Economic Development Committee - Regular Meeting

Hi, everyone. Welcome to the Economic Development Committee of Cupertino. Today is 04/30/2026. My name is Jane Lee. I'm the chair of the UDC. I'll call this meeting to order. Staff shall open to roll call.

Yes. Committee member Asawa? Yes. Committee member Bono?

Here.

Committee member Carter?

Here.

Committee member Kwa Soshuram? Here. Committee member Wong?

Here.

Committee member Yip? Here. Vice chair Kang? Here. Chair Lin? Here.

Alright. So let's move to approval of minutes. First subject is approval of the 01/29/2026

Actually, submitting the the notes are listed

for for the first. And

then. Yes. Yeah. Yeah.

So the the first subject is to the approval of the 01/29/2026 economic development meeting meeting minutes. The recommended action is to approve the 01/29/2026 economic development meeting meeting minutes.

I'll move to approve the January 2020 twenty nine, twenty twenty six minutes.

Second.

Yes.

Second. Okay.

So I think we have So we move to the second. Seconded first. Okay.

Yes. So that's good. And we move to the second subject, which is the approval of the 03/27/2026 Economic Development Committee meeting minutes.

So, chair, I think we'll we'll do both first. Let's do a round of Yes. So committee member Asawa? Yes. Committee member Bonhoe? Aye. Committee member Carter? Committee member Kuzochowa?

Aye.

Committee member Wong? Aye. Committee member Yip? Yes. Vice Chair Kang? Aye. Chair Lynch? Aye. The motion carries with Donzi absent.

Thank

you. So the second subject is the approval of the 03/27/2026 Economic Development Committee meeting minutes. The recommended action is to approve the 03/27/2026 Economic Development Committee meeting minutes.

And I'll move as well to approve the 03/07/2026 move notes.

I second that. I will open up for votes. Yes.

Aye. Committee member Asawa? Yes. Committee member Bono? Aye. Committee member Carter? Aye. Committee member Kosocial? Aye. Committee member Mowong? Aye. Committee member Yip? Yes. Vice Chair Payne? Yes. Chair Lin? Aye. Motion carries with Donkey actions.

Thank you. Any postponements? Okay. No postponements. And let's move to oral communications. This portion of the meeting is reserved for persons wishing to address the committee on any matter within the jurisdiction of the committee and not on the agenda. Speakers are limited to three minutes. In most cases, state law will prohibit a commission from making any decisions with respect to a matter not on the agenda.

Shall we

open it? Yes. At this time, I believe we have a member of the public who wishes to speak. And there are oral communications. Okay. Hi. My name is Pat

Aljerson, and I guess I'm the only person from the public that attended. And that is something we need to work on. We need more people here. We need more parking, which obviously is parking. And make sure when you schedule a meeting that you check here, and I already talked to them, that they're not having a big shindig down at the. So what I'm asking you guys is because you're all new on the word. I did my research this morning about when you all started, How you got put on. I just talked to her. He said you were volunteers, which is amazing. Thank you.

Thank you. I really appreciate it. But I wanna educate you guys. And I'd like to come to your meetings and start giving you information because you're gonna need it. The city has to work on the issues that has been a problem for years. So what you need to do is not only look at what you're gonna be doing because I can't say what you're gonna be doing right now. That's, like, after after what I can come in. But you've been working on a lot of things that are very important to our city, to me, who's been here for forty seven years and the seniors, especially. I'd like more things done for the seniors. Alright?

There's not enough done even at the senior center. Believe you. You gotta pay for everything. So what I'm asking you all to do is and I'm not crowning over here on the end. He said, we're smiling very much. I don't know what's happening. We're gonna encourage you to smile more than the meetings. Right? That's very important. And you have to be friendly if you're going get this. Alright. So I would like to encourage you all to reach out family members, friends, neighbors. Bring them to the meeting. Make the meetings exciting. City council meetings, people stop going to these meetings.

Nobody knows. Right? We need to encourage them to go to the city council meetings too. It's very important, not just because it's on you know, you can go on the TV and look the computer. No. I came here. I could have done all of that. I stopped going to council meetings. Why do you think? We actually did right. I want open forum meetings that we can talk and exchange information back and forth. I had so much information, all these meetings, and none of it gets out at the time. I'm on next door giving out information. Anybody wanna listen to what I hate to say? Get on next door. It's very important that you guys understand. Alright? And three minutes is not enough. Okay? We want answers.

We don't wanna go to coffee clubs coffee clubs with a mayor They never responds. I never got an answer from the mayor. I met with the mayor for twenty minutes and got nothing from, you know, from her. Okay? We need to get some real contact with the people that are running our city. No. You guys are a committee. We have a commission, and we have a city council. My god. You guys should all get together, have an open meeting, just exchange everything. You know? It's very important. And I did prepare myself for this meeting, seriously. So three minutes is probably all I'm gonna get, but that's okay. Lower. It's okay. Okay. Thank you for your time, and I hope you listen to what I did this day.

Thank you. Thank you, Kathy.

Thank you for taking time to join our meeting in person, which you always encourage. Thank you.

And, Chair, I don't see any requests to speak virtually, so I think that phone group still requests to speak on communications.

I see. So next, we move to new business. Yes. So the subject on new business number number three is economic development incentives for retail, small businesses, and startups. Steph, do we have any presentations?

We do have a presentation. I can stop. Yeah.

I know. You guys can you please? Yes.

Oh, there's a conversation.

Thank you.

Zoom. Zoom.

Zoom.

Want to anything else can share from Zoom? I'm I'm in Zoom.

I don't know if you have a Zoom or not.

All the technologies. So we can also drive my laptop. I don't know

if there's a laptop issue.

Yeah. I'll

make sure

I stay. In

the meantime, that's okay. Hey. You're right.

Maybe it's not true. No. Is it okay if they start, or

are we waiting for Zoom?

We're we're live now. Okay. Great. Thank you.

Can I see it on Zoom?

Yes. I I can see it on Zoom. Yes.

Okay. So I wanted to present the submitted report out. And just, you know, to caveat, this is while I'm presenting, actually, these are all the excellent ideas of the entire group, which was commissioner Bono, committee member Bono, committee committee member Carter, and committee member Asawa. So these were all of our collective ideas, and I'm just presenting them back out. So this subcommittee was formed on March 27 to explore potential economic development incentives to preserve existing retail, encourage new types of retail, as well as support small businesses and startups.

And so we were directed to provide an update at this EDC meeting on April 30. So we generated ideas many ideas in all three categories. And so I will be presenting them now. So for the first category, preserving existing retail, this is really to I think we interpreted this really as supporting businesses that get displaced when development comes and and know, turns the retail housing or something else. And so for these businesses, you know, for example, the Voyager or the Panera that recently was displaced, we would want to expedite consider expediting permitting for displaced retail and help them find a new home in Cupertino.

Consider discounting fees for the businesses as they, you know, move through the relocation process with the city. And for this, you know, we may want the city may want to determine what threshold it it thinks is appropriate for small businesses. We can probably assume that larger businesses have the funding to handle these costs themselves, and we're really just trying to help the small businesses here. And then the third is this was discussed at the planning commission, but if a development displaces retail that generates over, you know, whatever dollar threshold in sales tax, have them contribute towards funding its relocation. And this is something that, you know, one of our developers recently already did with Voyager and Panera, but it's something that we might just wanna formalize.

And, you know, my understanding is that this would require a nexus study, and the amount would also be to be determined as well. We're not even sure if this is a legally allowable thing. It really would need to be vetted. The next point is around legal support. So we have seen that some some cities do partner with local law firms and maybe offer one off legal advice to businesses. Then we can also leverage the EDC to boost foot traffic. Another idea that we had from one of the committee members was to create a relational database of all businesses just based on their business license. So any business that has a license in Cupertino can be part of a database. And I included a screenshot of New York City. They have a search for all their businesses.

This one's for child care services. But, you know, the point being, I think right now with city of Cupertino, we we have a lot of focus on dining. And you can go to the website. You can find restaurants. But we we don't really have a focus on all of our other business types.

And then encouraging new types of retail, we really just had one idea here, which was around encouraging pop up events and pop up use of retail space. One example of the city that's doing that right now is San Francisco. They partnered with local companies to do a vacant to vibrant program, and and they help sort of leverage existing vacant retail to house some short term pop ups. So in the final category, supporting small businesses and start ups, there was a great idea to create a small business council. This would be a group that's free to join, which would be a little bit different from the chamber, which has a membership fee.

And it would be a safe place for the businesses to ask questions, network, and there could also be a a social media channel to promote the new businesses. And just to note, in my conversations with the businesses, I found that a lot of our local businesses, when I asked them, did have an appetite for small business cancel. Some of them are informally. If they're Chinese restaurants, they're informally talking on WeChat. But they don't really have one central place to discuss with all the other businesses.

And then another idea was to have a small business survey and QR codes. Another idea was to this is not really a support program so much as just a, you know, a resource for the businesses, but create a how to start a business page in Cupertino that you don't have to log into. Currently, I think our our business page is gated off. You have to log in. And this example is from Fremont, but they use this tool called OpenCounter. And you can actually calculate on the spot all of your fees that you would need to pay as a business before you start. And I just, you know, put in a random example, and this is what I got out in within the span of a few minutes. Another idea would to be be to help on the employment front. So we have local colleges. We have De Anza.

We have Foothill. And could we partner with them to supply employment to any of our businesses, sometimes finding laborers

for our businesses?

And so this is something that other cities do as well. I just showed examples from San Jose and San Francisco. It it takes different forms depending on what what city. Some cities partner with a nonprofit. Some cities like us, we could partner with the college. Another idea was around providing grants for signage or storefront improvements. This is an example from city of Mountain View that don't have this type of a program. And then we can also connect businesses with funding opportunities. And I for these examples, I showed examples from smaller cities. Because if you're a larger city, you can actually provide the grants yourself.

But since we're city of Cupertino and we don't have a giant budget, we cannot fund all of our businesses. But we could connect them with SBA has seven loans. There are a lot of rebates for green renovations. There's rebates for ADA retrofits. So there's a lot of ways that like, resources that we can connect businesses with that don't require the city to be funding them itself. And then a lot of our ideas that we generated were actually across all the categories, so this final one is kind of just a bucket. So the first is to make it easier for the businesses to pay the city. And this was feedback that as a business, it can be kind of challenging to log in to the portal. It's not easy to use. There's a lot of different taxes that need to be paid.

We could also increase the transparency of taxes and fee structure, maybe leverage AI to make the process easier. The second was revisiting the business license fee structure. And, you know, just as an example, Sunnyvale has a flat $10 fee, whereas Cupertino has a has a very much tiered fee structure that can be very high depending on what business you are. So whether we if if we choose to maintain the existing fee structure, then

we just need to make sure

that we are giving the the businesses the benefits of the license fees that they're paying, because some of them are very high in the hundreds or thousands. And then the final is around business license access. There was a really good idea around just helping the businesses display their business license, maybe, like, giving them a frame or or helping them print it out so that they can show it in their storefront, and then more businesses get encouraged to do the same thing. And then we can also have EDC as a liaison on these things.

I think those were yeah.

Those were all my ideas that would not my all the committee's ideas. And, actually, do does the subcommittee have any other things they'd like to add, comments, things I may

have missed in this?

You mentioned it often. So I should

Thank you.

My comment is if you were me.

Oh, thank you. Well, then that concludes my presentation.

I I suppose we can Can we open it up for discussion?

Good idea.

Do you have any questions? Any comments from other Canadians? So I would like to say

this is an amazing amount of work, especially considering the time between our last meeting to hear. So number one, absolutely appreciative of all of that. And I know a lot of time goes into this. If you were to think about prioritizing, actually, across all of them, what are some of the areas that that might have come out of discussion that says, like, this might be something that about focusing some of our resources and time on, essentially? I'd love to kinda get an understanding from from yourself and all of the other student committee members of the session.

One go ahead.

Yeah. Go ahead.

One thing we we understood or the way I'm taking it is that even though the president of the Cupertino Chamber of Commerce, it's one thing for the businesses, but having a business council that can act as the liaison between small, large, medium businesses to provide, if you will, a more of an informative across all platform between the provider, the city, and the EDC, the small business council might be able to reach out to the wider community, and it does not require much. We can always use our own emails and maybe create a TikTok channel or an Instagram channel so that we can promote. But the goal here is to make sure that everyone understands that they are able to reach out to the EDC through a business council, if you will, so that we can be the liaison between them and the city. So I think that is a step that is missing in Cupertino, and then we could emphasize on that. It would not require much at all because, as you know, social media platform are free to provide.

And yet it would showcase that Cupertino is ready for business, and they do have the support for any and all questions.

I So think the fee structure is another one. I think the fees are very high. In fact, many of the smaller companies or the booths, they always complain that, you know, the I don't want to set up the booth in but, you know, because it's the most expensive in the area. So I think we should really work on to reduce even though, you know, that number you'll have. We do those events or etcetera or even the business license fee. A small business like in charging $2,300, which has a revenue of 2,000 a year. Like, you can't ask a 10% of their revenue just for the fees.

But on top of all this, the topic that keep coming up is make it easy for people to pay us. I mean, that's what I my complaint to a lot of businesses is they make it hard for me to give them money. And thus, I you know, sometimes I don't because I it's just you know, it should be like we're talking about. Don't make me log in if I'm just trying to get information on how to do my, you know, how to do my part to give you money. I mean, it's just a fundamental thing. It's make it easy. And I think that that's interesting. Everything that we're talking about.

Shall we open up the comments of the from the committee? Now shall we open up for publiccom

yes. Sherry, you can open up for for do have any comments? No. No? Okay. Yes. You're welcome to open up for public comments.

Is there is there

anything would you like to speak did are you in question to speak on this item, or we're opening up the public comments?

Yes. Yes. Go for it.

Okay. So, you know, it's one thing to include risk coming to convert it out with the high taxes. But they're also risking something else. What happens down the line if all of a sudden the property that they're on, the is taken over, sold, and they're putting in five story apartment buildings or condoms? This is you can't let this happen because why would I wanna come here with my business? I wouldn't. Okay? And the businesses I wanna see here are family restaurants, like the sizzle. K? Like the Red Lobster.

K? That's very important. We don't have that. We have a coffee shop that's going bye bye, which you're trying to relocate. I'll tell you where they're gonna relocate. Others would retain the virus they violence them. And we're gonna have more people Hut's gone. Staples is gone. I can't even buy printer rooms anymore from Staples. They're gone. Is this what you want? You want high rise buildings taking over? Do you know what the traffic's gonna be like? I was researching this morning. The bridge is going over two eighty from Wolf.

It's a nightmare. People coming in and out. You think they're just gonna go out? They're coming in, making it easier. More houses, more apartments, more condos condos and apartments are gonna bring in more people, not from The United, from The United States and Europe, everywhere. They're coming here. How are we gonna handle that? How are you guys gonna handle this? This is a very big job. And then you got the Lehi cement plant.

That's another issue, which I had to educate all of you about, which you don't know anything about. And it seems to me the city council is not telling you anything about it. And you need advisers to come here and talk to you about the issues, to bring you up to date. You're all volunteering. That means you're citizen. Right? You're all volunteering here. So you need to know. You've taken out a big job. I don't think you realize what it is.

I really don't. And I'm gonna do some research for as long as I can because I don't know Yeah. As long as they can. What I'm asking you to do, okay, is to look at these new business issues. Incorporate them into the problems that we have already and do something about it. Other cities are going to be trying to do something about this housing thing. If you lived in CooperTeam on a one store I live in not a one storey old home. I've been a lot of it. Would you like somebody with five story apartment condos living next door to you? Have you all thought about this?

It's a nightmare. And there's a there's one person fighting it, and I've been researching about this person and people that are trying to fight this. They can build these things out of here's my theory. Two thirty seven. I'm sorry. Thank you. 237, they can build the condos out there and bring people into the city just like New York City think that

is your time. Thank you. And, Chair, I'm not seeing any requests to speak virtually. So I think that concludes the request to speak on this item.

Thank you. Chair, move to recommended actions. I actually had a follow-up

questioncomment that was I was reminded of from the public comment. So the idea of retail loss, I understood to be more of a zoning issue and, you know, the idea that so this is something that we've discussed on planning commission as well that you would want to designate retail nodes from a zoning standpoint that would be retail only as opposed to commercial residential. Is that something that is within the purview of EDC, or

is that more of a a planning idea?

I think that's something we can discuss internally with city managers, see if that's something we can bring to the committee as far as the zoning review

Okay.

To see how that maybe prove that.

Okay. Because I actually would have included that under, you know, somewhere within this presentation, but I I thought it was real funny. So that's good to know.

Maybe maybe you should make a recommendation to planning or to the city council that this is something that is one of your findings or something that that we should be talking to the city about. Okay. So

Great. Thank you.

But I'll just make one comment, because as the EDC, we will be asked based on the public comments, we're gonna be asked what what is Cupertino is doing should indeed a business come in and being displaced? What is it that we're planning to do? What are the remedies? And somewhat for the EDC to be aware of not not the script, but at least have an idea of what's happening within the city so that we can communicate accordingly to whoever asks for it.

Thank you. Appreciate all the public comments and the community comments. Your subcommittee did such a good job and set a really good starting point for all for your subcommittee and all all the other subcommittees. So now let's move to recommended action. First action recommended action is to receive an update on the findings from the economic development incentives for retail, small assistance, and start up subcommittee. Second one is to provide a follow-up update at a future economic development meeting. So we'll keep having updates from the subcommittee and and see if there's any feedback we'll use.

Sure. I like also our consideration perhaps prioritizing some of these items so that way you can come back and continue with making at the top list with a little bit more detail on how and maybe even maybe start taking on some of these ideas, but you might be able to step. Is that something I've desired from the committee?

Shall we prioritize it now or according to the comments? Or because I've heard a small business consult being brought up and also the fee structure and the payment process. These are the three things that I hear from from the parties. Shall we use the three as the top priorities for the last for next time?

I would interject and also include the displaced businesses as a top priority. But if if, you know, we are to prioritize, I think I personally should welcome feedback from the other noncommittee members as well if you have any thoughts.

I so I don't disagree with that because I think part of it is the the the conversations around prioritization and the feedback that was germinated from the subcommittee. Absolutely makes a lot of sense, and I would have would lean on think I would lean on sort of this body to to kinda help maybe direct that a little bit. I would also just maybe say for us to think about the impact aspect as we think about some of prioritization. So I think this is where I might just not be able to weigh in very concretely in terms of impact versus, like, the amount of resources. So I have a I have I tend to have a bias towards kind of prioritizing things as, like, kind of quick wins and things that might take a little bit longer terms of the horizon.

And so there was a lot there was actually a lot of good ideas there that even beyond, I think, what we've identified that I can see might still be quick wins. That would be a low sort of a low lift from us to be able to implement. And I don't wanna necessarily miss out on that piece out of maybe the four that we're talking that we're talking about here too as well. So is there a way for us to still prioritize this four but leave open maybe for us to, like I said, and come back and think about that that time horizon for some of this too to give us some flexibility to achieve things that would be great within, you know,

this this fiscal year, for example. Can you give us an example for I can think of the database for businesses. I would assume that the staff might already have a database. It's just not displayed somewhere on the website. So that can help with the small business console. Now we have a list of all the businesses that we can reach out and then say that, hey. We wanna form a small business council, whether it's through Facebook group for ease of communications or just gathering all the business together in one channel. Then these two can can be a quick win. Oh, yeah. I would assume.

Yeah. I think what also just maybe drew me a little bit, just knowing that we have, like, later on our agenda is to kinda talk about things like summer celebration, etcetera. But if there are vacant spaces and things like even the pop up aspect, I think that's also something, like, might might be worth a consideration. Right? Especially if there are sort of natural events that are coming up in our timeline, you know, for the summer where we could almost take advantage of that, right, too as well. So I just don't necessarily, like I said. Also, I might need to go back and reread all of that too.

There are a lot of great ideas there.

So Awesome. Yeah. Well, we need should we leave it to the subcommittee side, like, after discussion on priorities and the next one?

Yeah. I can just add that for the expedited permitting, that is one of the city work program items that the council has established. This is something that staff will be working on and will come before the committee Okay. To to look at. So so that's something in general that I would say comes to this this body.

The business license database, we we did in November around this all business Saturday, launch a business resource hub that's available to all City of Cupertino business license holders. Uh-huh. We are updating the business license database specifically to include businesses that that have yet to be added to that database. As you know, that's happening on the daily list. We'll make an update there, and we're actually transforming that into a public facing. So that will also come before that committee as well. I'm hoping to do that at the next meeting on file. We understand, I think we may have a special meeting in the month of May. So, hopefully, that's when we before or five. So I think some of these yeah.

There there are some out there where to be part of the committee board. But there are some also on this list that that will be really good, I think, for the committee to kind of prioritize where we move forward.

That is great.

Yes. That is

good. Really, I'd

just like to add one last thing on this. The performance of the system has been very, continuous, but as far as very problematic. There is no for instance, as the manager of the Cupertino Hotel, I never get a reminder on when my business license is due. And if I do a week prior to the expiration, you cannot pay now, and then there is no reminder. And then when I log in again whoops.

It's expired. So here, we have a 100% penalty. So The system is not working well. This has been a complaint that I've sent to the city for years. So as we are regrouping and redoing this, I will need to look at the redundancies of the system itself because I don't think it's performant. And as as you all know, we're all busy to ensure TOT taxes are coming into the city. But if we don't have a system that is performant to begin with, then, you know, all businesses are suffering by paying additional penalties that we shouldn't have to pay.

Well, that that's basically make it

easy for me to pay you.

The yes and no, because that is something outside of it. It kinda goes towards the same. Yes. Mind.

Yes. Topical reminders is

Yes. Yes. There was a we have a new administrator for our business license program. There there were courtesy notices, but we were hearing there were many challenges to communication. I think and I would have to check-in with our acting administrative service director, but I believe some of those noticing and has been addressed, but you can definitely follow-up on that Kind of outline how we are communicating with businesses on mute. Thank you. Yeah.

I think it's gonna be good when you have a final list, and then you can figure out which department goes to the city. Right? So privatization and then who goes to city in terms of what to get done, and then The US, you know, being able to actually figure out how to work within the city, whether it's a permanent thing, let's call it course thing, what's a building requirement, whether it's a zone kind of issue. You can hit all this at the

same time.

It's not like what you guys did with the bakery. So Yes. Cream restaurant. So

Thank you all. Shall I remind everyone on the grant committee action, or shall we open for a motion?

She's on this. Yeah.

Let's open for motion.

Motion to approve the staff recommended action. And I'll second that.

Mister Small's chair was a second?

Would just He needs to be in

vote of everyone there. Okay.

Committee member Osella? Yes. Committee member Bono? Aye. Committee member Carter?

Aye.

Committee member of the social room? Aye. Committee member Wong? Aye. Committee member Yip? Yes. Vice Chair King? Chair Lim? Yes. Motion carries. Thank

you. Then let's move to the next subject, which is the city event sponsorships through public private partnerships. Do you have a presentation for any subcommittee? No. So

this item there's a report out. We can take a report out. If there isn't a report out to committee, and I think the committee as a whole could have a discussion on this item. I think the goal of this subcommittee was really to develop a list of of businesses that are interested in supporting city events through sponsorship. All of you have those connections to the business community. So 100%. Has the opportunity to provide impact in that space, including obviously the subcommittee.

Did we form a subcommittee for this? Do you

have to start with those subcommittee members?

Mhmm.

Are they at the Or

discussion. Right. Yeah. Okay.

Do we have this list of city events that that can be present here to discuss over those dates and So

they don't have that. But there are a variety of different events that the city does host. We have events through our parks and rec department. We also have events in the department of the city as well. So so but I don't have

miss Sherry. I see.

So so when you think about events and sponsorships, you have the global set of businesses. You have the big corporates that are trying to be here. So think about the PG and E. Think about the water company. You have people that are trying to recruit for workers, so they typically wanna be present as well. Then you also have a group of lifestyle. So it's, right, insurance company, health care, babies I mean, day day care. Right? Those are folks that want to actually participate after school programs, the hot thing here in Cupertino. And so so those are folks that also jump in.

And so so start categorizing them in your head. It might be actually useful if we actually put together a list of companies that you know, companies that you think would be interested. And then, of course, we can then thinking about what sponsorship levels are and how to get to those proper sponsor levels. I believe we do have a policy on sponsorships, but I think we should all be able to pull it up there.

And we

can kinda take a look at that, and, you know, we all know exactly what what the requirements are. I think we have a policy of liberty to it. So I don't know which code that is.

Do we have any sponsorship pro like, packages to head out to businesses?

We're not even at that point.

We're not at

that point. So for example, hypothetically, since it's not an agenda anywhere taking place, but hypothetically, you could have sponsorships at fourth of July to have a stage at Creekside Park. And that could be some big donors. And, you know, when you're planning something like that, if you've all planned events, you try to work your backwards on cost. Like, how much does the stage cost? How much does security cost? What are, you know, the requirements for porta potties? Right? So those things all get added up to kinda have an idea. So let's say the event would cost $50,000, then you can start thinking about what tiering would you wanna do for that sponsorship.

Right? A precious metal at a high level or something that will take any low level you wanna do. But a level one sponsorship might be you get five minutes to speak. You get your banner this size. You get three tickets for something. You might get to have something with the food, and you might get a better seat somewhere. And you start thinking about how to create those types of packages once you have an event. Each event's a little bit different, but you try to work your way and say, hey. Look. If it costs us 50,000, then maybe you wanna make a 150,000, then we'll have a very different kind of sponsorship. You might go to a cell phone carrier. Right? AT and T might be someone that might wanna do it, or, you know, Verizon might wanna do it or

T Mobile. Yeah.

And you can do different kind of categories. And you could do publics. You could do colleges. Maybe they wanna join in. Other public agencies might wanna join as well, and that's kinda how you build that sponsorship with us. Small businesses might wanna do something unique. And so then you start thinking, is it signage? Is it access? Is it speaking? Is it a seat? Are you doing something different? There's an announcement where there's a call out there. That's how you build out sponsorship packages.

Councilman Nolan, you're absolutely right, but I think this committee wants to and I'm glad this is recorded because everything you said is on point. Right? But the goal is how to condense all of that so that we can reach out to all businesses and ask them for types of sponsorship that they will want to. And I think that we need to have the gold, the bronze, and all of that silver kind of sponsorship available with a pricing that has has been established so that we can be there as and and as soldiers, if you will, and spread Well,

if we're soldiers on that, then, yes, then whatever you come up with on your bread and Daniel, at that point, we go reach out to get categories numbering people in. Right? So we're gonna need a matrix or something.

I thought the city had them.

Yes. We do have a sponsorship. I'm just. Food is. And I'll start by showing the sponsorship of And as an example, I

have a

we have a city hosted a women's luncheon in partnership with the Chamber of Commerce. And that luncheon, for example, has had a sponsor cover the food for the last two years. So sponsorship can vary. Right? It could be in a lot of different ways, but identifying those businesses that are interested in that is really the key so that way we can leverage those relationships for our ongoing events.

This is I thought you know, but it's not even Right. Yeah. So

this is the sponsorship update. Mean, it will also show an example of Parks and Rec. Parks and Rec has a sponsorship packet that businesses can look at at different last tiers of sponsorship levels and and what they would get by participating. And

so the I think, Daniel, it changes by the type of event, whether it's, a dinner or a performance or something. I was thinking fourth of July, that sounds a little bit easier when you put them against events.

While you're pulling that up, I would comment that I think when I think about this committee and what we're doing versus the events, we may also want to leverage public private partnerships to accomplish some of the initiatives that we were just discussing. So it doesn't have to be an event, but you could have a sponsor for the Small Business Council, for example. Or you could have a sponsor for your pop up program. So I'm I'm, you know, I'm kinda struggling with the idea of limiting it to just events, because I I think that we have a lot of good ideas that might actually need a sponsor.

Oh, true. Yeah. Yeah. There's other activities. Yes.

There you go. It says program.

This is the agreement that sponsor will complete. We'll provide all this information. Continue scrolling down. And this memorializes that partnership. It outlines how they will be able to to to the events programs. It also outlines insurance requirements and waivers needed for

it to the sponsor,

which most sponsors should have. It's not we're not asking for something that's unusual. So this this is the form that we have to use for. So, like, for example, the routing that gets by businesses for a sponsor. And then here is the Clarkson Rec sponsorship package package. Package.

So if I had a food truck, that'd be over just beyond me. I'm talking about a small business.

Small business. With with this sponsorship correct? Yeah. It it they are sponsoring? Yes.

That's actually different. Right? Because you'd actually you'd be a vendor for a food truck. You'd apply to be part of a food truck.

Oh, I see the question.

Well, I was just being like, you want to be a I mean, I'm trying to get I'm I use food truck, and that's the smallest thing I could think of. But I'm just thinking of, you know, very small business. Is that sponsorship out of their out of their league?

I would

I mean, is it is it are there requirements are there requirements such that just it's an honest question.

Oh, well, I mean, Jack, I would say, like, if you're a nail salon, right, or you're, let's say, a stationary store

or something like that. Nail salon is closer. Yeah.

So the question is, like, what levels of sponsorship do wanna buy? Maybe you have a 500 level or maybe a thousand dollar level. It depends on the event.

Oh, I'm thinking not so much in monetary that they have to put out. I'm thinking about excuse me. I can't see from here all the details of the of the thing. Is it all too onerous for them, or is it pretty

Oh, to have the license, the liability on stuff that you're Yeah. Yeah.

That's just I don't know.

My experience, that hasn't been an issue for businesses to to meet that. And we could follow-up with Parks and Rec based on their experience, but I don't have the impression that that is a different

That's I mean, that's

You probably should have general liability insurance. Obviously, we just wanna seal the policy. Right? And you probably should have certain requirements like filings and stuff and incorporation documents. Yeah. I think it's not kinda slow.

Absolutely sense. Okay.

Go to page two. That will outline the different events from parts of rec. It's from 2025 and 2026, which you go to. Five, this shows the different the breakdown of sponsorship levels. Bronze, silver, and gold.

The last one?

That is really this is what I was asking for, like, a list of events. Which one is the nearest one?

July.

July was the best. Yep. The darn board.

And then you see here on page six. Sounds like I

I I suggest you change the name of hack code, you know, to something else. Well, just maybe have a hackathon because you're just basically saying, let's hack a code.

And and as a business, for example, you know, can't meet these specific numbers and they have a different number in mind, staff was like limited.

So it's mostly advertising.

Is that part of this?

So alright. And that's, like, signage, that's website, that's, you know, posters, flyers, things like that.

Can we send it out to the database of businesses about this? Do they know about this all this kind of activity and the opportunity?

Actually, yeah. We did do this. We did do a push out on our, you know, vacation for business for businesses. Yeah.

I see a lot of success success from the banks or, like, credit unions because they're like, the credit unions are they're more local. So and and they they have the the budget. Mhmm. Let's say let's put it away. Let's put it that way. However, the process is a little bit more lengthy than some other smaller business. You know, if for example, I own own the sole proprietor and owner, I can say yes, and I've got the check. But for the, you know, institutions, they have to, you know, go through different processes, ask for approvals. To that, and check the compliance as well. So it takes a little longer.

So for July 4, I think we should start reaching out to those institutions. Of course, the local businesses, if they want exposure to to get their feedback. Yeah. A lot of times, it's because they don't know about this opportunity. It's not that they don't want a sponsor.

Yeah. Yeah. But I would think more broadly. Right? Because Right. July 4 is not gonna if we're gonna have any events at this city. So building that portfolio of businesses that are interested in Well But notwithstanding, obviously, we wanna also have the funds available. Businesses are interested in.

So I think the the small the small business also will be very helpful. It sets a very down to earth way to really approach those businesses other than just call emails and letting them know that they're about these opportunities.

What may be even when should have, like, a small business fair, but we need to choose a time that small businesses can make it. Right? Because maybe weekends are too busy for them to do something. Maybe, like, a Tuesday at two in the afternoon might be a better time. Like, I I don't know what what that time would be, but you might wanna alternate some so people actually know about it. And it's just to invite them down to city hall. Just kinda show them what you have.

So Thursdays is better for businesses because it's the eve of a weekend, so they're happier than Monday or Tuesday or Wednesday. Okay.

Very good. That's good enough.

And there might be another opportunity for some organizations to sponsor all of them, and then you get give them extra benefits. For example, actually, then, like, headline them in somewhere so they get a feature spot.

We have parking. It would be a great thing. Like, they do have reserved parking as a sponsor or something at a certain level, right, which actually helps.

Yeah. Sometimes. Yeah. Well,

if they sponsor all of them, then they get it packaged as fun. Way it might be easier. So you you can guarantee that there's always some sponsors for all the events.

So I think just a couple comments. I think this is, like,

a great way so this

is during Parks and Recs. Right? There's an and I actually remember, council member Wang, you actually projected that on your screen when we were talking about this at our last meeting too. So I think this is very this is already sort of specific offering that Parks and Recs has already essentially gone out of market. Right?

I think what would be great to ensure that the subcommittee maybe sort of thinks through is, one, what are the assets from an EDC perspective? So whether it's potentially new forums, new events with maybe some existing ones that haven't typically lent them haven't that typically sort of lent themselves to sponsorships. I think it's actually us as a committee figuring out what that is, first of all, that portfolio essentially of what those events are. And then to your point, how do we now then define sponsorship levels that may or may not necessarily be consistent with what we have in other parts of the city? Right?

And I and that would give us sort of the platform that says, here's at least the type of events. Maybe, you know, that would also not only just kinda drive the package discussion, but also the types of businesses that would naturally support them. So for example, like, a bank would want something more with small businesses versus the Big Bunny five k. Right? So things like that where then we can also as we're thinking about companies that either are local or global companies that may have an interest in Cupertino, we actually have the right set of assets to go out to them with.

So maybe I think that's the first part is figuring out what is it that the EDC sort of wants to have as part of that portfolio for sponsorships, figuring out then the different tiers, right, that makes sense. And then how do we start to kind of build up either from our existing sponsors, new sponsors that we haven't tapped before previously? How do we now then incorporate and give them an avenue? Because those sponsorships take time to service too as well, and to retain them actually on a year over year basis is, I think, something we wanna be thoughtful of too. Because having them sponsor one event and maybe not necessarily getting the ROI, because typically a sponsorship is evaluated on ROI.

Right? Number of eyeballs. Did it bring new businesses back to them as a sponsorship? Did it give them the visibility maybe for the executive levels? Or if they it's, you know, it's it's driving, you know, new lines of businesses for them. So there's usually an ROI discussion there, and I just want us to be thoughtful maybe as an EDC because we want this to be more than just one year's worth of events and how that road map looks like, right, too as well. So maybe that's a good starting point for the subcommittee to sort of

think about. And we might need to go back

to the just to our notes just because they they may may not not be be present. Present. Right? Right? Right. Right. The subcommittee members.

I got your back.

Yeah. Oh.

You can go ahead.

I'd like to piggyback of what was just said. And I think the way we can be, as far as sponsorship is concerned, to be a little bit more elaborate is to actually do our own list of events we want to focus. Like you said, Councilman Alon, July 4. We have during the weekend of October 10, Bruno Mars. It's gonna be huge event because it's in Santa Clara.

We have also maybe the Valentine's Day weekend. I think, personally, if we want to tackle and be successful, we should first begin with an agenda of events that we want to specifically target and hold them. We can even start with three or four, but we have we should determine in order for us, like I said, the word soldier, and go there out there to the community and start to find sponsors for them. I think we should start with that.

I'm definitely happy to provide a subcommittee with a list of events and kinda bring that down by category and sector. You said earlier. And, yeah, we can definitely start that way. That that

So if we work backwards, right, we each get an event or that we're actually servicing. We do have only what are we selling? What are we pitching? What do they get? How's the forms? How do we get the process? Making sure that we fix fit all the procurement, all the legal requirements that we own the city side that you just basically get them directed in a place. They sign up on the website, get it set up, and then you guys are good. Right? It's almost like we have to make it that that turnkey in a box. Right.

Yeah. You have to be mindful of time. So so shall we move directly?

Oh, yeah. That's nice.

Are there any members of other question to speak on this item?

So great. Everybody wants to be treated special. So why not send a special letter of invitation to all of these companies? And, yes, one could come. He's a function, like, well, there's fourth of July or whatever. Invitation. Special invitation. And I think that they would probably want to join it, but I noticed how expensive. So if they decide to come on board by a certain time, get a discount. That can early bird. Shit. Early bird. She said it right here. I think that's really important. The other thing is, how about a big raffle?

If you're gonna get all this money in, you might as well. I think a lot of people would attend. I gotta go to the cherry blossom festival, whatever, at the park. It's too warm. There's too many people. There's lots of. So, you know, we had to get her to come. You know? And I thought, well, Rick, how about this gentleman at the end of the table? Yeah. Hi, Jack. That's Jack. What what can you give us to wrap along?

What can I get you to do?

If, let's say, the fourth of July event or the cherry blossom event, and then people know there's a big wrap, you don't even have to sell tickets. You can just say, if you come to this event and you attend it, okay, and you have your sponsor, whoever you could sponsor one. K? If you come, it's free, and you can win whatever. You're gonna get a lot of people. And and then if you've got these vendors, you know, there's always vendors. Right? They're gonna make money. So it's up to you. I mean, this make money in different ways too if you're.

So it's up to you guys how you wanna encourage people to come. I think, in fact, I just started with how about the letter is in bold, and you mail it. Okay. Well, to the conference, and it was with gold trimmer. So to make it look real special. Well, you know, I just sell something. That's how you sell it. So this looks like, oh, this is a really special event. I've never been to they sent me an invitation. Oh my goodness. This is the way you get people through, and this is when you need companies. And now are you gonna also go outside of CooperTN? Have you thought about that? Have you thought about going outside of it? We're gonna get sponsors from outside. Yes. That's another. Have you have you ever done it?

We should.

He does or not. So that's my thing. So if you then go outside and look at all the other

That's here.

Yeah. All kinds of stuff. And so get a list. Oh, that's your job. Right? But he gets the list. And then he brings the team really really you know, before all these holidays are coming up, the summer's coming. It's gonna be real crazy. So, you know, especially with the the part the part the one at the party.

Thank you, Kathy. That was your time. Chair, I'm not seeing any requests to speak virtually, that concludes the request to speak on the site.

Thank you. Anyone wanna ask a question for direct connection? First, to receive an update on the findings from the city events sponsorships through public private partnerships of the committee. Second is to provide a follow-up update and a future development in the only.

Motion to approve that? Yes. Signed.

There's a motion to approve.

Second.

Okay. Now let's move to the next subject, which is the Cupertino summer of celebrations.

Thank

you for reminding me that every time.

Committee, you guys have a cell up? Yes. Committee member Bono? Aye. Committee member Carter? Aye. Committee member Michelle Schwan? Aye. Committee member Wong? Aye. Committee member Yip? Yes. Vice Chair Kang? Aye. Chair Lynn?

Aye. Motion carries with no be absent. Thank you. So now, finally, we can move to the next subject, Cupertino's Summer of Celebrations Shop Local Camp.

Thank you.

We have presentation, or it's just maybe

We have a verbal one. Let's let me ask to clear this confusion. What is the difference between five and six? Agenda five and six.

So I don't five is a report out. Okay. And then five and six, on Oh,

I didn't send that.

It's that

on next step for this. So

I'm happy to give you an update. Out of three subcommittee members only two show up, and the second person is not here. But, again, the Cupertino summer celebration shop local campaign is trying to piggyback on what we already had the shop dine campaign that we've had for a Super Bowl, which still sit in my hotels right now, which will keep it up, I think is the most important thing. This is a very easy, less cost driven from program possible, but we need to entice and and strengthen the relationship between the business and the city to ensure that each and every single one of those businesses can actually sign up and be part of that promotion. And, again, having lived over fifteen years in Miami, I'm I'm always mirroring it against the Miami spice that council member Wong knows very well.

In order for it to be successful, you need to have businesses that are part of the program. That's one, which needs to be mirrored on the page on the city website. And then announcing if the campaign that affected a specific date and ending on another specific date, which will need to be turned, each and every single businesses, which will be recognized with either a sticker at the front of their businesses and or if you are

a BJ's and you are

at the desk, you would have something that confirms to anyone entering that you are part of a celebration shop local campaign where this is not the EDC taking advantage or telling businesses on what to do. It will vary from one business to the next. If you go to do your nails and you're part of that, you're receiving x amount or something or free massage. It's up to the businesses to, one, be listed. Two, individually decide what type of promotion they want.

If you go to BJ's, you will receive a free appetizer or whatever they decide. The goal here is to give them the ability to join in and decide on their own what it is that they want to do in on-site and simply have a menu ready. Join us or of the campaign. This is what you're getting. Each and every single eatery and bar or even hotel, I can get 5% off 10% off a free upgrade.

So it varies as to what the business can use. That was a something that we can launch immediately with having a TikTok and or an Instagram linked to the city that promotes that. And so it becomes wider. Will it be super successful this summer? Again, no.

But will we start a trend that will increase the awareness and the fact that everyone will be looking forward to that every The answer is yes. So, again, it does not require much from each and every single businesses. It's the matter of, are you signing up? Yes and no. And be automatically, again, on the web page and then promoting that.

And I go through the link of everyone that is part of the program and then, you know, again, it's an easy thing for me or the subcommittee to contact each and every single organization that did sign up for it. We can provide them the parameters for them to follow-up. And, again, the shot shot I'm sorry. I'm full of meds. I had viral pneumonia, and I'm still getting out of it.

So I'm sorry if I don't make any sense. But at the end of the day, we need to have those posters and everything else ready because, again, the cohesiveness and the fact that we are working together will showcase everywhere, and it shows a synergy, if you will, within the city. So that is our presentation, our recommendation, and I think it's an easy, achievable, and and can be set up very fast.

Through the chart. Taking taking what product said down to the implementation level, What would help is if you actually have a web form that they can self-service and submit. So they just go straight to the website. You guys approve it when it goes out. We'll save you a lot of time, then you have the directory on the list. If we channel my inner Steven Haas, the architect of Miami Spice, former the forge and the Delano, what what what made it work was that everybody had something to offer, and the collective offering made it very powerful. If you really wanna create more cohesion against it, one of the other things you can do is, like, take seven different categories. If you hit seven of those together, then you get them to hold and do something else for a bigger kind of raffle price about what Catherine's talking about. So did you hit a salon? Did you hit a retail option?

Did you eat an eatery? Did you do something? Then it's kind of a way to get people to around. Or you can create a fun little game where people hit different parts of whoever visit the most places that got stamped, get something. Those are

kind of fun.

You get a kind of a passport, I'd show it. So Let

me get put down at the tent at

the level to save us time. Self-service is probably the best way within your parameters, and then you'll improve them on your vision on-site. So we don't have

to work too hard on that,

and they get exactly what they wanted.

But it sounds like every subcommittee that we're providing, we are mentioning at a social media and approved submission social media account through the SIN for those specific is is vital to anything on their.

For reps

For most of these folks, it's really is Facebook. Yeah. Definitely. TikTok, in fact, we're doing it, then get local to the demographics just like WeChat and other places. Yeah. So and WhatsApp depending what ethnicities you're in.

Yeah. I think

That is I think we'll it sounds like we'll probably talk about what the current plan is. So I think to your point around amplification of both the existing strategy, something else that we should make sure

that we're doing right.

Second piece is I do remember there was a comment last time that the bias kinda tended towards more, like, dining establishments typically too as well, that we wanted to just be cognizant that we're being much more inclusive, right, around the types of businesses and that they also had a

chance

to

sort of

show business.

So you like some

of the ideas around how do we do a passport or something like that that would also encourage maybe us to just ensure that we're focusing on focusing on much broader lens beyond kind of the dining offerings too. So

look forward to the product.

Question on this. Because the your passport idea reminded me, do you happen to know how many people ended up participating in the Puzzle Hunt? Because I feel like that's a Oh,

that's cool. I I was actually calling.

Do you know when I

Oh, we have that in my notes that I have on.

Was it significant, though? You would do, you know, maybe don't remember.

I don't know exactly. Because I just I think

that was the

Daniel, to explain the puzzle hunt. So so so everybody knows

what it is. I have a You understand, Fabi? I was think it's

one follow-up I I I did it with my

kids, so that's why it's you know, it was just a scavenger hunt organized by city of Cupertino, they partnered with an organization that does these. And you're supposed to solve these riddles that lead you to different businesses, And then the business has one of the code words on the front of its store. Because I have kids, so they really like doing this stuff. But it's a similar concept. So that's why I was like, that would be a really interesting proxy for, like, do this does this kind of gamification work?

Like, if if we see that hundreds of people were willing to do that, and that that wasn't even anything that had a it had one prize. There was one person that won a prize. But if if hundreds of people are willing to go to different stores and do that, then, you know, to me, that would be indicative that if you had a passport and maybe, like, people somehow had a chance to win by, like, doing all of the going to all of these places or doing one from each category, you could actually really lift local businesses.

We could do a Pokemon GO meets national.

Right. I don't know.

Exactly. Good

idea. So there are fun things, like activations. And that might go to the hacky routine. I was gonna like, Who can do the build the app more quickly so that we can use it for something like that? Yeah. It

would affect a lot of families. Yes.

Really? Yes. Yes.

Any other comments from the community?

And then as we'll open up for

a couple of comments.

Good. Well, I'm gonna sit down this time.

Okay. So

How come the auction, the deal is anyone is resolved?

Are we starting with? I'm assuming Kathy would like to speak louder this item. Right. What about the auction? So the time is starting now, Kathy.

Yep. Because we're going to have an auction. And people somebody could donate something, then there's a list, and you sign up with the auction. K? And you put in a certain amount. In whatever ways, whatever the amount, they get the price. So people could donate. They wouldn't be able to bring Osh. Functions, you know, whatever you wanna do with. But we had it years ago. We don't know. Long time ago. But so there's all kinds of ways of raising money, but I don't know if that's what the purpose is. So is it to raise the money, really? Because you're charging a lot for the permits for the all these, you know, creditors.

You're charging a lot. I mean, it's $500, $600. That's a lot of money to see what I had to pay for a permit. Family is also a permit to put a little touch while we're to to go out to the. That's what took her. And I was seeing it. So what I'm saying is that there's got to be some way so that you have an incentive for these people because the smaller the smaller business, they can't throw $500 and, you know, and they watch another tent. So maybe you could depending on how small the business is, wait. If it's a really small business, like, the old place that he was talking about. You know? Or they just they just started. It's a start up. Wait a minute. You can wait for a minute or two. What's that?

That's not into the city. And that would encourage them. Well, that's election. And so we have to get these people all kinds of incentives to come here to open up the business to cook a key dog. Especially with all this housing. I keep telling you about this housing and the traffic problems and everything else. We've got to start taking the bigger picture. K? That's what I think. Now the other thing is I noticed that when I came here, you weren't giving out the the presentation wasn't given out.

Okay? So that might be a good idea. I'm the only person here trying to encourage more people. But to give the presentation out to people so they can spend especially the members here so they could be along. You know, I think that's and also getting here on time because I was here early, and the door

was locked.

K. That's not too cold. So, you know, there's certain things that you guys are just new.

You know, I'm like,

I don't know what all the businesses that a lot of people here like having Christmas, That's why we're here. I'm gonna say it. Protect your business or promote your business. That's why we're here. Otherwise, why would you spend the time unless you've been limit you you limit the routine, you know, just nice person as well. I'll go give a few hours to the. You know? I'll go. And she will encourage you to do that. That's fine, especially if you're. So so what I'm asking is there's different ways of doing this. The city has done a lot of it. Look back in the records because if you look at that, you'll see all these things Thank you. That's all of these new things.

Thank you, Stephanie. It's just time. No.

Right. So next is to move to motion for the recommended actions on the subject. We'll receive an update on findings from the CooperTuna summer celebration shop local camping committee. Second is to provide a follow-up update at a future economic development meeting meeting. Any motions for this?

Yes. No, ma'am.

And I'll second that. And open up the votes.

Committee member Bonhoe?

Yes.

Committee member Carter?

Aye.

Committee Aye. Committee member Wong? Aye. Committee member Yip? Yes. Vice chair King? Aye. Chair Lynn? Aye. The motion carries with Sawa and Dalti absent.

So it's 02:15 now. I think we're a little over time. Shall we finish item six? Set seven is the best moment.

I think we'll check with committee and make sure everyone's still okay.

Yeah. Is there are we also okay to continue to move?

We'll learn it. Awesome.

What was the question?

Oh, shall we continue? Because sorry.

Oh, fine.

She's made a time check.

You're never gonna go there? Because I

have an error.

Yeah. Okay. Let's continue. So subject item six is Cupertino's summer celebration shop local campaign. You said you have a presentation.

Presentation machine. What's that? Six. Just this item is some not coming back to the committee. The time was introduced at the last meeting we had within March.

And bulk of this presentation today is just to get everyone on the committee an update of what what we're doing specifically from the implementation side and get some feedback from the community as well. So that way, we can fine tune our our methods for implementing the shop level campaign. And joining me today to give this presentation is my colleague, Samantha, our communication and marketing coordinator. He'll be going over specific slides to give you specific information on how we're gonna get down, marketing knowledge. So that's what they're gonna need.

So please, I'll quickly just touch on the agenda. We're gonna touch on four things or three main things, and then the recommended action of the campaign overview, campaign strategy and timeline, marketing engagement tools, and then recommended action and next steps. Right? As a refresher, this is a one month campaign that's gonna start June 13 through July 13. It's gonna cover both of our kind of large events that's happening in the Bay Area and Fortino, which is the international soccer tournament Wow.

FIFA games, which starts around that time of July and June, and then our July 4 campaign. One of the things that was brought up at the last meeting that was highlighted during this discussion item is opening it up to all. So then ensuring that our business community all all has an opportunity to participate. So that's something that we've definitely done. We've opened that up. So any business with a physical location can participate in this campaign. That's something I wanna have said. Slide, please. We did also have the big game, the the that happened early this year. Did receive feedback from the EDC.

Those those comments were incorporated for that game. We're gonna include those same comments into this campaign. And the three things that was thought was unified city communications, marketing and materials that propose the city, and as well as showcasing our hidden gems. But we're we're gonna implement that for this campaign. One of the things that was born out of that discussion was this Slur Cupertino web page of that features everything Cucutino.

It promotes various aspects of the city and helps all our residents, visitors coming into the city better understand what's available. So it promotes the different shopping and dining deals and specials. When a business is offering a offering a watch party, we list those businesses to show their different retail shopping centers, public art and recreation, the different wineries, various hotels that are in the city, as well as transportation to get in and around. So we're gonna continue with this and update it. So it looks like And this is the prelaunch and activation basis.

This is something we'll send John. And then we'll get into other details. Sure.

So afternoon, everyone. So the in the prelaunch phase here, so we're recruiting participating businesses, building awareness through teaser messaging. So this is something that can be done on social media, distributing marketing kits to the businesses and hotels. I think for the last campaign, this included the the pop up banners and the postcards. Finalize the digital platforms. So this is making sure the that are participating are all on the map. So when people are driven to the Explore Cupertino page, they are able to see all the participating businesses. Let me see what

else I can touch on here.

We'll be sending push notifications through our e notification system for those who have subscribed to receive updates regarding economic development in the city as well as some of our other lists. So we are we have pulled in some of our other lists that are, like, our more general news, our SCENE subscribers to kind of build out those lists. Yeah. Maybe we can go to the next one, Daniel. Okay. So I think what was born out of the football, the big game. Sorry. I can't I

got so used to not

being able say Super Bowl. Okay. What was born out of the big game was this dedicated website, the Explorer Cupertino. So we are going to continue with our campaign of pushing people to this page. We are going to do that through a variety of ways. So we have our newsletters. I hope you all receive these. So our city manager bimonthly e newsletter. Her city council weekly email, SCENE, will be issuing a press release to local papers and to try and make them aware of the campaign so they can also promote what's happening locally during FIFA. We will be doing a promotional video again.

And I'll get to this in the next slide, but we're gonna use that promotional video in different ways than we have before because it's really something that does take a lot of staff time. Right? And so we wanna make sure that we're what's the word? Getting a bang for our buck or, you know, getting the most of it, using it the best we can.

And let's see. So we'll be doing

the banners again across Stevens Creek, the lawn signs, which were high visibility in key locations. And Daniel and I have been talking today about some ideas for postcards, a different approach that we may take. What I really want to tell you about, though, is if you can go to the next slide. So a little bit of what I heard when I wasn't at this last meeting, but some of the information that I heard at our previous meeting where comms attended was just what are you you know, what are the metrics? What are you seeing online?

So some things that we found that are working well, and then some things that we wanna change and do better with. So you can see that our reels are doing really well on Facebook. It's driving links to the I mean, to the the so the click link clicks, excuse me, are people who are actually stopping to watch the videos. Okay? That's what that means.

And then there's a certain percentage that's translating that's actually going to the landing pages that we use for those campaigns. So for instance, for the Explore Cupertino, I think I updated this, but it's not here. So it's this translated to just over a 100 visits to the Explore Cupertino page. And for the the small business Saturday, it was slightly less than a 100. So what we wanna do that we learned from these campaigns, and I think we heard from you, was to utilize some SEO.

So what we will be doing for our next you can go to the next slide. So this is really intent based advertising. So people who are looking to do things in Cupertino around that time, if they're looking for dining or lodging, winery to go to while they're in town, we will be working with a Google represent SEO representative to set up a campaign where we will utilize assets such as our video assets, our graphic assets to drive people to the Explore Cupertino page. So that's really what we're doing that's different because we already have some of the things that we've created. Right?

But we really wanna get more out of them. So that's what we are looking to do. I think this is really a unique thing that we haven't done here in the city before. And we've learned that what we've spent on these Facebook campaigns, I can tell you it's just shy of, like, $200 on these Facebook campaigns. So it's not a huge spend. And I'm thinking that if we can utilize it with Google, we'll get some more get some more traffic.

Can you

remind what dates these are?

The what? 06/13 to when?

She she's always good.

I just wanna point out everybody that the FIFA start June 12. That means we're gonna have compression two or three days before. I'm just saying until July 2. FYI. Saying?

I I believe it starts on the. No.

No. June 12. June 12.

Oh, okay. Okay. No.

No. No. No. But hold on. But hold on. But keep going. Are you done with your presentation?

I think so. I mean, I think if yeah. I think so. Just seeing if there's any

ask them question. Actually change the date. It's in the fall. Not till the fall. I guess you did earlier.

Was That's happened. It makes sense.

No. No. It's June 8. That's perfectly because June 8

is Apple's worldwide developer conference with a thousand plus people that come in. And if there's a way to actually incorporate Apple into it because the thousand people coming into the city still here. Right? It's enough to actually drive food local kind of things. And to be able to hand that out or have Apple maybe say, hey. Come dine local. Would be nice if we could actually do a bridge to Rod or one of the people at Apple. I think that'd be a great win.

But the WDC is starting on June 8, which means we should technically start June 6.

Yes. Yes. Earlier.

Exactly. Is there a small group that comes in early? Yes. Exactly. So No.

Is it not worth the bang for the buck to advertise in the airports? I'm just

Oh, like in San Jose Airport and SFO?

I Yeah. Both. I mean, because I mean, I don't know. Because it's sort of diffused because it's they have all different ports. You have to go advertise maybe multiple places within the airport, but I just don't know if it's too expensive or whatever. But

it's about 40,000 for an eight it's not paying.

It's hard to prove the ROI on that type of

awareness. Because that's where they're coming in from.

That's the

Your weather.

Yeah. I can't

Yep.

You've gotta get them on there to the thing, and we're talking about the QR code. Right? And so

I think over time, it's a great idea right now. It's very expensive. Would that be one in the future? Yes. We

would decide. If we have the money on three years of people.

Yeah.

Yeah. Okay. I'm just curious because that's like, when I'm coming in and I was doing business, going to Minneapolis or wherever, I'm going down these corridors, and there is advertising there, and I'm looking at it. So Awesome. But you're I mean, I don't know. You you can get information that it's not really people right now.

So general awareness. Yeah. It's it's general awareness, but you you would never be able to prove that, you know, if someone came to your city, you know, they were You would buy the billboard. That's that's mainly it's it's hard when it's that expensive. You have to be able to prove, like, the money went somewhere, and it's I actually had just some feedback. Thank you so much for doing the SEO initiative. I'm very excited. I hope it goes you know, does something. And I I think I would ask if you guys can do the cookie tagging, like, pretty deep onto the pages, then you'll get some really interesting insights, you know, not only on who went to your website from the paid ad, but you can also see, like, what they did. Like, did they engage with your map?

Did they, I don't know, click on some local businesses? I'm sure your Google rep can help with that, but they can get some pretty interesting insights from that. And I also just have a side note. I think that staff already notes this, because I got an email when I asked the mayor during the mayor's chat about the wineries, and they found that the wineries do not generate sales tax for Cupertino as much as we love them because they are an unincorporated Cupertino. So to the extent that in the whatever video that you do for the next promo campaign, again, I love the wineries. I think they're beautiful, but, you know, they I think it would be better to promote some of our local businesses that are actually in Cupertino.

Well, I think it's a little

bit of a a gray line there because, of course, you're you're saying this to someone who has for the past twelve years this week is trying to promote Silicon Valley as the next Napa Valley. So I'm providing both. So you have to understand this more because marketing strategy is what else to do. No one knows we have the best wineries in in here in Cupertino. So we don't wanna discount that because of that because you still have wine lovers and organization that do find us through the chamber of commerce and say,

my god.

We have wineries there. And so it kinda helps the businesses such as hotels and also restaurants in order, and and it helps in a way. So it's a little bit kinda weird gray area, I have to say. But you're right, though. It's sad.

Maybe maybe it's part of the messaging, but just not as prominent. Got

it. We also have a good spot range. Signal. Gun fault. Yeah. In case your people want

I I would promote that touristically. We're not in the best flight right now with this administration in regards to the Funny enough.

Barcos and the wineries, so they go to the website and shop other locals.

Yeah. I mean, it's it's really tough because Cupertino is just sort of like, we have this big San Jose and Nibel, and we're here and then Sunnyvale and everything. But if I'm gonna if I'm gonna pay big bucks to go to the the Palm San wine ring series, I might wanna stay in Cupertino. I mean, so that's I mean, Montpelo. I might that's in Saratoga still.

But am I gonna stay in Saratoga? No. There's no no place to stay in Saratoga. I mean, I don't I mean, I'm I'm sort of, like, also confused by yes. There's part of us we started here talking about how we're gonna get businesses to stay here and make it easy, and that'll our whole little subcommittee was all about that. But when we're talking about doing a promotion, why stay because, man, from there,

we can go to

this to this to this

to this. The messaging will always remain important for our city because, let's be honest, when you say Silicon Valley to anyone around the world Yeah. First and foremost, try to define what who and what is Silicon Valley. You have Milpitas. You have Mountain View. None of them know those words. And when I do presentation around the world, if I say Cupertino, it's like, I said, you have an iPhone? I said, yeah. It's your default address city. And and all and then they say, oh. So messaging will always remain. We to be patient and we have consistent with the messaging and forward with it regardless.

It's not

just the just telephone. So

just a quick comment. Now that we're doing the campaign, if I could just make sure maybe you're still going to ask you to speak with your rep actually is to ensure that it's optimized for AI more than anything for AI for servicing AI searches.

Okay.

So, actually, we should be clear. Like, SEO, yes, will continue to remain important, but thinking about For AI to use. Exactly. Yeah. Because people are switching to Ask me Too many, yeah, to to chatbots, etcetera. So I wanna make sure that that's what I wanna do. I'm gonna continue to four days, something like as well.

So Thank you.

I'll go to the.

So I wanna make sure you're done with all your slides.

I I

am finished. Yeah. And we're good with the all committee's comments. If now, you can move to public. K. If there's any public comments.

Just show that last slide.

Oh, okay. One more or

Oh, sorry. Populate. They're recommended.

Committee members can see the recommendation. Yep. And then

Yes. This is a discussion.

All that's coming up. So the last the last slide focuses on three kind of actions. For one, it's just to see the presentation on marketing and engagement tools. Second item is to provide input on the list of marketing and engagement tools. That's something where we're seeing that. And if there's more, we'd love to continue to hear that. And then the third item is establish a fourth of July subsidy. That was about last meeting. So it assists staff with planning a business engagement event for businesses participating in this campaign and can also kind of expand that if there's there's a desire to do that. And then returning to me is provided progress update.

Do you ask on interest or should we open I'd like to close out on one two more things.

I think this BDC needs to have a quarterly and or a yearly business of the year. We need to recognize them, and and it would entice them to sign up to begin with. And I'll just be very biased here, but for example, the Cupertino Hotel won through the Mercury News as the winner of the best hotel. Go figure. I don't know anyone there of the best hotel throughout the entire Silicon Valley. It needs to be recognized. It needs to be set.

Good flats. I would not say just the best business.

Well, that was this the category that the I

don't say something. You

should have

I just don't have

Yeah.

Yeah. No. I hear it. Well, we can have the best of it all. And that's the point that I'm trying to say here is that we can entice people to sign up not only to be recognized on a quarterly basis wise because sometimes we do meet on a quarterly basis or something.

If we were monthly, we'll do monthly, but it should it should give them an an incentive in as to why they should be part of the EDC, either the council or whatever that is. So give them an opportunity for exposure. So that's why I think I I didn't know whether it can put in here or in the future agenda settings, but also want to also emphasize, we spoke about AI. Right now, we do have tons of company that can link AI to our website, and then you can ask any and all questions in any and all languages. And I think that could be very important for us for messaging.

We're trying to do on VPC and whatever we do, but also for the city of Cupertino as far as embedding that specific AI product that can be very that can enhance, if you will, the quality of request through Citi. We

should discuss separate agenda setting session for that. Thank you so much for that.

Carrie, do you wanna open up for the public comment? Yes, please. Are there any members wishing to speak on this item?

I was just curious. Apple Computer is very wealthy, very famous. Why not ask them to find famous people, famous famous sports people, and I know in general, in the community, I'll be doing whatever. And Apple could probably help out with that. And then they would attract a lot of people to these functions that you have. I think. So and then but they stay at your hotel over there. Roger? Wouldn't you let a famous person stay in your hotel?

We had president Bill Clinton stay at the Cupertino Hotel. Yes.

Well, why didn't you invite him?

Because they don't care about us. They're in another stratosphere, to be honest and direct.

Well, I know him, but he needs a promoter in California. He's got he's he's I and all about it. And so I think that it's very important. Even if they're just local famous people, like, maybe some of the kids in the high schools or the colleges that have really achieved a lot. Or, you know, so and so's whatever. He's a basketball a famous person. Are people gonna be playing basketball? And Sam wants to stay or something. You know, the kids will love us, and I think a lot of people will love it. Even golfers. Don't forget the golfers. Famous people, especially, you have a golf person who. So what I would suggest is getting some famous people to attend some of these studies. And, also, are we having fireworks? We used to have fireworks. We know

We are. We we brought them back last year. Yes. Where did you have Hive.

Where Hive? Well, okay. We used to have them at the end zone. I could just sit on top of my house, and I could watch them until they built the house.

They were about the plastic brass. We might be able to do it again. Really? I think they're not doing anything.

That's another thing to attract people. But I really think that maybe sometimes they'll just stop people listening, and they're they're charitable, and they just wanna, you know, come and sign autograph. What about the 49ers? Just on those. I mean, this is how I feel. I mean, we have to really promote this. And we're gonna have a lot more people coming here living in these homes, and we're obviously, they want they'll probably want a lot of activities going on because there's a lot of people here. And the last note is, could anybody please tell me how long is it gonna take about? I am so tired of hearing about that. You guys need to work on this.

You know, they need I mean, there's nothing there. So we need to promote. That's really important. There's a lot of tax revenue that's getting lost there. I think that's very important since the city can use that money for all kinds of things. So I really feel the next meeting that you guys have, you could maybe invite some more of the city. Talk to some of us.

Some

of the things with the council overlaps that you guys are working on, which is quite interesting. So how are you gonna forward with the?

Thank you, Kathy. Thank you for your time. Chair, I'm not seeing your request to speak for a chair. And

let's open up for motions for this recommended action. I'll leave it again. To receive presentation on marketing engagement tools for promoting Cupertino before celebrations, shop local campaign. Second is to provide input on the list of marketing and regional tools for promoting Cupertino before and during Cupertino Summer of Celebration Shop Local Campaign. Third is to establish a July 4 subcommittee to assist staff with planning a business engagement event for businesses participating in Cupertino's Summer of Celebration Shop Local Campaign.

So moved. I'll move this stuff recommended action.

Yep. I second. Okay. So

we can vote.

Or we can send a second.

Yes. Could we also just be for that item action, we just summarize the input or the the next steps as far as how we become a person. But I know one of them is

are these? Yes.

So your website promotion?

But is there anything else that we need to memorialize that would be incorporating out of the

Oh, the the AI tagging. That's what I heard here.

The cookies deep, and then make sure it's compatible with AI search. That's Yeah. You want

it to be a about Gmail.

Okay. Yeah.

And then optimization.

Is accurate.

Is what I that's all I've learned.

Yep. And then we could also look at the the other comment about

It might be interesting to it might be interesting, the historical society, which I really don't know what they do. But in a sense

I know what they

I do

tend to do. But it'd

be very interesting, the historical society, you put a list together of famous people from Hubertin.

We have that available. Yeah. We can read

Might know about that. And that might be to the point of elevating those individuals. So

And so famous people.

But, again, I just want to emphasize there might be interesting people. Are they famous? Not sure. And the only famous person is no longer.

And she would ask, I

would like to vote.

We need to settle a supplement even for Oh, that's right. Yeah. Because she don't know all

the actions. Anyone interested in becoming a member of the subcommittee was a July. Yeah.

We need one. I know.

I I I will have

all the

I'm all three of them, but, I mean, I gotta be honest. I mean, I'm sure council member Wong, if he knows if she knows more people than I do as far as Apple left and right for sponsorship and money wise, so I don't know. I don't wanna piggyback on others, but we all have names on our Rolodex. So, again, council member Wong, if you want me to be on it, great. If you know them and you wanna contact them, great.

Was like, I can't help.

Me neither. But again, I would like to be part of it without having to be officially part of it, but I'll be part of it. Whatever that means. Okay. So

we'll hop out.

I can join.

Oh. Yeah. I think we have to. There

you go.

So we have two many members so far. Is that

how many people you Daniel, you should be part of it.

I'm all part of it.

You know?

Just tell me when the meeting is, but I'll ask it.

No. But I think we have a big, huge opportunity here. And, we're talking stage DJs, presentation opportunities, and all of that money wise as far as getting from left and right companies. So, yeah, it's interesting and it's worth. But you know what? It would be nice also, council member wants to have a letter from you or the council in officializing the steps that we're trying to do so that companies that we're reaching out feel the trust and understanding behind it, and that would give us the munition to approach every time. Just

to clarify, Lisa, me, it's to assist with planning a business engagement event for participating businesses at the campaign. That will happen around the July 4.

And sorry. Through the chair to confirm, this event would happen before June 13 then?

No. It should happen during campaign time frame. So we can Okay. As I

Oh, it's four businesses. Okay. Understood. Oh,

okay. Do we have green?

Yeah. Can we do beautiful?

Was there a third?

But I

know I of none of you showing.

We had some members. We're not present, but we're also given the opportunity to participate if they accepted. That could be something done today because I think we have two members that are not at this meeting. So if there's a desire for that, I could also get to alert them as well. And

that may always be a backup.

Just cannot exceed for me. So

Okay. So

we use a nice surround.

Maybe to fill a seat then.

Because, Chair, we can talk to a vote to select as many members with this action today.

Got it. So good with two people now.

If if the committee is okay with two members or