations and awards. Beginning with item 17, city manager.
This is a presentation by Anthony Roberts, assistant director of human resources about the Diamond Service Award nominees and the award recipients. And of course, this being employee recognition week and public service recognition week, Very fitting week to of course recognize our diamond nominees and winners. Anthony, welcome.
Thank you. Good afternoon, Good afternoon, mayor, vice mayor, commissioner, city manager and members of city leadership. As many of you are aware, last week during our employee years of service and Diamond Awards breakfast, we had the privilege of recognizing employees and teams whose dedication, innovation and commitment truly represent the very best of public service within the city of Hollywood. Today, and especially during Public Service Recognition Week, we wanted to take an additional opportunity to formally acknowledge those outstanding individuals and team before the commission and the community. The Diamond Awards represent more than performance.
They reflect professionalism, collaboration, leadership, and deep commitment to serving residents and supporting one another. The nominees and recipients are nominated by peers and leadership and ultimately chosen by the city manager for the award. First, the team Diamond. This award is presented annually by the city manager to recognize a group whose collaboration, dedication, and exceptional service have made a meaningful impact on the city of Hollywood through a specific project or initiative. It honors teams that go above and beyond delivering outstanding results, exemplifying innovation, commitment and a shared spirit of public service.
Through this award, we celebrate not only the success of the project, but also the teamwork and collective effort that helped move the city of Hollywood forward. The twenty twenty six Team Diamond Service Award nominees were the Centennial Team and the Hollywood Police East Neighborhood Team Leaders. The Individual Diamond Service Award. This award, the Employee Diamond Service Award recognizes employees who demonstrate outstanding performance, initiative, resilience, productivity, and service that advances the city's mission. Nominations may come from employees or the public.
The nominations are reviewed by selection committee, and the city manager makes the final selection. It is the most prestigious honor an employee can receive from their peers. The twenty twenty six Diamond Service Award nominees were Major Thea Basler, Daniela Beam, Irish Gardner, Alex Iglesias, Jeffrey Lucas, James McGinnis, Jacques Pierre Louis, Phyllis Shaw, Tyler Weaver, and Sandra White, and Jeric Zeron. I would now like to invite the City Manager Ray Lindstory to present the awards of the Centennial Team and the individual Team Diamond.
All right. This brings back reflection of that Centennial year.
All right. We're going to start with our Team Diamond Award and the Team Diamond Award goes to our Centennial Team.
All right.
And there is their photo from the recent public service recognition week and awards breakfast. So it was a very large team representing a lot of different apartments. But let me just read a little bit from the actual nomination. The centennial team came together to create a very special centennial year full of coordinated events and activities that all led to an amazing two night event at the Arts Park and a special candy cane parade and concert to close out the year. From the dedicated website, event promotion, programming, and marketing materials to the discovery of a time capsule and nonstop celebrations each weekend from the January, the team worked together to ensure the city's centennial year was one for the record books.
The celebration touched so many departments in the city. Special thanks to procurement, public works, public utilities, fire, Hollywood Police Department, development services, budget, finance, code, Parking, the Office of the City Manager, the Office of the Mayor and Commissioners, and of course, our Parks and Recreation team and our team. They all came together to ensure a once in one hundred year celebration. So I'd like to invite I don't know if all of them would be able to fit up here right now, but I certainly would like to invite Rick Engel, our director of Parks, Recreation, and Cultural Arts, and Joanne Hussey to come forward, our Office of Communications, Marketing, and Economic Development.
Celebrate good times, come on. Someone had to do it, right? A lot of festivities during that year.
Congratulations to both of you.
Mayor, vice mayor, commissioners, city manager, city attorney, assistant city managers. On behalf of the Parks and Recreation and Cultural Arts team, I just wanna thank everyone that helped us throughout the year. It was a true team effort. The picture only shows a handful of the people that were involved in every event. It took every department, many, many, many people, and we're just happy to accept the award for everyone in the city that made that happen.
So thank you. Thank you, Rick. Thank you so much.
I just wanted to personally thank all the residents too that came out to help us celebrate. It was a huge, huge crowd throughout the entire year and I hope it meant as much to them as it did to us. Thank you.
Yeah. Joanne, just on behalf of the city commission, just thanks to the team, the Diamond winners and just everyone who helped. This was a community wide effort as you mentioned. The whole Hollywood team, your departments and of course the residents and the business community, we all really celebrated and came together and I think that was the story of the Centennial year is really that sense of community that it created, that was brought up through those series of events and really helped to to tell Hollywood's story and kind of bring it back to even Joe Young's time of celebrating and and live music in the public spaces of the city. And so I think we did it in style and in the way they did it from the nineteen twenties and now on to the twenty twenties. So thank you all so much. Thank you Centennial team. Congratulations.
Can we take a photo with the whole Centennial team if you come on up
and we'll take that Centennial team photo. Let's do it.
As long as you can get everybody in there.
Yeah. I think it'll be easier. Okay. We're gonna have to squeeze tight. Might have to sort it out. I know.
Might have to
do like a short squat. Yeah. Alright. Let's see. I can get to that's good. I can get everybody here. Yes. Okay. Alright. Ready, everyone? Okay. One two and three. Thank you.
And as you know, one of the other big honors that we like to give out each year during Public Service Recognition Week is our Diamond employee. This year's Diamond Service Award is going to Daniela Beam in our Department of Public Utilities.
Keep it going, everybody.
I'm going to read just a couple of little clips from Daniella got not one, but two nominations for this award. And so I want to read just a little bit about what some of
her
coworkers had to say about her. Dani consistently demonstrates a level of professionalism and initiative that exceeds expectations. She is always willing to lend a helping hand, regardless of whether the task falls within her formal job description or not. Her proactive approach and positive attitude contributes significantly to the success of our team and overall operation of the department. What truly sets her apart is her genuine commitment to supporting others.
She steps in without hesitation when assistance is needed, ensuring projects move forward efficiently and effectively. Her collaborative spirit fosters a strong team environment and reflects the core values of service, accountability, and excellence that the city strives for. Also, the second nomination, her support extends far beyond processing requests. Daniella actively guides team members through every step of the procurement process, from initial planning and vendor coordination to documentation and our final approvals. She fosters strong working relationships with staff at all levels, earning their trust through her reliability, attention to detail, and commitment to maintaining smooth operations.
Her dedication not only streamlines procurement workflows, but also strengthens the overall effectiveness of the department she serves. Congratulations, Danny. Danny,
it's the highest honor we have. So I know it means that you've probably been such a superstar as your nominations explained and as the city manager did. So thank you so much, please.
Thank you. Mayor, vice mayor, commissioners, assistant city managers, attorney and city manager, and everyone here. Thank you for this great honor. It truly means a lot. I wanna thank the people that nominated me for recognizing my hard work and dedication to the city, as well as my parents and my husband for hearing my complaining and my stresses about agenda deadlines and approvals.
Are they here today?
They are. Okay. And a shout out to procurement manager, Jean Joynville. He has been my mentor and he has helped me through this whole process in learning and trying to do what's best for public utilities. The TPU team, they genuinely care for the residents and getting everything done for the city and as well as my upper management director Vin Morello, my direct manager Cassandra Myers and Phyllis Shaw. They give me, they trust in me, they let me step out of my box of responsibilities to help with things and just let me take things to be able to help everyone. So thank you very much.
Thank so much. I will tell you public utilities is a huge focus area for us and of course as we know will be in the very short years ahead and requires us to be. So it's great knowing that we have a diamond award winner at the heart of public utilities because we're going to have a great focus on facilitating what the department needs in the short years ahead. So thank you.
Thank you.
Please come on up parents, husband. I tell you, it's like you know how people mention for those who serve in the military that their families of course contribute a lot by excusing their family member to go serve the country and I know some of that obviously goes as well to those who serve here in the city. So thank you to everyone's family for allowing us to spend time here serving the city of Hollywood. Next is a proclamation recognizing public service recognition week. I think that is certainly befitting.
That's May. Let's recognize commissioner Gruber who will present the proclamation. Anthony Roberts, please come on up on behalf of human resources to accept the proclamation or not Anthony Roberts.
Anthony Roberts.
Unless you had a name change we just don't know about. Let's go ahead, commissioner Gruber.
Thank you. Proclamation by the city of Hollywood, Florida in recognition of public service recognition week, May 2026. Whereas nationally re celebrated, the May since 1985, public service recognition week honors the people who work to serve all communities at the federal, state, county, and city levels. And whereas Public Service Recognition Week provides an opportunity to recognize and promote the important contributions of public servants and honor the diverse men and women who meet the needs of The United States through work at all levels of government and and as members of the uniformed service. And whereas the effectiveness and efficiency of government depends in large measure on public employees who provide on a daily basis a broad range of services required and expected by the public.
And whereas, City of Hollywood employees represent numerous occupations and trades, possess a broad array of skills and expertise, and put these to use with efficiency, integrity, and integrity. And whereas many City of Hollywood employees, including our police officers and firefighters, risk their safety and in some cases their lives in service to the people of Hollywood. And whereas to continually deliver quality services, the city of Hollywood has committed to an organizational culture of customer service excellence provided by diversely skilled employees through steadfast dedication, great contributions are being made in areas such as public safety, recreational activities, neighborhood revitalization, and the delivery of water and sewer services. And whereas the city of Hollywood recognizes the contributions made by its employees and volunteers at all levels of city government and has set aside a special time to honor and thank these dedicated individuals who perform such vital roles. Now, therefore, Josh Levy, mayor of the City of Hollywood, Florida and the Hollywood City Commission do hereby proclaim May 2026 as Public Service Recognition Week in the city of Hollywood, Florida.
Alright.
Good afternoon, mayor, vice mayor, commissioners, city manager, leadership, fellow employees, and all present in chambers. My name is Natasha Andrade Brown, human resources administrator, learning engagement and development. On behalf of the city of Hollywood's dedicated workforce, I'm honored to accept this recognition during public service recognition week. Since 1985, communities across the nation have taken this week to shine a light on the people who keep government moving, often quietly, often behind the scenes, but always with purpose. Whether maintaining our parks, responding to emergencies, supporting local businesses, planning for our future, or helping residents navigate daily challenges, our teams show up with professionalism, compassion, and resilience.
Public service is more than a job. It is a commitment to community, it is a belief that our work can make life better for our neighbors and it is the understanding that every role contributes to the well-being and progress of our city. I want to express deep gratitude to all City of Hollywood employees for their dedication, adaptability and unwavering pride in serving this community. Your efforts are seen, they are valued and they make a difference every single day. I would also like to express gratitude to this year's Public Service Recognition Week Committee and ask them to stand and join me at the podium.
Nice shirts by the
way. Thank
you all for your hard work to make our employees feel celebrated this week. And as a final event in our week long celebration, all employees are invited to lunch on the lawn tomorrow here in the parking lot at City Hall where members of the City Commission and City Management will be serving lunch. Thank you for recognizing the people who help keep Hollywood strong. We are proud to continue serving the city with integrity and heart.
Alright. Thank you all. As as you mentioned and as the proclamation did, love to recognize all the work of our city employees and state and federal employees too.
Yes. Thank you
Just both. Oh,
I'm trying.
Alright. Three,
two.
All right, let's get on now with a proclamation recognizing Economic Development Week. I'd like to recognize Commissioner Schuham who will present the proclamation. Receiving the proclamation will be Joanne Hussey, director of the communications marketing economic development department.
Thank you, mayor.
Yes, ma'am.
Economic development week. The week of May 2026 has been designated as economic development week by the International Economic Development Council to celebrate the contributions of economic development and explain the role of the profession in our local community. And whereas the International Economic Development Council is the largest professional organization of its kind dedicated to providing leadership and excellence in economic development through conferences, training, advisory services, research publications, and public policy advocacy. And economic development professionals promote economic well-being and enhance quality of life by creating, retaining, and expanding jobs. Supporting business growth, and providing a stable and sustainable tax base.
And whereas in alignment with the city's core strategic plan priority of economic vitality. The Office of Communications, Marketing, and Economic Development or C Med implements proactive strategies to strengthen the local economy. Support business expansion and recruitment. And foster entrepreneurship and workforce development. And whereas the C Med team advances community focus initiatives and programs including resident reward Wednesdays, Dine Out Hollywood, and the Fast Track Startup Program.
Which attract customers, support local businesses, and drive economic growth. Whereas through strategic collaboration with local partners including the Greater Hollywood Chamber Of Commerce, our c med team remains committed to fostering resilient neighborhoods, sustained economic success, and long term prosperity for the city of Hollywood. And therefore Josh Levy, mayor of the city of Hollywood, Florida, and the Hollywood City Commission hereby proclaim May 2026 as economic development week. Thank
you so much mayor, vice mayor, commissioner, city manager, city attorney for this recognition. We appreciate the time that you take each year to recognize this important date. This special week was created by the International Economic Development Council back in 2016 to help raise awareness for those local programs that create jobs, advance career development, and recognize the work that's being done from teams like CEMED. On behalf of the team, I thank you and I just wanted to introduce Herb Conde Parlata, our Economic Development Manager, who's gonna give you just a really brief highlight on some of the accomplishments that we're proud of this year. And then we're gonna hear from our partner from the greatest Hollywood Chamber of Commerce, Marie Suarez.
Thank you. Welcome,
Herb. All right. Thank you, Joanne. Mayor, Vice Mayor, Commissioners, City Management, Herb Cohen de Parlato, Economic Development Manager with C Med. Again, on behalf of C Med, thank you for this proclamation recognizing Economic Development Week.
This week is all about highlighting what the work that drives investment, supports businesses and strengthens the overall quality of life in our community. Over the past year our team has been actively advancing several key initiatives that are already making a meaningful impact across the community, much like Commissioner Schuham mentioned in the proclamation. But we've taken a major step in streamlining our property improvement programs with your recent approval earlier today. This brings multiple CRA and city initiatives into a unified citywide approach and creates a cleaner, more accessible path for property and business owners to reinvest in their buildings and our commercial quarters. We've also made strong progress in strengthening our commercial districts through targeted retail recruitment and strategies to activate underutilized spaces.
We're bringing new businesses into our corridors and enhancing the overall mix, particularly in our downtown. As part of economic development week, we've launched a series of new initiatives and programs, one of them is which is our downtown business directory. This is located on our city's website, creating a central easy to use platform for residents and visitors to explore all our local businesses, access their information and take action. So they're able to go on this web page and go directly to that business in downtown, order food, go to their website, find out how they can participate in their business. This is increasing by visibility for our businesses downtown and strengthening them in downtown as a destination.
We've also invested in the long term pipeline of our workforce by expanding partnerships with organizations like the Boys and Girls Clubs of Broward County and Junior Achievement of South Florida. Helping connect our youth to work skills training opportunities and early exposure to career pathways in key industries. We have a number of cohorts that are running right now with these two organizations. Just as important, we've stayed directly engaged with our business community through business visitations, small business programming and initiatives like as you had mentioned, Dine Out Hollywood, Resident Reward Wednesdays which we're expanding, Fast Track which we're in our seventh cohort and about to graduate another 20 students the end of this month, And our Small Business Assistance Center which has helped helped over, 180 businesses here in Hollywood. None of this happens without strong partnerships.
I want to thank the Hollywood Chamber of Commerce for their continued collaboration. We are two birds in a song when it comes to economic development. And we have an upcoming economic development forum in partnership with the chamber and Spark Hollywood. And most importantly, I want to recognize our team. Hugo, Richard, Janelle, Vicky and the entire C Med team. Their work from both behind the scenes and out in the community is what keeps all of this moving forward. And thank you to the mayor and commission for your continued support. Your leadership allows us to stay focused on both immediate results and long term impact. We're proud of the progress we've made and we're committed to building on that momentum. And at this time, I'll turn it over to my good friend, Marie Suarez, CEO of the Greater Hollywood Chamber of Commerce. Thank you very much.
Thank you, Herb. Thank you, Joanne. Mayors, vice mayor, commissioners, city manager, city attorneys, assistant city manager, and everybody here today. Thank you for recognizing this important week. I also would like to highlight two of my team member that are here with us today that works behind the scenes, Ujeda Smalls and Evany Chowdhara in the room.
So on behalf of the Greater Hollywood Chamber of Commerce, the greatest Hollywood Chamber of Commerce, And we truly honored to accept this proclamation for Economic Development Week. Our partnership with the city is essential to the success of our business community and we are proud to work together to support growth, innovation and opportunity throughout Hollywood. Economic development is not just business, it's about people, it's about job, it's about building a strong and vibrant community. So thank you for your leadership and to recognize this important role in our business community and in our community. Short and sweet this time.
Thank you all. Please come out for a photo.
We know we know it's everyday work, but we thank you. Really important. Alright. Well, we know our economic development team works around the clock as do the rest of our public servants. And now to cap it off, a very fitting for this week, let's recognize the fifty seventh annual municipal clerk's week, which also is this week.
And I'd like to invite commissioner Biederman to present the proclamation and of course accepting it will be our city clerk Patricia Cerny.
Thank you. Thank you, mayor. In recognition of the fifty seventh annual municipal clerk's week where we have the greatest municipal clerk in the country, whereas the office of municipal clerk, a time honored and vital part of local government exists through the world, and whereas the office of municipal clerk is the oldest among public servants providing the professional link among citizens, the local governing body, and agencies of government at other levels, they also serve as the information center on functions of local government and the community. And whereas this May 2026, Municipal Clerks Week will be celebrating its fifty seventh anniversary. It was initiated in 1969, oh, by the International Institute of Municipal Clerks and endorsed by all of its members throughout The United States, Canada, and 15 other countries.
And whereas in 1984, President Ronald Reagan signed a proclamation that officially declared municipal clerk's week during the first full week in May. In 1984 and nineteen eighty ninety six, President Bill Clinton also signed proclamations confirming municipal clerk's week, and whereas municipal clerks have pledged to be ever mindful of the neutrality of their neutrality and impartiality rendering equal service to all. Municipal clerk continually strive to improve the administration of the affairs of their office to participation in educational programs, seminars, workshops, annual meetings of their county, state, and province, as well as professional organizations. And whereas the city of Hollywood wishes to command Hollywood master municipal clerk, Pat Cerny, and the outstanding staff she supervises. Now therefore, Josh Levy, mayor of the City Of Hollywood, Florida, and the Hollywood City Commission hereby proclaim May 2026 as municipal clerk's week.
Alright.
Thank you, mayor, vice mayor, commissioners, city managers, assistant city managers, and city attorney. Pat Cerny, the city clerk. On behalf of the staff of this city clerk's office and the thousands of municipal clerks throughout The United States, I want to thank you for this generous recognition of municipal clerk's week. As commissioner Biederman mentioned, municipal clerks are the oldest of public servants, and we are celebrating our fifty seventh anniversary of municipal clerk's week. Municipal clerks was initiated in 1969 throughout The United States and Canada, and 15 other countries, recognizing the essential role of municipal clerks play in local government.
The duties of the city clerk's office varies from city to city. Our duties include agendas, minutes, elections, bid opening, legal advertisements and notices, overall board liaison, records retention and destruction, public records request, photo exhibits, mail services, and customer services. I'd like to take this opportunity to thank the staff in the city clerk's office and the records and archives. Would you please stand as I call your name? Sasha Bartley, Evelyn Petit, Valeria Castatellos, Maxine Jones, Edgar Christo, Leila Bayer, Jennifer Hall, Vincent Biker, and Chris Alex.
Alright. These are the employees who make it all possible. It's because of their team effort efforts on a daily basis that our clerk's office provides the best possible service to the citizens and staff. Thank you again.
Alright. Thank you and congratulations. Come on up. Clerk's team, we'd like to take a photo to help recognize municipal clerk's week in Hollywood this week.
Thank
you all. Thank you. Alright. Well that rounds out recognitions for Public Service Recognition Week and all the other opportunities we had now to just recognize. Let's go ahead now with a presentation by Joseph Stodlin. He's the chair of our city's Planning and Development Board and he's here to present the board's annual report. Welcome Mr. Stodlin.
Thank you much.
Good seeing you on the beach on Saturday.
Good to be seen.
Nice to know you're walking around and exercising.
I'm trying to aspire to your level of fit.
Hey, you know, we're all living that Hollywood lifestyle, right?
That's true.
Wellness, wellness lifestyle.
Mister mayor, vice mayor, commissioners, I'm humbled by the invitation to present the following report of the planning and development board which we convened August 2025. As a result of the decisions made by this dais, you have created an economic environment attractive to new constituents, businesses, and developers alike. In short, the city of Hollywood is growing at both a responsible and sustainable levels. Albeit not without its challenges, but none that this dais isn't already positioned to fulfill. First to the hundreds of involved concerned citizens that have taken the time to voice their opinion of the various projects affecting the community.
We acknowledge that progress is temporarily uncomfortable and sometimes inconvenient. But at the end of the development the dust eventually settles and traffic patterns return. What remains are improvements that contribute to healthy and mindful living, improves community standards and increasing property values. Our board members of which there are nine, we have three that will be fulfilling their three year term at the end of this year, Stephen Morales, Terrejem Pharma and Robert Vargas. We have one unfilled vacancy at the moment.
Our mission to sum this up is to promote responsible development. Our purpose is to distill developer plans and community input into cohesive development projects. Our goal is to promote quality sustainable growth and development within the city of Hollywood. Our duties of which there are many, review and consider the developments requiring waivers, variances, special exceptions, design and or site plan pursuant to Article five and six of the zoning and land development regulations. We also serve as the local planning agency for the city responsible for formulating recommendations to the city commission concerning planning zoning and comprehensive planning issues.
Our accomplishments so far of the nine meetings we've had is the board has forwarded recommendations of approval to the city commission for five tax amendments to the zoning and land development regulations, three comprehensive plan land use plan amendments, and one rezoning application and two flexibility unit allocations. Regarding development applications, a total of 27 applications have been approved. As an example of the size, scale and area of our development, you can see that they are in areas of which this dais, this commission has determined our areas of most sustainable growth. Pretty photos. And approvals by the project size, approximately 50% of the development of the approved development applications were in regional activity center.
Meaning in short that they are coming to the areas that we feel that this day as feels are the areas to improve. Approximately 38 projects were reviewed in 2025. That shows a strong indication that developers see Hollywood as an economic engine in order to which to invest. Of the city, the city is updating its zoning rules and long term use land use plan. On that side, this board has reviewed and clarified the updating rules on the on the regarding zoning is clarifying the updating rules for public art, updating definitions and standards for carports, creating a clear process reviewing mixed use affordable housing projects under the Live Local Act, simplifying how fence approvals are handed administratively, and introducing new affordable housing density bonus program to allow more units when affordable housing is included.
And regarding the comprehensive plan allowing more residential units in key growth areas. 8,000 units in the rack and 4,379 additional units along State Road 7. Changing the land use designation of a special property, the Diplomat Activity Center to a more intense mixed youth development area. Going to more specificity of those significant projects that we have approved. And on a final note, it's worth recognizing that the board's obligations are made easier and our time more efficient because a cadre of a diligent dedicated development route many members.
On behalf of the board, I'd like to thank them. Thank you very much.
Appreciate the work of the board and thank you for that report well done. And thank you for everyone for their service and the staff that also serves to bring those items forward. Certainly an important component of the city's business. All right, now on to our one fifteen times certain items. We've got a quick ordinance on second reading advertising conforms with state statutes and city codes.
This is item 22, an ordinance of the city of Hollywood amending Article 13 of the city charter entitled limitation on sale lease and purchase of city owned real property by amending the relevant sections subject to approval by the electorate at a referendum to be held on 11/03/2026. I'm gonna go ahead and open the public hearing on the second reading. Are there any speaker cards on '22?
Yes.
Thank you.
Else?
Ann Ralston, come on up.
I didn't get a chance to come on first reading. My question is to make sure if this is the one that the previous city attorney botched. Would any of these projects been stopped by voter approval of that ordinance by having it delayed till 2026 because it seems to me, especially on the upcoming items of '27 and '28, there seems to be a push to add more units. Now, of it's not public land, I get that. But I feel that the voters didn't get a chance to get heard in 2024 as to how we'd like city property to be disposed of or given away or leases forever.
And I just want to make sure that nothing on city property for sure gets pushed through prior to the vote so that the voters can be heard whether it's for or against makes no difference. At least the voters get a chance to say something. Thank you.
Thank you, Anne. Alright. The public hearing is now closed. Commissioner Coleri.
Just for clarification purposes, city attorney, can you please just address the the question is about the what we're putting on the ballot. And as stated that it was not done to our specifications. But we did enact the law even though it wasn't on the ballot. We took it as if it was an overwhelming majority support to solidify the verbiage that should have been on the ballot. And that is what we act on currently.
That is correct, commissioner. At the time when this item was pulled from the ballot due to a lack of clarity surrounding the ballot language, the commission in 2024 chose to voluntarily put the conditions of the language onto themselves through ordinance, and that ordinance is scheduled to sunset with the idea that this would be placed back on the 2026 ballot. So it has always been the intention of the commission to work within the will of the voters.
So it's been something that we've been following even though the voters have not passed it.
Thank you so much. Public hearing is, as I said, closed.
Motion to approve.
We have a motion from vice mayor Coleri, second from commissioner Schuham to approve item 22. All well, let's go ahead and read the ordinance and call the roll call vote.
An ordinance of the city of Hollywood, Florida, amending article 13 of the city charter entitled limitation on sale, lease, or purchase of city owned real property by amending section 13.01 entitled sale of city owned property, section 13 o two entitled lease of city owned real property, and section 13 o three entitled purchase of real property by city subject to approval by the electorate at a referendum to be held on 11/03/2026.
Commissioner Cantana? Yes. Commissioner Shuham? Yes. Commissioner Hernandez?
Yes.
Vice mayor Kalari? Yes. Commissioner Gruber? Yes. Commissioner Biederman?
Yes.
Mayor Levy?
Yes. Alright. Let's show the ordinance passing unanimously on second reading. And now on to we've got a great number of people here looking to join in upcoming resolution here naming the police athletic league facility in the city of Hollywood as detective Jerry Christensen PAL Center. I'd to recognize Chief Devlin and he's got an honor honored guest here with him and he'll tell us all about it.
Good afternoon, Mayor, Vice Mayor.
I'm in trouble here.
Commissioner, City Manager. Many of you in this room know just how important the Police Athletic League is to the Police Department, to the city, but most importantly to our youth. And it is my honor to have the one who started it all back in 1989 standing here with us today, retired detective Jerry Christiansen. Jerry was tasked with keeping the peace among our juveniles back in the community, but instead of solely relying solely on enforcement, Jerry chose connection and community engagement. He began handing out baseball gloves, balls, bats from the trunk of his patrol car offering the kids not just an activity, but an alternative path. From those simple genuine efforts, the PAL program was born.
Yes.
If you take a look at the video we have playing, you'll see we found dozens of articles about the Powell over the years and Jerry's impact on our youth.
They won that Cincinnati.
Today, the Powell provides educational support, summer programs, drug prevention initiatives, and most importantly mentorship. We regularly hear from parents who share the positive changes they have seen in their children, stories of growth, confidence and direction that might not have been possible otherwise. What started as one of one detective's vision has grown into a nationally recognized program. In fact, this week Sergeant Kalish, Officer Agener and Officer Esquellen are attending the National POW Conference in Washington DC. They are getting the chance to meet with members of Congress and also present our model on how we run our POW.
I do not believe Jerry could have ever fully imagined just how big the PAL would become or how much recognition it would receive. Today, the Hollywood Palace serves more than 300 children. And while we may never know the exact number of lives Jerry has impacted, we constantly hear the same words. Because of Jerry or because of the pal? And the truth is Jerry did more than start a program. He gave kids a place to belong. He changed the direction of many lives that may have otherwise gone a very different way. There is no more fitting way to honor Jerry's legacy than by naming the Powell Building, detective Jerry Christiansen Powell Center. Thank you, Jerry.
Thank you, thank you very much. This is a real honor that I never thought would ever happen, but I get a lot of rewards, but this is the ultimate. And it all goes to those kids. And I go to other PAL units and they'd say, do these kids, not my pal, get out, you're not doing that in my pal. I take him aside and said, it's not your pal, it's the kid's pal.
And that's where a lot of people you know, lose lose track. I had a paper to bring here to talk on. And of course we left it at home, my wife and I. We're a team. Working with two things here, so things are getting a little tight. But I I I did bring a little story if you want to hear it. It's something that caught my heart. Man used to One of the guys came in and he used to bring his son. Son was 15. Well, he had two sons, one 15 and one 12.
And he he I I noticed he'd always, you know, helped the older boy. He was interested in boxing. And the younger boy was sitting in the corner and he was kind of sad. And you know, so I went over to him one day and he told me that's why he was was not paying attention. I said, well, would you be my office manager?
And he said, oh, yes. So I put him in a pal shirt, pal hat, set him at my desk, said, now you answer the phone, you say Hollywood pal, and you come and get me, and you're the office manager. Well, his eyes blew up, he was so excited. And every day he came in that day, know, I made him the city manager. And I and I and then one day I left and he goes, Jerry, there's something on your desk for you.
So I didn't pay any attention. I had other things going on. So at the end of the night, found it. And I found this little paper here. It was all wound up in band aids and I just lost track of something.
Rubber bands?
Rubber bands. Thank you very much. And so I unraveled it. Took me a while to unravel the thing. Okay. But Hands are a little jumpy. I got it. There we go. So I opened this up and he had already gone home. This was like we were getting ready to close the pal.
And on this sheet of paper, and there you see it says, you are the best. There it is in his handwriting. But thank you all for this award. I also bring my granddaughters up and see that when it gets up on there. They were in school today, and as usual, I couldn't take them out because they had too many damn absences.
We can relate. Well, you Jerry for being the best. Well, you for being the best and also for challenging us to do our best as well in all that we do. So this is a resolution of the city commission naming the police athletic league facility as detective Jerry Christiansen, Powell Center. I would like to invite vice mayor Coleri to make a motion.
Honored to I am honored to make a motion to approve.
Second. We have a motion from vice mayor Coleri and a second from commissioner Hernandez to name the facility as detective Jerry Christiansen, Pal Center. All those in favor say aye.
Aye.
Any opposed? Hearing none, the item carries unanimously. Chief, we're looking forward to celebrating that naming as soon as that new signage comes in and hopefully there'll be a lot of kids in attendance with us. That'd be great.
Alright. Thank you.
Alright. Thank you Christiansen family and Powell family. I know that the first lady of Powell is here as well to celebrate Jerry. And so thank you all. You all know who what you've done over the decades and the outcomes have been beautiful. And thank you to sergeant Kalish, officer Agenar and others who are taking good care of Pal and all the kids in present day as well. It's only getting better.
Yes.
Alright. Thank you all so much. You're free to go if you'd like to leave the room. We've got some more regular city business to take care of. That was special city business, this is now regular.
We'll give the Christiansen family a minute to exit and celebrate. All right, onto our one thirty time certain item, ordinance of the City Commission City Hollywood amending Chapter 72 of the code of ordinances entitled parking, amending the definitions and regulations concerning commercial vehicles providing for a severability clause repeal provision. This is an ordinance on second reading advertised as a public hearing in conformance to state statutes and city codes. Opening the public hearing, Pat are there any speaker cards on item 24?
No cards.
Public hearing is now closed. I'll accept the motion from the floor.
Motion to approve.
We have a motion from commissioner mayor Coleri, second from commissioner Gruber to approve the ordinance on second reading. All those in favor I'm sorry. City attorney, please read the ordinance, and we'll call the roll call vote.
An ordinance of the city commission of the city of Hollywood, Florida, amending chapter 72, the code of ordinances entitled parking, amending the definitions of and regulations concerning commercial vehicles providing for a severability clause in a repeal of provision.
Commissioner Cantana.
Yes.
Commissioner Schuham. Yes. Commissioner Hernandez.
Yes.
Vice Mayor Kalari.
Yes.
Commissioner Gruber. Yes. Commissioner Biederman.
Yes. Mayor Levy.
Yes. Alright, thank you so much and thank you to Commissioner Biederman for bringing this item some time ago. We'll certainly go to help our small business owners in the city. Alright, on to our 01:45 times certain items. Let's go ahead with item 25.
It's an ordinance on second reading as well, advertising conformance to state statutes and city codes. No changes since the first reading from the Department of Development Services. This of course is the ordinance changing the zoning designation of 0.59 acres of land generally located at 2200 Jackson Street along with unaddressed parcels on Jackson Street as described in the agenda item and exhibit A from Dixie Highway Medium Intensity Multifamily District DH 2 to Dixie Highway High Intensity Mixed Use District DH 3 and of course amending the city's zoning act to reflect the change in the designation. We of course saw and went through the presentation on the first reading. I'm going go ahead and public open the public hearing. Are there any speaker cards on item 25?
No cards.
Motion to
Public hearing is now closed. We have a motion from vice mayor Coleri to Second. Ordinance and a second from commissioner Hernandez to approve the ordinance on second reading. City attorney, please let's read the ordinance and we'll call the roll call vote.
An ordinance of the city of Hollywood, Florida changing the zoning designation of 0.59 acres of land generally located at 2200 Jackson Street along with unaddressed parcels on Jackson Street, folio numbers 5142Dash16Dash01Dash2370 and five one four two dash one six dash zero one dash zero eight five zero as more specifically described in exhibit a from Dixie Highway Medium Intensity Multifamily District D H 2 to Dixie Highway High Intensity Mixed Use District D H 3 and amending the city's zoning map to reflect the change in zoning designation.
Commissioner Quintana? Yes. Commissioner Schuham? Yes. Commissioner Hernandez?
Yes.
Vice mayor Kalari? Yes. Commissioner Gruber? Yes. Commissioner Biederman? Yes. Mayor Levy?
Yes. Alright. Let's show the ordinance passing unanimously on second reading. Thank you, Somerstein for the work you've done on first reading. And we look forward to a successful project here in Hollywood. Thank you so much. All right, item 26 is a resolution of the city commission allocating one flex unit within the Broadwalk Historic District commercial area for the property located at 1402 North Surf Road providing for conditions, providing for an effective date. This is an ordinance resolution. I think it mistakenly says first reading here on the agenda. This is a single reading, right Andrea?
That is correct.
Okay. It is advertised public hearing advertised in conformance to state sections and city codes. Welcome to Department of Development Services. If you like to run through the
Yeah.
Good afternoon, Mayor. Andrew Winger, Director of Development Services. So this is to apply one flexibility unit to 1402 North Surf Road. Everybody knows this property as the Senior Frogs. It is a existing three story building. The Top Floor was originally built as storage, and the owner would like to allow for a residential unit or that space to be converted to a residential space. And so applying this one unit will allow that to take place.
Thank you so much. I'm gonna go ahead and open public hearing. Are there speaker cards? No. She waves. Okay. She waves. Alright. Public hearing is closed. I entertain a motion. Commissioner Gruber. So approve. Second. A second from Vice Mayor Coleri. All those in favor say aye. Aye. Any opposed? Hearing none, the item carries unanimously. And thank you to the Graham and Zini family for their continued investment on the Broadwalk and to the team for making use out of that space that's more beneficial. Alright.
Item 27 is a 2PM time certain item. Ordinance of the City of Hollywood amending the city's adopted comprehensive plan by amending the text of the future land use element to add 4,379 mid rise and high rise residential units and reduce a million square feet of commercial within the city's transit oriented corridor, TOC State Road 7 Activity Center, providing for transmittal, etcetera etcetera and an effective date. This is an ordinance on first reading advertising conformance to state statutes and city codes by the Department of Development Services. Welcome Andrea. This is an exciting moment for the TOC as we look to recognize I think the dynamic character of State Road 7 and I think some time ago we didn't expect that there would be people living on the 7.
Yeah.
And now we've got a number of projects and it looks like we're opening the door and welcoming additional residential along that transit oriented corridor. It's exciting.
That's correct, mayor. Yes. As you mentioned, we have even branded it. As you mentioned, it's on the 7 over
I'm living on the 7. I'm gonna go grab lunch on the 7. I'll be right back.
Yeah.
Over the years, the city has really strived to transform that corridor. We have seen just in the last couple decades that I have been here, we have seen it gone, seen the area improved with FDOT, with the roadway, the drainage and the city is continuing to bring additional infrastructure out there. And so really what the item before you does for the TOC is it it creates additional residential, it allows for residential, creates additional residential capacity by taking capacity from the existing commercial square footage within there. So as we talk about this, I would really like you to keep in mind what the item before you does. It's really shift sharing between intensities and densities that are already allocated to the area.
One of the analogies that we have been using as we've been speaking to community members that my assistant director was reminding me of is it's really like it's really if you have a car and you have a car and you have a certain size motor in it, that motor either requires fuel or a battery in order for it to run. Every now and then it gets depleted and you have to put in the fuel or you have to charge your battery in order to keep going. You're not changing the motor. You're not changing the car color. You're not making it go faster.
You're just keeping things running as they are. So that's really what this item before you does today for the transit oriented corridor, which is just under a thousand acres. It's about nine eighty acres. It spans both sides of State Road 7. And an activity center, this area was originally the city created this activity center for the TOC in 2005 and we applied it to the State Road 7 corridor in 2010.
And the intent of an activity center is really to encourage mixed use development along our corridors and in compact walkable designs. And so our responsibility as the local government is to monitor the data that the growth that is taking place over time and do our best to project that so that we continue to have growth in these growth corridors that the city has identified. And so what we're here today is we are not talking about the zoning regulations today. We're not talking about increasing height in any buildings. We are not talking about changing setbacks for buildings.
Are not talking about
Uses.
Uses specifically today. What we're really doing is we are rebalancing our account as another way to look at it, our assets. So we're taking, this is our existing capacity that we have out there today. This is what was originally our capacities when we adopted this land use back in 2010. And at the time, if you focus on it for residential, we identified 5,000 just over 5,000 units.
And we also identified single family townhome and garden apartments as part of those 5,000 units. And so what we would like to do today is we would like to reduce our commercial square footage and take some of that square footage and put it into our residential uses to allow for more residential to take place within the corridor. We are also introducing a mid rise category and a high rise category where we're putting some of those residential for filling those buckets of residential with those units that we're reallocating or rebalancing within our intensities out there. Broward County has specific definitions for what garden mid rise, high rise and commercial uses are and specifically when it starts to come into the height of those. And the reason for that is those different types of residential structures have levels of service that are looked at with each of those.
So that's the reason why we're creating these different types of residential buckets out there to be more in align with the County. So, you know, we're doing this today because we've looked at market trends over the years. We're seeing the development pattern out there. We want to make sure we have these more intense or higher residential categories with the mid rise and high rise specifically allocated. We know that the state is also looking and encouraging development to take place within areas of the city.
Everybody has heard of Live Local. We know there's also other affordable housing bonuses that the county has out there as well that's available. So we really want to be able to control as much as we can locally and encourage it in the areas where we see fit. And as I mentioned before, we are not looking at changing the existing zoning districts or the standards today. We are not changing the amount of density that is permitted on each site today.
We're filling the larger bucket. We are not modifying anything and how the development review process is structured. And we're really just trying to control our own fate and make sure that we can contribute to the expected population growth that South Florida, in particular Broward County is anticipating. And so if the Commission were asking you to transmit this today and it will go over to planning council, the county commission, it will go off for other reviews, and it will come back before the city commission for final adoption.
Well, you, Andrea. This is an ordinance, as you said, on first reading. Going go ahead and open the public hearing. Are there any speaker cards on '27? Thank you. Ann Ralston please come on up. And last speaker will be Lynn Smith.
Thank you. If you're adding almost 5,000 units, where's all the traffic going to go? Where is I feel like I'm going to live in sunny aisles no matter if I go down Federal Highway coming up, if I go to 441, which rarely I go to. Driving here today, I paid attention to how many vacancies I saw, whether it be a commercial building, where they want retail space above where it's mixed use. There is a lot of vacancies both in downtown along your side streets with mom and pop, maybe little rentals, whatever.
I don't know who's going to move into these homes. Also, this commission pushes for affordable housing and this is why we need, excuse me, all these, I guess, new developments. But there's no mention in this change if there's going to be affordable. Everything I see so far on US1 seems to be luxury. So I don't know why we have to do that now or change this now.
And does this, if this gets approved, does this stop future commissions from stopping say a project that the voters don't want. That's one of my big concerns. So, and I'll talk more on it on '28.
Thank you. Lynn Smith.
Good afternoon, Mayor Commissioners. I'm here to talk about this issue because this is something that I just heard about. And I want I want to read something in Cameron's one of Cameron's emails that said we understand. Oh, I'm sorry. Excuse me. I've
been This is sick TOC by the way, State Road
I'm sorry.
So this item is State seven
by Oh, the okay. We understand that the RAC related items can raise questions and if staff wants to ensure the civic associations have the opportunity to better understand the proposal and the intent. I just heard about it the day before yesterday. This is a huge thing for my neighborhood. Also the only reason I was even kept apprised was Terry Ketrel let me. No. So none of the civic associations and none of there has been no outreach to the community. And I will make sure that if you guys vote on it today that there will be a lot of outreach. And that you voted on it without really doing and I will let the Broward County know that there was no outreach to the community and there was none. Me, I'm the middle of the city.
I'm where all this is happening and I just found out about it two days ago. And I don't want to, this is not to say anything bad to anybody. But that's not the way this, it's a change in the rack. You can sugarcoat it. You can say whatever you want. But it's a change in the rack. And it's addition to units. I got something from somebody that I talked to yesterday and they said at the very least I feel it would be best to send notification to residents in the areas first. Should they be able to weigh in and say something. Well there's no residents that know anything about this change and you guys can say it's really nothing big and Andrea could say it's nothing big, but it is big.
It's adding units. Any change in the rack should be known to the community. They should have a chance to at least hear what you're planning to do. And for you guys too, you should want to know that you're representing us in the community. And I know each and every one of us, you want us to know about this. So nobody's come to my meeting. We've never had a chance. We have online usually 1,500 to 2,000 people that are watching us online. They're not so good to come to the meetings every month but they like to do that. I'm doing that again, I'm sorry.
All right, so the traffic study I looked at briefly this morning. If any of you can understand it, good luck. And I remember Tracy, I told you about a financial statement. I'm coming to you about the traffic study because it's not comprehend you can't understand what it's saying. I looked at that only. I haven't looked at any of the backups. I didn't have time. I Karen was kind enough to do a special meeting with me last night and that was really the first time I understood what was going on. So there's no community meetings. I think that and here's the biggest thing.
There's not a completed list of projects that are well, you guys I asked for the list and it's not available yet. A list of projects that have been approved, projects that are in the pipeline, projects that are under construction. So you guys have no idea of what's happening.
Thank you, Lynn.
I just have one last
opportunity on on '28 as well.
Finish one sentence.
ahead. I just wanna say, Josh, that I was told that you have projects in in the rack. And I wanna make sure that that that the cap not projects. Sorry about that. You have owners yeah. Properties in the rack, not projects. And if that
is I only own my house, but thank you.
That's not in
the Thank you so much. All I own is my house. Okay. That's in Hollywood.
If there is that issue, we wanna make sure that it's Yeah. Taken care
Don't believe all the rumors.
Alright. Thank
you Alright. Very
I should sing that song. Look at all these rumors, surrounding me every day. Alright. But I'm not getting away because I enjoy what I do here in Hollywood. Let's go ahead now. We thank you that closes public comment. And remember, this is the transit oriented corridor. And keep in mind, you talk about traffic, ladies and gentlemen. Recognize that State Road 7 is a major artery. It's been expanded by the Florida Department of Transportation.
Plenty of capacity for future years. Not only that, it's also a main mass transit route today in Broward County's Broward County Transit's route system and it also is a designated Primo plan expanded mass transit system with regards to bus rapid transit potentially and all of the connectivity of the county plans for it. And so as Andrea explained, both the county and the city's land use plan concentrates future growth of our county, of our city, deliberately and intentionally and in design on where the transit capacity is and the opportunity to live a transit oriented lifestyle. We want people to walk, we want them to use mass transit, and when you situate new apartments along those corridors whether it's State Road 7 or in the vicinity of Federal Highway and Dixie Highway which we'll talk about in a minute, and also is supplemented there by commuter rail intentions and plans for the county and for the region. That's what you call smart growth, it's what you call striving for walkable communities.
And in the case of the TOC, all we're doing here is creating the opportunity for the continued residential development along State Road 7, reducing by a million square feet commercial space which really is a as Andrea explained, just a substitution of one need of the community for housing in exchange for less commercial. But at the same time recognizing that there are ample commercial square footage within the nine eighty or so acres. So we'll have the opportunity to both grow business, small business and have residential where it's most suitable and that's along the main arteries of the city in this case State Road 7. So I have folks here who are chimed in to speak. Let's go with Vice Mayor Caleri or a motion.
One, I I just want clarification. Andrea, if you could. Is it just the housing or is it an option? Like if you have a great commercial project that is going to enhance the area, can they choose to place that commercial or is it mandatory that it's only housing?
Is that mandatory under the zoning code that they have mixed use or does it do we allow for single use?
Yep. What's in zoning? The
request before you is not Cameron Palmer, Assistant Director of Development Services. It's not a situation of either or. The allocation for commercial will remain, we're drawing down on that and adding that to residential, which means if a development came forward in the appropriate zone proposing commercial, they still have right to develop their commercial because there's still capacity in the commercial So square
I just wanted to make sure. Supply and demand, I think it's important. And just for clarification purposes, Lynn, this is not in your back door unless you've moved. This is 441 that we're talking about on the seventh. So you know, it's expansion, it's growth. We have Pinnacle that is there. Excuse me. It's doing amazing. I don't know if it's in the eyes of the beholder or what, but I would like for us to be able to have a breakdown on the rental apartments and what is vacancy and what is not in the in the near future. Because I think there's a lot of misleading information out there as far as what is being rented versus what is not.
The supply and the demand is huge in Broward County. And affordability, which we will continually talk about until I think we're blue in the face, is so important. And this is a perfect opportunity for those areas to address that as well as promoting growth. And that's why we put all this investment into the into the seventh. So I'm in favor. I'd like to make a motion to approve. We
have a motion from vice mayor Coleria and a second from commissioner Quintana to approve the ordinance on first reading. Let's continue any further comment with Commissioner Hernandez. Thank you, Mayor. I think all this does is it gives a choice whether you do commercial or whether you do the residential, which if you're going to intensified residential anywhere, you want it to be on the transit oriented corridor. This is what the residents have been telling us. If you're going to do intensification of residential, do it where it fits. We're trying to do what the residents are asking us to do, to do it in the transit oriented corridor. I'm of this.
Thank you. Commissioner Quintana.
Thank you, Mayor. I just want to say if you haven't been on the seven recently, I would love for you to come out and look. When I first moved into that area twenty five years ago, it was very different than it is today. There's been a lot of improvement that's happened. But I'm continually saying, you know, I understand that on the East Side of the city, there's been a lot of change and a lot of attention that the development community has given to the East Side of our city.
That hasn't happened nearly enough on the West Side of our city. And so, I'm very much in support of this item. And I'm hoping that some of the folks who haven't looked out our way in the past will realize the potential of investing along the 7. There is so much opportunity out there that
really
is missed. I I don't know that people understand the value of the West Side of our city and I hope that they will begin to. Of course, I understand we haven't gone through what the East Side of our city has gone through yet and that there will probably be some challenges. But I'm hoping that, you know, we've learned some of the things that were the rough spots and that as development happens on the West Side, we'll be able to make it a little bit smoother. Definitely in support.
You. You Commissioner. Commissioner Biederman. So just keep in mind we get criticized no matter what we do. I think basically we get criticized because we don't plan for the future and now we're planning for the future. So this is all about the future. Nobody's building 8,000 units tomorrow or next year. It's about over the next twenty years, twenty five years. It's just a matter of laying out that plan. And keep in mind that traffic today is not what traffic is going to be tomorrow.
We're not widening our roads. We're just going to have smarter transportation. You know, by the time this stuff is built, we're to have flying vehicles. I mean, I know it's hard to believe we all watched the Jetsons when we were little, whether it was black and white or color for some of us. But, you know, the future is closer than we think and we need to make sure we're planning for it now and not waiting till it happens and we're just left behind. So, that's why I support this.
Thank you Commissioner Biederman. Let's close it out with Commissioner Schuham.
Thank you Mayor. Demeris, my question is for you. I too am support support this. I think that there's confusion that residents may think this has to do with building heights. It doesn't.
I believe that switching from commercial from that bucket to residential actually will improve traffic. But putting all of that aside, the one thing I am struggling with is the failure to have community meetings on this issue. So Andrea or Damaris, my question is if we pass this today it requires a second reading. Is it possible to have thorough community meetings prior to a second reading so that we can ensure that the community has a better understanding of what's happening before the second reading?
We absolutely can do that to try to get out there and explain some of this. This went to the LPA or the local planning board back in May. Following that meeting, we did meet with one of the civic groups. I forget the name of it. We have more recently. Since then we've been refining our application package. We have been putting it in our heads up for the last few weeks. So if anybody had questions, they were welcome to reach out. And then knowing that we were ready to come forward at the April, we did send some emails and phone calls to some of the impacted civic groups, and we were just finally able to connect with them this week. But, yes, if the commission does decide to transmit today, we can commit to reaching back out to them prior to second reading.
So, Damaris my question is if that happens, and let's completely hypothetically, I think that the community once they have a better understanding of the change will be supportive of the change. But if for some reason that doesn't happen, and if for some reason we're all persuaded, oh my gosh this was a terrible idea, what can happen before the second reading? Can we all just change our mind based on the community input that we receive, and that's the end of it? And, or we could have, I mean I'm asking, but I'm I'm saying. We could have an immaterial change to tweak something if that came back to us from these residents meetings, or if it was something that we really learned through the process that we think was so significant and it was material we could just have a future first reading.
Correct? Those are kind of the options?
If you did make any sort of material change, you would need to have a second first reading. If you do not do that, I believe that after this this vote, it would be transmitted?
Yeah. We would be transmitting to the county at that point. So I would I would say that we would not be able to increase any of the thresholds. We may be able to reduce them, but I would encourage you to not have material changes. Because then we would have to go back through the county process again if they would consider it material.
So what would be I feel very strongly that we should reach out to the civic associations and surrounding neighbors in the same way that we do development projects. I think that we can vote on that today and then undertake that. So I just want to have some clarification as to what the process would look like, and maybe the city manager.
And And we're happy to reach out to those civic groups. And I just caution you when you say it in the same way as a development application. There are mailed products that go out to that, and we're talking 10,000 acres here.
And
that is at an extremely high So cost we use our other resources in order to try to capture
Social media.
In getting information.
So, and then before I move on, and I know that a lot of these questions and topics will be identical on item 28. But I do want to explain to the public why there has been a one year delay, between when it went to this item and the next item. When they went to the PND board until today. Can you educate us a little bit about that?
Prioritization of different projects, refining our application with our backup, working with our consultant who put our application together, touching base with the county to make sure we had everything in alignment. One of the main undertaking was for our own existing staff to be able to go through development that has occurred over time and do their best to refine and get our tracking up to speed that we have to submit to the county to know how many units and capacity we have used. Mhmm. The city were looking to do a better job with that, but that was a very large undertaking with the resources that we have. And I would also just like to clarify that the communication that we did have was more with the RAC similar to Lynn's comments when I had said that So
I would just say, you know, we hear all sorts of things in these positions. And one that I have heard is, oh you're rushing to get this through. Well clearly based on what you've just explained this was the opposite of rushing. We've taken a year to get from when it was at our PND board to today. So I just want to provide the public with some assurances that this is completely the opposite of a rush.
But I would like to, what is the best way city manager to have a commitment from staff to reach out to all impacted civic associations with a thorough opportunity? And we could even have one meeting for both items here for the public one night, whatever. But prior to maybe even based on what Andrea said prior to it going to the county, I don't know. But I'd defer to you, but I would like to give the public some assurances that if it should have happened before today and it didn't, it's not too late if we have a first reading today. Because there'll be an opportunity before the second reading.
So Mayor, Vice Mayor, and Commissioners, you know I think it's important to note that that it was obviously noticed on the Planning and Development Board. There had been an item previously before the commission that was a measure to look at this issue temporarily. And now this item is coming forward. So it has been a discussion point because these are really just thresholds. So when the RAC was created twenty five years ago, thresholds were created at that point in time.
And now we are seeing which of those areas needs a little more or adjustment. That is a process that is fully expected and accounted for within the land use planning process at the county. And we're literally following that process with all of the technical studies and everything else that has to look at that. So if you are taking from this bucket and adding to this bucket, are there any additional impacts? And is that balancing out?
And so that's really a lot of what staff has been working on to make sure that we're keeping that balance there. We are happy to do additional outreach. And we can certainly commit to doing that. I think a community meeting we obviously just did some charrettes that I plan to update you on. We can do something very similar to that on the West Side and on the East Side over the next little bit here. And make sure that people are understanding what this really is. This does not change the zoning at all. This is not touching the existing zoning that's there. It is not touching the height that is there. It's not doing any of those things.
All that we're doing is sort of shifting between uses that we see had too much of an allocation initially, and to areas that didn't have enough of an allocation in areas that have for a long time now been designated as areas that are ripe for more intensity and just are the kinds of places where we want because of the transit access, because of the downtown services that we want those things to be there. That's I what that's
would just say, you know, we have all really pushed for more residential on our transit corridors. But if you have an empty bowl and you have nothing to offer on those corridors, you're out of units to offer, then all the talk that we have about building on transit corridors is is pointless. The only way to make that a reality is to shift some of the allocation from commercial to residential, which I I fully support. And and I also just want to make clear, it's it's obvious to us because we talk about this stuff, but by adding units in this way, we're not building units. It's a huge difference.
It's just making them available in the event someone wants to invest in our city and put residential units on our transit corridors like we want them to, they will have that opportunity and won't have to wait for this process for a long time. So I think there's just a lot of confusion as to what this means. No additional height. No additional density on any given site. It's just the availability to place residential in these very very long large corridors. So with the commitment from staff that there will be outreach to all of the impacted civic associations and neighbors have an opportunity and come get the detailed explanations that we have received, I certainly support this.
All right, thank you. I think we do, Pat, have a motion and a second on the floor to approve the item. Any final comments by Commissioner Biederman?
Yes, Mayor. So Commissioner Schuyama, I appreciate your advocation for more public outreach. I think we all appreciate more public outreach. My concern is, and keep in mind this is all fluid. This could be changed in five years or ten years by two meetings. Andrea, I mean that's right. I mean, if five years if we build something on one section of four forty one or one section of Dixie Highway or Federal Highway, a future commission can change it based on new information and and and demand.
Yeah, mean I don't think that I think the commission would more than likely shift between the allocations. They wouldn't be reducing them. They can increase it later again. Could shift between the uses again.
Yes. No, and while you're up there, do we know how many people showed up to the twenty hours of public meetings last week?
We had about 38 people who showed up to both of those meeting combined. It was 38 combined for both. 32 for one and fifty for the other. No, that's 15. Sorry. 32 for one and fifteen for the other. A few people did not sign in.
All right. So, that's pretty good. Know, but for twenty hours
Yes.
Of staff time and how many, I mean there was So, probably more than 50 people and staff I think when we talk about more public meetings.
Like here.
I think it's great. But, we also have to balance the amount of public meetings with the amount of staff time. Consultants that were paying probably $3,400 an hour to be there for 50 people to show up out of a 158,000 people. So, I think the people that want to be involved, know what's going on, come out and tell us how they feel. But to spend that much staff time just to come back to a unanimous vote of the commission because it seems like we're all in a rare unanimous occasion.
Can I respond to you just briefly? I I appreciate and agree with what you're saying. I don't think you need to do east west. I think both of these are so similar. They can be handled in one meeting. Here, it's also not a charrette. It's just a given explanation of what it is we've already done. So, I don't disagree with what you're saying at all, but I think this is very different than what just took place with the Sherettes. So I think we could do this all in one. And it's really just a I think the idea is clearing up some of the misconception that's out there before our second reading. That's all.
And and that's great, and people are watching this on YouTube, and people who watch this to fall asleep at night. But I think that we got to, like, balance the amount of staff time we're putting out just so that 50 people could show up and we can make a decision. And to be honest, I think that the Shrek we had last week has a lot more feelings and Sensitivity? Yeah. I mean, than this does. I mean, this is just shifting from one to the other. The Charette last week has a lot more passion. That's the word I'm over. A more passion behind the changes that are going to be coming before us based on the charrette from last week.
Thank you Commissioner.
This is just an informational thing. You Commissioner.
Final comments by Commissioners Hernandez and Quintana and then we're going to think about Commissioner Hernandez.
Thank you, Mayor. I like the public to know that we have followed every legal requirement when it comes to advertising. This has been ongoing. This is by no mean a secret. We're not changing zoning. We're not changing anything else. If you're asking for extra notification to take place to some of the civic association, my understanding is you guys have already reached out to them doing the process along the State Road 7?
We did we did specifically with the RAC. Did we with State Road 7 as well?
Commissioner Quintana says that right.
We did not. We did not with State Road 7.
Okay.
I don't know how organized they are, but we have been putting it in the heads up.
I don't believe Yes. How many civic Commissioner Quintana?
I'm waiting for my turn.
I'm going ask you, how many civic associations do you have in
So, is what I this is one of my cause I want to say more than the number.
No, no, just that question.
We have the Washington Park Homeowners Association.
Okay.
And at least in my district, that's it.
Okay, so as far as we doing the legal requirement when it comes to this, I don't have a problem having an outreach what's happening because some of the businesses would also like to know what's going on. Exactly. So, don't have an issue when it comes to that. I'm supportive of that. But I would caution us to do stuff like this for one project and not another one.
So I think as long as we do the legal requirement and to reach out to the Civic Association for them to disseminate the information. It's also up to us to disseminate the information of what's happening as well. And there's opportunity for the residents to come back and have their views listened to. And I think that's what this meeting is for. And then we're going to have another meeting like this to inform them of what's going on.
So I don't think that we're trying to hide anything. We're not creating any more of zoning for one or restricting more of the other one. As a matter of fact, what we're giving is the property owners that are existing in the four forty one, the ability to do one or the other. And we're trying to minimize the commercial or the industrial, in this case the industrial impact that we have because we want to create a more friendly transit corridor than what we currently have. So I think that we're trying to follow all the right steps and we're trying to get what we need to do. So I'm good with what's happening and I yield the rest
of my time. Thank you Commissioner Hernandez. Final comments by Commissioner Quintana, the Commissioner representing much of State Road 7 and we will take a roll call vote on the ordinance on first reading.
So, I understand that we followed all of the legal requirements in terms of notification. I would like to suggest that beyond being in compliance, that we really try to get our residents to understand what we're doing so that they will be more likely to support our effort. A lot of times, it's just not understanding that require that creates pushback. And so to I'm not suggesting that we invest twenty hours, but I do believe that it's time well spent to be sure that we've taken every opportunity to educate our residents about how we're making decisions and why. And I think in the future, it makes everyone's job here easier if we do that on the front end.
That said, I think I've said it before and I'll
say it
again. I so much respect that the East Side of our city has so many strong advocates who come out and speak for that part of the city that you have enough people who have flexibility in their work schedule or retired that they can come to a daytime meeting and speak for their area. I don't have that on my side of the city. We don't necessarily hear from people on my side of the city as an organized group. So I would just like to suggest not to to combine the two, because otherwise what will happen is all the vocal folks on the East Side will be heard and there probably won't be anyone from my end of the city coming to city hall.
So I would like to suggest that we do something that's an after work, because they're not going to come during the day, that's an after work thing somewhere on the West Side of the city where, for example, members of the Johnson Street Business District could come. I don't think they were aware that this was happening. I certainly didn't tell them. And so, I'll make sure I go back and do that. And I do think it's time well invested to do it, and I do think it needs to be two separate things.
Alright. Thank you so much. City manager, you've gotten feedback. We're gonna go ahead and take a vote on this ordinance on first reading. It has unanimous support. But I just wanna do mention the caveat. There's no intention to slow down this now more than a year long process. But the commission wants to ensure additional public outreach and well said with regards to a West Side session and a East Side session for the RAC and all for the better, right? Alright. Commissioner Biederman, did you?
What in a compromise be instead of having this five hour day or something, just a 05:00 hearing for the second reading?
Don't think we need to We
can come.
Predict that. I think we can they can host sessions at 7PM during now and the next thirty days and
Okay.
And be fine with it. Let's go ahead and read the ordinance to call the roll call vote.
An ordinance of the city of Hollywood, Florida amending the city's adopted comprehensive plan by amending the text of the future land use element to add 4,379 mid rise and high rise residential units and reduced 1,000,000 square feet of commercial within the city's transit oriented corridor, TOC, State Road 7 Activity Center, providing for transmittal, providing for conflicts, providing for severability, and providing for an effective date.
Commissioner Quintana? Yes. Commissioner Shuham? Yes. Commissioner Hernandez?
Yes.
Vice Mayor Kalari? Yes. Commissioner Gruber? Yes. Commissioner Biederman?
4,379 times yes.
Mayor Levy?
Yes. Let's show the ordinance passing unanimously on first reading and we know it'll come back to us after it goes through the broader process.
Mayor, there's commission on the community which is gonna be taking place in Quintana's neck of the woods. When is That may be a good time to Well,
think Commissioner Quintana might want to highlight this and share that. We'll look forward to having a session when and if whenever the team you know does it. They always do a class one job of of public meetings so I'm fully confident. Alright. Well
that was
a little curve ball that honestly didn't deserve enough to take the celebration of the success and the outlook of State Road 7 away from the area of focus. But certainly we're happy to have the public outreach. Even though I would suggest that the year that we had over the past year both in the RAC and TOC did provide ample process, more than a year's process and now people are surprised. Let's go ahead with an ordinance item 28 amending the city adopted comp plan by amending the tax of the future land use element to add 8,000 mid rise and high rise residential units and reduce 200,000 square feet of office use within the city's regional activity center, the RAC, as provided for the agenda item. This is an ordinance on first reading, advertised in conformance with state statutes and city codes as a public hearing.
I'll just note the on the dais we have the supplemental information, corrected information that includes the Calvin Giordano report on the dais. So I'll go ahead and invite Andrea to talk RAC with us.
Good afternoon Mayor, Vice Mayor, City Commissioners. Andrea Winget, Director of Development Services. Similar to the last application that the Commission just considered, just a different geographic area of the city, we're here today to also look at reallocating some of the densities and intensities within the Regional Activity Center. Just like the prior application, this application does not increase height, does not modify setbacks, and does not modify any of the existing development standards. It shifts development capacities between the uses which are already there today.
Kind of rebalancing our investment account for a lack of better term. The the regional activity center is about 1,400 acres and it was originally created in around in the nineteen nineties. And the RAC was identified as one of the city's primary growth centers and following that in around 2005, the city expanded the regional activity center to have a larger growth center within our downtown and eastern area and added additional capacity at that time. Again, an activity center is designed to be high intense mixed use development and is create and is when created identifies different densities and intensities for the entire geographic area that we work with the county to establish. At the time when the rack was expanded, what is on the screen before you are the densities and intensities that were adopted at that time.
The request before you today is not to add 25,000 units to the regional activity center. There is already a baseline of densities and intensities that are approved for that geographical area and that breakdown into different quantities that you could see on the screen. Essentially what we're looking to do here today is to take office square footage, approximately 200,000 square feet of office and convert that into residential. And that residential is
How
much?
No. Oh, to convert that into eight eight thousand residential units. Sorry, thought he was telling me 1,000. I said no, that's not it. That's not a thousand.
And is to take 200,000 square feet of office and convert that into 8,000 residential units. You could see when we had originally established the regional activity center, we had single family townhomes, garden apartments and high rise were our different units. So what we've done here is we've created an additional sub bucket of mid rise that we're filling with a thousand units and we're topping up our high rise and bringing that up from the existing 3,000 to 10,000 units. Again, just similar to the last presentation, we're looking at the different mid rise, high rise and the typologies as we fill our residential buckets. And again, we are not changing the zoning districts.
We are not changing the height, the intensities, and densities that are site specific today. That is not the question before you. We are adding additional capacity to what the city already has in order to be able to absorb future population growth and be able to have a balance of not only affordable housing, but also market rate housing as well as the market will dictate in the future.
Thank you, Andrea. Actually, know, as you're discussing the RAC, I'm reminded that when we welcomed the the Federal Transit Authority's chief officer from Washington DC and the county had brought him in. What the county chose to highlight as far as what the county would highlight anywhere in the county when the FTA chairman was here. I was to bring him to Downtown Hollywood to University Station to highlight what we're pursuing as a county and as a regional a region here in South Florida to get federal investment into commuter rail here in and through the rack. And one of the main focus areas of the gentleman as he was here was to understand what the economic development opportunity was if he were to support and rank high the South Florida South Broward Commuter Rail.
And that was the main inquiry that he and his team had. And we're really fortunate that in Downtown Hollywood we're already showing and demonstrating that public investment and things like transit, whether it's Federal Highway and specifically I'm excited about commuter rail as you know along Dixie Highway is is what the national interest is and the state interest and the regional interest and the county interest and the city interest is just as Commissioner Hernandez mentioned is where we are intentionally looking to position new residential growth specifically so people can walk to mass transit and encourage a vibrant community to grow. And so this update to the RAC mix and the increase in residential units is in order to facilitate what we are saying that we are demonstrating that we've already begun and what we plan on continuing to do, is to focus and place additional growth where we know it's most compatible and most appropriate, which is along in this case the future commuter rail and in vicinity of the rack. And so I'm excited that we are updating this plan as Commissioner Beeterman said for the decades ahead. Remind everyone that our city grows at a total rate of less than 1% per year historically and projected as well into the future.
And you can go ahead and take a look at the University of Florida BEBR report that tracks population trends and forecasts throughout the state. Hollywood is a slow growing community when compared to the other growth areas of the state, but we nonetheless are excited about the reinvestment in our city and want to see that it's done in the spirit and in the direction that our county and ourselves have designated, which is again focused on these commercial corridors. And so this is obviously an intended an intended direction and one that celebrates and builds on the success that we've had in the RAC to date attracting investment in Downtown Hollywood, creating that vibrant community that we are creating. The commissioner Kalari's point, Vice Mayor, we are seeing a very fluid absorption of the units in and around downtown. Some are at a quick 100% if you're attainable or affordable and workforce.
And the other ones that are market rate are incentivizing a very quick absorption into their units and the owners tell me that they're satisfied with the rate of absorption in and around Downtown Hollywood. And as we know we can also celebrate following the opening of our Hollywood Beach Golf Club, that's now a new attraction and another welcome attribute of the beautiful lifestyle that Downtown Hollywood and The Rack offers is we have condominium projects as well like One Hollywood and like Gaia residences that are very exciting and they're in presale now and have sales galleries and we hope and support that the market is there for those projects to be built and contribute to this new downtown life that we are creating both in our public investments and proudly supporting through private investment. It's really been great to see the downtown master plan at the heart of The Rack be brought to life over the past ten years and we'll continue to do that. And the challenge was the city if you're going to succeed, you have to be persistent and do it. And we have been persistent.
We have pushed the market along. We've created already what we have and it's only flourishing and it's going be growing from there. And so really proud I think of what the City of Hollywood has been able to accomplish in the previous I'll call it development cycle. And this just prepares us for development cycles ahead as the market comes comes and is ready to ready to build. And so excited about this item. Let's go to Vice Mayor. I'll also go ahead and open the public hearing. Are there any speaker cards on '28? And Ralston followed by Lynn Smith, then Michael Seltzer.
Thank you. On April, that's probably where affordable houses needed the most and it is mass transit. US1 is going to block the lakes in. All of you have said, oh, it's no zoning changes, no height changes, no nothing changes. But you know what happens?
They change when you decide to do a variance to change that stuff. Look at the beach, when I came here forty three years ago, you could go to the beach, it was gorgeous. You had small highs races, electric eclectic shops, you had good restaurants. Now, you can't find a place to park unless you pay a whole bunch of money and I'm a resident, the two garages and you're paying good $20 if you want to spend the evening down there. I don't trust that this is not going to affect future commissions because I don't trust what you tell me.
It's going to be Sunny Isles. I think Cameron on one of these land use changes must have said we're not doing Sunny Isles five times. Andrea just got done saying we're not doing three to five times between all of them saying you're not going to change this stuff. The schools are closing. That means there's less kids. There's less people apparently at least moving in with kids. I don't know if you go don't please don't shake your head at me. You know, you guys so disrespect the public regardless of whether you like whether I have something to say or not, At least respect the fact that I have the right to say it. Jeez.
Thank you.
No, you're not.
Thank you.
Please don't ever correct me.
Commissioner Gruber, go ahead.
Just just to reply to that, I just nodded like this because it's not true that people aren't moving here and that's it.
So Okay.
Fine. We don't need to go back and forth. Schools are not closing
in Hollywood.
I apologize if I offended you. Schools
are not closing in Hollywood. We're actually adding schools in Hollywood and we're proud to do so. We love kids in Hollywood. Some people might not love them. Let's go ahead. Lynn Smith.
Okay. I apologize for getting these two mixed up. Thank you, Tracy.
Whoever wants to open a school in Hollywood, you're welcome to open a school. Go ahead, Lynn.
Okay. I
I all of them.
Okay. Okay. Thank you, Josh. Yeah. I am excited about helping you, Adelma on April, because I think that we really need this, and I'm excited about that. And we will be willing as a civic association to help you, and I think that Carol having the one meeting or Peter, both of you came up with some really good ideas. I have a better idea. We have a water bill that goes out to our residents every month. And if you're having these important meetings, why not put them on your water bill? It's, it doesn't cost anymore. Maybe they could just figure it out. But people don't, I mean we, we reach, you know, of people, but not like you guys do. So the, the, these are important meetings. These are racked, these are neighborhood activity meetings. And so people's lives are going to be changed.
So we need and and Commissioner Biederman, I understand that it's, you don't think that it's important. But we who live here, especially you know, in the downtown area, we're happy to have information. And when I don't get it, I get very scared that something's gonna happen that that my can't give out to my community. And then they say to me, you know, a year later or two late, why didn't you tell us? So maybe using the water bill as a notification may be a good idea.
The other thing I'm concerned about is with all these projects, we must make sure that the police department and the fire department, even though they look at one project at a time, see an overall list. They have to plan for this. I know the hospital's crowded now and we're going to get more and more residents coming in. So we have to make sure that they're prepared. And the most important thing this list, and Cameron talked about it yesterday, he said that he's pretty much sure that the list that has all of the approved projects, projects in the pipeline, projects under construction.
You guys need to have that information. I had somebody audit the stuff a couple of, maybe about a year and a half or two years probably now. And he's been keeping it up. Nothing matched what the city had. And we went meeting after meeting where these projects were approved and put it on a list. So US commissioners should wanna know that your numbers are correct before you submit it to Broward County because they're gonna wanna know. And I'm gonna do an audit sale. We're gonna take our numbers from where we were and we're gonna move it up and we're and then I have another audit that somebody else gave me. We want it to all be the same list. We don't want different lists coming to the commission.
And I think the water bill, the police, notifying the police and fire department and the hospital of what's coming at them. And Josh, think you will agree that that's a really good idea so that we have all these facilities ready to go. And I thank you very much. I'm sorry about the mess up, but I didn't even realize that there was a four forty one activity center. But I'm excited about that and happy to help with whatever we can do.
Thank you. Mister Seltzer, final speaker. Sifo Seltzer, good Seltzer. I love Seltzer. Go ahead.
I mean seltzer. My address? 956 Hollywood Boulevard. I want to apologize for that lady. I don't know who the hell she is. I don't know her name, but it's an embarrassment. I've dealt with those people in my forty five years in the restaurant businesses, and it's not fun. So my apologies on her behalf.
Thank you.
And I think you're all doing an admirable job, and that State Road 7, let's be polite and say it needs help. In some sections, it's almost an embarrassment. And as far as the other corridor, I won't be alive when all those units are built. Maybe some of you will, I for sure won't be here. And it's only in the future. And to all those naysayers, no one's building anything unless someone gives them the money to build it in the equity. So if there's no demand, there's no money, and with no money, nothing gets built. Thank you.
Thank you. Alright. That concludes public comment. Again, a future looking plan for the future of the RAC. I'll go ahead and call on members of the body as they were chimed in, and I'll await a motion. Let's go ahead to Vice Mayor Calhary.
So first, you know it's very disappointing when you have individuals who are just never satisfied and can sling what they want but cannot receive it. We have been elected, I cannot say it over and over again, to be the voice of the public. If I were to sit in a group of individuals in District 3, and I turn, and I'm using a a discussion that was made with one of my residents who I respect highly, and it really resonated with me. If I turn to the left and I say to an individual at a restaurant, let's say Capone's, and I say, do you know about the rack? They're gonna look at me like I'm talking a third language.
If I turn to somebody to the left, said, do you know about 13 o one? They're gonna look at me like I'm talking a foreign language. Why? Perfect example is commissioner Quintana. People are working to stay above, to keep a roof over their head, to support their children. They have more priorities to be able to go to schools, parks, and entertainment with their families. Golfing if you don't have a family. Other entertainment that we as a city provide these services. We have heard for the last fourteen years that I've sat up here how downtown is not thriving. We come up with one direction, it doesn't work.
We come up with another. That's what planning for the future is all about. We are planning not for today, not for tomorrow, and as this gentleman eloquently just said, we are planning for something that we probably will not be able to reap the fruits of our labor. But that's what planning is. The downtown has vacancies.
It's had vacancies and it will continue to have vacancies until people move in and utilize the area. And that's starting to happen, but it's still going to take a long time before it has come to fruition. And development is what creates that. Build it, they will come. Well, that's happening. Some people don't like it. They want the sleepy town, but on the same side, they wanna turn around and yell at us that things aren't getting done and that everything is closed. It's no action, so forth. And we have to go to Fort Lauderdale because our downtown doesn't work here. Well, we're trying to fix the problem, but it doesn't happen overnight.
Someone said about the hospitals are crowded. Well, here's a news flash. That's starting to change. Thanks be to God. We have walk in centers throughout everywhere. They're popping up everywhere. Let And me tell you, are taking the burdens off of the emergent needed care. So they're not as busy as they were a year ago. And I can attest to it because I work there. I think this is important because this will help meet our objective, which is create some synergy that will help promote livability and functionality. So I am a 100% in favor of this and I would like to support this, make a motion to approve.
Alright. We have motion to approve the ordinance on first reading. Second by commissioner Biederman. Let's go to commissioner Schuham on the motion.
Thank you mayor. I too support this. Again, this is not about building 8,000 more units. It's to be replenishing the availability for the next generations in years and decades ahead to have these units. So, but Andrea I have a lot of what I want to talk about is really just clearing up some misconceptions in questions that I've received about this.
So I'll try to make it quick. So I think two meetings ago when we voted on the property at Shenandoah. You know, obviously that was a four story property in the rack. And the term that we used that night is that that project was as of right. So there was no variance.
That property owner based on the boundaries of the rack and the zoning of the rack had the right to build that building. Correct. And obviously as we talked about that night it was difficult. Nothing that we're talking about today as you mentioned is zoning, or height, or density per acre or anything about that. And it's not changing those elements that exist in the rack.
We're just, I love the expression that you used, rebalancing our investment account. I think that's a great analogy. But, as many of our residents who are living right up against these as of right projects in the RAC have brought forward to us, you know they're not not happy. You know, just when when we voted on the RAC regardless of you know, what the votes were back then. They didn't maybe envision what it would look like to have a property backing up to their property.
So what I would like to just have you briefly talk about it is my understanding that separate and apart from this, I'm going to say yes today. I know that we are working on design standards and things like that. So without getting too legalese, we can't, once we change zoning to allow a 20 story building, or allow 50 units per acre, something like that. When a person buys that property, they buy it because they know they can go to that height or go to that density. And a city becomes bound by it too, or we end up in litigation.
That is the law in Florida, and I'm assuming elsewhere too. So when we talk about the rack and things that have concerned residents that are you know bumping up against that, We can't reverse what we've done with respect to height and density without encountering this litigation. That's my understanding generally. Is that your understanding?
Yes.
But what we can do now that we see, and I think it was Commissioner Quintana talked about we've experienced some of these bumps in the road and hopefully out on the seven we can avoid them. But we're also trying to mitigate some of them in the rack as well by looking at some of these design standards. And I just want you to kind of touch on some of the opportunities and things that your staff is looking at as far as, you know, setbacks or green space or things like that. That could be part of these design discussions that don't impact a property owner's value per se with respect to height or density. But now that we are opening the door for more residential on a transit corridor, which we all want, could soften some of the boundaries to the neighboring communities.
Neighboring homeowners. Can you touch on that?
So what the design guidelines won't do is they will not modify the buildable area on the lots. But to your point, commissioner, what they will do is look at different attributes that perhaps can be asked for as part of the projects that come in. What does it look like? How are their openings configured, the windows, the balconies? Is there undulation or movement in the building vertically and horizontally? How is the landscape placed and how is that in relationship to their property lines?
And for example, like we talked about at that last project, providing some privacy to the adjacent homeowner. That was of course, you know, a school in that case. But things like that that the staff can weigh in on when these projects come to you. Just even the orientation of the building can
be The
orientation, can be looked at.
Okay. So that was one issue. Not a discussion for today, but I just want to allow residents to understand that it is a discussion. Recognize that there issues and there are things that staff is working on to try to improve them in the RAC but also proactively in the TOC. Correct.
The other thing that I think you hear a lot about with respect to today's item, which it is not for today. It is the readiness of our infrastructure to accept 8,000 units, for example on the rack. So again, I will repeat, we're not building 8,000 units tomorrow. This city has approved a over billion dollar storm water master plan. We are working on waste water plans, water plans, everything.
This is all happening together. So I I under it's my understanding that for the county to approve a project for example, we have to demonstrate or the developer has to demonstrate that the existing infrastructure can handle that project. Correct?
That's correct. There's it's actually at two parts that that infrastructure gets looked at. It gets looked at as part of the land use plan amendment as it relates to our comprehensive plan and at a broader level now. And then when the site specific projects come back in, then we start to look at those smaller technical details to make sure that we meet our concurrency standards.
So I guess I just want to, and when we do these public meetings I think this is something really important for people to understand. That just because this pot of residential units is existing, it doesn't mean they can be built until the developer or the city can demonstrate that our infrastructure can handle it. And I think it's just really important for people to understand these distinctions from what it is that we're talking about today. So thank you for that. Let's see.
We had we started and this I should have raised this on the seven two, but talk about it here. We started when these plans were put into place with thousands of units. What was the the rack? How many residential units are we
Don't quote me, I believe it was around 15,000 give or take at the time, maybe 16.
Okay, so we're adding 8,000 because we're running short.
Correct.
Right? So how many years did it take?
I would just like to put a caveat on that. When we say that initial number of approximately 15,000, that number always included the base. So it didn't give us 15,000 units in 2005. We had 10,000 units existing Already there. Already there. So we only And got five it's been twenty years, I mean this is 2005.
That's my point.
2026 right now.
That's where the less than 1% a year comes in.
Yeah. That's the slow growth that the mayor's talking about. That's my point of time.
And so we've seen a lot of growth more recently, which is why it was we need to get this done and we need to add additional residential to it. Because for twenty years we have not requested additional capacity.
Fantastic. That was exactly my question. People I think again just need to understand it's not like 8,000 is gonna be gone in three years. Took Correct. Five it took twenty years to get through the 5,000 that we have. This is a it's a it's a long process. Mhmm. So again, I I support this. I think it's critical for the city to be ready and welcoming to build residential on our busiest transit corridors. As the mayor said, that's where there actually is transportation for people to get to work.
But I also believe the burden is on us to do our best to ensure that the quality of life of the surrounding neighbors is protected to the best of our ability. And I think that's it. Let me just do a quick run through here. The only other, I mentioned this earlier which is I think shifting the balance from commercial to residential. I'm not a traffic expert, but it seems like it would improve things during the busiest time of the day because people aren't coming and going to the commercial business all day long.
So by reducing that, I think it would have a positive impact on traffic over the next ten or twenty years. That's just my simplistic view of this. And the other thing, you know, in talking about building heights, we have a lot of discussion about mandating a certain number of parking spaces per car and things like that. And you know, to commissioner Biederman's point, we have no idea what the future holds as far as transportation. There is a huge shift that we're all living through right now about you know a huge reduction in personal personal vehicle ownership.
So we don't really know. But what I would say is if you don't have this mandatory requirement on the 1st Floor for mixed use, that that would provide some additional parking options and things like that. So it's not for today necessarily, but we've talked about this a lot. There's so much excess 1st Floor commercial space, that maybe as these residential units are built over time we can you know work with that requirement a little bit. So I fully support this with the understanding that our residents will have an opportunity to learn more about it, ask questions before a second reading.
And I just want to thank you and your staff. I know it's been a year of working to get this where it needs to be today. So thank you.
Thank you.
All right. Thank you. Let's go to Commissioners Grubber, Quintana and Hernandez. Commissioner Grubber.
Yep. I just want to kind of just because we've talked a lot about it that I just want to dumb it down a little bit for myself. So Andrew, if you don't mind coming up for it. As far as changes to what was done years ago, the landscape and the skyline is going to look exactly the same. The difference is twenty years later, we have determined because we have an affordable housing crisis and a lack of availability in housing.
I have we up here have to live in facts. People can say no one's coming here. No one's moving here. But we know the Broward Planning Council estimates at 600,000 people move here in the next twenty five years. And if we don't build 240,000 units of housing in Broward County, our economy will implode like San Francisco. We have to have a workforce. So because there's less demand for commercial and office, we figured out a way to pull out 1,200,000 square feet between the two districts and then replace and and give that density so to say to residential. I don't know why it took us three hours to talk about it. It sounds simple to me. And so I support this.
So as far as what's planned, the same thing is coming there. There's just gonna be a little less commercial and office because there's no demand for it and we have a demand for housing. So I fully support it. I'm not sure we've been speaking about for three hours, but let's go forward. Thank you.
All right. Commissioner Quintana. So,
we've done a lot of mixing of the two items in our discussion and I just wanted to make sure that I go on record as saying, you know, that it may be really difficult to imagine right now the way that State Road 7 looks. And again, it's much better than it was twenty years ago. But, I do agree with that idea that there are parts of State Road 7 that are almost an embarrassment. I definitely can see that myself. So, it may be difficult to imagine today that anyone would wanna see, wanna live there if they have a choice, but I very much wanna warn against the idea that poor people should live on State Road 7, and everybody else should have to live on the East Side of the city.
I really am a big supporter of mixed income housing everywhere. And so I just wanna make sure that everybody hears that and that we hold on to the idea that it doesn't have to remain what it is today. Thank you.
Alright. Thank you, Commissioner Quintana. We certainly agree with you. Commissioner Hernandez, near and
Go dear to your ahead. Someone that actually grew up on the West Side and went to Apollo MacArthur High School, thank you for highlighting the equality among the city or Hollywood residents because sometimes some individuals feel that they're better than others. Quite frankly, that is not the case. I'm going to expand a little bit on the long term view of the downtown. Some of the businesses in downtown have said that some of the residents on the East Side do not frequent the downtown.
They're not the patrons of the downtown. Yet they go somewhere else to do it. And we have created and bend over backwards to make sure that we have the circuit, which is a shuttle to be able to bring them to the beach, bring them to the downtown. That has generated some more business to the downtown. But here's a long term view of the downtown as, at least as I see it, and as the commission has said that they would want to see it.
We have intensified the units in the downtown around over 3,000 units. The long term goal of the downtown is to be able to have a walkable downtown where it could actually close to so that it would be a pedestrian traffic only. And on the weekends, we can have events and the residents that live in the downtown can actually frequent the downtown and enjoy their downtown. Not only them, but the people around them, we bring in parking in order for them to be able to come and enjoy the downtown. The downtown as well as the beach is for every resident of the city, Hollywood and our visitors.
Let's not forget the beach is our economic engine. So we need to be able to move people from the beach to the downtown. And some of the development that we're talking about based on bonuses, which is not here, but it's what we're looking to intensify. The density of the beach is not necessarily for permanent residents, but for people to be able to come and enjoy our beach, being one of the top 10 beaches in The United States. So every criticism that we have because we're trying to move the city forward, is because maybe they're not looking at the long term view that we're looking at.
And I'm not looking at it through rosy glasses because I know that in order to make an omelet you got to break some eggs. And nobody likes a development that is going to be four stories next to their house. Not one. I lived in one years ago that actually had three stories, and that was allowed for twenty some thirty years. So when people complain about the Regional Activity Center allowing for four stories, Here's the news, before the regional activity center allowed the four stories in a residential, there was allowed three stories in the same residential neighborhood.
So and if you have a two story house, you can go up to 35 feet. So your neighbor can actually has plenty of view of your backyard by right. So some of the complaints that we get is because people don't want to see this in their backyard. And I understand that. But we're starting to live in a metropolis. And these are the things that happen when you live in a metropolis. And I get it. I'm fully supportive of this. I'm also supportive of staff taking a look at the design and taking a look at the landscaping whenever we do have some of these tall buildings and not necessarily asking them to provide something that they themselves would not want to see from their neighbor. In other words, let's be good neighbors.
So when you have a story, a three story, a four story building, whether it's a residential building or commercial building, let's be cognizant of the fact that you're going to be peeking into somebody else's backyard. And if you can soften that view with some landscaping or the proper size trees, let's ask him to do that. And this is what I'm asking the staff to look into in order for us to be supportive of this and grow in conjunction with what existing residents have. Because it's hard, the change is hard to accept. When you have residents that are used to be in a single family setting and everybody's one story, and they walk in and they know their neighbors.
Now a couple of houses down the street, there's a three story or four story building with another 20 people that they're not going to know. With another 20 trips on a daily basis that they don't like because it's something that they're not used to. You have to be able to understand that. And you have to be able to give them their due credence. And I think that change is inevitable. That's the one thing that's constant in life. But we have to see how we do it. And I think our staff is very good at approaching those things. I think some of our residents, their expectation of what can and cannot be done with property rights conflict. Because it's okay when it's their property, but it's not okay when the neighbors do it. And we have to be able to be equal. That's all.
Thank you.
Thank you. And with that city attorney, let's read the ordinance for item 28 and read the roll call vote. Take the roll call vote.
An ordinance of the city of Hollywood, Florida amending the city's adopted comprehensive plan by amending the text of the future land use element to add 8,000 mid rise and high rise residential units and reduce 200,000 square feet of office uses within the city's regional activity center, providing for transmittal, providing for conflicts, providing for severability, and providing for an effective date.
Commissioner Quintana? Yes. Commissioner Shuham? Yes. Commissioner Hernandez? Yes. Vice mayor Clary?
Yes.
Commissioner Gruber? Yes. Commissioner Biederman?
Yes. Mayor Levy?
Yes. Alright. Let's show the ordinance passing unanimously on first reading. Thank you, staff. Alright. Let's go ahead to item 29. In order to the city of Hollywood, amending ordinance numbers o two seventeen, twenty seventeen thirteen and twenty twenty o six, which created the Emerald Hills Safety Enhancement District amending section 13, the sunset provision to extend the date on which the district shall automatically sunset unless again extended. Amending section six, financing of the district to increase the annual non ad valorem assessment maximum per property per year providing for an effective date. This is an ordinance on first reading. Welcome Ms. Pat Cerny.
Thank you. This ordinance before you is is to change and update the Emerald Hills Safety Enhancement District. The board of the Safety Enhancement has asked the city commission to make the following changes. They want to change the amount from that they charge their residents $250 to $500, and they want to extend the sunsetting of the board for ten years that would make it up to 08/30/2037. They have solicit their residents to get their by a vote to get their buy in into these changes.
And I have David Rubin here from the board to answer any questions for you.
All right. Welcome, Mr. Rubin. Good
afternoon.
I'm David Rubin. As Pat mentioned, I'm the chair of the Emerald Hill Safety Enhancement District. And we worked with our residents to create a safe environment for the district. And unfortunately, we've had the same amount of funding first since the inception of 2017. And our expenses have doubled since then.
So and that's the expense of providing the police officers to patrol the district, off duty police officers. We've we're also asking for an extension of the sunset provision which would have ended next year for another ten years. And I'd be glad to answer any questions that you might have.
Thank you. Hi, David. I just want to let my colleagues know I worked with the board extensively and their outreach is to be commended. I think what 25%, 30% of the residents answered the poll on this and were overwhelmingly in favor of the increase and the extension of the sunset. The two fifty to 500, is that coming immediately or is that scaled over a few years?
No, that is we don't have an exact plan of how we're going to space it out. Mhmm. Our intention is not to do it year one. We just want to provide for ten years from now. As the nine
years service goes up. Exactly.
So we plan on making some modest adjustment in the first year based on the board meetings.
Okay. With that I'll motion to approve. Second.
All right, have a motion from Commissioner Gruber and a second from Commissioner Schuham to approve the ordinance on first reading. Let's go ahead to Commissioners Hernandez and Biederman. Commissioner Hernandez.
Thank you, Mayor. One of the things that I would ask is as part of the motion, if we could add the word incrementally to that because right now it just says it between two fifty and five hundred. If you do it incrementally was based on your needs. That's something that to the maker of the motion it'd be okay first. If it's okay with David, only because you're saying he's
feedback. Yeah, problem that we have is if tomorrow the police department came back and the off duty rate went to from $45 to $90 I don't know how we can make that adjustment. You know, we'd have to increase the rate in order to provide the service. So we're just we're trying to really I mean, I don't have a problem with incrementally as long as it's not prescribed.
I'm sorry. Go
ahead. To your point, the way the question was done on the poll, I don't have it in front of I believe it was just to say an increase to 500. Don't even think Correct. It
Okay. Think it's approved
to go to 500 now. Yes. Okay, that's what I thought. So, but you're going to try to do it incrementally.
Exactly. We're trying not to make this burdensome.
Right. I just wanted to know, thank you for asking that question, because that was going be my next question. As to how did you ask the increases would take place? If you say from two fifty to 500?
Yes, we do.
And by
the way, just be prepared because some of these individuals that probably didn't think it was important to answer the survey or do these things, they will come back to you and says, I didn't vote for this. Just so that you
We've already had that and we've invited the community in because we, when we opened the votes, we opened the ballots in front of everybody. We read them in front of the people. We didn't want to make we wanted to be totally transparent. Commissioner Ruger was there as well and we were trying to and we actually made it so that we had a meeting in between the ballots being sent out and the ballots needing to be returned so that people could ask questions.
Yeah, and I was there and people turned up for that task.
I can tell you that Pat is very thankful that you guys are the one who did this because in the original one, we asked the city clerk to do it and maintain the records to we wanted to make sure that we would be okay with the results. So thank you for doing that and I certainly supportive of your needs because this is you guys willing to tax yourself for the security that you want. And I'm okay with that.
Thank you. Commissioner Biederman. So just out of curiosity, what was the, you you said 30% return to ballot, but what was the break down? Was it unanimous of all 30%?
No, no. It was 24% return, 24% return ballots. We had 80% asking to extend the Term. The sunset. And I think it was almost 68 saying that we support an increase to $500
Okay, so. Chief, I don't know, I'm still not sold on this whole thing. And I'm not quite sure what the justification is to going ten years out. When we originally did like three years at a time or five years at a time, and now we want to just go out ten years.
Some of it has to do with putting things in place. So we're signing contracts, let's say for flock safety, where we're doing multi year contracts and how can I do a multi year contract to get a discount where I don't know if we're going to be in business, you know?
And Flock Safety is the license plate reader?
Yes, the license plate readers.
That's a good point.
So, yeah, but you're not bonding anything. Know, so I'm is Flock's a lease as opposed to an outright purchase?
That's correct. Cause you pay for the actual devices and then you pay for the service to for them to communicate that to the police department when a bad actor comes into the the zone.
Alright. So chief, can you explain the difference between their flock LPRs and our flock LPRs or our whatever company we're using? I'm not sold on this whole ten year commitment because we don't we don't commit to ten years in the city.
Maybe chief you could also just speak to the general integration and the success that you've had with operating with the Emerald Hills Safety Enhancement District and if you support the request.
Sure. Good afternoon, Jeff Devlin, Chief of Police. So the first question, the main difference between their cameras and ours is the only is the information sharing. So they just, they don't get the information that we get. So we'll get all the registered information of the vehicle and he wants or warrants of the registered owner. That sort of information is protected by law. They won't receive that. We receive that. And the second question you had was sorry.
No, I'm just curious the difference between their contract and ours. That they need ten years commitment for it. Do we sign a ten year commitment for our LPR? We just buy them, right?
We do not. Typically our agreements are three years in length. And that is just because it gives us room as the technology advances we'll be able to procure that new technology instead of being locked into a ten year camera.
Okay. So I'm not sold on a whole ten year thing.
Sorry. Thank you. All right, let's Khajif, while you're up here, you could just speak to the relationship with the enhancement district. Tell us if it's working well, if you are happy to see it continue, if you would like to see it dissolved, speak your piece.
It's a great relationship. Any time we can partner with the citizens and the community is great. This technology is obviously great. Enhances not only the safety in their neighborhood, but safety throughout the city. Because as stated, we are alerted to any traffic that goes through that area and picks up on one of their cameras. So it's a great partnership and we'd like to see it continue.
Yeah, I'd love to, I'm happy to see, I remember when we first looked at the district, we thought that technology could be used by this enhancement district. And as the years have gone by technology has been enhanced and LPRs are available. And I know that that in the general vicinity of the entire city has really helped to be a force multiplier for our police department, really help apprehend people who are wanted for a violation of law. And as you said, Chief, this is a supplemental and even goes above and beyond and really serves to be well coordinated with our investments we're making through the new police headquarters and the fusion center there that I understand is very impressive. So all of this fits right in into the direction that we're leveraging technology for public safety.
Mayor, real quick. Sorry, chief. So there was an email from a resident that was sent to me about something else. But the question to was of the email was about the privacy of the data collected by FLAC. So you mentioned that certain information is only shared with the police department. Does FLAC collect data that they are able to sell for marketing purposes of people or information that they're collecting on the street of traffic patterns and behaviors?
I don't believe so Commissioner. I'll look into that and get you an answer. But I don't believe so. They're governed by very strict laws on what they can collect, sell and distribute. Okay.
Thank you. Thank you Commissioner Kalari. All right, Commissioner Gruber to close.
Yeah, just one last question for David. The poll question for the extension, did it say to extend it for ten years?
It did.
So I just would love to get us to be unanimous on The 80% of the residents voted to extend it for ten years. 80% of the people Who responded. Replied which was which was 500% more than our GO bond that we passed at four and a half percent resident term. Sorry.
Are there any speaker cards on item 30? I think you got Commissioner Beetleman on that one. I'm sorry item 29.
No cards.
Okay. Alright. Public hearing is now closed. Let's go ahead to read the ordinance and call the roll call vote on '29.
An ordinance of the city of Hollywood, Florida amending amending ordinance numbers o twenty seventeen dash 13 and o dash twenty twenty dash o six, which created the Emerald Hills Safety Enhancement District, amending section 13 sunset provision to extend the date on which the district shall automatically sunset unless again extended, amending section six financing of the district to increase the annual non ad valorem assessment maximum per property per year and providing for an effective date.
Commissioner Encantano? Yes. Commissioner Shuham? Yes. Commissioner Hernandez?
Yes.
Vice Mayor Kaleri? Yes. Commissioner Gruber?
Yes.
Commissioner Biederman?
Yes.
I'm sorry?
Yes. Mayor Levy?
Yes. Alright, let's show the ordinance passing on first reading unanimously. Thank you so much David and everyone. Thanks, David. Alright.
Let's go ahead to item 30. Before we open the item, I do want to pass the gavel to Vice Mayor Caleri. Pursuant to floor relevant Florida statutes, I'm abstaining from voting on this item because the applicant purchased adjacent property from my family creating a conflict requiring my abstention. I will file the required form eight b with the city clerk. Thank you.
Okay. Unfamiliar territory here. So we're going to take up item number 30, an ordinance of the city of Hollywood of the city commission of the city of Hollywood, Florida vacating a portion of the platted Fletcher Street lying within the plat of the third amendment plat of portion of Hollywood Pines, plat book 19, page three, And more specifically described in exhibit A. Attached tier two and incorporated herein providing a severability cause and repeal our provision and an effective date. This is the first reading. Do we have any public speaking cards?
we have a presentation? You want the presentation first? Okay. We'll have the presentation first. Thank you,
It's your pleasure, Vice Mayor, if you would like a presentation or not. This is a vacation of Fletcher Street from State Road 7 to 61st Avenue. The property owner owns property on both sides of the street. And so they're requesting a vacation. And there is a small dedication that they will be doing as part of their waterline read up.
So I think we would like to see the presentation for anyone.
Okay. Thank
you. The splash pad. There's speaker correct, but she's going to show the presentation first.
So while we pull up the presentation, so this is for the Hollywood Kia Fletcher Street vacation. This is first reading of an ordinance. And it is on the Northwest corner of Pembroke Road and State Road 7. The property owner owns the parcel there, and they also own the parcel on the north side of Fletcher Street. And they are requesting to vacate Fletcher Street from State Road 7 to 61st Avenue, which is the highlighted in green on the screen before you today.
And you could see on the top right of the screen a small blue area, and they will be doing a small dedication there. And as we go to the next slide, Arlene, if you can help me for a minute please. And this is just a closer look at the vacation. And on the next slide we recommend approval. Thank you.
Thank you. Okay we have speaker cards. Wills or Atkinson?
Good afternoon.
Good afternoon.
Before I get onto this matter, let me congratulate the commission for its four thoughts. You know, I've been working in the city for what almost fifty years. Been accused of having foresight. So therefore bringing up projects before you all, like the Presidential Center, before it's time. And in that situation, you all had a lot of foresight and you saw how well it ended up.
More recently, Margaritaville. And after that, the project that is still coming out of the ground at the diplomat. This is one that I've been on. I filed it in 2020. At in 2020, all of the property you just saw was owned by the Levy family.
The difference was that the lot to the north still had a few houses on it, but they didn't face Flagler Street. They faced, I mean, Fletcher Street, they faced Flagler Street. All of those houses have been acquired also. So it's part of this application with the exception of the two houses on the Northwest Corner Of 61st and Northeast Corner Of 61st and Flagler Street. Because this vacation started with a vision of the Levy family, and before that I represented the original builder of what ended up to be a Dakiya facility.
So I've been through the right away battles when they took land, etcetera, and recognize that that was a very old dealership. Fortunately, the Morgan group came along and they entered into a contract with the Levy family and they acquired all the property. But in the process, because this vacation process had started and so much work had been put into it. A condition of that contract was that Joe Levy continue to use my services as long as both still concerned it was in agreement to finalize this vacation. The original concept was that, and if you're not aware of it, there's a main water line running down from west to east controlled by the county.
And my original proposal was you vacate the street, so that we can combine the properties and be able to get the type of structure that we're now talking about today. And we would give back an easement over that waterline to the city, that you always had access to it. We seem to be making progress on that until about two years ago, three years ago, whatever it was. And the county got into it and their philosophy is they have to own the property wherever they're having a water line or sewer line or whatever else. Ultimately, we hired the engineering company of Springs out of Tampa, which does a lot of this type of work throughout our county.
And we have rerouted that waterline at 61st. So it travels north for one block, east on Flagler and then comes back to its origin at 441 In Fletcher Street. That satisfied the county, seemed to be make the city happy. But I think what made the city planning department, and I don't speak for them, they can speak for themselves, Particularly happy with Scam. Sorry about that.
Basically, when Morgan came along, they were prepared to make a strong commitment, which the previous dealership didn't want to redo their complete facility. And they have now coming, they're getting ready to come before you I think in a month assuming that this is passed today for a site plan that shows a brand new dealership on the North Lot, which will allow when it's completed to tear down everything on the South South Lot, South Lot being at Pembroke And
Great.
441. And that will become a landscaped parking area. It also changes the ingress and egress. So they're coming in now from Pembroke Road and from 61st. 61st allows them to keep the larger trucks that might be bringing new cars in off of the main drag.
And I think it's fair to say that the entire staff seem to accept it. We just had to get over how we're going to do it and rerouting that line. It's difficult, but it's done. It's installed. The as bills have been already sent to the county.
They're working on it. Once they approve it, which from their comments seem like that's going to take place soon. It will then go up to the state for their final certification, so that you can start running water through that part of the line and not the old part. And that process has held up one other thing. There was a there were two houses left at the Flagler Street in 61 Corner. And those people from the earlier conversations they had with me, they wanted to die there. They don't want to be forced to sell it.
Love it.
And that was fine. The Levy's had agreed to that. Morgan has agreed to that. When we did this revamping, we had to put new curbs in, which is required by the code. And when they went in, the one neighbor I believe her name was Shaw, found that it made it difficult for her getting to her driveway the way she used to.
We worked with the city, the city said we could change it. And it's been let to the contractor to do it. And the contractors contract with us has to do it. That's part of the last thing is taking care of if there's other things accounting is requiring. So I've been assured that that improvement will be completed before a second reading would come before you.
Any questions?
No, I think that that pretty much sums up what your initiative is here today. And it sounds like you've been working with the residents in the area. So that's a great thing. I'll open it up to Commissioner Komp. Thank you.
You're welcome.
Comment? Oh, hold on. Commissioner Hernandez is in the queue. Okay, Commissioner Hernandez, give me a minute. Go ahead, sir.
Thank you, Vice Mayor. Wilson, I've known you for many, many years. And I know you're very thorough on the work that you do. But I like to ask staff a question just so that the people don't realize that this may be a dedication regarding the property. What does that generate for us on a tax base from now on? Just the square footage, does anybody know?
I do not have that information, but I can provide it to you.
Okay, because normally it's $10 a square foot of value. Well you can come up I
think you do it.
You have the answer, yeah. And that's the reason that I know you're very thorough, so I just figured.
The latest number I have for just the construction of all this is 50,000,000.
Yeah, no, I'm talking about just the right away dedication. The dedication, the square footage of the right away.
Oh, the dedication is a small area, 126 square feet. And the purpose is that the old road comes over the junction of the existing line, and it falls within 126 feet. And the county and the city wants to have the ownership of the land that's immediately over that.
Got it. Subversion. The word that I meant to say was the vacation of the right of way, but how many square feet is the city vacating? Does anybody know?
50 feet by 05:30.
Okay. And if you if you if you times it time 10, that's usually what the value of the land is on that neighborhood. If I remember correctly, parking lot is being valued at $10.
Well, if you're trying to value that in dollars and cents, I don't think you can
No, not.
I'm trying
to Okay.
What I'm trying to value is the tax that it's going to generate once it goes on a tax roll.
Oh, yeah. All of that square foot will go on the tax roll at the same square foot that properties on the north and south do.
If you have an answer that would be great.
So I don't have a dollar amount, which I think is what you're hoping for right now. And we can certainly do those calculations. But I think it's important for the commission to be aware that this is obviously a significant investment in this area that would not be able to take place without this vacation. We believe that this vacation serves the purpose, one, of the economic development of creating a new state of the art dealership on this corner, as opposed to what has been a very successful dealership, but has been in very old facilities. And then additionally, we see that the actual function of the roadway network is improved, and the safety is improved by closing this access point off of State Road 7 and having a more efficient traffic flow through there.
The more volume we get on the 7, essentially the more we want to try to direct traffic in certain ways that improves the
They're overall very constrained on their site, I get it. And I'm in supportive of this. And I would make a motion to approve, but I would yield to the district commissioner when it comes to that, which is the next person who's going to be speaking. But I'm very, I'm in supportive of this. This is where you want the traffic if it takes place.
I know that they also have an ingress off of Fletcher Street. That will probably be adjust when they do their whole site. But I like the fact that the corner is going to be landscape for them to be able to highlight their cars. So it's a softer look at the entrance of the City Of Hollywood. I would ask at some point, and I know that we have signs, if we would actually on that corner piece, and this is just for us to be able to say welcome to Hollywood, on that corner piece that it's a side triangle. If we would have the ability to do something like that, I would suggest that we do that.
And they have in fact agreed. Did make that request early on, our planning staff. And there is room for a Welcome to Hollywood sign on that Perfect.
You. I'm in support of this.
You, Commissioner Hernandez. Commissioner Quintana.
You're doing a great job, Vice Mayor.
Thank you.
I just have to say. So I the residents nearby have been very much informed of the process. The Morgan Group has been very considerate and respectful of what they need. And so, that's very important to me. And so, I think that the things that they had concerns were responded to. And so with that, I'll make a motion to approve.
Second.
A motion by commissioner Quintana, second by commissioner Hernandez. City attorney, can you please read the order and to call a vote.
An ordinance of the City Commission of the City Of Hollywood, Florida vacating a portion of the platted Fletcher Street lying within the plat of third amended plat of portion of Hollywood Pines, Plat Book 19 page three, and more specifically described in exhibit a attached here to and incorporated herein, providing a severability clause, a repeal or provision, and an effective date.
Commissioner Quintana?
Yes.
Commissioner Shuham? Yes. Commissioner Hernandez?
Yes.
Vice Mayor Kalari? Yes. Commissioner Gruber?
Yes.
Commissioner Biederman? Yes. Mayor Levy?
Ordinance passes six zero. Thank you. Okay. And my job is done. Mayor Levy, come on back.
Thank you, Vice Mayor. All right, I'll accept the gavel back. Next item on the agenda is our regular agenda. Let's go ahead with item 31 It's a resolution of the City Commission approving and authorizing the appropriate city officials to negotiate and execute an agreement with the highest ranked firm known as twenty second Century Technologies Inc. For a citywide professional answering and informational service. This is from the office of communications marketing and economic development. Although I'm told that Jovan is the tech guru who is like the second lieutenant to Raheem Saturn. But in any case, Joanne, happy to see you here and let's talk about this. Thank you so much.
Let's do it. Let's do it, mayor. Thank you. Good afternoon, mayor, vice mayor, board members, city manager, assistant city managers, city attorney and staff. Joanne Hussey, director of communications marketing and economic development.
Before you here today for your consideration is a resolution approving and authorizing staff to negotiate and execute an agreement with the highest ranked firm, twenty second Century Technologies Inc, for a citywide professional answering and information service. Mayor, as you're aware, the city's strategic plan and one of the strategic focus areas is communication with the goal of facilitating two way communication between the city and the people that we serve. It is also enhancing public access to information. You also know how important customer service and customer satisfaction is. We're committed as a city to providing excellent service to our residents, visitors, and our business community.
Our current phone tree, if anybody has called the city with its many branches, offers callers a fifty five second menu of options, which then you could press 1 through 9 and get another set of options to self serve yourself before you could actually potentially reach somebody. Our desire here with this item is to move away from this self-service menu of options to a more immediate, how can we help you? To do this, we actually need the tools and we need the technology to manage the high volume of calls that the city receives, and professional call center services deliver exactly that. These scalable solutions are available immediately. They offer twenty four hour a day, seven day a week, three sixty five days a year service.
Call center services also have the advanced technologies needed to handle the many business aspects like customer support, automated call distribution, chat bots, and payment processing. So to address this need, the city issued a request for proposals for a turnkey professional call center answering an information service. It was issued on 10/14/2025, inviting firms to submit proposals by 11/26/2025. The RFP spoke to the need for qualifying firms to supplement staff in these many areas that you see on the screen. The service provider would be the first touch to assist city staff during normal business hours, Monday through Thursday from 7AM to 6PM, and it would be the primary answering service overnight from 6PM to 7AM daily over holidays and during emergencies, as well as on Fridays beginning at 7AM through Monday at six at 7AM.
The evaluation criteria that was used by the committee for the RFP was based on these six focus areas with point values assigned. The committee's voting members were myself, IT director Raheem Santorin, assistant city manager Jovan Douglas, Hollywood police major Albert Cooper, and public utilities assistant director of operations Cassandra Myers. Non voting members were procurement director Steve Stewart, assistant director of procurement and contract compliance Otis Thomas, procurement manager Jean Joynville, and senior purchasing agent Simone Elsie. 26 firms were deemed responsive, and after an extensive review of the hundreds of pages that were submitted, the committee members came back together on February 24 to discuss their individual findings in a public meeting. At that time, consensus was reached on the top five firms who were then invited back for oral presentations.
Oral presentations took place on Wednesday, March 18, and it was at that time that the committee came to a consensus on the final rankings that you see here on the screen. Joining us here today representing twenty second Century Technologies are Sandeep, Carrie, and Moe. They're prepared to answer some questions following our live demonstration. So staff is seeking approval to work with this highest ranked firm and our next milestones would be, contract cost negotiation, identifying funding needs, initiating the functional design, and then we would be returning to the commission for integration cost approval. I'm going to turn the presentation over now to Carrie and Sandeep for a very brief conversation before we do our live demonstration.
Good afternoon. Thank you, Joanne. Thank you, mayor. Thank you, vice mayor. Thank you, commissioners. Thank you for allowing twenty second Century Technologies the opportunity to share, first, who we are, second, what we do, and third, how we can serve the citizens of the city of Hollywood. I am Caroline Rist. I am senior vice president at twenty second Century. With me are my two colleagues, Sandeep Singh, and we have Mohit who is also senior vice presidents and architects. On behalf of our executive leadership, our CEO, and our presidents, thank you again.
About twenty second Century Technologies. Where's the first one? We are headquartered in McLean, Virginia, just outside of Washington DC. We provide mission critical services to support the federal government in 14 out of 15 federal agencies across all 50 states. And we also work with hundreds of local agencies and departments of education across the country.
Here in Florida, we have multiple local offices and are one of Florida's largest performing state contractor. Our team has successfully delivered services for more than twenty eight years, employing over 10,000 full time employees. And I want to note that while our current contract portfolio you see exceeds 3,000,000,000 annually or 3,000,000,000. We we also were recognized by Forbes annually for being the best large employer and that's where the employees actually get to vote. But I say that because our mission is to operate, care, and deliver for our customers and clients the feel of a small business, which means you have immediate access to our team, to our resources, and to scalability at all times.
That is my promise on behalf of the executive team. And now my colleague Sandeep will explain what we do.
Thank you, Carrie. Good afternoon everyone. So what we are proposing as a solution here is that what we have done in last twenty eight years, like what Carrie mentioned about handling the citizen centric services or the call center solution services, we have handled a call volume of up to 175,000 a month, which basically, if you look at this, where we have Illinois DMV, we have done patent and trade office. That's what our federal contract. We have also worked with Dallas County.
We have worked, like Carrie mentioned, in Florida, our presence. We are very strong president of West Palm Beach County. We are managing the retirement system of state of Florida since 2019 from the technology perspective. We are giving this insurance here that twenty second Century will integrate with the city system, which we are talking about here. We are also have 100% US based call center associates, which we will provide to support city of Hollywood.
We have four offices. We are covering disaster recovery, Doctor. Coop. Also, we are located, of course, in DC near near DC in McLean, but we have a 35,000 square feet office in West Virginia, Elkins. We have a office in Dallas City and City Of Dallas, and also in Alexandria where we will be performing.
Dallas County and the city is CJ's approved facility. So we ensure that coverage for the citizen and some of the issues which I just heard from the communication perspective, this solution will give our citizens of city that there will be open communication channel of sending messages, communication, what's going on with the city, what events are coming, so the citizens of the city will be well aware of what's going to happen or what's going or happening. We're talking about AI enabled, which we will provide the live demo also. So our system will be AI enabled chatbot and also the voice human touch along with that. We are talking about professional operations, which will be 20 fourseven, like what Joanne mentioned on that.
We will integrate to the cities all six systems, whether it's a payment gateway or whether it's from the Hollywood Connect, those will be all connected. From our service request management, we'll be a dedicated team, which will ensure that we are meeting all the service level agreements, what is expected from twenty second Century. And of course, the biggest thing is the reporting and analytics, which as you can see, everyone wants to see what's going on, how we are performing. So those reports will be available at any given time. Our key focus will be on the turnaround time, response rates, customer wait time and the call drop and in rates.
So that's where everyone who is dialing or is trying to chat is taken care of and our response rate is good. Having said that, we are ready to answer any questions or to live demo please.
Okay, mayor. So now we're ready for our live demonstration. First up, Josh is going to be playing the role of a Hollywood resident. He's going to be calling in and he's gonna demonstrate the experience via a telephone call. The system will be responding to a native language, so any language that a person is speaking, it would it would respond.
Welcome to City of Hollywood. How can I help you today?
I would like to check the status of my building permit.
Your building permit, number PMT53962, is currently in progress. An inspection is scheduled for 05/07/2026, with an estimated completion date of 05/11/2026.
Do I have any parking citations?
But this is all rehearsed.
You have one unpaid parking citation, number Park 4242 with a fine of $110 I have just sent an SMS to your phone with a link to pay this citation online.
Oh, okay, thanks.
So that's an example of what the telephone system could do. And again, it could work in any language. And then Mo is going to come up and he's going to demonstrate for our online users what the experience would be for the online chat. And then I'll come back and we can talk about the live agent component.
Thank you, John. Thank you, Mayor, Vice Mayor and the commissioners present here. Without much ado, I would request to just put in, can you just type in hi? And the board immediately asks, may I have your phone number? And as of now, we have this number feeded. Yeah, that's the next. And so from the city of Hollywood's CRM, we have mapped the phone numbers or any other info that is mappable whatsoever in the APIs that are provided. And once the number is admitted, we type the number. It says, how can I help you today? And the resident is typing, I want to know the permit details.
You can type in permit, permit status, all sort of combinations, they are workable. So the moment it is being typed, the detail about the permit, it is populated. Further, residents want to ask about water bill. And resident is not typing the full sentence here, just saying water bill, because it is mapped with the ID. It says, see the detail, it's coming up, click on pay now, and its screen pops up, you can directly do the payment. And prior to that, while Josh was calling, because number is mapped here, I have the SMS received where I can click on and do the payments. That was the calling stuff. Thank you, everyone.
So that gives you a pretty good example of how how it's going to work online as well. So it's important to note that if people are calling and they get the AI first touch and they are saying, you know, let me just speak to somebody, it immediately will go to the live agents that is part of this service. And then if the live agent can't answer the question or can't resolve, then it will get transferred to a city staff member. So we're hopeful that this service will help to address the heavy volume of calls, especially in the development services area and know help to move us forward with technology. So with that, that completes our presentation and we're open and the team is open for questions.
Thank you so much. Pat are there any speaker cards on this item? Let's just go through the speakers and then we'll ask questions. All right, I have let's go with Anne Ralston, then Michael Seltzer, and then final will be Ali Kareem. Thank you. Ralston.
Joanne just answered one question, but if I when I call in the city and I'm not gonna I'm gonna go through two transfers to get to an actual city employees what it sounded like. Is that correct, Joanne?
Just enter the microphone if you could.
Yeah, sorry. Am I, is she allowed to answer? The other thing is I'm curious, I don't know how they identified you because that you went through a building permit and a parking ticket without ever saying your name. So was that done through a phone number? But what happens if I dropped my phone, broke it and used my neighbor's phone?
Are they going to only identify my neighbor, but that's not what I am? I think it's a great idea if it does what it's supposed to, but good old fashioned customer service with someone actually answering a phone that belongs in that department goes a really long way than talking to AI. Ms. Parrish, when I worked in that office, you better have answered your phone and give customer service. Pushing 10 buttons to get to the agent you want can be very frustrating. So, just so you know.
Thank you. Michael Seltzer.
Two questions. If it goes to a live person to talk to, is it overseas or is it someone in The United States?
They're not in The United States, but it's a good question and we'll have them answer that.
Okay. And the second question is when you call or observation, when you call airlines for example and they can't answer the phone right away, You leave your name and your phone number and they tell you they'll call you back in ten minutes, twenty minutes, thirty minutes so you don't have to stay on the phone. Is this service gonna have that?
Thank you. Thank you for your questions. So why don't we ask the folks from twenty second Technologies to answer the the three resident questions. Just Joanne, go ahead if you like.
I'm comfortable answering these questions. Been living this call center since last July.
Alright.
To answer Anne's question, if you wanna talk to a City of Hollywood staff member and you call the line, you can say, let me speak to whoever the person is that you wanna speak to, and the system will recognize that and will transfer to that person. Now that person may not be there to answer the phone at that time, but then you could leave a message on their voicemail. So that answers that. The live agents are stationed in The United States, so that answers that. And yes, you can call and if it's it will give you an option that if you don't wanna wait, it will say it can call you back at the first available.
To answer the question about like how does it know, I'm gonna turn it over to the guys. But I did wanna just make one important point. Right now what happens when you call in the City Of Hollywood is you do get the phone tree and you could potentially never reach somebody. So this is this is customer service right at the start. So just wanted to say that.
All right.
Thank you, John. To answer that question, yes. So what we are using is one of the industry leader's standard ship like AWS Connect interface. It is rated top since past five years by a Gartner report, and that's the foundation layer we use. It has the feature that if some resident is calling and do not want to wait, it maintains a queue and without disturbing the sequence, whensoever that resident's number comes in, it calls back to the number and to add everything is recorded, all the queues, sequence, logs audit, everything is maintained in the system. So anybody can watch it anytime.
Thank you. All right, final speaker is Mr. Ali Karim with DataMark from El Paso, Texas. Welcome.
Thank you. We have a presentation but
we also
have the slides printed. So I believe Patricia's going hand out the slides. Just give her a second to do that.
Sure, you got it.
And great job to twenty second Century Technologies. Good presentation.
Mayor, I just want to
confirm Yes, so a is public
comment, this is limited to three minutes.
Okay. And just for clarification, Datamark is one of the one of the proposers who were ranked? Yes? Mike?
That's my understanding.
Thank you.
Well, as she's handing that out, just wanna say thank you to the time. Thank you for the time, mayor, vice mayor, commissioner, city manager, and city staff. My name is Ali Karim. I'm with Datamark. We're based out of El Paso, Texas. For the last twelve years, I've led engineering teams at Boeing, Apple, and Datamark. Here with me I also have Julio Siberio, a local resident for over the last thirty years. As you saw we're the second placed bidder on the opportunity here today for the citywide answering service. On the slides there on the presentation you'll see a few different things. The first thing is we do have the same domain expertise as twenty second Century Technologies.
You'll actually see the city of El Paso there has the exact same number of calls and very similar number of department service. The main difference between our proposal and their proposal, excuse me, is I've learned over the last ten, twelve years, their best case, the happy case, the happy scenario doesn't work. And the reason I say that is you're relying on six different companies with six different integrations with six different APIs, and it's not easy to set that up and maintain it. What we're proposing is, and you'll see on the slides there, 40 agents, 40 employees to take these calls. My backwards math on twenty second Century Technologies is they're planning to use 10 to 15 people.
That's not enough to service your 180,000 residents and your 31,000 calls. It's just as simple as that. On the third slide you'll see a quote from the commissioner, or excuse me, the executive chief Hector Santiago. We've been doing the El Paso 301 service for over ten years today and we've been meeting and exceeding service levels and KPIs. And on the last slide there you'll see five main bullet points of why we believe we're a good bidder.
Number one, we're giving you local executive presence with Julio. You'll have somebody here on-site in Florida in in the city of Hollywood to connect with. Number two, we're bringing local El Paso subject matter experts to help bring up this project. Number three, I know this is not going to take 10 to 15 people, it's going to take 40 or close to that. Our proposal from a cost perspective is much cheaper at 10 to 15 people than twenty second Century Technologies. And I'm not charging up front like they are. Thank you for the time and I welcome, or I hope you all can re review the proposals and the manpower required to reconsider. Thank you.
Thank you so much. So the city manager, we've had the second ranked firm come to us and explain at their opportunity to explain why they believe that their proposal, whether it's the proposal on the cost structure or on the capacity or on the deliverable is better. But I know that this went through a committee that vetted this. So maybe we can maybe a commission I think would like to hear what were the factors that were considered and how the committee reached its decision on selecting twenty second technologies. And of course, we'll give them an opportunity to respond.
But it will be good to hear from a objective Hollywood person on how they compare the two companies. I know we're recommending the highest ranked firm, but number two is here and says, hey, we're really good.
Absolutely. And I must say, we had this was a very extensive process. We have recognized, and I think you all have recognized, that our current methodology for answering phone calls is not working. We have these phone trees that people get into. They get into a circle. They press a button. It takes them to another phone tree. They press that button. It takes them back to the original Oh,
we know we need help.
It's really, it's been problematic. And it's been a real focus of trying to figure out how to improve this. So that was the goal with which we put out the RFP. We had 26 respondents with very robust responses. And our evaluation committee took them very seriously, spent hours, I think days, quite honestly, looking through all of them and trying to assess what would be the best fit.
There are some very expensive options out there with all live call takers that we quite frankly think as a first out of the gate step was not going to be the right solution. We know that we need to utilize technology, and AI is a very critical component of how we're going to be able to deal with this growing call volume and not have this get to a point of such cost that we can't actually achieve what we're trying to achieve. I don't think we would be able to staff our way to the kind of customer service that we want to have. And given the volume of calls that we're experiencing. And so these were the kinds of things that we were looking at.
And our procurement, all of our procurement experts were really engaged in this. And vetting these firms along with the Evaluation Committee. So when we, and they can talk more specifically about the process. There was an initial narrowing to five firms. Those five firms came in and made presentations. And throughout that process, Datamark was in the running as well as twenty second
I'm gonna put the top two here.
Yes. Not sure if they're bad.
But at
the end of the day, this was the number one ranked firm. And you can see from the volume of work that they do at the federal level with housing agencies across the country, with school districts across the country, with a lot of entities that have a very large call volume similar to Hollywood's and a lot of diversity that they have experience to handle this. So if you would like to hear from Steve Stewart, our procurement and performance management director, I'm sure he can go through that a little bit more, but
With the
pleasure of the commission. If you want to just ask questions to the proposer or if you'd like to hear from Steve. Members, any preference? So let's go ahead and I give twenty second technologies a chance. Come on up. There was a what? Yeah. So let's just go ahead with regards to the challenge by Datamark on the I personally, I'm not a technology expert, but when you do have six different APIs plugged in, it's different than one system. And then I'd like you to answer the challenge with regards to the number of people that you think broadly will answer our 30,000 calls or how is the system going to work and be able to handle the volume? The suggestion was that you're under
Staffed.
Under staffing, under itemizing what the capacity requires.
Thank you, Mir. I would like to go to the answers one by one. The first one, when it says integration with the APIs, so nothing to add on. We have shown that we already have the placeholders there. And given the time frame, and that's what we mentioned during our interview as well, we need the POCs from the city.
The moment we have it, we will plug it. And the technology has advanced in such a manner, everything is getting seamless even in hours. Now coming to number two, when we say we are understaffed, again, I would like to put in that we are here to meet our SLAs. That's the number like we have to achieve and anytime it's not about the understaffed and overstaffed. If need be, we are ready to put in and go beyond. And I believe Sandeep can second on that.
Thank you. So the scalability of what the concern which they raised that we proposed 10 or 12, our scalability is like I said, we have a 35,000 square and one of the answer is yes, 100% U. S. Based. So we are not assuming and we are not promising that it will be only 10%, 12 Our goal is to meet the service level.
However many needed to meet the service level.
Yes. Will scale it, we'll surge it. If there's a surge, we will take care of that.
And maybe you can speak to your pricing structure. I know that you'll be if you're selected, you're negotiating to an agreement, but you probably presented a financial process or method And how does that work with you all?
Yes, I can. Thank you. Mir, what we have done is it's about fixed service level offering and then we never we put the bottom up that this is the minimum we would be going in. And that's where the pricing comes in. It's a tech piece as well. It's the AI piece as well, and in addition to the humans. And no way we are going to say that humans are removed. No way. Humans are there. AI is to aid off the human agents and that is where we strive for and that is where we believe every resident in the city want to hear the human voice at the end of day and that's what we are.
So is the structure like a monthly cost during a certain number of years? What is the proposal? I know we're gonna negotiate, but city manager, I don't know if you know offhand what the structure is or if they wanna answer, go ahead.
Sure. I mean, defer to Joanne here, but when it's a firm fixed price contract, you won't see a crazy bill at the end for additional services. We are here to do the job to get it done with however that takes and how many resources it takes. It's a scalability. But Joanne, I need to answer your question.
And Jo Anne my concern, my general concern or reason for asking and I'm sure others are wondering, what if we enter into this relationship and we were excited about it, but if for some reason a month later we say, wow, it's not performing as we thought. That's why I wanna ensure that the pricing structure doesn't load a lot of expense upfront. And then if we terminate after thirty days or sixty days or one hundred and eighty days, then we will have paid an exorbitant amount of money to set it up quote unquote and then potentially lose that if they fail to deliver what it is we're expecting. So I could stomach the idea that if it's just a continual monthly amount, then at least we've received what we paid for. If we're not satisfied, we have an opportunity to terminate for convenience and we move on.
So how do we protect ourselves from a cost perspective?
So in what you're approving today is for us to negotiate
Right.
With the team. So this isn't an approval of a contract. Right. It's an approval to negotiate with them. And all of that including the onboarding and how many integrations are going to take place. Are we going to integrate with Civic Plus or Paymentus or Oracle or you know, like all of those things, know. So it is all going to come into play. So we are not going to pay them a million dollars tomorrow and then we have, you know, issues. Right. That's not what the case Okay, good.
That was my concern. Right. Thank you. Alright, I'll open up the floor to commissioners for their questions. Let's go ahead to commissioner Schumann.
Thank you mayor. I just had three questions. One, you mentioned all the various government agencies, cities, etcetera. What about in this general area in Broward County? Are you working with any other cities?
Yes. We are one of the preferred vendors in Broward County also. And in fact, last week only we gave the presentation because we have been serving them as a career source. We City of Sunrise also. I mentioned West Palm Beach School District, that's Polk County, and these are all my single vendor where I'm serving them. Polk County, Santa Rosa County, Miami Dade County. We're also serving public safety in the sheriff's side of Miami Dade PD, which from the CAD and RMS solution side of it. So we Okay. Very strong presence in Florida. And we are also MSP, managed service provider for state of Florida.
So the entire state agencies are using us as a single vendor and we are managing around 50 plus small businesses on supporting their healthcare, administrative and professional services since 2022.
Thank you. And then this may be for Joanne, but we have the red alert, you know, the emergency notifications. Does this tie into any of that?
That would be one of those integrations that we're talking about. That is the state of Florida tool. So as part of the onboarding process, we're going to work as long as, like they just said, as long as we have the code, I don't know the technology terms for it, but as long as we get the code for the tool, then they will be able to integrate. And emergency services is exactly one of the things, the services that they would be providing. You know, we have staff that comes and volunteers during an activation.
We would be uploading in the tool all the FAQs and the first touch AI component would be answering those questions to anybody who happens to call, and then the live agents would have that information as well.
Okay. And then lastly, you know, have certain residents that call a lot. Is there any like a kick out provision for somebody like that? Like you're just going to know that they have to speak to someone right away? How does that work if somebody's just like, you know, they're they're constantly calling? It sounds like these gentlemen have an answer to this question.
get this often.
Yeah, we have frequent callers who love to speak to someone.
Yes, we always get that. And if our system gives you the confidence score also, so if the emotional assistance is there, so if someone is really irate or really in the panic mode, so AI will simply say, okay, let me transfer to live agent here.
Okay, that's all I had. Thank you.
Thank you. And I know Raheem was part of the team that vetted this, right? All right. We know he is particular, so I'm sure he took you to school on the API issues or will. Let's go to Vice Mayor Caleri.
My question was just going to be in reference to the termination, how that looks if we're not satisfied, what does the step out look like? And then just hearing, you know, the information that's being provided. I'm not IT tech savvy either. My kids have told me with everything on my phone or Raheem, one or the other. But, well never mind, I won't even go that way. That's all I had, just about the termination clause issues. Sure.
And just to reiterate what Joanne said, that today I guess you guys are moving forward with opening up the opportunity to negotiate with us. And then the next phase would be presenting with a draft contract where it would be pure negotiation on what it would look like if the product absolutely did not work. And I can speak on behalf of almost twenty eight years experience and we've never had that happen. So we're here to deliver and hopefully we won't need a termination for convenience.
You. Let's go to Commissioner Quintana.
Thank you, Mayor. Hi. So I just wanted to I got SLA is service level
Into the microphone.
Service level agreements. Agree. Which is basically we are required to deliver what city will ask us for.
Okay. I mean for myself in general with AI being, I mean just questions about how it's going to affect all of our lives. Here's the things I wrote down. Employment for Hollywood residents. I had what's the difference between what a live agent does versus a city staff member.
I wrote down non tech savvy seniors and how we are addressing them. And I wrote down the chat feature. It looks like AI enabled. How does it does it also auto detect language differences? Those were my four things I wrote down.
So, Commissioner, I want to start with just the
Oh wait, have another one. It was, sorry. It was about privacy and ensuring information sharing, how that works with this. Okay,
I'm going to just address the first question related to city staffing. This is not intended in any way to reduce our staffing levels. It is intended to ease the burden on our existing staff for answering phone calls. We have a lot of staff that spend a tremendous amount of time answering phone calls. But that is not really their main job. Their main job is to be reviewing permits or looking at parking issues or looking at code issues or managing vacation rental applications.
Production.
Yes, they're supposed to be doing that work. But the current situation that we have has them answering phone calls and providing information that quite frankly could be easily found online but people don't know how to do that. And so these AI assisted type features will allow them to get that information very quickly. So instead of right now I think sometimes as much as we have tried to make our website as user friendly as possible, people feel like, well I don't know where to find that. I'll just call.
And so we have staff that sometimes we've done averages. And in our planning department, for example, they will have we have staff members that will take 78 phone calls a day, a day, that they're trying to review plans and they're getting 78 phone calls all asking, you know, where do I find the application for a certificate of use? And it's right there on our website, but that is not always easily found so someone picks up the phone to call instead. So we're really hoping that this creates the opportunity for our staff to not feel like they're working in a call center and to feel like they're working doing the jobs that they were really trained to do. And that we have a call center providing that first touch and first resolution of the issue.
And then you had some very specific questions that I think Joanne and the team are more prepared to answer.
I think your question was about our elderly population and those who may not be tech savvy on the website. If they do call like right now the city of Hollywood doesn't really have it. Our general information line is the phone tree. It's very frustrating when you call it. So that would be replaced by somebody that they could actually speak to.
And they're not just routing calls from one to the other. They're actually, this is a first call, this is a first touch resolution service that we are seeking and we will be demanding of this company that you are resolving the problem without transferring to the next person and the next person and the next person. So the hope is customer service will improve and with those who need additional help, There's I asked them how many languages and they said, however many you want. I mean we have over a 100 options on the city's website to translate the website And I'm assuming that this would be able to be the same thing. And then I'm going to turn it over to them to answer about the security of the data.
Commissioner, so we are not, you know, this is all encrypted and like while the presentation Sandeep highlighted, we operate under CGHS guidelines and we are, you know, we also handle IRS paperless initiative. So the security, PI data and everything, we go with highest of the standards. Nothing is going out of the system and we are not searching internet to do anything. So rest assured that is there.
Question that Annie asked about the phone number being the detection and what if she's calling from a different number?
Yep.
Is it possible that someone would give information out about somebody else's account for example?
So now there is a situation that if somebody calls in the number, it has to go it will so right now what we have done is it is mapped with the number. Like during the onboarding process, and that came to the discussion today, it can certainly be parked onto the live agent. So agent has to talk, agent has to decide and with other identification parameters that person can give. Otherwise, like you pointed out, I can call on behalf of anybody and can ask anything. No, it will not be given.
And so what's the difference between the live agent and a city employee? Like what how what's the live agent going to be equipped with?
There's during the onboarding process, there is a going to be a knowledge sharing that's going to be going on. The live agent and they actually, Arlene, I think there's a there's the dashboard in the in the twentieth century twenty second century presentation where they can show you, on the back end when the live agent takes the call, information is loading and they're assisting. The difference is what Ray Lynn said. You know, if the planners are trying to do plan review, they don't want to be answering, you know, the certificate of use question 10,000 times a day. So that will, that's the huge difference, that's the big difference is an allocation of resources.
I'm going to turn it back over to them and they can talk about the information.
Yep. So thank you commissioner. To answer to your question, we are the extended arm of the city. So during the onboarding process, whatever we will be, the knowledge transfer, whatever the questions which
our
agents will be asking to the citizens for the ensuring that we are giving the right information to the right person. That will be an onboarding process which we will be working with.
Commissioner Quintana, if I may, we currently have a call center now in various departments. We have some in parking code, and from my understanding, in utilities. So this process is not something that we're not familiar with. What the twenty second century has stated is that, you know, when these call centers, we have some, we call it a script, but it's a knowledge base, meaning that from every scenario we have to try to build it out, map it out, and pretty much provide that resolution to their team in order to fully assist the customers basically. So, what I'd like to share is that currently right now, the process that we have right now is just isn't working basically, and it's very fragmented.
You may call one department, you may reach somebody, you may call one department, you may end up in two or five different call trees basically. Now this service is providing us a 20 fourseven service to provide a service to our residents in multiple languages, seven days a week, three sixty five days a year, And we believe that it's like it's an extension to what our staff is doing, and we provide that it's a solution that we truthfully really need right now because our customer service is just not consistent throughout each and every single department. This is a way for us to make it consistent and just go ahead and just provide that service.
Thank you. I'm done. Thank you, Mayor.
Thank you. Alright, Commissioner Hernandez.
Thank you, Mayor. I got a couple of questions in the next twenty minutes. References. Yeah, I was joking.
Depends on the answers. They call for follow-up questions.
Yeah, it's definitely going to be that. References, have we checked the references of the vendors?
Yes, we have.
Yeah, that was one of my focuses on the one on ones. Yeah.
So, good afternoon mayor. This is vice mayor, commissioners and staff. For the record, I'm Steve Stewart, director of procurement and performance management. We did check references. It's standard to request three references from each vendor. So we did check three references from twentieth century, second century. We also checked the references of the other companies. The references came back all pretty positive, all pretty good. In addition to the references, we also did validate that they have contracts with other cities in Broward County. We checked four of the cities, Sunrise, Hollandao Beach, Daniel Beach, and Deerfield Beach.
And in addition to that, we also reached out to four other companies to check the automated service that they have. We just kind of played around, see how it interacted, and those interactions were positive.
I was just going to say, how did the cities, the other municipalities rate them?
Everything has come back pretty positive, pretty good. So we checked with all the cities. We checked the three references and we also checked some of their auto call centers and everything came back great.
Okay. I'll make a motion to approve with the caveat that after you guys negotiate, it comes back for final approval to the commission. Because one of the questions that I'm going to ask right now, which some of my colleagues are thinking, you're not going to have an answer to. Which is how much does this cost? And having said that, I make that motion to approve with a caveat that comes back for us for final approval. So what we know what it is. Does anybody second that? I second it. Okay, and the reason that I say that, no disrespect to this, but whenever I call someplace and there's automatic you know, artificial intelligence if you would. It gets frustrating at some point.
And if we currently work four days a week, and now we're going to artificial intelligence. If we get a pushback from the residents, I like to see what the consolation for convenient is in order for us not to get into a quagmire, number one with our residents and number two financially. So that's the reason why. A great deal of respect to your company and thank you to the second place vendor for coming out and defending your position. There's nothing wrong with that.
But at the end of the day, we have to trust our staff. And if you made those references call, I'm okay with that. But just with the whenever anybody calls and it's not a person on the other end of the phone, it's frustrating because I can just see somebody says, I'm inquiring about what the fire department made on the comments of my permit and give the permit number. And then it comes back. Permit number is only you don't have any inspections or something like this, which is nothing related to what the question is going to be.
So if you're telling me that you're to have a plan in place to be able to transfer that to a live individual, and if not to the person that it's need to be for that question, I'm okay with that. But my experience has been that that's not always the case. And to the point that some of these automated system has said, thank you very much, click and hang up on you. That's the last thing we want to see happen. So I'm okay with something like this, but at the end of the day, I want it to come back to us so we know how much, and what is it that we're in for.
And commissioner, if I can add to that. So I think the intent of this resolution is to get that approval to enter negotiations and bring that contract back. So you can see the details in the dollar amount before Nine
times out of 10 when we approve something like this, it does not come back to us is for you guys to negotiate and execute. I want you guys to negotiate, but we're going to execute.
And that is the intent.
Thank you. And if I could maybe Commissioner Hernandez on the motion just for all of us to consider that if for some reason during the negotiation, the staff feels that the number one ranked firm is not adequately responding to what we mentioned in terms of the cost structure.
Go ahead
and number two. That we authorize them to negotiate with the number two, which Rahim tells me were really the top three, top five or all of them seem suitable.
I'm okay with that. Have to have a second and a motion is okay with that as well.
Who was the second or Commissioner Quintana? You're with that?
We're good with that.
Thank you. Give them flexibility.
All
right. We have a motion and a second. Any final words from Commissioner Biederman?
Yes, thank you. Go ahead. So I always have a problem with the whole ranking system sometimes. But I think that I agree with some of the stuff that Commissioner Hernandez said, making sure it comes back. I am concerned that we're dealing with the first and second or the top five.
So based on what I saw today, I'm seeing first place the current firm because it's an all inclusive. They have IT experience, IT backing. They're gonna be connecting through an API to all of our city databases if I'm not mistaken. So that they could draw all the information at their fingertips on you know, either whether it's a live agent or AI. And I think that Commissioner Quintana was talking about our elderly population.
I think AI helps that. Because AI through learning process and the same questions asked, and you know a lot of people ask the same questions over and over, It develops those answers and it can connect the right people. As opposed to 15 or 40 different agents that aren't going to have those same experiences. So an AI uses the same databases to develop answers and connectivity to the information that people are looking for as opposed to having 40 different agents at a time that could be 40 different up to 200 agents maybe because you're not going to have 40 agents all on duty twenty four hours a day. So that even though they're promising 40 agents answering calls, that's 40, that's probably more than 40 because there's days off and stuff like that.
So I think that the police department's always talking about force multiplier with our LPRs and our closed circuit TVs. I think AI is a force multiplier for our customer service agents. And as as skeptical as some of us might be about AI, I think it's worth a shot. I love the way the website demonstration worked and drawing information. It's anticipated information.
Before the person even asks the questions, AI's automatically anticipating what that question might be. So, I was very excited after speaking to the city manager yesterday about the possibilities of relieving some of the stress load off of our employees that are dealing with frequent flyers as we have known them as. And I think that it could be interesting. I'd love to listen to some of the AI conversations with some of those frequent flyers. But I'm willing to take a shot.
Let's see what they got to offer. And I'm not I'm not even sold on on the second place, because I don't know that based on the two pages they handed out today, that they are I can't believe it's two points away, to But, be you know, I would would love to see what first place has, and then let's move on from there. But I don't know that we should settle for second place.
Yeah, well I think from the staff perspective, I asked Raheem and he said really the top three, the top five are all capable of delivering what it is we're talking about. So fully capable and have capacity, maybe not as large as twenty second technologies, but certainly capable. And Steve, you would agree with that?
Yeah, I agree. We had 26 responses, we narrowed down to five. They were all pretty capable and they're all pretty close. It's just one of those tough situations where we can have everyone be first.
So the one thing I will say before we take a vote, just to the folks from twenty second Technologies seem like a very capable company. Thank you all for being here. I would say that we're probably asking you and challenging your company to deliver an AI and personal service that is probably cutting edge and you may not even be doing as a full package to any other of your clients because we're the newest and the latest and the greatest and AI is just happening as we speak. Consider that you or your company would have an interest in having a demonstration of this complete suite of opportunity for your other clients and consider that when you consider the pricing structure that you'll want to induce us to take this trip with you. So there'll be a lot of value for you in demonstrating success in this full suite of products for the City Of Hollywood.
So take that in consideration when you use your pencil. Thank you. Those in favor of resolution say aye. Aye. Any opposed? Hearing none, the item carries unanimously. Yeah, a motion as presented of course. Yes. Thank you, Joanne. Thank you everyone. Thank you. Have a good day. Thank you, Datamark for being here and standing up for your company. You'll be there if staff calls on you. Alright.
We have five minutes to citizen comments. I think we can handle item 32 and then we'll either and then item 12, but we will take on citizen comments exactly at 5PM or a little earlier. So let's go ahead with item 32. It's a resolution of the City Commission approving authorizing the city to execute a construction management of risk Phase two construction services agreement with Lebolo Construction Management Inc. For the Fire Station 74 headquarters HVAC system replacement. This is from DCM. Welcome to from DCM. The system needs to be replaced I understand and it costs a lot of money. I understand that too.
Yes. Mayor, Vice Mayor, Commission, City Manager. Just to give you a little update on this project, so Fire Station seventy four. We move to the next slide. So, you know, just to give you a little background.
We had, you know, Labeau contractor. They were, you know, approved to install the new chiller plant. So as we went through that process, you know, that project's done, what happened is realized the AirHound units needed upgrading the controls, VAV valves. So since we have the contractor on board, we thought it would be the best interest of the city to move forward with that contractor to and this would expedite the process to get your approval to move forward for this phase A. So with that, and really what this does for us for phase A, gets them, and you know, again they've done a good job.
They're familiar with the system. You know, I work with the fire department. So I think it's a good match. And I think, you know, and here's the price for phase A. And we would have to come back to you for phase B. But at least for phase A, we're procuring the materials, which takes usually ten to twelve weeks. We're buying the equipment, the direct construction cost, get the ball rolling. And then once and at the same time we're permitting the drawings. And then once funding comes available for phase B, for the fees contingencies, general conditions, we'll come back to the Board for approval for that. But we thought it was the best interest of the city.
We have a contractor that's done work here. They know the fire department. At this time, the scope would be there's five air handling units. And right now on the 1st Floor, there's a temporary air handling unit right now. So we need to move forward. So it would be replacing the air handling unit in the 1st Floor Room 134. There's air hand unit, there's two on the 2nd Floor, Room 218205, and then two on the roof component. So again, you know, just asking for your approval to move forward with this phase
A. Thirty second answer if you could for why these air handlers are so expensive versus what we're familiar with at home. And is this system an antiquated expensive system and ought to be replaced by half the cost modern system? Is that Well,
right now you have a new chiller, right? This equipment's years old, so it needs to be upgraded. You have controls and all that with the price of materials. But again, you know, that's the cost. We've worked with the contractor. We got a pricing on it to make sure it's fair and reasonable. We'll still negotiate with them, but to move forward with this is critical.
It's critical.
I understand. Just final question is, are these air handling units and their systems common commercial systems? Or are these unique custom specifications that we've created and we're and are resulting in such a high cost? Or is this
similar to every other? Common for this kind
of Gotcha. Alright. Thank you so much. It is almost 05:00. Commissioner Schrum?
So it's a construction manager at risk. Did construction manager before coming to us with this proposal get three bids?
At this time, actually let me call. I'll ask Dana to come up.
Good afternoon, mayor, commissioners, city managers. No, commissioners, so this was a we did not get three bids. What happened, once we put in the new chiller, we realized the existing system was really struggling to be able to keep up with the new system that went in, the pumps and everything else. So it almost became an emergency where we had to react quickly. Public Works came in immediately, put in a temp system in the first level, that system went down and the fifth level, another system went down, Public Works just fixed that.
So we're trying to really chase it. So being able to go out to market for three different bids would have taken a good six months or so. So with Lobolo on hand as a CMAR, they're able to quickly react with Sunshine, who is the existing mechanical contractor, come up with pricing. We brought in PMA, who is our consultant to look at pricing, so we could kind of compare apples to apples. So we've gone through that process.
Labor rates are a little bit off, but with this existing system, the rooms are very small. So when they built the building, they put in the system and kind of built the walls around it. So now we're having to piecemeal every single train system that goes into these small rooms. So that's pretty difficult. We're gonna need to get into all of the ceilings, all the VAV boxes need to get out. We're gonna need to put in temporary AC on the 3rd Level, which is the offices. So we just reacted quick and we said, hey, need to do this. We need to do this quickly. And that's why we asked the existing team to come up with a number quickly. And we've determined that it is fair.
And it is a cost not to exceed. We would, if we were to approve it, it would be with the hope and expectation.
Correct.
That it will come in way below that. When, to the mayor's point, these are, it sounds like much of the, how much of the 900,000 is labor?
So the actually I broke it down. The actual material costs are about 1.4.
we're looking at, and that's electrical, that's VAVs, that's controls. The controls on project are, I think it's like 300 and some thousand dollars. I mean, controls are incredibly expensive, whether that's Allerton, which we use, or Johnson, which would be actually even more. We priced Did that you
say it was train equipment?
It's train equipment, yes.
Okay.
So, and did you say it was PMA that was doing the
The consulting.
Should be able to give us assurances that the price being charged for the training equipment and other equipment since it is sounds like it's off the shelf kind of stuff. Yes, it is. Is the price.
Pretty standard.
Yes.
Yep. Okay. Yeah, and being that it's a CMR, it's nice. This is open book. So we have all those proposals and we'll be able to monitor all the expenses.
Okay.
So yeah, 1.4 for material. Labor is pretty high because of the type of work that's happening here.
So I would just say, you know, seeing as it's a cost not to exceed, I'm okay with it. But when you come back, know, when you are assessing those prices, I think that it's going to be important for you to ensure that those train and other standard pricing is in line with it weren't in this tight crunch situation.
Sure. And fortunately with the chiller project, we're returning next week 200,000 from that. So we have a lot of contingencies because there's a lot of unknowns. But we're giving fire back that 200,000 to help fund this.
And also, I mean you can't quantify it today, but I'm assuming that there's going to be savings going forward on the energy bills because you're updating.
Absolutely. Yeah. Absolutely.
Thank you.
Commissioner Hernandez?
I'll add one other element is the phasing on this because this is an active building. So it sounded like, you know, it's, you know, we're going to have empty floors. So we're going have to work with the fire department, move people out, do the work up above.
And is that included in
Okay. All
Thank you.
Commissioner Hernandez. Thank you, Mayor. But how long is this work going to take?
Let's see. For the equipment, we're looking, you know, ten to twelve weeks to procure it. I think construction will be about three months.
Three months Okay, worth of I'm going ask a couple of questions. Me they're crucial. Number one, it's $1,400,000 from what I see in labor, which is the same as the material. Usually is two to one. It's high. Is this retroactive work or is this work that you actually looking to do? Has this work has already been done and we're just catching up? Because you're telling me that you've already purchased a chiller from somebody else.
No, the chiller is completed. The CMR, LaBolo, who just finished the chiller, they're done with this. We're looking to have them complete this work. It hasn't started.
So they're basically doing the air handlers, if you would. The distribution of the air conditioning, is that correct?
Yeah. So let me kind of in fairness to Mark, who's kind of new with the DCM stuff, I'll help a little bit here with what I know and I was working with Alex. And then this work none of this work has been done so far only the chiller. And this is something we're working through the asset management system, things that we're trying to improve overall city. But the idea is that originally the big need that this ACU, EOC department had was the chiller and that got done as the chiller is putting more kind of tension in the unit, some of the units start failing.
We're like, okay, now we're going have to do the five units. One of them is failing, so we ended up having to put a rental unit. So we ended up going to Le Bolo to say, hey, we got to get this is the emergency operation center. We don't have time to waste in here with this, get some units. They got the pricing, obviously, not a lot of people.
PMA helped us look to make sure those unit prices were aligned with more or less what the market pays. I called on with Alex two other companies that sell equipment to say, hey, let me share with you a little bit of the numbers we're getting on these numbers for the units themselves are within and you know, said, look, are they exactly at the same price you'll buy them? They're a little high, but listen, they're not you're not paying an outrageous price for the units. If they have them and they're ready and you can lock them in, get them because there's a lot of issues with time for getting the material and obviously pricing. So we said, hey, let's move ahead and this is what the item you have.
We haven't ordered them yet. So the big important thing to do right now is to lock in the equipment so we can buy it because it's going to take ten to twelve weeks to get the units order while we finalize the entire negotiation for everything else. So, the most important thing is to at least get the units and the material order so that because it's going to take ten to twelve weeks to get here.
How much was the expense to the chiller?
Don't remember now what the number was for the chiller. Dana, do
you want If you want, we can why don't we go ahead to Peter, if we could, let's go ahead to citizen comments. Let's do our $5.15 15 and then come back
to this. I'm okay with that. Yeah, because I got some questions and I want to know the questions when it comes to this because it sounds like that we're going to be spending $3.3500000 dollars on the HVAC system for that fire And I'm okay with that because we need to provide what it's needed. But I'm just wondering how much of that was because we didn't jump on the issue right away. But let's go to
the citizen. All right. We're going to table this item and we're going to go ahead to five p. M. Citizen comments. Thank you, Mark. I'll take the speaker cards, Pat. If you are here for citizen's comments, Pat is our city clerk, and we will call on you if you fill out a card. So if you're here to speak, please fill out a card. Sergio, go ahead and fill out a card, but I think city manager or or staff might call on you separately. Alright. Let's go ahead. Ann Ralston, come on up. Followed by Alexander Seltzer and then Siobhan McLaughlin.
Thank you. Parking for the meeting still is a problem, especially where there's a tenant. It's wonderful that you're doing a picnic for the employees, but it took up all kinds of
It's tomorrow.
Parking, I know. But the meetings today and last time it took me three times, this time it took me once, but it's a long walk. The meetings are held during the day, that's why there's participation. I retired and I could come. A lot of the stuff that got passed mainly years ago, I was at work, couldn't be there unless I took off work.
The speed humps, even though they're corrected, are still wrong. It's already knocked the plastic covering off my engine, just hitting them and I go 15 miles an hour in a 25 and some speed limits are 30, where they're put on 22nd Avenue, that's 30. You still can't go over that thing at like 15. It's about 15 miles an hour. So even the corrected ones aren't aren't real good yet.
And then I'd like to say that I didn't get a chance to say the added units that I know are not being built. Can they be transferred at a later date? That I would like to have it addressed not today. Tracy, you had asked about a vacancy rate. I think that's a really important thing to have is already what's built and how many are on a waiting list to go in the buildings that are being built.
I think that would be important information to disseminate where people might be opposed to adding units, so to speak. Golfers are not without families, many golfers have families. And although I am one and by the way, I'd love to say that golf course is gorgeous and it's fun to play. So if you're a golfer, please enjoy that. It's really good.
See, I'm not all negative all the time. And but I would like to point out one thing on citizens comments. Thank you to city manager for taking a not putting to 5PM units, but it's right in the middle. If thirty minutes for citizens comments, that's 10 people at three minutes. 05:15 that says there's only five people that can talk to go to that 05:13. So we're already very limited and how often we can speak and when we can speak and what we can speak on. Please let us, you know, like three minutes is not a lot. Thank you.
Alexander Zeltzer.
Hello. My name is Alexander Zeltzer.
Is it
Mike Alexander?
Oh, sorry.
I'm not much for public speaking. Hello, mister mayor, vice mayor, everyone else on the county commission. My name is Alexander Zeltzer. On 01/11/2022, I took the COVID vaccine. Over half a year later, I got sick pretty much like right away.
But it took me over half a year to get a diagnosis of oligodendroglioma at a grade two, which is a form of brain cancer. I was gaslit by my doctors and I had to basically find ways to survive. I see a lot of people in the great state of Florida and across the country suffering from the same thing. Not exactly the same thing, not a brain tumor, but from a reaction from it. And what I want to see is everybody working towards like changing laws to make it a lot easier for people like us to get treated, not gaslit by our doctors.
We just want to be, we just want to help our communities. Go back to working, being normal people. That's all we want. We want to be healed. And unfortunately, it's like, it's like fighting to the top. And it's been very very hard for a lot of people. I just hope that everyone takes into consideration people have been harmed by this. There's a lot of things that I've seen talking to people, hearing from them and like, Thank you.
Let's go to Siobhan McLaughlin, final speaker. I'm sorry, then we have Sergio. Go ahead.
Good afternoon, Mayor, Commissioner, Staff and Residents, Siobhan McLaughlin, 1409 Rodman Street. I'd like to commend the C Med Department on this flyer. It was really great. It is, the graphics are good. The message is good. So I just want to give them a big shout out. I had really asked for this and I've been dropping it off all over including at Mass that I went to last week. I left one in the pew so somebody wanted. But it's a great flyer so congratulations to the department. I'm here today as a member of Hollywood Rotary. I'd like to invite everybody to our sixty ninth auction which is coming up this weekend. As many of you know, the Rotary is just a wonderful service club. We will be having our sixty ninth auction. It's right here. We have food.
We have fun. We will have some of the commissioners I believe as our auctioneers. And I know a few of you are actually members of Rotary. So I wanna say thank you. I want the community to understand some of the things that we do with the funds that we raise. I heard great things today about PAL. We support PAL. We support the Boys and Girls Club. We have supported Nadine over at the CEC. Some of the money that we raised has also gone to local scholarships. So the money that we raised in the community goes back to our community of Hollywood. It is really a wonderful wonderful organization. And so I'm inviting everyone to please come out to the auction. 2349 Taylor Street. I have a little flyer outside on the lawn.
I will take it back. But if people can come it is wonderful. It is Thursday, Friday and Saturday. It is a wonderful wonderful event. So thank you and hope to see all of you. Thank you.
Thank you, Siobhan. Let's go to Avril Dwyer. Come on up with Love Our Nation.
You. Afternoon Thank you so much for allowing me these three minutes to speak. My name is Overell Dwyer and I am the co founder and executive director of For the Love of Our Nation. We are a free after school program that we basically take care of the Hollywood, Dania Beach, Hallandale area. All of our events are free.
And so we have this program called Return of the Adventures of the Iro People, which is a play that we would like to present here in Hollywood on the September 21. And Hollywood has been kind enough to provide us with a meeting space where we're rehearsing. And we have an open rehearsal, I'm sorry, open call this Sunday or the Sunday after Mother's Day for anyone in Hollywood that's interested. It's a children's play. However, we need a space in which to present it and there is a beautiful facility in Downtown Hollywood that we'd like to have our little children present to the city of Hollywood again for free, but we need support in order to afford to pay for that.
And we're nonprofit, we don't really have the funding. So, we're asking the city of Hollywood if you will partner with us to make this happen. Thank you.
Thank you so much. I know our parks department is here. Ricky, can you wave? Are you here Ricky or anyone from parks?
I'm
All right. Well someone from parks will get with you and will tell you what the process is.
Beautiful.
Thank you.
Thank you.
Appreciate it. Bye. All right. We do have Sergio Manassas here with the Foot Volley Tour. Sergio, I am going to call on you later on in my comments. I know that you want to share some photos. So if you need some time to get those photos and videos, I'll call on you during my comments to just show the commission how things have gone and we'll discuss. Alright. So let's go. That concludes citizen comments everybody and is now just a little bit after 05:15. And as you might see, we have lots of students with us. Students, why don't you give us a wave? Alright. Happy to have you here and happy to invite vice mayor Coleri to recognize the senior members of the Hollywood Youth Ambassador Program.
Well good afternoon everyone. Today is truly one of those special moments that reminds me why the Hollywood Youth Ambassador Program means so much not only to myself but to the entire city of Hollywood, especially the commission who supports this. Nearly nine years ago this program started with a vision. A vision to connect young people to their city, their community and to leadership opportunities. Thank you Commissioner Hernandez.
I remember we talked about it at a Florida League of Cities event. With this leadership opportunity that helped shape their future. What began as a small idea has now grown into a program filled with remarkable young leaders who continue to inspire all of us. Tonight we celebrate not only another successful year at the Hollywood Youth Ambassadors but also the graduation and farewell of some of our outstanding group of senior ambassadors who have left their mark on the city of Hollywood and this program. To our graduating seniors, thank you.
Thank you for your commitment, your professionalism, your volunteerism, your voices and your willingness to step up outside of your comfort zones and represent not only your schools but your families and the youth of the city of Hollywood with pride and class. Over the past year you have attended commission meetings, community events, leadership programs, civic discussions and service projects. I think the best one was the Christmas decoration downtown Hollywood at the Arts Park. You learned that government is not just politics. It is about people, relationships, problem solving and service to others.
But more importantly, I've learned that your voice does matter. You do not have to wait until you're older to make a difference. You already have made an impact. As many of you know this is also my final year serving after fourteen years as your commissioner for District 3 and currently the vice mayor. And I can honestly say that one of the most greatest accomplishments is being proud of this program and the relationships that it has built.
I still keep in touch with several youth ambassadors from the past nine years. Unfortunately they could not be here today. Watching many of you grow from quiet students into confident leaders has been one of the greatest honors of my public service journey. Some of you will go on to college, careers in public service, business, healthcare, law enforcement, education and perhaps even elect officials someday. Whether, oh I'm sorry, wherever life takes you never forget the importance of your kindness, your integrity, your hard work and giving back to your community.
But most importantly stepping up and taking on this role. The future is bright because of young people like you. I also wanted to thank the parents that are here in the audience. Some familiar faces. City staff.
Our school leaders, I believe we have if you can wave, Noriega and Dimma, thank you very much, from Avant Garde. Strong supporters from Shamanade Council has also reached out to us numerous amount of times about the program. And I can honestly say, and I've said it many, many times, it does take a village to help guide, encourage our next generation. So to our graduating seniors who are here, this is not goodbye. You will always be a part of the Hollywood Youth Ambassador Program and its family.
We welcome you back year after year. Alia is here. She's our former youth ambassador who now is volunteering here at the city and has hopes to be in city manager's position in the future. So this is amazingness. She just graduated yesterday with her associate's degree and continuing her education at FIU. So continue to dream big, continue to lead, and always remember that your city believes in you. Congratulations to the class of 2026. I'm looking forward to seeing you all grow. And to the ambassadors that will be continuing in the program next year, I'm not too far away. I will be helping out.
And this is not goodbye. But we are incredibly proud of all of your accomplishments and all that you do. With that I'm going to turn it over to my colleagues here, Ms. Alison Taffold. Come on up. Yeah, we're going to have you come up. You're going to take the lead. Because I won't be here next year,
so she will be. Good afternoon, mayor, vice mayor.
Next district District 3 to to take over Hollywood Ambassadors. Go ahead, Allison. You won't be alone.
That's awesome. Good news. Good news. Good evening, mayor, vice mayor, commissioner, city manager, assistant city managers, and staff. We would like to present the checks for our graduating seniors. And we have one eleventh grader who has opted to receive a portion of his scholarship funds, Gerard Brown. So we'll call them up. They will the seniors will have three, we've told them up to three minutes to just speak and talk about their future plans. And then the other ambassadors will have a minute to just
say
a few words about the program. So we'll call up Gerard Brown first. He's our eleventh grader.
Hi. My name is Gerard Brown and I am a junior attending Shaman on Madonna. As a youth ambassador this year, a new aspect that I learned was how each of the different groups of the city work together to make one strong community. One of my favorite experiences over over the year was to go to Tallahassee and learn about how not only the city works, but how the the state government works. And next year I hope to learn more about the city and the state as well as help improve and grow with the program. Amazing.
Next, we'll have Patricia Artiega, a senior from Chardon Hills.
I will tell you as these juniors and seniors come up, know, when we were all in high school, nothing like this existed and so they're so far ahead of where any of us were as a high school student just being civically minded and participating in a program like this. It is amazing. So, go ahead.
Hello. Thank you for having me. I believe the epitome and the true purpose behind this program was best expressed in our visit to the state capital of Tallahassee. Seeing the important political functions of both the city and the state, meeting with key legislators from Florida, and interacting with people we would otherwise never have been able to interact with was key to our development as people seeking civic seeking to fulfill their civic duties. Understanding state civic functions is a knowledge which is sorely lacking in many children and teenagers today.
But this program provides a wonderful opportunity for people our age to engage with such knowledge and to grow in that knowledge. I hope that meeting with people like police officers to a mayor to senators from Tallahassee grows us and the next batch of students in believing that society that lacks knowledge will die. And unless programs like these pop up and these opportunities are taken by our fellow teenagers and children, the city cities, states and communities will be able to flourish and flourish well. I hope that youth I hope that the youth of the next batch of students and us as well will be filled with the art and desire for political duty, civic knowledge and love of country that this program has allowed us to have. Thank you.
Thank you.
We are also providing them with the Hollywood Youth Ambassador Sash tickets wear during graduation to represent the city of Hollywood and their accomplishments. And I do have to say, some of our students have never even ventured outside or been without their parents. And so this is one of them. And we had to encourage her parents to let her be let her come with us and safe and it was an amazing trip. It was amazing. Yes.
Alright. Congratulations.
Next, we'll have Angelica Fernandez.
Hi. Good afternoon to everyone. My name is Angelica Fernandez. I currently go to Fort Lauderdale High School. First, I wanna say thank you again for this opportunity that you guys have given us. Today, came to speak on the experience of this amazing program. To start, the program has allowed us to be involved in our local government. But not only this, we learned different types of departments that we have in our city as well. Such as the city manager, police department, fire fire department, historical society, and other departments as well. We got to see that in order to make a city, it it's not only politics and also the city commissioners, but it's also the departments as well.
It's everyone as a whole working together. So that was that was a great opportunity to learn about everyone. Not only this, but it also gave me an opportunity to not only see these different departments, but work with them one specifically. I got to work with the city communities court shadowing the judge Corey a cap Cath Cathorne. In this court, I learned usually, I do court the court shadowing programs and I've never came up to a court where you help people who have misdemeanors in order for it not to go on the record, but you guys actually take your time and care for the residents in Hollywood.
So it was really it was really fun seeing that as well. Adding on, we not only we not only learned about our community, but we also got involved with it. We got to help out with the harvest drive, booby bash, and candy cane parade, and also the Christmas party at the young circle. The last thing that
I would take that was
the most important out of this is that we got friendships out of this. We learned to make we learned I learned people that had the same aspirations as me. And in trips such as the the day lane trip and the Tallahassee trip, we also learned how to work together and we all became friends. We shared jokes and aspirations that we have for the future. For example, seniors, we learned what colleges we're going to and one specifically, I found my own roommate in this program as well.
Wow.
So going on to like roommate for college, I'll be attending the University of South Florida where I'll be doing studying political science with a minor in international affairs, where I hope to become a lawyer in the future. But for now, I wanna focus on this moment and say thank you again for the opportunity and allowing me to learn about my community and learn new friendships. Thank you.
Thank you very
much. Daniela Loria.
Daniela here. She's
safe. Okay. She's
Lorenzo. Lorenzo Munoz Munoz.
I'll put that on here. Go ahead and give me a little
afternoon, ladies and gentlemen, mister mayor, city commissioners. My name is Lorenzo Munoz and I'm a graduating senior attending Chammana Madonna College Preparatory. I would say that even before my time in the Holy Youth Ambassadors, I was relatively involved in my community. I attended many city events through my school, yet I was never truly a part of them. Not like I am now, thanks to this program. What I I can truly say is that thanks to the Hollywood Youth Ambassadors, I have become a part of this city. And it's because of this program that I'm able to better understand what it takes to run a city. Because to run a city, you don't just need money and you don't just need infrastructure. To run a city, you need people. You need true public servants that are willing to dedicate themselves to serving people they might not ever meet.
And that is what I believe many of you are. That is what I believe the police officers, the firefighters, the state senators, and the utility workers that we had the privilege of meeting through this program fulfill also. Because that's what it takes to run a city. You need firefighters, you need police officers, you need sanitation workers, and you need policymakers willing to do the right thing. That is what I hope to become one day.
I plan to attend the University of Florida, double majoring in biochemistry and in political science. While I don't know what exactly I'd like to do afterwards, whether that be medicine or perhaps politics, what I know is that while doctors have the opportunity of healing a patient, it is policymakers like yourselves that have the opportunity, the privilege of healing entire communities. So I thank you.
Thank you. Wow. Commissioner Gruber is already ready to elect some of you as governor and president and
Sold. Renata Tadic.
Hi. Good evening, mayor Levy, city commissioners, and people of the community. My name is Renata Tadic, and I am a graduating senior at Chamna Bonada College Preparatory. It has been such an honor to have gotten the opportunity to participate in the Hollywood Youth Ambassadors Program this year. Although I have only been part of it for one year, I've learned so much.
We've gone on numerous trips such as to DeLand, Florida to the youth for the youth council leadership retreat, to the Florida State Capitol in Tallahassee, and various places around Holly around the city of Hollywood to learn about the inner workings of our city and local government. We have also gone to places such as the water plant treatment facility, Hollywood fire department, gotten to sit in on budget meetings, city planning meetings, commission meetings, and helped in events such as Hollywood's a hundredth centennial celebration. I have also learned from many of the amazing leaders who run our program about the hard work and dedication jobs like these take. There is so much going on that we don't even realize and it has really opened my eyes and made me a lot more aware and appreciative. It truly shows what it takes to keep a city as polished and vibrant as Hollywood.
I have learned from the leaders we have gotten to meet what about what truly makes someone a leader, and a good one at that. Responsibility, taking action, kindness, compassion, and many more. I hope to take these lessons and traits with me and apply them in my next chapter. Next year, I will be attending the University of Mississippi Ole Miss and majoring in elementary education. I will be getting my endorsement in English as well and special education.
I hope to be a kindergarten teacher and school principal one day. This program has shown me what powerful individuals can do in their community and that everyone has a role. I want to be able to take these lessons I have learned from my city and community and give them back to my community as well. Thank you so much, miss Kaleri and miss Saffold for this opportunity, and I can't wait to see what the Hollywood Youth Ambassadors program does in the future.
Wow. Love it.
Juliana Walker.
Good evening, mayor, commissioners, and members of the community. My name is Juliana Walker and I'm a graduating senior from Shalmana Madonna. I am honored to represent the city of Hollywood's youth ambassador program. This experience has been truly eye opening. Through this experience, I've learned not only about leadership, but also about the importance of civic engagement and what it really means to be an active member of a community.
I've had the opportunity to meet inspiring leaders and better understand how cities operate and serve their residents. One of the most valuable lessons I've learned is that leadership is not just about holding a title. It's about listening, collaborating, and taking initiative. This program has helped me grow more confident and more motivated to make a positive impact wherever I go. I will be attending the University of South Florida in the fall to pursue a degree in business analytics and information systems with the goal of continuing on to graduate school for my MBA.
Something else very special that came from this experience is that I met my college roommate, Angelica Fernandez. What started as a shared opportunity turned into a genuine friendship and it's exciting to know that this journey will continue beyond this amazing program. I am extremely grateful to the city of Hollywood for investing in youth like me and for providing a platform to help shape our futures. Thank you for your support, your leadership and your commitment to the next generation.
You're amazing.
Faith Allison.
And thank you to all the proud parents who are here who've allowed the students to participate. A lot to be proud of with these young adults.
Good evening, mayor and
commissioners. Firstly,
I'd like to start by thanking you all because without y'all, of course, city commissioner Kalari, I would not be able to be a part of this program. I would like to start with the fact that this program not only has opened my eyes to the impact that I can make, but it's helped me realize one one single thing that I will carry with me for the rest of my life. One simple idea, one simple thought, one simple action can lead to something that makes a greater impact than a huge one does. If I simply think that I not only want to make an impact in my community, but how I can empathize with people in my community who may struggle, then I am able to turn that into a whole operation to help. So I wanna thank you for that because because of this program, I learned that.
I was able to learn it at the Christmas tree lighting. I had an idea to do ornaments, and I was able to see children smiling, parents and and children laughing, children competing to make the greatest ornament they possibly could. So because of that, I was able to learn a big life lesson for someone like me. Not only has this program taught me that simple ideas can be turned into bigger actions, but this program has also helped me learn and grow because when I came here I wasn't perfect. I didn't really understand that leaving an impact on your community is is important.
I didn't know how important it could be and how many lives it could help. I knew it could help, but I just didn't know how many lives I could possibly reach. And because of this program, not only do I plan on majoring in computer science, but I also intend on one day being able to come back and give back to my community just as it poured into me. So I would like to thank you for that. I forgot to mention I'm a senior attending Hollandao High School currently.
And in fall twenty twenty six, I will be going to the University of North Florida to attend well, to attend their programs, major in computer science and get a AI certification.
Alright. Would like to
thank The is here now. What a great outcome from this program where you all are discovering how you can how you can make things happen. That was great.
Yep. And our last senior is Kenny Zayner.
Alright, Kenny, you get to close it out.
Well, I'd like to just start by thanking everyone because it really is truly a privilege to be part of this program, not just to all you for having me here, but also to miss Tracy, miss Allison, and everyone else as part of the team.
Amen.
But above all else, for all my friends, my family, and teachers, counselors that have all supported me throughout my journey. This program has really taught me a lot about what it really takes to run a city, not just the great effort that it takes from so many combined people, but also that it doesn't matter what position you're in, it doesn't matter where you come from, it doesn't like nothing, none of your background really matters, it just matters how determined you are, drive and the ambition that you have to achieve what you want. This program has really taught me a lot and given me a lot of opportunities that I never thought I'd ever even really get to achieve with just meeting service workers such as firefighters or just learning the different departments of the city and how that goes into it. Really is it's inspired me a lot to just try and do better for my city. I've always tried to just put my best foot forward and try to just be the best version of myself.
But this program really just brought it back home and made me realize I need to live more in the moment and just realize that if I put my best foot forward to whatever I do, I will always try and achieve great things. With that, I got the privilege of going to FIU and pursuing a finance career with further also pursuing a career in the air force with that. A lot of that was thanks to this program, teaching me a lot about how government is and just how much of an impact students or even anyone can really have. But overall, I'm just extremely thankful to be here and it's been a great ride and I can't wait to see what I achieve in the future. And I hope to inspire future leaders as well.
Amen. Amen.
Thank you.
Wow, commissioner Kaleri. So so impressive, vice mayor.
So we do have our remaining ambassadors who will be joining us next year. And they have the presentation that you see on the board also, but they wanna just give you a little update of what they've experienced. So if you can indulge me in a brief intro for those, please come on up. The ones that didn't get to speak, the remaining youth ambassadors come on up. Hi, we can introduce them. They're gonna introduce themselves, let you know where they go to school and give you a little brief update and then we'll be done.
Hi. My name is Isabella Cherry and I'm a sophomore at Shaman Shamanal Madonna. One thing that really stood out to me was our Tallahassee trip. It taught me a lot about how our government actually works. Before this, I didn't realize how many steps and people are involved in making laws and decisions. I learned new things I didn't know before, and it made me see how important it is to stay informed and involved. Next year, as a returning youth ambassador, I'm looking forward to learning even more and meeting new people. Thank you so much for this opportunity.
Good afternoon, everyone. My name is Ariana Castro and I'm a current sophomore at Shamanal Madonna. Being part of the youth ambassador program has taught me a lot. One thing I learned through this program is how much work and collaboration goes into city government. It made me appreciate our local government a lot more and the experience that stood out to me the most was our Tallahassee trip. I learned a lot more about Florida's government, how laws are made, how state leaders work together to make decisions that affect all of us. Next year, as a returning youth ambassador, I'm looking forward to learning even more, meeting new people, and becoming more involved in helping our community. Thank you so much for this opportunity.
Thank you.
Hi. My name is Veronica Cariva, and I am a soph sophomore, and I'm currently attending Chamna Madonna. Being a Hollywood youth ambassador has been a very great experience that I'm very thankful for, and I have learned a lot from it. My favorite event this year was our trip to Tallahassee where we got to speak to senators and see how the state government works. And it was really special because I got to see how decisions that are made there affects our, like, community.
And this program has also taught me the importance of staying informed and involved in our local government and how like everything works. And next year, I'm looking forward to meeting more people, talking with more people, and gaining new experiences. Thank you.
Hi, everyone. My name is Thank you. Hi. My name is Valerie. I'm a sophomore at Shaman and Madonna, and I just wanna say thank you for this opportunity. Being a part of the youth ambassador program this year has been such a great experience. I've been able to take a part of community events, city meetings, and trips like Tallahassee, which most of us would probably say. It was a tour that really set out to me with when we went to the capital. It was really interesting to see everything in person and meeting senators and other officials. It made me realize how much actually goes into the decisions that affect us every day. Next year, I'm looking forward to coming back, being more involved, and continuing to learn how I can make
a difference in my community.
Great. Thank you so much.
Hello, everyone. My name is Vivian Horvath, and I'm a junior from the College Academy at Broward College, a part of the Hollywood Youth Ambassadors. We went to a lot of events this year, but one that stood out to me personally was the water treatment plant. Although we visited the police department and fire department, which are well known and also crucial, the water treatment plant differs as as it is hidden, but still is crucial. I would always pass it going towards the beach, but never thought of it as more than a golf course.
If I if I could, I would stay there for more hours just to learn about how it works. I learned a lot by visiting and speaking to staff and it opened my mind to more career opportunities. I'm so grateful to be able to participate next year and I'm looking forward to helping lead next year. I believe this program helps youth use their voice to help their community. I love community work and to be able to see how each part of the city works and help make it run more efficiently for the community and also everyone who lives in Florida. I thank everyone for this opportunity and all of the dedication and hard work that was put into it. All the amazing people I met and I look forward to seeing all of you in the near future. Thank you.
Good evening. My name is Jaden and I'm a junior at South Broward High School. Being part of this program during my first year has been a really valuable experience. At first, I didn't know what to expect, but I ended up learning a lot about my community and how it works. It was really hard to pick a favorite event that stood out to me, but if I had to, I would say our trip to DeLand and Tallahassee.
I liked it because I got to see a different city and learn how another community operates, which helped me understand how important teamwork and leadership are. In the future, I hope to use what I've learned from this program to stay involved in my community. This experience has inspired me to think more about how I can make a positive impact on myself and my community. This program made me feel more connected to my community and I wanna say a huge thank you to everyone who supported us and helped us make us make us as successful as we are
today. Good
evening, mayor, vice mayor, and city commissioners. My name is Crystal Marie Gonzalez. I'm from MacArthur High School, and I'm a rising senior. So so throughout this program, the experiences that stood out to to me the most were our trips to Tallahassee and Deland. It was a unique opportunity to represent the city of Hollywood outside of our local area and see how different parts of Florida operate.
It really emphasized the importance of being an active representative to our community. As I return to my second year, I'm looking forward to applying everything I've learned so far. While we are saying goodbye to our seniors, our graduating seniors, I am very excited to carry forward the lessons we've learned together. I look forward to continuing our work at city events and gaining a deeper understanding of the vital services that make Hollywood a great place to live. Thank you for your time.
Thank you.
Good afternoon. My name is Adrian Moss. I'm a sophomore at Calvert Christian Academy, Hollywood. It's been an absolute honor to be a part of the youth ambassador program. I've never been a part of something like this, and all I can say is it was amazing. My my favorite event would probably have to be the Centennial Tree Lighting just because we were on the same level with the community but serving them. And it was just amazing to see the smiles on the kids' faces as they were making their toys and ornaments. It was just amazing to see. And I'm looking forward to seeing how the city of Hollywood develops and being on a deeper level with it. And thank you for your time.
Hey, as a sophomore, we know we got two more years with you. So welcome.
Hey. Good afternoon. My name is Juliet Berensfather, and I'm a junior at Shalmana Madonna. And I feel so grateful to have been a part of this experience. I think everyone like Gerard actually talk told me about it and so I thank him. And I learned so much about local government and how really even on the local level, it really does take a village to make a city as great as it can be. And next year, I'm really looking forward to bonding even more with my youth ambassadors, learning even more and just finding even more opportunities for my future. Thank you.
Amazing.
Hi everyone. Good afternoon. My name is Marion Javasquez and I'm a sophomore at Avant Garde Academy. One of my favorite events was Tallahassee trip we had around January to visit the Florida State Capitol, where I learned how to be more outgoing and confident. Before the program, I used to be really shy and reserved and in the moment of speaking to a group of people, I would stutter and lose track of my words. Thanks to the youth ambassadors, miss Saffold and miss Callery, I can feel more comfortable in the moment of speaking in public. And for the next year, I would expect there to be more unity between the members of the group aside from our trips and monthly activities. Thank you.
Amazing. Amazingness.
And thank you thank you, youth ambassadors, and and thank you commissioners and mayor for allowing me the privilege for the last nine years to to the to run this program alongside of Allison, you guys, city manager, George Keller, former city manager, put her in charge to kind of help cover the workload. As you can see it's very task oriented. But I would be remiss if I did not give major thanks to Tamara. Tamara, where are you? Stand up please. Come on. These are behind the scenes. And Lauren, she is not here today. And also Officer Lumpkins that he had to come with us. And was it Lieutenant Desiree?
Also had to attend and endure the long hours of the tour bus up to Tallahassee and to DeLand. So I'm forever grateful. I'm forever grateful to all the youth ambassadors that have walked through these doors. Like I said, it becomes a family. They keep in touch and the amazing things that they do, it all goes accolades to what we do and we just are paying it forward. So thank you all for the privilege and opportunity.
Thank you, commissioner Kuleri, vice mayor.
Can we get a brief picture?
Why don't you guys all come up for a photo, and let's take
a a ten minute break. Whoo.
Come on, everyone. We're gonna
We are in recess for ten minutes. We are resuming our city commission meeting. It's a little after 06:00. Let's wrap up this discussion on the expensive air conditioning system. Jose?
Yeah. So Commissioner Hernandez tells the floor.
Very so just wanted to kind of give a little bit of a history and background on where we are and why and everything, so that we kind of can answer any other questions you have. So this fire station building is about 20 years old. So all the what this project is doing is revamping the entire HVAC system for the whole building. It's failing, the chiller was failing, that job was done. Now, all the units are failing.
So, we have to go ahead and move forward and do the entire thing. So, in a building, so when the chiller project was done, we brought that item to City Commission, you all approved it. It was a $1,200,000 project. That job was completed in March. And in there, there was contingency of that original chiller project that was a $1,200,000 project, dollars 200,000 are coming back to the city because we didn't use that contingency on that job so that money will be available.
Yes. So, at the end of the day, the chiller is about $1,000,000. When you take a new building, let's say we're doing a new building, which is not the case with this project. Typically the most expensive trades are the mechanical and electrical trades, yeah? Typically 30%, if you take only HVAC and just cut it in half and you say it's 15%. If this building was done new, you will be paying about $4,500,000 for the mechanical equipment. Right now, this is a renovation job. That's what makes it a little bit more expensive. Dana spoke at the beginning saying that there was there were not multiple beats. When this job, the chiller job was done, we bid it all the subcontractors for the mechanical trades.
And the contractor that is do that did the chiller was bid it out and the labor for the project was competitive that's why they got selected. Sunbelt is the name of the company. So, when the chillers are started failing we're like, look, don't have time to start beating the mechanical contractors again because we have to get this stuff done and ready so we can order the equipment. The equipment is being ordered directly from the manufacturers. So, they're not going through a supplier who's putting a markup to the supplier because they're not putting their markup on the project on the subcontractor is in their labor and the field of the subcontractor has on the job, not on the equipment.
The equipment is just a pass through with manufacturer. So, this job has about $400,000 has $320 the backup to the G and P is obviously on the item, but it has $320,000 for city contingency on it, just in case something goes bad. And we have another 106,732 in construction contingency. So when you put those two together, we have about $426,000 that are just for contingency. Why?
Because if something goes wrong and we have to buy something different or new, we want to make sure we have access to money to get this job done knowing that this is the emergency operation center and they need to be operational. While this is going on, they're paying for temporary air. There's a lot of expenses that are being incurred for not moving quickly and figuring out a way to get this done. So, what we want to do is get the equipment order and we will continue if needed working with these line items in here to figure it out, if there's something we have to modify that just as a GMP, it's not a fixed price. And if you see, the borrower did the first job, we got $200,000 back.
We're not worried about them trying to make more money on it. Their fees fixed into what percentage the GMP has. So just to give you a little bit of perspective on that, the scope is not just taking the units and taking them out and putting new units. There's valuable air units that are put in place, louvers, the way in which these areas are constructed right now have to be taken out so the units can be put in. There's a lot of labor work to be done for these units to be put in place.
So, the units are perhaps actually less expensive items, five units I think the numbers were, if you put all the unit on labor just for the units, it's about $500,000 There's new pumps that have to be put in place. These units go in the roof of the building. We have to bring cranes too. So, there's a lot that goes into doing this mechanical project. With that, I'll be open for questions. I don't know. Do you want to add Dana walk through all the elements of the expulsion
to approve.
You're good? Okay. Okay. We'll walk you through every little piece.
At the end of the day, we just wanted to make sure what the total cost of the project is going to be and to have a reality check from this side of the day is that there's going to be more fire stations that are going to be coming online that we're to have to redo because we're aging in the process. So we need to be on top of these things and not fall behind the eight ball because we may be able to make repairs at some point and plan for the larger expense so that we don't get caught at this point.
So my only question is why wasn't, and I apologize for not asking this yesterday. Had my notes with me. Why wasn't this included in an Oresco analyzation?
Because at that time, design for this product was already ongoing and going to Norresco was going to take more time for them to do the design and the permitting for the project. We were like, if we give it to Norresco, going to have to start doing the design and all of that and we're like, we can't. It's the ALC.
It's not
like you
have said.
Yeah, that's what it was.
We've been talking about before Norresco then.
It's in design and permitting for quite a while.
Yeah. Commissioner McFarlane, Vice Mayor of anything?
No, motion to approve. It's already been with folks.
Alright. All those in favor say aye. Aye. Any opposed? Hearing none, item 32 passes unanimously. Jose, I would just say for the future and I don't know if this is really a valid thing to say, but when we design new buildings to the extent we are mindful about designing access and design of HVAC that's more easy to maintain, replace and doesn't need more of a surgery than necessary, if that's possible.
It is.
Let's just take that to note as we design new buildings.
We will.
Thank you. Sure. Alright. Item 12 real quick. I know was pulled from consent but the person who pulled it withdrew their card. This is for the World Cup events. We have a motion from vice mayor Coleria, second from commissioner Hernandez. All those in favor, aye. Aye. Any opposed? Hearing none, the item carries unanimously. Seven o. Let's now go to comments by mayor, city commission city commission, city attorney, city manager, beginning with commissioner Quintana. Let's activate her mic. Go ahead.
Thank you, mayor. Let's see. I want to start out first of all by thanking Joseph Kroll and the public works department. They have been coming to the rescue on several issues that have come up in my district and kind of exceeded all expectations of how quickly they turned things around. So I wanna make sure I recognize that and say I appreciate it.
This Friday at 06:00, we're going to be at the Kay Gaither Community Center from six to 07:30PM in the grassy park area behind the building, having story time in the park. And we have a guest reader from one of our residents in Lawn Acres. We have a male reader this time, which is wonderful if anybody wants to bring the boys out, is great. So please join us. It's the last one before school ends on June 3.
But fear not, we're gonna continue to have story time in the park during the summer. That's when we first started this initiative because kids don't read as much in the summer as they do when they're during the school year. So we're gonna make sure we're out there. We're gonna be talking composting as well at this week's story time because guess what? This week, May, is International Compost Awareness Week.
Little did you know. So we're gonna be talking a little bit about that, what it means, how you could do your own at home, but also the great service that Renewable is offering for residents who don't want to get their hands dirty doing composting themselves. I wanted to say the Happy Mother's Day. Everybody enjoy and honor the mom that in your life, whether that's you or the one that you have or the one that you remember. Happy Mother's Day everyone. And that's it, mayor. Thank you.
Thank you. Alright. Commissioner Shuhan.
Thank you mayor. Just thanks to Vin and his team for an eye opening day. And thanks to Joseph and his crew for just constantly fixing lights and everything else they do. But the the street light situation is crazy. Just so people know, we had a situation on Sheridan which is under our, even though it's an FDOT responsibility, we have control of the lights. And somebody cut into how many? Six of these massive street lights and took out, you know, the innards. And, it's just happening. And and we hear about it. It's hard to believe, but I I think you saw, Joseph, that the Ankolb folks have put these special locks on there.
So it may be worth taking a look and seeing if that's something we can do as well. But I wanted to thank planning and development for the charrettes on the beach issue. It was a lot. A lot of staff there and a lot of consultants there. But it was a good experience I think for the people that did come. And of course we all wish more had. This Saturday is a beach cleanup. So anybody looking to do some volunteer work, come on down to Charno Park. I think Joseph at 7AM. And, also just, happy Mother's Day to everybody. Thank you.
All right. Let's get to Commissioner Hernandez.
Thank you, Mayor. The wall on Fletcher Street, some of the residents have called up. They said it needs some maintenance. Not the wall itself, but I guess the grass and the hedge that we put in there. We need to be mindful of that. And by the way, for anyone who's watching, pardon the Grizzly look. We have a Rotary Club auction coming up tomorrow, the seventh, the eighth, the sixth, seventh, and the eighth. And as the mayor would know, in the past, they've been bitten against me getting a haircut or shaving my head and trimming my beard. So I'm growing this in order to see if we can bring in some funds for the scholarship that the Rotary Club provides. So I would look better a few days from now.
I like to thank Joseph and Vin for handling all of the emails and calls that we get regarding whether it's bus benches that are not being claimed, sidewalks that are not in this section or that section. And thank you Vin for the tour, my old stomping ground of the wastewater treatment plant. It was an eye opening as well. So nothing further.
Thank you Commissioner Hernandez. And let's get to Vice Mayor Caleri. Well,
thank you. Just a couple of housekeeping. Pickleball competition is this Saturday. I believe it's
This one or next Saturday?
Next Saturday.
Next Saturday. We won't be here the sixteenth. Sorry. I do have a request. I don't know if anyone else needs support for it or I'll just put it out to public works, but and the police department. The dead end streets and I know we have a couple of them throughout the city, but particularly by the Sunset Golf Course. I've gotten a lot of complaints about mischievous behavior and maybe some derelict type of events happening at the dead end of the streets. And they can see who's coming in. So if police were to come down the street they can stop misbehaving and so forth and so on. Drug deals, you name it.
So instead of putting speed humps which were requested, I'm asking if we could look into CCTV's at the dead ends in that area to keep it safe. Just a request, I don't know if I need support for that.
Well support, the chief will definitely get with you on that I'm sure.
Thank you. Special thanks to obviously the youth ambassador and to the commission for the support. And my last request is a little bit in-depth, but it's been really bothering me, I just wanted to bring this to the forefront and hope you understand my direction. But for the past couple of commission meetings, we've had an in-depth discussion regarding costs, the city's future, and the foreseeable financial concerns for our residents. My mom used to always say, beauty isn't cheap.
Well, that applies to keeping the city of Hollywood beautiful as well. We've had a project that's been circulating for over four years. Actually, four years and one day. It was contentious. It's been through approvals, redesigns, negotiations, and several delays.
At some point, we as a commission must decide whether or not we can continue to kick the can down the road or begin to use it as a tool for the responsibility plans that we have for the city of Hollywood's future. Most importantly, as a Florida League of Cities and a Broward League of Cities representative, home rule is so important. Creating a funding opportunity for future city obligations such as septic to sewers, storm water infrastructure, and the list goes on as we talked about today even fire structures. You name it. We got it.
All the while, facing demands of affordable housing, protecting green space, supporting community needs, and trying our best to reduce the impacts and the financial disparage that this may cause for our residents by continuing to delay certain projects. This thirteen oh one project that we have on the books will provide a strategic plan and a tool to move forward in a financial more appropriate way regarding our future growth. And the discussion on the beach development. The plans. The height.
The historical preservation. And remaining a balanced development citywide. I know I'm not going to make many friends here today, but this job isn't easy and it's definitely not for the weak. This project has already been approved. The issue that I will bring forward today is how we move forward in a way that will not only protect the ability to make local decisions, protect our home rule, but also move Hollywood in the proper direction while addressing all of its future needs.
Not the county nor the state can continue to create delays as well or prevent us from planning and executing responsible growth that we face in our future. So what I am asking from my colleagues today is I would like for your support for direction for staff to bring forward a resolution amending the city's agreement with the p p three or the private public partnership of thirteen o one to allow for the state's Live Local Act law to be used to approve this project, which would include required benefits of affordable workforce housing or hero veteran housing or whatever we would like. That is my ask and I'm asking for support for staff to bring it back on the 05/20/2026 agenda.
I'll support that. Support. Alright, we've got support. Just Raelynn with regards to what Commissioner Cleary requested. Obviously, know the law is pending in Tallahassee and at the County Commission meeting, know actually was Commissioner Furr who kind of brought up the discussion about how Live Local is an opportunity for the city here.
And I know Commissioner Kaleri obviously we all are aware of that. So it is an alternative route. And so yeah, I mean you have support. I think as I contemplated it after it was brought up as well, I thought to myself this would allow the city to expand on an ideal of ours, which is affordable attainable housing in the form that the Live Local Act is intended to facilitate. And if we were to, to your point, add that to the development at 1301, we would actually be able to provide that public benefit as well.
So the P3 gets even better. You have a new community center. You have it all financed by the p three proposal. You've got affordable housing in there as well. And really the win win, the public benefit goes even beyond the financial and the community center that would be waterfront and beautiful, But you would also have a space for people to live affordably or less cost in a less costly manner on the beach.
Mary, if I could just interrupt. Most importantly, I think we talk about affordable housing on the main corridors today as a matter of fact. But we also talk about our ability to preserve our beach and the intent of our beach. And right now, there are so many threats that are coming down the pipeline. This is something that we've already approved. There's no reason to debate it any further. We just have to find a resolution. Whether it's to move forward, how we're going to move forward. And really it's protecting home rule. And we have gone so far left field that we have to be able to make our decisions for about our community because we understand it better than anybody else.
And right now, I have to say I watched the county commission meeting several times. And I actually rewatched all of our meetings. Our discussion of septic to sewer, all we talked about was affordability. Affordability, how are we going to push our residents out? And while, you know, it started off with Super Bowl of Super Bowls, no disrespect, and then it went down to a boutique hotel.
This is an opportunity that we talk about over and over again of how we can generate funding to help cover the cost of such demanding situations. And for us to put blinders on and keep turfing it to other entities and take away our home rule, think is just inappropriate. And I think that we as a body can make a decision and move forward and this is the way to go about it. And I think that this will serve all of the residents. And we talked about it today, it's not just for the poor. April isn't just for the poor. The beach isn't just for the rich. This is for everybody. And we are a community, and we all need to work together. So we have support.
Can bring her
on the twentieth.
Thank you. Thank you, Commissioner Caleri. I think city manager has direction. I do see Commissioners Beeterman Hernandez. Do you want to talk about this or should we go to the next speaker?
Go ahead.
I just want to make sure when it comes back. You know when we first evaluated all the proposals and then we came up with a support for the related group unanimously because it was a balance between the amount of money we would receive and the density that some of them are proposing or the track record that some of them had. I think we have to do the same thing now. I wouldn't want to reduce the amount of money that the city's going to benefit and neighborhoods will benefit in order to sacrifice putting
Affordable housing.
Affordable housing on such a prime piece of real estate. Yes, people, everybody should deserve to have an opportunity to live on the beach, especially at an affordable rate. But I want to make sure that we're going to be benefiting, that the neighborhoods are going be benefiting with the same amount of money that we've been talking about and been promising the residents that have justified our support of this project.
Thank you Commissioner Beer. Thank you. Commissioner Hernandez.
Thank you mayor. I'd like to know the legality of what it is that we do and if we can do it. Number one, when it comes to the affordable housing. And number two, what's the impact as Commissioner Biedemann said, what's the financial impact to the City Of Hollywood, if any? Is it going to be better or is it going to be worse?
Well, certainly for this item is brought back, my office will engage in a deep dive to ensure that anything that is brought back for your consideration is legal and you are able to do it. I don't want to speak on that today. We're supporting Vice
Mayor in bringing it back in order for us to be able to move forward. But there's certain things that in particular we want to make sure that we're all on the same page when it comes to that.
Well, it's my understanding that the Vice Mayor is asking that we bring back the contract to for discussion amongst the commission regarding any amendments to it, which is your right.
Okay. Yeah. Alright. Thank you all. Commissioner Gruber for your comments, if any.
Just real quick. I was up in the O'Callaghan National Forest a few weeks ago and and I was with taking my daughter up to Gainesville to go to school. And what I noticed there is that they had these paths. We actually went horseback riding and it brought to mind sunset, which is sitting there not being used. And I don't see it about to be used anytime soon. Just wonder if we could look into it. If you could take a bulldozer through there and create some just nature paths that people can walk, walk a dog or whatever. Can we do that for cheap? Is that a possibility? Because in that that there was just tons of them in the Ocala National Forest.
A wilderness path?
Like a wilderness path. You know, it's like a bulldozer through there, you make a path that people can walk through and see what natural stuff is there. It came to me just being in a place that reminded me of that. So I know what we have is gonna cost millions and millions of dollars. Maybe we could do this on the cheap and open that piece of land up for people to enjoy.
Commissioner Hernandez is eager to Do I
need support to people for people?
I would support that and actually that's a great idea because number one, it will be utilized in the land. Number two, it will give public works the ability to see what's there and what works and what doesn't work. And if there's any extra of those solar lights that they want to put someplace, they'd be able to do that as well. So it'd be lit. So that's a great utilization of a park that's being dormant right now. I support that. I like the idea
of definitely looking into that. I'd like to see that.
Okay. That's all. Just thank you to everybody, all staff and happy Mother's Day to all the moms.
Thank you. Commissioner Quintana, do you want to speak on the park idea?
Yeah. If we're going to be looking at using that property, I was just wanting us to reconsider. There was someone who proposed equine therapy to be offered there a while back and we weren't open to the idea then. But if we're talking about use of that property now, I want us to revisit that.
Okay.
I'd be good with that. Been looking I into
mean that same wilderness path could be if it's open to horses kind of thing is that what
you're saying?
So the direction is actually to look into this and bring it back. So that's what we'll do and we'll include equine therapy as well as nature trails.
I don't know.
I would say so.
That'll be part of our analysis and when we bring it back.
Commissioner Hernandez?
That's what Thank it
you. Did you want to? Commissioner Quintana? Oh you turned off. Okay. All right. Sorry. Ahead.
Have ask a quick. When you say equine, what are we talking about just for the trail for if a horse actually gets there for them to be able to do that or a training facility or a healing facility for horses, that's more in cumbersome that would take buildings or bathrooms and all that other stuff. And that's I wouldn't be supportive of that because of the neighborhood. But if it's just a trail for them to be able to ride their horse, if they bring it out, I'm okay with that. There's difference between I'm just
asking to go back and look at it again and see if it's feasible. If it's not, it's not.
Okay. All right. Good. Thank you. For Commissioner Biederman, you're next.
Thank you, Mayor. I want to give, know, somebody said something about what a great job Joseph is doing. And I gotta tell you, you call him with a problem, it's fixed by the end of the day or the next day, it's amazing how quickly they respond. I wanna thank everybody here for supporting the commercial vehicle ordinance that everyone's working on for like feels like my entire life. I wanna let everybody know the next commission in the community is gonna be June 24 at Boulevard Heights Community Center.
Stay tuned for more details, but put it on your calendars. And Driftwood is going to have a stay safe event from nine p 9AM to 2PM on May 16. And I wanna make sure everybody comes out to Memorial Day at Boulevard Heights to see the Shane John. Sorry. The Shane Duncan Band on May 22. It's a Friday night. So join us for the last concert of the season and honor our fallen heroes on Memorial Day. Thank you.
Thank you, Commissioner Biederman. For my comments, I want to thank everyone and congratulate the diplomat for their new opening as a Signia by Hilton property. It's one of six such flagged hotels in the country and ownership of both Hilton Hotels and Trinity. We're of course at the event and celebrated in great fashion the new branding for the facility, celebrating as well the new outdoor space in the beach club that was helped to rebrand the, I think they call it, approachable luxury is the design language there. And so they're excited about the hotel also becoming not only a conference hotel but also a leisure destination and they're starting to go in that direction with this new brand and it's really exciting and congratulating them.
And thank you to all the Citi development services team and also Fire Rescue for your work with them over the years on their redesign of their pool area. So that's a great success. I want to thank Public Utilities, Vin and the team there for the opportunity to walk through the wastewater facility. Obviously anyone who how many folks on the commission have already done the tour? All right, one, two, three.
Three. I encourage all of you to do it as well because I think it impressed upon me that the improvements needed at the wastewater facility are really primary and supersede I think all the other endeavors that we pursue. And I think considering the staggering cost of what we're being shown so far, it's going to go we're going to have to really consider the phasing of all the different wastewater, septic and sewer, storm water improvements, consider affordability. And because I think the wastewater plant and the water plant perhaps which we haven't toured might take precedent over those things to the extent they can happen concurrently considering affordability issues. I would imagine Vin would agree that the wastewater plant and other utilities perhaps take precedent over others.
And so I would want your open eyed recommendation to the city team on what needs to happen first considering the extent of what is affordable and what is not all at once. But I encourage everyone to take that tour and then we'll regroup perhaps and look at what Vin and the team recommend in terms of phasing and prioritization and things. Want to thank everyone for also being supportive of the Rotary Auction. It is the sixty ninth annual auction that begins tomorrow night at the Rotary Club right on Taylor Street and 24th Avenue. It's gonna be a fun time auctioning off lots of new merchandise, gift certificates to local restaurants, hotels that have been donated by Hollywood and Vicinity businesses.
And sometimes you can get a bargain and sometimes they'll even bid up a can of peanuts for as much as a few thousand dollars because it all goes to charity for the kids that the Rotary Club of Hollywood supports throughout the year. And so it's a great charitable event. But come, it's fun, there's food and you'll a lot of great camaraderie and it's entertaining. So come on to the Rotary Club if you've never been part of the charity auction. We do have Sergio here.
Sergio, if you can please come on up. He wants to show us some imagery from the recent FootVolley event that we supported for with bleachers at a cost of around $6,000 I believe. And so Sergio has wanted to respond to our suggestions for the summer events that he has and his opinion on whether or not we should do a bleacher event during World Cup and speak about an event he has in May and see if we'll support bleachers for that upcoming May event. So Arlene, do you have any images? All right. Sergio take it away real quick. You got three minutes.
Okay. Well, I have some pictures from first of all, the event was great. First of all, thank you all for supporting the event. The event was great. The only thing is that on Sunday it rained. It got totally washed out. And this is our, obviously this is Saturday. Sundays are in any sport are always better by the way, but we still had a great event. And had discussed doing one and then you guys were going to analyze it if you wanted to do, I guess it was six that we talked about. But for now, we want to talk about a couple events that we have coming up.
One at the end of the month, which is May. And then we also talked about doing one during World Cup. And the World Cup idea, I'm a huge soccer person myself, but I'm also Hollywood resident. And I don't think you guys should support bleachers on that. We'll still do an event. I just don't think it's worth It's not worth risking it because World Cup is so competitive with so many different viewing parties. Our matches would be at the same time as the World Cup matches which start around 05:00. That's when we we would be doing it. And it's June. We we never do June events because it's always rains in South Florida. So I I would though
Honesty is the best policy.
I mean it sounds like I'm you know going against my own best interest, but at the end of the day I am a resident and I do think that we should do what's smart. We we are doing an event the end of the month on the thirtieth and thirty first. That event would be a lead up to the World Cup. I think that's the event that we want to do a really nice one again, like similar to this. There's no competition. There's plenty of time for us to promote it. And most importantly when we do these events, I want you guys to understand we're not just, it's not just an incremental ask like, hey, we have our normal events, give us bleachers because it's better. For us, we now have an obligation. We got to fill up the bleachers. We have to change our programming.
We have to fly in international teams. We have to put our US players on the court. It it like the investment on our side is just as much as the investment that that you guys do. But at the end of the day, we're trying to promote the sport, so we're willing to take on those additional investments. But yeah, we'd like to ask for you guys to support that event at the end of the month. And also some other ones in the fall, but we don't need to you know go into that right now.
Alright, commissioners, Commissioner Kalari, see you. Go ahead.
So I appreciate your honesty and I also appreciate you coming out, you know, if you don't ask you won't you never know what the result is.
Right.
But after the meeting, the last time and we approved it, you know, we all have friends and connections and discuss things. And others mentioned like, why would we give something new funding when we charge so much or we are very tight with our funding in other areas in the city that have, you know, are invested in the city and give. So to me, you know, just looking at the picture, I don't know how that turned out. Was it just a fluke that that picture, the bleachers don't look full? Was it that there was not enough promotion to let them know that they were there?
Like how do you feel the pictures versus the attendance actually was? And what was the I think the reason why we only decided to do one, right, was to find out what the effect of bleed over is like into the restaurants and the attendance, the parking and such like that. Do we have any type of like value?
Yeah. I mean, look, I'm going be, I'm gonna just straight up with everyone here. Yeah. I appreciate Okay. Any type of event like this where they actually put bleachers on the court, a comparable is when they do beach volleyball. Those are like Fort Lauderdale's beach volleyball event. That's a 500,000 event. Okay? That's what the that's what the grant was. We're asking for just the bleachers. We're not asking for the TV production. We're not asking for the prize money for the athletes. We're just asking to get people off the boardwalk, get us to bleachers
because we're
going to deliver a world class event. And that's what we deliver, a world class event. When we don't have the bleachers, the comments are from everyone. Why the hell is the city not behind us? That every it's I I don't that's bad language, but that's literally what we hear. It's like you put on an amazing event. It's televised. It's on Be In Sports. How do you not have bleachers? That's what people say.
They're like, and I'm like, dude I don't know. I mean we have an amazing event. So what happens is it clogs the boardwalk, it's a, it, people stay on the bike path and it becomes a hazard and it's like it's a no brainer. I mean if we're we we're providing this incredible world class sporting event for free and all we're asking for is, I mean if we had a real bleacher company build it, you know like they do in real events like in Miami Beach, that's a $100,000 just on the bleacher alone. We're fortunate that I know that I can get it from Miami Dade County Parks and it's only $6,000 and you know, we're getting a massive bargain for what we're delivering.
It's 6,000 but it looks like a 100,000, you know. And also, I'm not asking on events that I know it may rain for instance. I'm telling you, you could not get a better proposal from an
honest But the value of this
That's what I'm trying to tell you.
We do have a year round opportunity to market this and give a good impression on Hollywood Beach and use it on our social media. Think to your point Commissioner Caleri, C Med, if we were to ask them to, could do also a job of helping to tell Hollywood residents this is taking place in our city and for them to be aware and to go and visit not just passers by on the broad Walk. So there's an opportunity to fill the bleachers if we proactively shared the event as well.
Well, if I could be frank or honest like Sure. Know, just be real. Yeah. Well, I think it's a great I have nothing against that, right? But what I do have a problem with is invested businesses and and I'll I'm just gonna be real. Gonna use an example. Yeah. Saint Patrick's Day parade. We nickel and dime. We we we set we only give a certain amount of money. You know, they struggle. They put their heart and soul into it. It's a great event. 17,000 people come to our city. They bleed over into the restaurants.
It's a pay it forward type of an event. And we're so tight with the funding. And then all of a sudden we just automatically we're like, oh, here we're going to give you There you go. Thousand houses with the teachers. What I'm trying to say is while I respect it, you know, think it's But great if you don't I want to know what the the the benefit is to come back to the city by us doing that. If we're investing $6,000, what is it
You're getting
the city of Hollywood is getting back?
You're getting the value of a $100,000 event for 6,000. That's what you're getting. Cause if you go to any other beach volleyball event
that that the value of it, that doesn't mean what are the the businesses along the Broad Walk getting? What is it? They're not getting they're not getting a $100,000 event.
Bringing
people in, but are they actually bleeding it?
We we don't sell anything at our events. We're not like a food and wine fenced, well no offense to that, but we don't sell anything. So if they come to our events which we advertise like crazy, we had a 150,000 views for our advertising. Or we again, you give us the bleachers, we have an obligation, we have to deliver. So we advertise a lot more, we bring in the top talent, we don't sell food, we don't sell water. So I mean, I don't know how much more you can benefit when someone is giving a free product, a world class product, and that's our ask. Our ask is we'll step up with our side, give our fans and the city proper seating.
That's the all we're asking about.
Fact that you're on TV and you're on BN Sports and talk about the exposure issue opportunity for us if it's Yeah. What you've been doing with that because I personally don't know so.
Well, we we film the matches. They they get broadcast on Be In Sports. Mean, you think about it, most Olympi just to get on a TV network is very hard. Yeah. Okay? It's not easy people. Like you got to buy your way on to be on a network. We're one of the few sports because of our production, way the way we know how to produce it, the way we know because of the value
produce a video and a
Yeah. Have a video. Arlene, can you show the video please? I mean we have videos We need
a marketing value and the is something. And then we're going to ask for direction.
Yeah. So I mean, my point that I'm trying to get at is that produce something that's world class. As Olympic sports, there's 36 Olympic sports, none of them are, you get maybe two that are actually on TV. I mean, it's hard to get to what we do and all we're asking for is an upgrade.
All right,
Thank you. Let's get to other commissioners and then we'll decide to maybe ask staff to get with you. Go ahead, Commissioner Gruber.
Just real quick. As far as the television part of it, what's your viewership?
The viewership on being sports?
Yeah, like how many people watch?
I mean, could tell you what the distribution is right now. To be honest, I have the Nielsen numbers I can forward them to. I don't know that report.
And then with that $6,000 in the past, are we like an actual sponsor that we have signage there?
As you can see in the video.
I mean, look, why don't you guys just watch the crowd reaction. I mean, just watch a little bit.
Yeah, we
can't hear the cheering.
Yeah, mean it's I
see it. No, I see I wasn't looking there. Yeah.
I mean
And if I remember correctly, we got some
It's right there. You get the
Yeah. We got some commercials on the television.
Get the banner, you get the announcer, you get the On the actual score bug, it says Hollywood Beach.
On the televised portion of it. You Yeah. Correct? Of Did we participate in those commercials?
You can have commercials. The opening is all Hollywood Beach. I mean, it's it's What I'm saying is Yes. We can you can add commercials.
What I remember is last time we were here, I thought we mentioned that we were going to put some commercials in that airtime for the city of Hollywood. That's I thought that was discussed last time. Yeah. Did that happen?
Well, I mean, we we can we can put the
Let's give it to him. He can put it
as Yeah. We can put it
in.
I thought it was happening the last time we did the Yeah.
But what I'm saying is, commissioners Gotcha. The show is an hour commercial. I mean, it's an hour of Hollywood Beach.
Hollywood Beach. I get it. I get it. I've worked on I've worked on sporting events that are
televised. Are you supportive of this?
I mean, to rush it here, you know, I yes. I I The main event? I could be, but I'd I'd want more quantitative data from our staff after this next one. Like like, I try to find out to quantify how many people went to the restaurants that came there, you know, and and was was there, you know, does it need to be a science project? No. But at least some idea, but I I I'm supportive of it. For 6,000 for the bleachers to be an official sponsor? Yes.
Alright. Commissioner Schumm.
I'm just curious how much like gen genius or whoever these how much are those sponsorships?
I mean, have confidential agreements. I can't tell you our sponsorship.
Is it more than $6,000?
Yeah. Okay.
I just don't understand what we're doing tonight. Just bring it back as an agenda item staff. I mean, we've already done this once. You know, I I mean, appreciate you being here, but we don't we're we're making decisions on the fly, and we should not be. We've all been here since 08:30 this morning, put it on the agenda, have staff bring us some analytics per Commissioner Gruber and let's treat this with the respect that it deserves.
Well, I didn't my father passed away right after the last event and that's why I couldn't put it on commission.
Well, can't put it on the agenda. Our staff
I understand, but we have an event.
I'm sorry for your loss, but you
didn't have to put that.
No, no, I understand. But what I'm saying is we have an opportunity
where the
World Cup's coming up. It's once in every fifty years. I mean the last time was 1994, it was not fifty, but thirty two years. That's going to be massive. And we can do this event right before the World Cup and it's just a few weeks away.
A lead
up event.
It's great event.
Get to Commissioner Hernandez and then we'll wrap it up.
Thank you, Mayor. Look for $6,000 I can see the benefit of this particularly if we're able to get a commercial that we can put on the air when it comes to this. I think that we don't have to vote on this. We can just give a direction to the city manager as well within their authority to do something like this. Anytime that you can be on the exposure of a TV show or anything like that, I'm okay with that kind of money.
I also think that it needs to be better prepared if you want us to continue with something like this because we do like to have the analytics and what have you. We went through one event and from what you're telling us, you were successful one day because the next day you weren't able to participate because of the rain. I know you don't control that. We still went out through the expense and our businesses and what have you, and our police department still had to deal with this. So I wanted to ask, did you provide details, police details for this? Or did we have to put extra detail at our expense?
We pay for police in all of our events, yeah.
Okay. So you had an expense and that's not part of the $6,000 So you're incurring expenses as well. If we were to produce something like this because we wanted to do something like this, it would cost us a great deal more than this. So I'm supportive and I would ask for the people that support this to give direction to the city manager to actually go through with this one. Prepare a commercial to make sure that the commercial it's aired. And make sure the police air the commercial. And highlight the city as much as possible. Support. I support something like that for the city manager to do something like that. I think we need three or four. How many do we
need? Thank you.
Because
we agreed on the last time and under your unfortunate circumstance, which I am so sorry for your loss. I couldn't even imagine. Or I can. But is that why what we requested the last time was to do one, see how it pans out, find out all the information and then bring it back. Are you saying that because of your unfortunate experience that wasn't able to happen? Or were you not under the impression that we wanted those the analytics of it?
No. I mean, you guys asked us to when the event was over to come back and tell us how the event was. That's what we did. We produced two you're getting guys you're getting
Sergio, before you get into it Yeah. We delivered two Let me just reiterate hour of your beach.
Excuse me.
Let me reiterate what commissioner Hernandez said. I think he said it well.
Yes.
We're we're gonna be we are supportive. There's a majority who are supportive of having this next event. And then the city staff will ask you for certain deliverables.
Okay.
And the future of our participation depends on that and then it will come back for a city commission vote. So we can have a full consideration of a season or a year or whatever well in advance. So we don't do things last minute. So you know in advance what the dates are and what deliverables are and we can make a vote on that when it when it comes to
it. Perfect.
I think that's that's basically what you said Peter. Yeah. Go ahead and then Quintana and we're
That is what I said but I believe he's looking for help for the end of the month. So if you could bring him back an extra commission meeting that would be great if you have the time.
Well I think I thought you said that they would just handle this upcoming event
and then
Correct. So if we
can handle this event then we'll consider for future ones. Yeah. Okay.
Good enough. Alright. Commissioner Quintana.
Hi. So it sounds like the majority is supporting. I just don't want us to then the next time repeat this.
Right.
Because this is this is exactly what we talked about the last time. And so if we're gonna do this, then I mean, somebody needs to be very clear with Sergio about what he needs to bring back if he's gonna seek any additional funding. I mean, I know for the party on the day, there was a lot of back and forth about how much support that event could get. And it means $6,000 in the grand scheme of things, I suppose, is not a lot, but it means that it's not gonna be going to something else. So I I do believe there needs to be more than just Right. A conversation had here to make this decision.
Alright. Thank you all so much. Thank you, Sergio. Thank you. Let's get to Do you want me to call on you?
Go ahead. So I mean theoretically this can come out of parks and rec budget or C Med's budget or the city manager could just pay for this on their own. I mean it's
Yeah that's what commissioner Hernandez Okay.
Second, are we fine are we finished with this item? I have one real quick announcement.
Thank you Sergio. Yeah.
So it's come to my attention that Larry Smith passed away. Oh, wow. So our thoughts and prayers are with his family.
Former congressman Larry Smith.
Long time Hollywood resident, former congressman Larry Smith.
May his memory be a blessing. Go ahead. Commissioner Clery, Vice Mayor.
I know that it was sent through the meeting and no one mentioned it today, but our very own Shelby who implemented the coral reef, offshore coral reef, artificial reef is
It's a motorcycle accident.
In a motorcycle accident in critical care. But I heard doing well. No, she's not at memorial, but it's going to be a little bit of a long road I heard. So let's just keep her and her family in our prayers as well. Thank you.
Thank you all. City attorney, any comments today?
No comments. Thank you.
City manager.
I just want to thank the commission for the support on the initiative to really revamp how we handle that first touch of customer service. This has been an issue that I know that I've been dealing with since about 2014. And we have not been able to come up with a comprehensive solution. I think this is our first attempt at a really comprehensive citywide solution. And obviously AI and the evolution of AI has made that possible.
So thank you for that. We look forward to bringing you back a contract on that. I just want to remind folks, Commissioner Schuham mentioned the beach the beach zoning charrettes that were done. There was some discussion of that. There remains an opportunity for people to continue to provide feedback. And so if they go to our website they will see the link to do that. And we certainly would encourage that to continue to happen. Thank you.
Thank you. Just by the way, my assistant is asking me regarding the next May 20 City Commission date. We do have a City Commission conference meeting scheduled. However, the city manager wishes to use that time to have us have a workshop on the solid waste discussion. So just letting you all know, think that obviously takes precedent over the conference meeting. And if there's any conference discussions, they can take place at comments during a meeting. All right. Thank you all so much. This meeting is adjourned today.
This transcript was automatically generated from the official public meeting video and is presented unedited. It reflects remarks made on the public record by elected officials, staff, and public commenters. Transcript accuracy may vary; view the original recording for reference.